Umamusume: Pretty Derby
GameBy Cygames, Inc.
Documents about Umamusume: Pretty Derby
3Q FY2024 Presentation Material
CyberAgent demonstrated significant financial momentum during the third quarter of fiscal year 2024, characterized by a 10.9% year-over-year increase in consolidated sales to 190.3 billion yen and a nearly fivefold surge in operating income to 8.5 billion yen.
- CyberAgent reported a 10.9% year-over-year increase in consolidated sales to 190.3 billion yen and a nearly fivefold surge in operating income to 8.5 billion yen for 3Q FY2024.
- The company raised its full-year operating income forecast to 41 billion yen following the strong quarterly performance.
- The Game business returned to profitability with 5.1 billion yen in operating income on 38.8 billion yen in sales, driven by the May 2024 launch of Gakuen iDOLM@STER and the performance of Umamusume: Pretty Derby.
IP-Based Mobile Games: 2022
The mobile gaming landscape has shifted toward intellectual property (IP) as a primary strategy for navigating user-tracking challenges like Apple’s App Tracking Transparency.
- By 2021, nearly all top-downloaded new iOS titles were based on existing intellectual property, confirming IP as the primary strategy for organic user acquisition following privacy shifts like Apple’s App Tracking Transparency.
- Western IPs (e.g., Disney, Marvel) drive higher global download volumes, while Eastern IPs (e.g., Japanese manga, Chinese literature) generate superior revenue through specialized monetization models like gacha.
- Successful IP-based games require a 'perfect fit' between core gameplay mechanics and source material lore, as seen in titles like Marvel Strike Force and Umamusume: Pretty Derby.
Umamusume: Pretty Derby Deconstruction
Umamusume: Pretty Derby, developed by Cygames, achieved rapid dominance in the Japanese mobile gaming market following its release in early 2021.
- Umamusume Pretty Derby achieved market dominance in Japan, generating nearly double the 30-day revenue of the long-time top contender, Monster Strike, as of April 29, 2021.
- The game's success was bolstered by a multi-year franchise strategy, including four manga series and two anime seasons, with the game's March 2021 launch strategically timed to coincide with the second anime season.
- The core gameplay loop involves a time-intensive, multi-stage training process that can take up to an hour per session, requiring players to invest significant time to develop characters for PvP and PvE content.
Presentation Material: 2Q FY2026
CyberAgent’s second-quarter fiscal year 2026 results demonstrate strong financial momentum, characterized by record-high consolidated sales and operating profit.
- CyberAgent achieved record-high 2Q FY2026 consolidated sales of 246.2 billion yen (up 13.3% YoY) and an operating profit of 29.0 billion yen (up 39.3% YoY).
- The Game segment was the primary growth driver, with sales rising 31.2% to 67.5 billion yen and operating profit increasing 36.3% to 20.9 billion yen.
- International expansion significantly bolstered gaming performance, with overseas sales increasing 3.5-fold, largely driven by the English release of 'Umamusume: Pretty Derby'.
Companies behind it
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