Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
568 documents by other writers name Twitch in the title or summary.
SAND LAND Charms Live-streaming Viewers With 120K Hours Watched on Release Day
The release of the open-world action RPG SAND LAND generated significant interest within the live-streaming community, driven by the enduring legacy of creator Akira Toriyama and a successful transmedia strategy.
- SAND LAND achieved 120,000 hours watched on its worldwide release day, April 26, 2024, with primary viewership occurring on Twitch.
- The game's pre-release demo, launched on April 18, 2024, generated 43,000 hours watched in the week leading up to the Japan-exclusive release.
- Korean streamer 풍월량 (Poong Wol-ryang) was a top performer, generating 41,000 hours watched from a single four-hour stream of the game's demo.
How Gamers Discover What to Play
Video game marketing remains a vital component of the industry, though consumer preferences have shifted toward authentic, multi-channel discovery rather than traditional overt sales tactics.
- Gamers utilize an average of four to five distinct information sources before purchasing a new title, reflecting a shift away from single-channel marketing reliance.
- YouTube is the primary discovery platform for 52% of gamers and is ranked as the most trusted source of information.
- Purchasing decisions are driven by risk mitigation, with 40% of players prioritizing established franchises and 25% favoring games from respected developers.
Roland-Garros eSeries by Renault 2024 Finalists Revealed
The French Tennis Federation has announced the eight finalists for the 2024 Roland-Garros eSeries by Renault, a mobile esports tournament featuring the game Tennis Clash.
- The French Tennis Federation has finalized the eight competitors for the Roland-Garros eSeries by Renault 2024, which will take place in Paris on May 25.
- The tournament's open qualifiers for the mobile game Tennis Clash attracted over 500,000 participants across 215 territories, resulting in more than 7.3 million matches played.
- The final event will be held at the Roland-Garros auditorium and is supported by official partners Mastercard and Renault.
XP League North American Finals: Full Sail University
The XP League has announced that its 2024 North American Finals will return to Full Sail University in Orlando, Florida, marking the third consecutive year the institution has served as the event’s title sponsor.
- The 2024 XP League North American Finals will be held at Full Sail University’s Orlando Health Fortress in Orlando, Florida, from June 28–30, 2024.
- Full Sail University is serving as the event’s title sponsor for the third consecutive year.
- The tournament will feature over 250 youth competitors playing titles including Apex Legends, Fortnite, Overwatch 2, Rocket League, and Valorant.
Steam Finds its Live-Streaming Niche in New Game Releases
Steam has successfully carved out a distinct niche in the live-streaming landscape by focusing on the promotion of new game releases.
- Steam achieved its highest-ever quarterly viewership in Q1 2024, recording 151.3 million hours watched and an average viewership of 69.3 thousand.
- Nearly 40% of hours watched for the top 100 games on Steam in Q1 2024 came from new releases, significantly outpacing Twitch (7%) and YouTube (4%).
- Seven of the top 10 most-watched games on Steam during Q1 2024 were new releases, including titles like Enshrouded and Dragon’s Dogma 2.
StarCraft on AfreecaTV: Korean Esports
The enduring popularity of the StarCraft franchise within South Korea serves as a critical case study for the evolution of the country’s esports landscape and the shifting dynamics of its streaming platforms.
- AfreecaTV remains the dominant platform for StarCraft content in South Korea, capturing 59.2% of all hours watched over the last 10 weeks.
- StarCraft and StarCraft II generated 46 million hours watched in Q1 2024, with the original StarCraft consistently outperforming its sequel in viewership.
- Over the past 12 months, StarCraft accumulated 176 million hours watched, significantly outpacing the second-most popular RTS title, Clash Royale, which saw 31 million hours.
The Pokémon EIC Shocks with 1.2M Hours Watched
The 2024 Pokémon Europe International Championships (EUIC) served as a significant barometer for the health of the Pokémon esports ecosystem, demonstrating substantial growth in audience engagement.
- The 2024 Pokémon Europe International Championships (EUIC) generated 1.2 million hours watched, marking a 185% increase in total viewership compared to the 2023 event.
- Pokémon VGC remains the most popular competitive title, accounting for 575,000 hours watched (46.8% of total event viewership) and primarily attracting audiences via Twitch.
- Co-streaming is a critical driver for VGC engagement, accounting for 70.5% of its total viewership, with streamer knekro alone contributing 275,000 hours watched.
Brawl Stars Esports: 961K Hours Watched in One Day
The Brawl Stars Championship has emerged as a significant force in mobile esports, evidenced by the March 2024 Monthly Finals, which generated 961,000 hours watched in a single day.
- The Brawl Stars Championship March Monthly Finals generated 961,000 hours watched in a single day, reaching a peak viewership of 109,000.
- Co-streamers were a critical driver of engagement, contributing 35% of the total viewership for the March event.
- EMEA was the most popular region for the tournament, accounting for 34.8% of total viewership, while North America represented the lowest engagement at just over 10%.
Raidiant Reveals All-Women Fortnite Competition The Milk Cup
The Milk Cup represents a strategic initiative to foster inclusivity within the competitive gaming landscape by establishing a dedicated tournament series for women in Fortnite.
- Raidiant, WOTE, and content creator ThePeachCobbler have launched 'The Milk Cup,' a new all-women Fortnite tournament series featuring a total prize pool of $250,000.
- The tournament is title-sponsored by 'Gonna Need Milk,' a marketing campaign managed by the Milk Processor Education Program (MilkPEP) to promote dairy consumption in the U.S.
- The competition structure consists of three major events that culminate in an in-person grand finals LAN event.
Fireside Chat: Great User Experiences vs. Successful Monetization: Perspectives From Industry Vets.
This discussion explores the tension between delivering high-quality user experiences and implementing effective monetization strategies within the mobile gaming industry.
- The core mobile game business equation is LTV (lifetime value) > effective CPI (cost per install), and if this flywheel falls out of balance for any user cohort, the game's commercial viability fails.
- Successful game development requires building mechanics that fit the monetization model from the start, such as optimizing for turn frequency in asynchronous games or transaction velocity in strategy titles.
- Engineering stability metrics, such as ANRs (Application Not Responding) and crash rates, are critical KPIs that directly impact user retention and store rankings; poor performance can lead to immediate user loss and negative reviews.
Top 10 VTubers for March 2024
The top 10 VTubers for March 2024 were characterized by the continued dominance of the Hololive agency, which occupied the majority of the list.
- Hololive dominated the top 10 VTuber list for March 2024, effectively displacing the English-speaking creators who had appeared in the February rankings.
- Sakura Miko led the rankings with an average minute viewership (AMA) of 31K, bolstered by a virtual birthday concert that generated over 980K VOD views.
- Usada Pekora achieved the highest hours watched (4M) and the highest peak viewership (152K) in March, primarily through sandbox gaming and birthday event content.
Dragon’s Dogma 2 Soars to 19M Hours Watched
Dragon’s Dogma 2 achieved significant engagement during its launch week, generating 19 million hours watched across 429,000 hours of airtime.
- Dragon’s Dogma 2 generated 19 million hours of viewership across 429,000 hours of airtime during its first week of release, which began on March 22, 2024.
- The game achieved 2.5 million copies sold as of April 2, 2024, aligning its streaming performance with its commercial success.
- Twitch accounted for 68% of the game's total first-week viewership, while Steam contributed nearly 20% of total watch time through official developer-hosted streams.