Skip to main content

Cygames

CompanyJapan

Documents about Cygames

Cover of Market Snapshot: Q1 2021 US, China & Japan
Report21 pages

Market Snapshot: Q1 2021 US, China & Japan

The mobile gaming market in the first quarter of 2021 demonstrated regional divergence in genre performance, with the United States remaining relatively stable while China and Japan experienced notable shifts in market share.

  • In Q1 2021, mobile gaming genre preferences diverged globally: US markets favored simulation games, Japan saw a shift from RPGs to sports titles led by Cygames’ Uma Musume Pretty Derby, and China moved toward shooter games.
  • Roblox Corporation established itself as the top-grossing publisher in the US market during Q1 2021.
  • Monetization strategies varied by region, with collectible albums appearing in over 70% of top-grossing US games, battle passes in over 25% of top-grossing Japanese titles, and special gacha mechanics in 30% of top-grossing Chinese games.
GameRefineryApr 2021
Cover of Market Snapshot: Q2 2021 US, China & Japan
Report20 pages

Market Snapshot: Q2 2021 US, China & Japan

The mobile gaming market in the second quarter of 2021 experienced notable shifts in genre performance and publisher dominance across the United States, China, and Japan.

  • Live-service feature updates increased by 37% year-over-year, with Strategy games leading the surge at 208% growth.
  • Engagement tactics are shifting toward non-recurring live events and limited-time in-app purchase offers, which saw frequency increases of 143% and 122% respectively.
  • In the US, the Strategy genre grew while the Puzzle genre declined, with Supercell emerging as a top-performing publisher.
GameRefineryJan 2021