Nordeus
Company
Documents about Nordeus
Two & a Half Gamers34 min
🎮 The 3 Rewarded UA Personas: Reward Hunter, Casual, Gambler. How TyrAds Segments for Profit
Rewarded user acquisition has evolved into a sophisticated, data-driven sector that currently commands approximately 30% of total advertising budgets.
- Rewarded user acquisition now accounts for approximately 30% of total advertising budgets in the gaming industry.
- Modern platforms are shifting from manual optimization to fully automated, ROAS-based models that prioritize long-term LTV curves between day-7 and day-30.
- AI-driven user labeling categorizes traffic into three distinct personas—reward hunters, casual social users, and gamblers—to prevent ROI erosion from over-reliance on high-cost gambler segments.
Two & a Half GamersJun 2026
Mobilegamer.biz18 min
Take-Two, Ubisoft, Monopoly Go and SciPlay news plus data and soft launch nuggets
The mobile games industry is currently characterized by a significant divergence in performance between major publishers, with mobile platforms increasingly serving as the primary revenue driver for large-scale gaming companies.
- Take-Two Interactive's mobile division now accounts for over half of the company's total bookings, with Zynga-led titles like Toon Blast (up 25%) and Top Eleven (strongest quarter ever) driving performance.
- Ubisoft reported a fiscal 'low point' as mobile revenue dropped from 16% to 7% of total bookings year-over-year, citing slower-than-expected launches for Rainbow Six Mobile and The Division Resurgence.
- Hasbro generated $41 million in quarterly revenue from Scopely’s Monopoly Go, a title that has reached $6 billion in total player revenue and remains a significant contributor to Hasbro's bottom line.
Mobilegamer.bizMay 2026
Game Developers Conference34 min
Giving Back to the Community as a Game Developer: A Case Study
Game studios increasingly view community engagement as a core business strategy rather than a peripheral philanthropic activity.
- Game studios are shifting community engagement from philanthropy to a core business strategy that directly supports talent acquisition, retention, and long-term organizational growth.
- Nordeus leveraged its internal expertise to address systemic industry barriers in Serbia by co-founding the Digital Serbia Initiative and establishing the Nordeus Hub.
- The Nordeus Hub supports the regional gaming ecosystem through physical collaboration spaces, boot camps, and an indie incubator that requires no equity, revenue sharing, or IP rights from participants.
Game Developers ConferenceOct 2021
PocketGamer.biz4 min
Why Nordeus is opening an office in London
Nordeus, the developer behind the successful football management title Top Eleven, has established a new studio in London to expand its global footprint and tap into a broader talent pool.
- Nordeus has established a new, autonomous studio in London to access a broader talent pool and expand its operations beyond its Belgrade headquarters.
- The London studio is tasked with defining its own creative direction and exploring new genres, with a goal to launch at least one new title within the year.
- Nordeus is currently scaling the London office by hiring for key roles, including game designers, developers, and artists.
PocketGamer.bizMar 2015
