Gamelntel Deconstructing the Superstars The metrics behind Hyper-Casual Games 2020 Industry Snapshot 2020 Industry Snapshot

Hyper-Casual Games - Industry Snapshot Platform stats 1 About our data Network stats for Benchmarks+ Insights from 140k+ 150k+ GameIntel All-time Games tagged integrated games with sub-genres Using aggregated data from our network of games, we’re dissecting 2b+ 20b+ the industry at a sub-genre level. All to bring you more actionable and granular insights to better your game development. Cross-title Average monthly In this report, we quickly break down the top KPIs that Hyper-Casual monthly players sessions developers games should be aiming for, sub-genre by sub-genre. Network stats for Game Explorer Casual Category -> Hyper-Casual Genre Timing Traversing Physics 321k+ 500+ Top ranked Game-specific Shooting Spatial Crafting games featured contextual tags Matching

Hyper-Casual Games - Industry Snapshot Hyper-Casual sub-genres 2 We’re looking at Hyper-casual sub-genres Timing Traversal Physics Shooting B Games like Crossy Road, Splashy!, Games like Color Road!, Pixel Rush, Games like Helix Jump, Stack Ball 3D, Games like Fat Pusher, Pachoink!, and Color Switch. and High Heels!. and Stack Fall. and Grabby Grab. Timing games are all about The primary mechanic behind In these games, it’s usually an precision. In some cases, like in these games is getting the player object is either rising or falling Fun Race 3D by Good Job Games, to swipe left or right. Maybe through a series of obstacles. you’ll need to time your jumps. In they’re dodging objects or running This tends to be something like a others, like a sports game, you’ll through the jungle. The key is ball, like in Helix Jump by Voodoo, need to perfectly time when you down to the player’s precision. But which you’re trying to get through hit the ball. also relies more heavily on their the correct path. reflexes. Logic is your player’s best friend for these games. They could be moving boulders around a screen, or aiming and firing your ball a specific target. These games might be different, but they often involve moving objects around the screen, or aiming at a sometimes moving object.

Hyper-Casual Games - Industry Snapshot Health metrics 3 Health metrics Day 1 Retention Day 7 Retention Playtime 44% 40% 13% 14% 36 38 min min Timing Traversal Timing Traversal Timing Traversal 41% 41% 14% 17% 40 45 min min Physics Shooting Physics Shooting Physics Shooting Day 1 retention looks at how many players return Day 7 retention looks at how many players return Playtime is the total time a user spends playing a after 1 day of playing a game. after 7 days of playing a game. game combining all sessions) per day.

Hyper-Casual Games - Industry Snapshot Monetization metrics 4 Monetization metrics ARPPU ARPDAU Conversion rate Timing 42 Timing 0.15 Timing 0.94% Traversal 19 Traversal 0.03 Traversal 0.44% Physics 18 Physics 0.05 Physics 0.43% Shooting 35 Shooting 0.04 Shooting 0.18% ARPPU looks at the average revenue per paying user. ARPDAU looks at the average revenue Conversion data is the percentage of users per daily active user. who made a purchase that day.

Hyper-Casual Games - Industry Snapshot Winning countries 5 Winning countries for HC games Best D1 retention Best D7 retention Best Playtime France 49% Germany 19% Japan 63 mins Germany 49% Netherlands 19% Indonesia 59 mins Italy 49% Japan 19% Canada 55 mins Netherlands 49% Australia 18% Australia 52 mins Japan 48% France 17% South Korea 50 mins United States 43% United States 16% United States 43 mins China 36% China 10% China 27 mins