Lion Studios
CompanyUnited States · Founded 2018
Documents about Lion Studios
Casual Games Report 2024: Following the 5 Routes to Success
The casual mobile games market in Tier-1 Western countries experienced substantial growth in 2024, with in-app purchase (IAP) revenue increasing by 11.7% year-over-year to $15.2 billion.
- The casual mobile gaming market in Tier-1 Western nations grew revenue by 11.7% in 2024, despite rising user acquisition costs necessitating a shift toward complex meta-layers and data-driven LiveOps.
- The Merge-2 with Meta segment is the fastest-growing category, recording a 106% surge in growth as competition among top-tier titles intensifies.
- The Casual Casino sector is highly consolidated, with three dominant titles capturing approximately 80% of total revenue and high barriers to entry limiting new releases.
Store Intelligence Data Digest: Q1 2022
Sensor Tower's Q1 2022 digest charts global mobile app and game performance across the App Store and Google Play, with regional views for the U.S., Europe, Asia and Australia.
- Global app downloads reached 36.9 billion in Q1 2022, a 1.4% year-over-year increase, with mobile gaming accounting for 14.34 billion of those installs.
- The U.S. video streaming market has significantly fragmented, with the top three apps' market share dropping from 80% in 2019 to 37% in Q1 2022 due to the rise of competitors like Disney+ and HBO Max.
- TikTok surpassed 3.5 billion all-time downloads to become the top global app, while Meta reclaimed its position as the leading global publisher for the first time in two years.
The State of Mobile Game Advertising: An Analysis of U.S. Mobile Game Advertising Trends in 2021
Mobile game advertising in the U.S. held steady through the first half of 2021, despite concerns about Apple's IDFA changes, and several ad networks actually gained game share of voice (SOV).
- Mobile game advertising in the U.S. remained resilient through H1 2021, showing no immediate negative impact from the deprecation of IDFA.
- Playable ads have become a dominant creative format, accounting for over 40 percent of the gaming share of voice on AppLovin.
- Specialized ad networks like AppLovin, Chartboost, and Vungle maintain a gaming-focused inventory exceeding 90 percent share of voice, while platforms like Facebook, TikTok, and YouTube provide broader audience reach.
Deconstructing the Superstars: The Metrics Behind Hyper-Casual Games 2020 Industry Snapshot
GameIntel's 2020 industry snapshot breaks hyper-casual mobile games into sub-genres (timing, traversal, physics, shooting, spatial, crafting and matching) and sets out the KPIs developers should target in each.
- A Day 1 retention rate of 40% serves as the critical threshold for commercial viability, with titles failing to meet this benchmark requiring immediate iteration or abandonment.
- European markets lead global engagement, with France, Germany, Italy, and the Netherlands achieving a 49% Day 1 retention rate.
- Japan exhibits the highest average playtime at 63 minutes, significantly outperforming the United States at 43 minutes and China at 27 minutes.
Store Intelligence Data Digest: Q2 2020
Mobile app markets in Q2 2020 were reshaped by COVID-19, producing record activity worldwide.
- Worldwide mobile app downloads reached a record 37.8 billion in Q2 2020, a 31.7 percent year-over-year increase driven by pandemic-related shifts in work, education, and entertainment.
- Google Play game downloads surged by over 50 percent to 12.4 billion, with hypercasual titles leading in volume and Sandbox and Battle Royale genres flourishing as social hubs.
- Business category app installations peaked at 176 percent above pre-pandemic levels, with Zoom becoming the third app in history to surpass 300 million installs in a single quarter.