ReportTenjin
Hyper-Casual 9 Games Benchmark Report: Q3 2022
1 Jan 202519 pages~2 min full read
iOS maintains a significant retention advantage over Android across all performance tiers, with top-tier iOS games achieving 51% day-1 and 22% day-7 retention compared to 42% and 16% on Android.
See it on page 16The cost-per-install (CPI) gap between Android and iOS has narrowed to 10 cents, down from a four-year average of 15 cents, indicating intensified competition on the Android platform.
See it on page 5Median hyper-casual titles show a clear performance disparity between platforms, with iOS recording 25% day-1 and 6% day-7 retention versus 19% and 3% on Android.
See it on page 16Japan and South Korea consistently rank among the top three global markets for both player volume and revenue potential in the hyper-casual segment.
See it on page 6Key regions for user acquisition and monetization strategies include the United States, Japan, South Korea, Brazil, the United Kingdom, Canada, Germany, India, France, and Indonesia.
See it on page 8These benchmarks are derived from an aggregate analysis of over 100,000 games tracked by GameAnalytics, representing data from one-third of global mobile players during Q3 2022.
See it on page 14The report presents a quantitative assessment of hyper‑casual mobile games for the third quarter of 2022, focusing on acquisition costs, retention performance, and geographic distribution. It identifies a narrowing cost‑per‑install (CPI) gap between Android and iOS, now at 10 cents compared with an average of 15 cents over the previous four years, suggesting intensified competition on Android. Retention benchmarks reveal a consistent advantage for iOS across all performance tiers: top‑tier games achieve 51 % day‑1 and 22 % day‑7 retention versus 42 % and 16 % on Android; top‑25 games show 33 %/9 % versus 26 %/5 %; median titles record 25 %/6 % against 19 %/3 %. These figures illustrate a pronounced disparity between platforms, with iOS retaining users more effectively at every level.
Geographically, the analysis lists leading markets by player volume and revenue potential. The United States, Japan, South Korea, Brazil, the United Kingdom, Canada, Germany, India, France, and Indonesia appear repeatedly as key regions, with Japan and South Korea consistently ranking among the top three. The data imply that hyper‑casual titles should prioritize these territories for user acquisition and monetization strategies.
Methodologically, the study aggregates data from over 100 k games tracked by GameAnalytics, a leading analytics provider that serves one‑third of global mobile players. The benchmark draws on CPI figures, retention rates, and regional player counts to deliver actionable insights for developers and publishers seeking to optimize performance in the hyper‑casual segment during Q3 2022.
