Splitgate: Arena Reloaded
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Documents about Splitgate: Arena Reloaded
Article
Most Downloaded Games: July 2025
The July 2025 gaming landscape was defined by a diverse mix of premium titles, subscription-driven engagement, and the volatile performance of free-to-play live-service games.
- The free-to-play shooter Mecha Break reached 3.1 million downloads in its July launch month, but it is experiencing rapid retention decline with only 44,000 daily players on Steam.
- EA’s College Football 26 achieved 3.1 million downloads in July, with Xbox volume (1.7 million) outpacing PlayStation (1.3 million) due to the inclusion of an EA Play 10-hour trial in Game Pass Ultimate.
- Cyberpunk 2077 saw 2 million downloads in July, driven primarily by its addition to the PlayStation Plus game catalogue and a 65% price discount on Steam.
Alinea AnalyticsAug 2025
Article
How Top Studios Use Data to Win in a Post-ATT World
The mobile gaming industry faces a persistent challenge in user acquisition and measurement following the implementation of Apple’s App Tracking Transparency (ATT) framework.
- Implementing the Conversions API (CAPI) provides a measurable 3-5% lift in Return on Ad Spend (ROAS) by utilizing server-side signals like hashed emails and phone numbers to improve platform targeting.
- Top-performing studios are achieving ATT opt-in rates of 40-50% by utilizing pre-prompts, customized messaging, and direct appeals, significantly outperforming the industry average of 10-15%.
- Web-to-app funnels, including the use of web shops, HTML5 playables, and interactive quizzes, offer a high-performing alternative to standard app promotion by bypassing some app store tracking restrictions.
GameMakersJul 2025
Article
Monthly Industry Trends: June 2025
The June 2025 industry analysis examines performance trends across the global gaming market, focusing on download volume, PlayStation sales data, and the shifting viability of live-service titles.
- The live-service market remains highly saturated and difficult to penetrate, with new titles like Splitgate 2 seeing rapid drops in daily active users shortly after launch.
- EA Sports FC 25 led PlayStation sales in June with 905,000 copies sold following price cuts, bringing its total platform sales to over 19.2 million units.
- Death Stranding 2 sold 687,000 copies in its first week on PlayStation, reaching 860,000 total copies by the end of June, though this pace trails other major PlayStation Studios titles.
Alinea AnalyticsJul 2025
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