AppQuantum
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Documents about AppQuantum
Article
Merge Games: To Do or Not to Do?
This article, published July 22, 2022 by Olga Sobolevskaya and Max Samorukov (AppMagic/Sensor Tower), examines the Merge game genre.
- Merge-3 games show higher iAP revenue per download than Merge-2 games, with iAP RpD of 7.4 versus 1.4 worldwide.
- The authors describe the Merge Dragons!-like sub-genre as approaching a dead-end, with aggregate downloads falling over recent years.
- Three EverMerge-like games account for 99% of revenue in that sub-genre, according to the article.
AppMagicJul 2022
Article
Idle Tycoon Games: Market Overview
Idle tycoon games have become an attractive segment for mobile developers, particularly those leaving hypercasual in search of higher revenue per download to offset rising CPIs.
- The idle tycoon genre reached a cumulative monthly net in-app purchase revenue exceeding $21 million by early 2022, with total revenue including advertising estimated at $30 million.
- Market strategy has shifted from ad-heavy monetization to robust in-app purchase models, resulting in surging revenue despite stable download volumes.
- Leading titles such as Gold & Goblins, Idle Mafia, and Idle Lumber Empire demonstrate that small teams can achieve scale through aggressive creative testing, publishing partnerships, and deep live-ops integration.
AppMagicMay 2022