User Acquisition reports and market data
Documents
Ramadan App Trends Decoded: Benchmarks and Insights for 2026
This analysis examines mobile app performance trends during the 2025 Ramadan season to provide strategic benchmarks for 2026.
- Ramadan drives a 11% increase in average daily installs and a 6% rise in session counts across the METAP region compared to the two weeks prior.
- Gaming apps maintain the highest engagement levels during the season, with average session lengths reaching 35.6 minutes.
- The Ramadan growth cycle extends beyond the fasting period, with overall install growth climbing from 10% during Ramadan to 13% in the post-Eid period.
The Gaming App Insights Report: 2026 Edition
The mobile gaming industry is undergoing a fundamental strategic transition, moving away from a reliance on high-volume user acquisition toward a model centered on long-term retention and high-value player engagement.
- Global gaming app CPC rose 33% from $0.03 to $0.04 between 2024 and 2025, while global CPM increased 20% from $3.63 to $4.34.
- Hyper-casual games maintained the largest market share of installs at 29.1% in 2025, while action games dominated session share at 17.1%.
- Strategy games saw the most significant increase in session length, growing 18% to 37.51 minutes, and experienced a 133% surge in CPC from $0.03 to $0.07.
Mobile App Trends 2026: Japan Edition
The Japanese mobile application market maintains a robust, iOS-dominant trajectory, characterized by a 4% year-over-year increase in total installs during the first half of 2026.
- The Japanese mobile market saw a 4% year-over-year increase in total installs during the first half of 2026, maintaining a robust, iOS-dominant trajectory.
- Stock trading applications surged by 90% in installs, driven by younger investors and the influence of tax-advantaged programs like NISA.
- Gaming engagement has intensified significantly, evidenced by a 113% increase in card game sessions and improved user retention rates.
Mobile App Trends: Vietnam 2026
The mobile app market in Vietnam is experiencing significant expansion, driven by a digitally native population, high smartphone penetration of 84%, and near-universal 4G coverage.
- Vietnam's mobile market is a top-tier global player, ranking 11th worldwide with 2.88 billion app downloads in 2025 and an 84% smartphone penetration rate.
- Gaming is the leading vertical with 1.29 billion downloads in 2025, while a shift toward hybrid-casual and midcore titles drove a 15% year-over-year increase in session growth during Q1 2026.
- The entertainment sector is experiencing rapid expansion, highlighted by a 271% year-over-year surge in short-form drama content downloads by late 2025.
Public Mobile Gaming Publishers: Resilience & Adaptation in a Shifting Landscape
The analysis examines the post-IDFA mobile gaming landscape, focusing on revenue dynamics, user acquisition spending, profitability trends, and market valuation shifts across key publishers.
- Aggregate market capitalization for major mobile gaming publishers has plummeted by more than 50% since January 2022, with most stocks remaining below pre-IDFA valuation peaks.
- User acquisition costs have surged to as high as $40 million per firm, while diminishing returns on these campaigns have compressed EBITDA margins and forced a shift toward cost control.
- MTG outperformed the broader market with a 50%+ share price increase and 9% organic growth in Q4 2024, driven by disciplined M&A and operational efficiency.
Enabling Growth: Cohort User Acquisition Financing
Mobile gaming has rebounded from the downturn of 2022-23, with a projected compound annual growth rate of 5.0% from 2020 to 2025, driven largely by a 16.2% rise in in-app advertising and the continued popularity of casual puzzle titles.
- Mobile gaming is projected to grow at a 5.0% CAGR from 2020 to 2025, supported by a 16.2% increase in in-app advertising and AI-driven ad tech.
- Cohort-based UA financing allows studios to fund up to 80% of monthly acquisition costs by leveraging future revenues, providing an alternative to scarce venture capital.
- Studios utilizing cohort-based financing have demonstrated the ability to increase monthly marketing spend by 16–38% while maintaining founder control over equity and IP.
State of Mobile 2025: Why Community Wins on Mobile
The State of Mobile 2025 report examines the current mobile ecosystem, emphasizing how community engagement—particularly on Reddit—drives sustained app growth.
- Reddit-acquired users demonstrate significantly higher lifetime value, with 41% higher Day-1 spend than other social platforms and 159% higher than digital media.
- Reddit users exhibit superior long-term retention and engagement, spending 55% more time in-app on Day 1 and 103% more by Day 30 compared to other channels.
- Global mobile in-app purchase revenue reached $150 billion in 2024, representing a 13% year-over-year increase, while total usage hit 4.2 trillion hours.
Adjust Guide to Deep Linking
This technical guide outlines the strategic importance and functional mechanics of deep linking within the mobile app ecosystem.
- Mobile app users purchase at three times the rate of those using mobile web interfaces, making deep linking a primary driver of conversion.
- Integrating deep links into owned media channels is critical for revenue, particularly as 70% of all emails are currently opened on mobile devices.
- Deferred deep links are essential for acquisition, as they route new users through the app store installation process before landing them on the specific content they originally clicked.