Super Mario Run
GameBy Nintendo Entertainment Planning & Development · Released Dec 15, 2016
Documents about Super Mario Run
PUBG Mobile: Success in Western Markets
Tencent's PUBG Mobile achieved the broadest Western App Store dominance of any China-made mobile game since early 2017, according to Sensor Tower's App Intelligence tracking of 50 Western countries and regions across North America, Europe, Oceania, Central America, South America, and the Caribbean.
- Tencent's 'PUBG Mobile' reached the No. 1 spot on the App Store free games chart in 49 out of 50 tracked Western markets, making it the most successful Chinese-made mobile game in the region since early 2017.
- The game achieved its peak market penetration in just three days, launching globally on March 19, 2018, and hitting the top spot in 47 Western countries by March 22.
- Beyond gaming categories, 'PUBG Mobile' outperformed all other apps—including viral hits like Bitmoji and YouTube—by reaching the No. 1 overall free app ranking in 48 Western countries.
Animal Crossing: Pocket Camp — Can an Old Dog Learn New Tricks?
Animal Crossing: Pocket Camp is examined as a test of whether a franchise that helped originate the "Invest and Express" mobile genre can compete in a market it once influenced.
- Nintendo uses mobile titles like Animal Crossing: Pocket Camp primarily as brand awareness tools to drive hardware sales for the Nintendo Switch rather than maximizing mobile monetization.
- Animal Crossing is a significant franchise for Nintendo with over 30 million units sold, positioning it ahead of other established series like Metroid (17 million) and Fire Emblem (10 million).
- The game monetizes player impatience by gating progress behind time-locked tasks, allowing users to pay to speed up crafting and collection processes rather than utilizing a Gacha system.
Six Months Financial Results Briefing: Fiscal Year Ending March 2018
The financial results briefing for the six-month period ending September 2017 outlines Nintendo’s strategic progress across three core pillars: the expansion of its smart-device business, the maintenance of the Nintendo 3DS platform, and the growth of the Nintendo Switch installed base.
- Nintendo revised its fiscal year 2018 hardware sales projection for the Nintendo Switch to 14 million units, targeting a cumulative sell-in of over 16 million units within the console's first year.
- Super Mario Odyssey achieved rapid commercial success, recording over 2 million units in global sell-through within three days of its October 2017 release.
- The smart-device business saw significant engagement, with Super Mario Run reaching 200 million downloads and Fire Emblem Heroes showing increased overseas sales.
Top Mobile Games of Q2 2017: Revenue Grew 32% as Honor of Kings Surged
Worldwide mobile game revenue across the App Store and Google Play topped $12.2 billion in Q2 2017, up 32 percent year-over-year and about 2 percent from Q1's estimated $11.9 billion.
- Worldwide mobile gaming revenue reached $12.2 billion in Q2 2017, marking a 32% year-over-year increase.
- Total mobile game downloads grew 19% year-over-year to approximately 9.2 billion, with Google Play installs rising 25% compared to 2% growth on the App Store.
- Asian-developed titles increased their market dominance, accounting for five of the top 10 highest-grossing mobile games globally.
DeNA Q4 FY2016 Operating Results
DeNA’s operating results for the fiscal year 2016 demonstrate a period of financial growth and strategic transition.
- DeNA reported an annual operating profit of 23.2 billion yen for FY2016, a 17% year-over-year increase, alongside total revenue of 143.8 billion yen.
- Profit attributable to owners of the parent surged to 30.8 billion yen from 11.3 billion yen in FY2015, largely due to tax benefits and refunds related to international operations.
- The core game business achieved a 9% increase in segment profit to 28.3 billion yen despite a 7% decline in total revenue, driven by efficiencies and collaborations with Nintendo on titles like Fire Emblem Heroes and Super Mario Run.
Financial Results Briefing: Fiscal Year Ending March 2017
The fiscal year ending March 2017 served as a pivotal transition period for Nintendo, defined by the successful market introduction of the Nintendo Switch.
- Nintendo shipped 2.74 million Nintendo Switch units during its initial launch period, exceeding internal performance expectations.
- The company set a target to ship 10 million Nintendo Switch units in the fiscal year following March 2017, supported by a pipeline of first- and third-party software.
