Retention is the primary driver of long-term engagement, revenue, and user acquisition ROI across the 11,600 titles analyzed.
See it on page 9Average session lengths have decreased, with top-tier games averaging 8–9 minutes and median-tier games averaging 5–6 minutes.
See it on page 11Midcore titles lead in engagement frequency, generating six to seven sessions per day.
See it on page 16Android users exhibit higher session frequency than iOS users, a trend attributed to the prevalence of casual titles on the Android platform.
See it on page 12The 2025 benchmark data is derived from 1.48 billion monthly active users and the processing of 27 billion daily events across 100,000 active games.
See it on page 5Game design strategies must prioritize rapid, repeated engagement loops to align with the industry-wide shift toward bite-sized play.
See it on page 9Mobile Gaming Benchmarks 2025 delivers a comprehensive, data‑driven reference for developers seeking to refine acquisition, monetization and content strategies across the global mobile market. The study aggregates 11 600 titles spanning nine regions, two platforms (iOS and Android), and 16 genres, capturing roughly 1.48 billion monthly active users and an average of 4.7 regions per game. By offering global, regional and genre‑specific metrics—retention at D1, D7 and D28; playtime; session length; and session count—the report positions retention as the pivotal driver of long‑term engagement, revenue, and user acquisition return on investment.
Key findings reveal a pronounced shift toward bite‑size play. Average session lengths have fallen, with top‑tier games averaging 8–9 minutes and the median tier around 5–6 minutes. Midcore titles generate the highest daily session counts (six to seven sessions per day), while Android users exhibit higher session frequency than iOS, reflecting the dominance of casual titles on that platform. These trends underscore the necessity for design that supports rapid, repeated engagement loops.
The benchmark framework is underpinned by GameAnalytics’ processing of over 27 billion daily events across 100,000 active games. Percentile data for playtime (98 % quantile), session length (97 % quantile) and new‑user acquisition are segmented by genre, platform, region and spending tier. Real‑time analytics, LiveOps tools and customizable reporting enable studios to scale optimization efforts, tailoring strategies to the nuanced performance profiles identified in the 2025 benchmarks.
