Mobile Dev Memo Workshops: San Francisco, February 2017

Key insights

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Event details

Mobile Dev Memo hosted two professional workshops in San Francisco in February 2017.

These GDC-adjacent workshops focused on mobile user acquisition and product analytics. They were organized by Eric Benjamin Seufert.

Session Design

Each workshop was limited to six participants to ensure an interactive environment.

The registration fee for each person was $1,200. Both events reached full capacity prior to the dates.

Like a small masterclass, the limited size allowed for personalized attention.

Capacity & Cost. Each workshop was limited to 6 participants to ensure a focused, small-group environment, with a registration fee of $1,200 per person.

Participants per workshop

Registration fee per person: $1,200

Product Analytics

The Product Analytics workshop focused on the freemium app model.

It covered KPI selection, A/B testing, and data-driven product design. Concepts from 'Freemium Economics' were utilized.

Analytics Focus. The Mobile Product Analytics workshop was specifically tailored to the freemium app model, drawing on concepts from the book 'Freemium Economics' to cover KPI selection, A/B testing, and data-driven product…

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Summary

The Mobile Dev Memo workshops, held in San Francisco in February 2017, were designed to provide specialized professional development for small- to medium-sized mobile app developers. The primary objective was to assist these organizations in building internal capabilities for mobile user acquisition and product analytics. By focusing on strategic frameworks rather than basic operational tasks, the workshops aimed to help participants transition into leadership roles and integrate data-driven decision-making into their development lifecycles.

The curriculum was divided into two distinct sessions. The user acquisition workshop addressed team composition, budget modeling, LTV estimation, and the strategic use of automation to improve labor leverage. The product analytics workshop focused on the freemium business model, covering topics such as data-driven design, A/B testing, user segmentation, and the impact of live operations on revenue. Both sessions were structured as intensive, full-day seminars.

The workshops were limited to six participants each to ensure a high-touch, interactive environment. Priced at $1,200 per person, the sessions were targeted at professionals with existing experience who sought to refine their strategic approach to growth and product management. The high demand for this specialized training was evidenced by the fact that both workshops reached full capacity prior to the event dates, which coincided with the 2017 Game Developers Conference.