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110 reports matching your filters

Advertising

Report44 pages

Digital Market Index: Q1 2024

Global mobile app spending reached a record $45 billion in Q1 2024, a 9.5% year-over-year increase driven primarily by an 11.5% growth in the iOS ecosystem.
Total app downloads declined by 3.5%, marking the third consecutive quarterly drop, even as iOS achieved its highest download volume since 2020.
Monopoly GO set a new mobile gaming record with $770 million in quarterly spend, becoming the only title to surpass $600 million in a single quarter.

Market Analysis Global Mobile+1

Sensor TowerJan 2024

Report44 pages

State of Performance Marketing for Videogames

First-party data integration is essential for efficiency, yielding conversion lifts of up to 63% in Meta-based campaigns.
Influencer marketing currently outperforms traditional ad networks, achieving a 4.25% conversion rate and a 38.95% Day 7 retention rate.
Meta and YouTube remain the primary media planning channels, utilized in 75% and 44% of campaigns respectively, while Twitch leads in conversion efficiency at 12%.

Advertising Market Analysis Global+2

GamesightJan 2024

Report16 pages

The State of Games Media Buying United States Spotlight

The U.S. mobile gaming ad market is maturing, evidenced by a marginal 0.25% growth in active advertisers and a 29% decline in new market entrants during the first half of 2024.
Publishers are prioritizing established assets over experimentation, as total ad purchases grew by only 0.46% while the volume of new ad creatives dropped by 12%.
Genre dominance is shifting, with Puzzle games now leading in ad impressions, while Sports and Shooting genres saw the fastest growth, rising six and four places respectively.

Market Analysis In-Game Advertising Mobile+2

MintegralJan 2024

Report30 pages

Insight into 2024 Marketing Trends for Japanese Mobile Games

Japanese firms dominate the domestic market, holding nine of the top ten revenue spots on the App Store, while Chinese developers account for 30% of the top 100 grossing titles.
RPG titles are the most lucrative genre in Japan, representing 32% of the top 100 revenue-generating games on Google Play.
Marketing in Japan is characterized by low creative turnover, with only 62.23% of advertisers using new creatives and a total new creative volume of 29.77%, both significantly below global averages.

Marketing Advertising User Acquisition+2

SocialPetaJan 2024

Report48 pages

Mobile App Trends: 2024 Edition

Fintech and e-commerce drove significant market growth in 2023, with fintech seeing a 42% increase in installs and a 118% surge in in-app revenue.
E-commerce performance remained strong with a 43% year-over-year rise in installs and a 34% increase in revenue.
Banking sector efficiency improved significantly as eCPIs dropped from $2.33 to $1.37, enabling faster return on investment for marketers.

Market Analysis Marketing Advertising+2

AdjustJan 2024

Report42 pages

Insights into Marketing Trends of Global Mobile Games: Q3 2023

Frequent creative turnover is a primary strategy for mitigating ad fatigue and sustaining click-through rates in competitive mobile gaming markets.
Deploying fresh creative assets can improve cost-per-install (CPI) benchmarks by up to 12% compared to static creative pools.
High-volume creative production is a critical growth lever, evidenced by a major publisher launching 6,500 distinct ad assets for a single strategy-lite title in Q3 2023.

Marketing Advertising User Acquisition+2

SocialPetaSept 2023

Report43 pages

Insights into Marketing Trends of Global Mobile Games

In Q2 2023, the mobile gaming industry saw a record surge of 9.3 million new creatives, which accounted for nearly 75% of all active advertisements.
Market leaders like Honkai: Star Rail and MONOPOLY GO! achieved rapid global growth by maintaining high-frequency creative refreshes, with new assets making up over 60% of their advertising portfolios.
While iOS casual game installs cost $2.23 compared to $0.63 on Android, both platforms yielded a comparable seven-day return on ad spend of approximately 7.7%.

Marketing Advertising User Acquisition+2

SocialPetaJun 2023

Report20 pages

The Mobile Economy and Digital Ad Space in 2022 and Beyond: An Analysis of the Global Trends Shaping the Mobile and Digital Advertising Industry

Global consumer spending on mobile games declined for the first time in 2022, falling to $79 billion, with Android devices experiencing a 7 percent revenue drop.
Entertainment apps have overtaken gaming as a primary revenue engine, with U.S. spending on entertainment doubling since 2019 and apps like TikTok, HBO Max, and Disney+ reaching record highs.
Digital advertising reached $28 billion in North America and major European markets in Q4 2022, with TikTok emerging as the fastest-growing channel via a 60 percent quarterly increase in U.S. ad spend.

Market Analysis Advertising Global+1

Sensor TowerMar 2023

Report20 pages

The Mobile Economy and Digital Ad Space in 2022 and Beyond: An Analysis of Global Trends

Mobile gaming revenue experienced its first year-over-year decline in 2022, generating $79 billion from over 50 billion downloads as consumer spending dropped in major markets like the United States and Japan.
Android revenue fell by 30 percent year-over-year in 2022, while iOS revenue saw a modest 1 percent growth.
Entertainment apps have overtaken social networking in the United States, with revenue from platforms like TikTok, HBO Max, and Disney+ doubling 2019 levels to become the largest non-game category.

Market Analysis Market Forecast Advertising+1

Sensor TowerMar 2023

Report31 pages

The State of OTT Advertising in the U.S.: An Analysis of OTT Ad Spending Trends and Top Advertisers

The U.S. OTT advertising market reached a mature state between late 2021 and 2022, averaging $3.26 billion in quarterly spend and accounting for nearly 15% of total digital advertising investment.
Consumer Packaged Goods replaced Financial Services as the leading spending category by mid-2022, while the automotive industry increased its OTT ad spend by 74% year-over-year.
Tubi emerged as the fastest-growing publisher with a 37% increase in ad revenue, while Hulu and Peacock remain the dominant platforms for reaching viewers under the age of 35.

