Memo
Company
Documents about Memo
Article
The Best of QuantMar in 2019
QuantMar was established in June 2019 as a specialized educational platform designed to address the scarcity of high-quality, technical resources for performance marketing and user acquisition.
- QuantMar was launched in June 2019 as a knowledge-sharing platform to address the scarcity of high-quality, non-vendor-biased resources for performance marketing and user acquisition.
- The platform was created to bridge the gap in professional development for quantitative marketing, a field that lacks formal university training and suffers from a talent shortage in the consumer tech sector.
- QuantMar experienced rapid growth in its first six months, eventually generating more organic traffic than the established Mobile Dev Memo site.
Mobile Dev MemoDec 2019
Article
The Best of MDM in 2019
The primary purpose of this summary is to highlight the most impactful content published by Mobile Dev Memo during the 2019 calendar year.
- Mobile Dev Memo reached a projected 1.5 million pageviews in 2019, representing a 50% increase over the 1 million pageviews recorded in 2018.
- The most popular content of 2019 focused on the operational mechanics of mobile advertising, specifically the production and deployment of ad creative at scale.
- Debates surrounding the efficacy of the Lifetime Value (LTV) metric were a primary interest for readers, with two of the top ten articles dedicated to the controversy of whether the metric should be retired or maintained.
Mobile Dev MemoDec 2019
Article
Mobile Dev Memo Workshops: San Francisco, February 2017
The Mobile Dev Memo workshops, held in San Francisco in February 2017, were designed to provide specialized professional development for small- to medium-sized mobile app developers.
- Eric Benjamin Seufert organized two independent, GDC-adjacent professional workshops in San Francisco on February 27 and 28, 2017, focusing on mobile user acquisition and mobile product analytics.
- Each workshop was limited to 6 participants to ensure a focused, small-group environment, with a registration fee of $1,200 per person.
- The Mobile User Acquisition workshop covered strategic topics such as team composition, budget allocation, LTV estimation, and workflow optimization rather than tactical campaign management.
Mobile Dev MemoJan 2017
Article
Top Mobile Dev Memo Posts of 2016
The top-performing content from Mobile Dev Memo in 2016 reflects the industry’s intense focus on data-driven decision-making, user acquisition strategies, and the evolving technical landscape of mobile advertising.
- Apple’s introduction of 'IDFA zeroing' in iOS 10 created a significant, industry-wide disruption in mobile marketing data durability that many adtech providers initially failed to acknowledge.
- Supercell’s market dominance is attributed to a combination of superior game craftsmanship and a highly effective, sophisticated marketing program.
- Mobile marketing teams frequently fail due to poor performance, an inability to scale products, or high turnover rates among team members.
Mobile Dev MemoDec 2016