AppQuantum

Monthly Game Industry Report: July 2022

The document is a July 2022 monthly mobile game industry report compiled from several sources, including Tenjin, GameRefinery, SensorTower, McKinsey & Company, Entertainment Software Association, Google, Oyunfor and AppQuantum.

• Seventy-five percent of advertisers surveyed by Tenjin said their iOS revenue was negatively impacted after Apple's IDFA protocol.
• Tenjin reports that 59% of surveyed advertisers moved their ad budgets from iOS to Android, though not necessarily leaving iOS completely.
• Sixty-six percent of Americans play video games every week, according to the Entertainment Software Association study.