Market Analysis Advertising USA

Sensor TowerJan 2023

Report40 pages

Mobile Ad Creative Index: 2023

Multi-page ad experiences that integrate video, playable, and endcard elements increase install rates by approximately 20%.
Playable ads are the most cost-effective format for gaming with a CPI of $1.31, while native ads lead in entertainment at $1.88 CPI.
Video advertising costs on iOS are significantly higher than on Android, specifically in the finance sector where iOS costs ($10.66) are more than triple those of Android ($3.33).

Advertising Monetization Mobile+1

LiftoffJan 2023

Report65 pages

Insights into Marketing Trends of Global Mobile Apps

Video content now accounts for 45% of global ad impressions, reaching up to 72% in the Middle East, as traditional static image performance continues to decline.
AI-integrated tool apps experienced over 100% year-over-year advertiser growth across all tracked regions in the first half of 2023.
Android remains the dominant marketing platform, accounting for over 70% of the total creatives launched by the 170,000 active advertisers.

Marketing Advertising Global+1

SocialPetaJan 2023

Report40 pages

Mobile Ad Creative Index

Native ads are the most cost-effective format for gaming, achieving a $1.01 cost-per-install and an 18% Day 7 return on ad spend.
Interstitial and video formats drive superior short-term performance for social and dating apps, yielding up to 44% Day 7 return on ad spend.
Video ad segments ranging from 31 to 60 seconds drive 50% higher conversions compared to shorter formats by effectively showcasing complex mechanics.

Market Analysis Advertising Creative Ads+1

LiftoffJan 2023

Report21 pages

In-Game Advertising Report 2023

In-game advertising achieves a 98% viewability rate, significantly outperforming the 78% average observed across standard digital advertising formats.
Gaming environments generate 2,795 attentive seconds per 1,000 impressions, representing a 22% higher attention level than the average for other digital media.
85% of in-game ad impressions are actively viewed by players, compared to a 65% norm for traditional digital channels.

In-Game Advertising Marketing Advertising+1

AnzuJan 2023

Report11 pages

From Hyper to Hybrid: 2023 Follow-up

In-app purchase (IAP) activity grew significantly between 2022 and H1 2023, with revenue increasing by 23% on Android and 24% on Apple platforms.
On iOS, the United Kingdom, Canada, and Germany have displaced China and Saudi Arabia in the top five markets for installs, signaling a pivot toward Western regions.
Google Ads became the top-performing network for Android installs in H1 2023, while AppLovin reclaimed the leading position for iOS installs.

Market Analysis Mobile Hypercasual+4

TenjinJan 2023

Report61 pages

Q1 2023 Insights into Global Mobile Game Marketing Trends

Mobile game advertisers are shifting from quantity to quality, evidenced by a 15% increase in active advertisers to over 160,000 alongside a 16% decline in new creative asset volume.
Video content now dominates the advertising landscape, accounting for over 80% of all ad creatives and frequently utilizing playable mechanics or 'deliberate failure' tropes to improve engagement.
Android remains the dominant advertising platform, capturing nearly 70% of total global ad volume.

Marketing Advertising Mobile+2

SocialPetaJan 2023

Report109 pages

Mobile Game Marketing: Insights & Trends of Popular Game Genres Q3 2022

The United States remains the dominant revenue driver for casual games, generating over $250 million in Q3 2022, which represents 46% of total revenue and an 11% year-on-year increase.
Southeast Asia is the fastest-growing market for mobile game downloads, recording 11% year-on-year and 12% quarter-on-quarter growth.
Casual games experienced stagnant download growth of less than 1% year-on-year, yet generated a 7% year-on-year revenue increase, totaling approximately $30 million in additional earnings.

Marketing Advertising Market Analysis+2

SocialPetaSept 2022

Report40 pages

2022 Israeli Mobile Game Market Report

The Israeli mobile game market generated approximately $9 billion in revenue in 2022, supported by 200 development studios and a workforce of 14,000 employees.
Major Israeli publishers including Playtika, Plarium, Moon Active, and Crazy Labs have established themselves as global leaders by maintaining diversified portfolios across social, casino, RPG, and simulation genres.
While social and casual titles attract the highest investment and install volumes, action, strategy, and hyper-casual games—exemplified by titles like Coin Master, PUBG Mobile, and Fill the Fridge!—lead in total downloads and earnings.

Market Analysis Israel Mobile+1

SocialPetaJul 2022

Report15 pages

Mobile Advertising Benchmark Report Q2 2022

Apple Search Ads (ASA) has emerged as a core duopoly partner alongside Google, with advertiser adoption reaching 94.8% and share-of-wallet increasing by five points to 15%.
Facebook’s market position declined between Q2 2021 and Q2 2022, with adoption dropping to 82.8% and share-of-wallet falling four points to 28%.
Google remains the dominant advertising channel with 95% adoption and a 34% share-of-wallet, largely driven by its stability on the Android platform.

Advertising Market Analysis Global+1

AppsumerJun 2022

Presentation43 pages

1Q FY2022 Presentation Material: October to December 2021

CyberAgent’s consolidated sales reached 171 billion yen in 1Q FY2022, with operating profit nearly tripling to 19.8 billion yen.
The Game business segment saw sales nearly double to 58.3 billion yen, driven by the success of 'Uma Musume Pretty Derby' which exceeded 12 million downloads.
Operating profit for the Game segment grew 15.1-fold year-over-year, though management remains cautious about full-year forecasts due to gaming market volatility.

Market Analysis Advertising Game Publishing+1

CyberAgentJan 2022