Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
568 documents by other writers name Twitch in the title or summary.
SOOP: AfreecaTV’s New Live-Streaming Platform Fully Explained
AfreecaTV is rebranding as SOOP, a new live-streaming platform launching in June 2024.
- AfreecaTV is rebranding to a new platform called SOOP, which is scheduled to launch on June 5, 2024, and will eventually replace the existing AfreecaTV service.
- The platform pivot is a strategic response to the shutdown of Twitch in Korea and increased competition from the Naver-backed streaming platform Chzzk.
- SOOP aims to expand its international reach by introducing real-time translation services for English, Thai, and Chinese audiences starting in late June 2024.
Hi-Fi Rush and Other Games Affected by Xbox Shutdowns on Live Streaming
The recent closure of four Xbox-owned studios, including Tango Gameworks and Arkane Austin, has sparked significant industry debate regarding the metrics used to evaluate game success.
- Despite high critical acclaim and fan support, Hi-Fi Rush generated only 2.7 million hours watched on live-streaming platforms in its first 30 days.
- Hi-Fi Rush's live-streaming performance trailed other titles, including The Evil Within 2 (7.6 million hours), Redfall (3.3 million hours), and Forspoken (3.9 million hours) during their respective first 30-day windows.
- Xbox announced the closure of four Bethesda studios in May 2024, including Tango Gameworks and Arkane Austin, citing a need to reallocate resources despite having acquired the studios only three years prior in 2021.
Arena Breakout: Infinite Closed Beta Fuelled by Twitch Drops Campaign
The marketing strategy for the tactical first-person shooter Arena Breakout: Infinite relies heavily on Twitch Drops to drive community engagement and early adoption during its closed beta phase.
- MoreFun Studios generated 5.9 million hours of viewership for the Arena Breakout: Infinite closed beta between May 9 and May 24, 2024, by utilizing Twitch Drops to distribute Steam access keys.
- The Twitch Drops campaign effectively drove engagement, with the largest single-day spike occurring on day five, which saw a 101% increase in hours watched compared to the previous day.
- Tencent is positioning Arena Breakout: Infinite to compete in the tactical FPS market against established titles like Escape from Tarkov and Rainbow Six Siege.
Twitch Plays Akuma Rallies the Street Fighter 6 Community
The release of the character Akuma in Street Fighter 6, accompanied by a community-driven Twitch Plays event, significantly boosted engagement for the title on live-streaming platforms.
- The 'Twitch Plays Akuma' event for Street Fighter 6 generated 1.6 million hours of watched content on May 22, 2024, representing a 123% increase in daily viewership compared to the previous day.
- The event reached a peak concurrent viewership of 133,000, driven by the community-led control of the new character through chat commands.
- Content creation for Street Fighter 6 surged during the event, with 4,800 unique channels broadcasting the game on that day.
Skyesports Reveals Skyesports Showdown
The India-based tournament operator Skyesports has announced the launch of the Skyesports Showdown, a grassroots Counter-Strike 2 competition designed to foster local talent.
- Skyesports has announced the 'Skyesports Showdown,' an open-for-all Counter-Strike 2 tournament in India with a prize pool of approximately $12,000 USD.
- The tournament is supported by LG UltraGear as the presenting partner and AMD as the 'Powered by' sponsor.
- The competition features an open qualifier from May 28–29, followed by a double-elimination playoff bracket running from May 31 to June 2.
Kick’s Performance in 2024: The Kick Creator Incentive Program
Kick has established itself as a significant, albeit niche, competitor in the live-streaming market, balancing rapid growth against a reputation for controversy and gambling-centric content.
- Kick reached 134.4 million hours watched as of April 2024, maintaining an average monthly growth rate of 8.9% over the past year.
- Despite rapid growth, Kick remains a market underdog compared to industry leaders, with Twitch recording 1.7 billion and YouTube 566 million hours watched in April 2024.
- The Kick Creator Incentive Program (KCIP) is currently exclusive, with only 0.31% of the platform's 197,000 channels (616 total) meeting the eligibility requirements as of May 2024.
