Raport Bieżący Nr 26/2018

PlayWay S.A. has formalized a strategic investment in the Czeladź-based development studio Baked Games through a newly executed investment agreement. This transaction involves the Warsaw-listed publisher acquiring a significant equity stake by subscribing to new shares in the developer’s increased share capital for a total consideration of 199,000 PLN. The agreement establishes a restructured ownership framework where PlayWay holds a 44% plurality stake, while the founding partners retain the remaining interest, specifically 27.5% each for two primary partners and 1% for a third associate.

The primary objective of this partnership is to facilitate the ongoing and future production of video games, with a specific focus on the PC platform. A central component of the studio’s current pipeline is the development of a title tentatively named Prison Simulator. This investment aligns with the broader industry trend of major publishers securing equity in specialized indie studios to diversify their portfolios and secure intellectual property rights for simulation-style titles.

This corporate action, disclosed in May 2018 under market abuse regulations, marks a geographic expansion of PlayWay’s internal ecosystem within the Polish development sector. By integrating Baked Games into its group, PlayWay provides the necessary capital for production while the studio maintains its operational focus on the simulator genre. The transaction highlights the relatively low entry costs for strategic minority stakes in emerging European development teams during this period.