1047 Games
Company
3 documents in the library are about 1047 Games, from writers such as Deconstructor of Fun, GameMakers and Hit Points. Each has a summary and key insights with the page they come from.
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Documents about 1047 Games
How Top Studios Use Data to Win in a Post-ATT World
The mobile gaming industry faces a persistent challenge in user acquisition and measurement following the implementation of Apple’s App Tracking Transparency (ATT) framework.
- Implementing the Conversions API (CAPI) provides a measurable 3-5% lift in Return on Ad Spend (ROAS) by utilizing server-side signals like hashed emails and phone numbers to improve platform targeting.
- Top-performing studios are achieving ATT opt-in rates of 40-50% by utilizing pre-prompts, customized messaging, and direct appeals, significantly outperforming the industry average of 10-15%.
- Web-to-app funnels, including the use of web shops, HTML5 playables, and interactive quizzes, offer a high-performing alternative to standard app promotion by bypassing some app store tracking restrictions.
Behind the Curtain
The September 2021 industry analysis examines the implications of a major database leak from Nvidia’s GeForce Now service, which exposed numerous unannounced game titles.
- The Nvidia GeForce Now database leak revealed numerous unannounced game titles, prompting industry concerns regarding the impact of premature disclosures on development teams and marketing strategies.
- Developer 1047 Games, creator of the early-access title Splitgate, raised $100 million in its third funding round since May 2021, reaching a valuation of $1.5 billion.
- Activision Blizzard faces a new lawsuit from the Communications Workers of America, which accuses the publisher of engaging in worker intimidation and union-busting practices.
We just raised $100M - here's what's next with Ian Proulx, CEO of 1047 Games
The success of the arena shooter Splitgate stems from a disciplined, data-driven development philosophy that prioritizes long-term user retention over immediate commercial release.
- 1047 Games secured $100 million in funding to scale operations and transition from a single-product studio to a multi-game organization.
- The studio plans to expand its workforce from 35 to 100 employees by the end of the year, prioritizing executive hires including a Chief Revenue Officer, Chief Product Officer, and Head of People.
- Development of Splitgate utilized a two-year iterative refinement period following a 2019 soft launch, focusing on improving onboarding, matchmaking, and tutorials to balance accessibility with a high skill ceiling.