Global Mobile Apps in November 2025

The November 2025 snapshot of the global mobile app market highlights a sharp shift toward AI‑driven content and strategic partnerships. Novelmates’ aggressive investment in AI‑generated advertising creatives dominated the ad landscape, with new ads comprising over 92% of placements. The rebranded Doubao, now Dola, leveraged its large language model to secure a strong presence in Southeast Asia, distributing 32,000 deduplicated creatives across 80 countries and focusing on video UGC that promoted spontaneous phone giveaways. Gemini’s pixel‑level AI features generated viral social media buzz, sustaining its top download position on both the App Store and Google Play.

Revenue trends show Snapchat’s collaborations with Disney (Zootopia 2) and Xbox (lunar scanning AR filter) driving significant subscription growth, while Life360 reported a 34% year‑over‑year revenue increase to $124.5 million, with advertising revenue surging 82%. NetShort achieved a 26.1% revenue growth and ranked fourth among micro‑drama platforms on Google Play, despite missing the top 20 list.

Download activity was led by Gemini’s AI features and the Android launch of Sora, which attracted 470,000 first‑day downloads after removing invitation codes. TikTok’s influence was evident as Gauth surpassed Duolingo in downloads, and Lite variants of Facebook and Instagram climbed into the top 20. The data set covers global markets, focusing on November 2025, and draws from SocialPeta’s ad‑spend, revenue, and download metrics across both major app stores.