User Acquisition reports and market data
1,371 documents·55 writers·3,211 charts and tables
Documents
Report11 pages
Enabling Growth: Cohort User Acquisition Financing
Mobile gaming has rebounded from the downturn of 2022-23, with a projected compound annual growth rate of 5.0% from 2020 to 2025, driven largely by a 16.2% rise in in-app advertising and the continued popularity of casual puzzle titles.
- Mobile gaming is projected to grow at a 5.0% CAGR from 2020 to 2025, supported by a 16.2% increase in in-app advertising and AI-driven ad tech.
- Cohort-based UA financing allows studios to fund up to 80% of monthly acquisition costs by leveraging future revenues, providing an alternative to scarce venture capital.
- Studios utilizing cohort-based financing have demonstrated the ability to increase monthly marketing spend by 16–38% while maintaining founder control over equity and IP.
HPvX Partners
Report29 pages
State of Mobile 2025: Why Community Wins on Mobile
The State of Mobile 2025 report examines the current mobile ecosystem, emphasizing how community engagement—particularly on Reddit—drives sustained app growth.
- Reddit-acquired users demonstrate significantly higher lifetime value, with 41% higher Day-1 spend than other social platforms and 159% higher than digital media.
- Reddit users exhibit superior long-term retention and engagement, spending 55% more time in-app on Day 1 and 103% more by Day 30 compared to other channels.
- Global mobile in-app purchase revenue reached $150 billion in 2024, representing a 13% year-over-year increase, while total usage hit 4.2 trillion hours.
Reddit
Report17 pages
Adjust Guide to Deep Linking
This technical guide outlines the strategic importance and functional mechanics of deep linking within the mobile app ecosystem.
- Mobile app users purchase at three times the rate of those using mobile web interfaces, making deep linking a primary driver of conversion.
- Integrating deep links into owned media channels is critical for revenue, particularly as 70% of all emails are currently opened on mobile devices.
- Deferred deep links are essential for acquisition, as they route new users through the app store installation process before landing them on the specific content they originally clicked.
Adjust