Super Mario Run
GameBy Nintendo Entertainment Planning & Development · Released Dec 15, 2016
Documents about Super Mario Run
Six Months Financial Results Briefing: Fiscal Year Ending March 2019
Nintendo is currently executing a growth strategy centered on the Nintendo Switch ecosystem, aiming to solidify its market position through a combination of hardware expansion and a robust software library.
- Nintendo is driving hardware and software growth through a Switch ecosystem that now features over 1,300 titles from more than 500 publishers.
- The mobile segment has become a core revenue pillar, highlighted by Super Mario Run surpassing 300 million downloads.
- The company is utilizing a dual-pronged software strategy, combining evergreen titles with high-profile holiday releases like Super Smash Bros. Ultimate and Pokémon: Let's Go to boost hardware adoption.
Nintendo Financial Results Briefing: Fiscal Year Ended March 2018
The Nintendo financial results briefing for the fiscal year ended March 2018 outlines the company’s strategic focus on expanding the Nintendo Switch installed base, maintaining the Nintendo 3DS legacy, and scaling the smart-device business.
- Digital revenue reached a record high of 60.8 billion yen, driven primarily by downloadable software and add-on content for the Nintendo Switch.
- The Nintendo eShop ecosystem expanded rapidly, hosting over 600 titles from various publishers at a rate ten times faster than the Nintendo 3DS during its comparable launch period.
- The Nintendo 3DS family reached a cumulative total of 72 million units sold, serving as a legacy platform alongside the company's focus on Switch growth.
Six Months Financial Results Briefing: Fiscal Year Ending March 2018
The financial results briefing for the six-month period ending September 2017 outlines Nintendo’s strategic progress across three core pillars: the expansion of its smart-device business, the maintenance of the Nintendo 3DS platform, and the growth of the Nintendo Switch installed base.
- Nintendo revised its fiscal year 2018 hardware sales projection for the Nintendo Switch to 14 million units, targeting a cumulative sell-in of over 16 million units within the console's first year.
- Super Mario Odyssey achieved rapid commercial success, recording over 2 million units in global sell-through within three days of its October 2017 release.
- The smart-device business saw significant engagement, with Super Mario Run reaching 200 million downloads and Fire Emblem Heroes showing increased overseas sales.
DeNA Q4 FY2016 Operating Results
DeNA’s operating results for the fiscal year 2016 demonstrate a period of financial growth and strategic transition.
- DeNA reported an annual operating profit of 23.2 billion yen for FY2016, a 17% year-over-year increase, alongside total revenue of 143.8 billion yen.
- Profit attributable to owners of the parent surged to 30.8 billion yen from 11.3 billion yen in FY2015, largely due to tax benefits and refunds related to international operations.
- The core game business achieved a 9% increase in segment profit to 28.3 billion yen despite a 7% decline in total revenue, driven by efficiencies and collaborations with Nintendo on titles like Fire Emblem Heroes and Super Mario Run.
Financial Results Briefing: Fiscal Year Ending March 2017
The fiscal year ending March 2017 served as a pivotal transition period for Nintendo, defined by the successful market introduction of the Nintendo Switch.
- Nintendo shipped 2.74 million Nintendo Switch units during its initial launch period, exceeding internal performance expectations.
- The company set a target to ship 10 million Nintendo Switch units in the fiscal year following March 2017, supported by a pipeline of first- and third-party software.
- The Nintendo 3DS family maintained strong performance in its seventh year, driven by the success of Pokémon Sun and Pokémon Moon.
Corporate Management Policy Briefing: Nine Months Financial Results for Fiscal Year Ending March 2017
Nintendo’s fiscal strategy for the nine months ending March 2017 centers on a dual-platform approach, leveraging the established success of the 3DS while aggressively transitioning into the Nintendo Switch era.
- Nintendo launched the Nintendo Switch in March 2017 with an ambitious global shipment target of two million units for the fiscal year.
- The 3DS remains a primary revenue driver, supported by the success of Pokémon Sun and Pokémon Moon, which achieved over 13 million units in sell-through.
- The company is diversifying its portfolio by expanding into smart-device gaming, highlighted by the performance of Super Mario Run and the launch of Fire Emblem Heroes.
Consolidated Financial Highlights: Nine Months Ended December 2016
This financial report details the consolidated operating results for Nintendo Co., Ltd. for the nine-month period ending December 31, 2016.
- Nintendo reported net sales of 311.1 billion yen for the nine months ending December 2016, a 26.9% decrease year-over-year, alongside a 38.1% decline in operating income to 26.3 billion yen.
- Profit attributable to owners of the parent surged 153.9% to 102.9 billion yen, primarily due to a 63.5 billion yen extraordinary gain from the sale of equity in the Seattle Mariners ownership group.
- Wii U hardware sales plummeted 75% to 0.76 million units as the company executed a managed phase-out of the console ahead of the March 2017 Nintendo Switch launch.
Semi-Annual Financial Results Briefing: Fiscal Year Ending March 2017
Nintendo’s financial performance for the first half of the fiscal year ending March 2017 reflects a strategic transition period defined by the decline of legacy hardware and the cultivation of new growth vectors.
- Nintendo is preparing for the global launch of the Nintendo Switch in March 2017, with an initial shipment target of two million units.
- The company is executing a dual-track strategy to bridge the gap between legacy hardware and the Switch, focusing on 3DS software, the NES Classic Edition, and mobile expansion.
- Nintendo is aggressively entering the smart device market with the launch of Super Mario Run to maintain consumer engagement during the hardware transition.
Consolidated Results for the Six Months Ended September 2015 and 2016
Nintendo’s consolidated financial results for the six-month periods ending September 30, 2015, and September 30, 2016, reveal a period of significant operational transition and currency-driven volatility.
- Nintendo reported a 33% decline in net sales to 136.8 billion yen for the six months ending September 30, 2016, resulting in an operating loss of 5.9 billion yen.
- A 62.7 billion yen extraordinary gain from the partial sale of the Seattle Mariners enabled the company to report a net profit of 38.2 billion yen despite operational losses.
- Foreign exchange volatility significantly impacted results, with a strengthening yen contributing to 39.9 billion yen in losses.
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