- The Nintendo 3DS family maintained strong performance in its seventh year, driven by the success of Pokémon Sun and Pokémon Moon.
Top Mobile Games of Q1 2017: Revenue Grew 53% YoY as Asian Titles Expanded Their Dominance
Worldwide gross revenue from mobile games on the App Store and Google Play grew roughly 53 percent year over year in Q1 2017, reaching about $11.9 billion versus $7.8 billion in Q1 2016.
- Worldwide mobile game revenue reached $11.9 billion in Q1 2017, marking a 53% year-over-year increase from $7.8 billion in Q1 2016.
- Google Play games revenue grew by 83% year-over-year to approximately $5.3 billion, while App Store games revenue grew 35% to $6.6 billion.
- Mobile games remain the primary monetization driver, accounting for nearly 80% of App Store gross revenue and over 91% of Google Play gross revenue.
Corporate Management Policy Briefing: Nine Months Financial Results for Fiscal Year Ending March 2017
Nintendo’s fiscal strategy for the nine months ending March 2017 centers on a dual-platform approach, leveraging the established success of the 3DS while aggressively transitioning into the Nintendo Switch era.
- Nintendo launched the Nintendo Switch in March 2017 with an ambitious global shipment target of two million units for the fiscal year.
- The 3DS remains a primary revenue driver, supported by the success of Pokémon Sun and Pokémon Moon, which achieved over 13 million units in sell-through.
- The company is diversifying its portfolio by expanding into smart-device gaming, highlighted by the performance of Super Mario Run and the launch of Fire Emblem Heroes.
Consolidated Financial Highlights: Nine Months Ended December 2016
This financial report details the consolidated operating results for Nintendo Co., Ltd. for the nine-month period ending December 31, 2016.
- Nintendo reported net sales of 311.1 billion yen for the nine months ending December 2016, a 26.9% decrease year-over-year, alongside a 38.1% decline in operating income to 26.3 billion yen.
- Profit attributable to owners of the parent surged 153.9% to 102.9 billion yen, primarily due to a 63.5 billion yen extraordinary gain from the sale of equity in the Seattle Mariners ownership group.
- Wii U hardware sales plummeted 75% to 0.76 million units as the company executed a managed phase-out of the console ahead of the March 2017 Nintendo Switch launch.
Top Mobile Games of 2016: Pokémon GO Conquered Clash Royale
Mobile games remained the dominant force in app store monetization in 2016, accounting for more than 80 percent of Apple App Store revenue and 90 percent of Google Play revenue.
- Worldwide mobile game revenue reached approximately $7.5 billion in Q4 2016, representing a 70% year-over-year growth compared to $4.4 billion in Q4 2015.
- Mobile games accounted for over 80% of all revenue on the Apple App Store and 90% of revenue on Google Play throughout 2016.
- Pokémon GO became the highest-earning new launch of 2016 and the year's most-downloaded game, setting records for the biggest launch in mobile history.
Paid or Freemium: The Case of Super Mario Run
No analysis of Super Mario Run's pricing strategy, and no thesis comparing a paid-upfront model with freemium, can be drawn from the text available under the title "Paid or Freemium: The Case of Super Mario Run."
- The Istanbul mobile gaming ecosystem, while a global powerhouse, faces structural challenges where intense local rivalry hinders knowledge sharing, drains talent, and causes successful founders to exit the region.
- Grand Games achieved rapid scaling by growing from $0 to $500 million in revenue within a two-year period.
- The puzzle game market is undergoing significant shifts, characterized by the rise of Merge-2 mechanics, which have in some cases outperformed traditional Match-3 titles in monetization.
Pokémon GO Ends 2016 with Its Strongest Week of U.S. Revenue Since Launch
Niantic's Pokémon GO closed 2016 with its strongest U.S. revenue performance since the summer launch.
- Pokémon GO achieved its highest U.S. weekly revenue since July 2016 during the week of December 26, generating approximately $22.1 million.
- On December 31, 2016, Pokémon GO recorded its best single-day U.S. gross revenue since July 18, totaling approximately $4.9 million.
- During the final week of 2016, Pokémon GO was the No. 1 grossing app in the U.S., outperforming Supercell's Clash of Clans and Clash Royale.
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