Raport bieżący nr 39/2018: Zawarcie umowy licencyjnej z Discovery – gra Deadlist Catch
Ultimate Games, a subsidiary of PlayWay S.A., has entered into a strategic licensing agreement with Discovery Licensing Inc. to develop and publish a video game based on the popular television franchise Deadliest Catch. Under the terms of this agreement, the developer gains access to essential intellectual property, including trademarks, music, voice acting, character likenesses, and other audio-visual assets. The resulting title, Deadliest Catch: The Game, is scheduled for a 2019 release, marking a significant expansion of the studio's portfolio into high-profile licensed content.
The partnership extends beyond mere asset usage to include a comprehensive global marketing campaign managed by Discovery. This promotional strategy involves television advertising across Discovery’s network, product placement within its programming, and endorsements from the show’s featured talent. Furthermore, the marketing plan encompasses social media promotion, public relations initiatives, and direct mailing campaigns. Discovery will also leverage its industry relationships to secure premium visibility and featuring on major digital distribution platforms, such as the App Store, to maximize the game's commercial impact upon launch.
This collaboration represents a pivotal growth milestone for Ultimate Games, which has already demonstrated success in the simulation genre with titles like Ultimate Fishing Simulator. At the time of the agreement, the studio maintained a robust pipeline of over 20 projects slated for release between 2018 and 2020. The success of previous titles, which reached top global bestseller rankings on Steam and achieved millions of downloads on mobile platforms, provides a foundation for this expansion. Both parties have indicated that this agreement may serve as a precursor to further collaborations involving other properties within the Discovery portfolio.