Trackmania’s Streaming Community Revs Up with New Map Deep Dip 2
The release of the ultra-difficult Deep Dip 2 map has catalyzed a significant surge in the live-streaming popularity of the racing game Trackmania.
- The release of the 'Deep Dip 2' map for Trackmania generated 8.1 million hours of viewership across all streaming platforms in the two and a half weeks following its May 3, 2024, launch.
- The challenge is supported by a $30,000 prize pool and features a grueling 16-floor tower design without checkpoints, which has sustained high engagement through competitive tournament play.
- Twitch accounted for 79% of total viewership for the event, while YouTube contributed 21% of viewership despite representing a significantly smaller share of total hours aired.
Minecraft’s 15th Anniversary: The Sandbox Builder on Live-Streaming Platforms
Minecraft continues to maintain a significant presence on live-streaming platforms fifteen years after its initial release.
- Minecraft has accumulated 4.7 billion hours watched on live-streaming platforms since 2016, maintaining strong viewership demand long after the pandemic-era peak.
- The game experienced its most rapid growth between Q3 and Q4 of 2020, adding over 350 million hours watched during that period.
- Korean streamer Kim Seong-tae (항상#킴성태) is the top-performing Minecraft content creator of the past year with 25 million hours watched, highlighting the game's significant popularity in the Korean market.
Chzzk Streamers Prosper After Departing Twitch Following Korean Shutdown
The emergence of Chzzk, a live streaming platform developed by Naver, has significantly reshaped the South Korean digital landscape following the exit of Twitch from the region.
- Following Twitch's exit from Korea, the Naver-owned platform Chzzk has emerged as the primary destination for migrating creators, currently maintaining 82,000 weekly average viewers.
- Chzzk has rapidly closed the gap with the long-standing incumbent AfreecaTV, trailing it by only 35,000 weekly average viewers as of Q1 2024.
- Ex-Twitch streamers have seen significant performance gains on Chzzk, with 6 of the top 10 creators experiencing an increase in average minute viewership (AMA) of over 100% after migrating.
Top 10 VTubers for April 2024
The analysis of the top 10 VTubers for April 2024 highlights a period of transition in the live-streaming landscape as creators shifted away from long-term playthroughs of titles like Monster Hunter World: Iceborne and Elden Ring.
- Usada Pekora (Hololive) claimed the #1 spot for April 2024 with an average minute viewership (AMA) of 38K, driven by high-engagement playthroughs of 'Dragonball Z: Kakarot' and 'Bunny Garden'.
- Overall VTuber viewership declined in April as popular long-play titles like 'Monster Hunter World: Iceborne' and 'Elden Ring' concluded, forcing creators to diversify their content strategies.
- Sakura Miko fell to second place with 23K AMA, while Minato Aqua entered the top 10 at third place with 18K AMA by focusing on consistent, long-term series like 'Cities: Skylines' and 'Elden Ring'.
Top 10 Live Streamers for April
The April streaming landscape was defined by a shift back toward gaming-centric content, despite the presence of major esports events like the VALORANT VCT 2024 and Evo Japan 2024.
- Jynxzi maintained the #1 spot for the second consecutive month with an average minute viewership (AMA) of 79.5K, despite a 15.5K decline from March.
- N3on held the #2 position with 65K AMA, continuing to generate traffic through controversial IRL content that resulted in a temporary ban from the Kick platform.
- Kai Cenat moved to #3 with 60K AMA, successfully pivoting from his standard IRL content to a 24-hour playthrough of Ghost of Tsushima.
Christian McCaffrey’s Logan Bowl Kicks Off May 3
The Christian McCaffrey Foundation, in collaboration with the Ohio-based esports organization eFuse, hosted the second annual Logan Bowl on May 3, 2024.
- The Christian McCaffrey Foundation is hosting the second annual Logan Bowl, a bracket-style Madden NFL 24 tournament, on May 3, 2024, to raise funds for children's hospitals.
- The event is facilitated through a partnership with the Ohio-based esports company eFuse.
- The 2023 inaugural tournament successfully raised over $150,000 and provided gaming consoles to six cities across the United States.