Ludo Club
GameBy Moonfrog Labs · Released Sep 6, 2017
5 documents in the library are about Ludo Club, from writers such as Stillfront, DiGRA and PocketGamer.biz. Each has a summary and key insights with the page they come from.
Connections
Each row is a game or company named alongside Ludo Club, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
About the game
- Released
- Sep 6, 2017
- Developer
- Moonfrog Labs
- Genres
- Card & Board Game
- Platforms
- Android, iOS
- Links
- Official site
Game data from IGDB.com
Key figures from the reports
Moonfrog Labs brings a portfolio of top-tier titles, including Ludo Club and Teen Patti Gold, supported by approximately 9 million daily active users.
Stillfront, 2021 · Acquisition of Moonfrog, p. 5
Moonfrog Labs scaled Ludo Club from 64,000 to 2.8 million daily active users on Facebook Messenger between March 2018 and early 2019 by prioritizing familiar board game mechanics.
PocketGamer.biz, 2019 · Growth on Messenger – What Moonfrog Labs learnt from the success of Ludo Club, p. 1
Documents about Ludo Club
Stillfront Group Q2 2026 Interim Report
Stillfront Group’s Q2 2026 interim report highlights a period of strengthened profitability and operational stabilization, driven by a strategic shift toward disciplined user acquisition and normalized marketing investments.
- Stillfront Group reported Q2 2026 net revenue of SEK 1,323 million, driven by 10% growth in key franchises despite a 24% decline in other segments.
- Adjusted EBITDAC reached SEK 387 million, achieving a 29% margin through reduced user acquisition costs and higher direct-to-consumer revenue.
- The company maintains a leverage ratio of 2.0 and is utilizing strong cash generation to reduce debt while funding new titles like Supremacy: Warhammer 40,000 and Empire: Titans and Dragons.
Intersectional Complexity Between Players and Non-Players in Bhutan
This paper by Hitoshi Fujiwara examines the gaming culture of Bhutan, a Himalayan kingdom of roughly 0.8 million people, focusing on the tensions and interactions between players and non-players.
- Bhutan's gaming culture grew mainly through mobile phones: smartphones spread from around 2013 and penetrated the market between 2015 and 2016, while console, arcade and PC gaming had been too expensive for most Bhutanese before then.
- PUBG Mobile (Tencent, 2018) was reported as the most popular game in Bhutan from about 2019, with thousands of players forming Facebook groups that led to the founding of the Bhutan Mobile Gaming Association and its membership in the Bhutan Olympics Committee.
- Between 2019 and 2020, traditional media broadly covered PUBG Mobile negatively, citing addiction and violence, and the government temporarily banned downloads of the game, which players strongly opposed and which pushed player–non-player tensions to a breaking point.
Stillfront Group: Interim Report Q2 2023
Stillfront Group’s second quarter 2023 interim report highlights a period of record-high profitability and robust cash generation, driven by increased operational efficiency and disciplined cost management.
- Stillfront Group achieved record-high profitability in Q2 2023 with an adjusted EBITDAC of 516 million SEK and an adjusted EBITDA of 708 million SEK.
- The adjusted EBITDAC margin expanded to 28 percent, up from 22 percent year-over-year, driven by improved gross margins and reduced product development capitalization.
- Monetization efficiency improved significantly, with a 17 percent increase in average revenue per daily active user (ARPDAU) despite a year-over-year decline in organic revenue.
Acquisition of Moonfrog
Stillfront Group AB outlines the strategic acquisition of Moonfrog Labs Private Limited, an India-based mobile gaming company, to expand its footprint in the rapidly growing Indian subcontinent.
- Stillfront Group AB acquired a 91% stake in India-based Moonfrog Labs for USD 90 million, with the remaining equity structured across three performance-based tranches.
- Moonfrog Labs brings a portfolio of top-tier titles, including Ludo Club and Teen Patti Gold, supported by approximately 9 million daily active users.
- For the first nine months of 2020, Moonfrog reported USD 21 million in net revenue and USD 12 million in adjusted EBITDA.
Growth on Messenger – What Moonfrog Labs learnt from the success of Ludo Club
Moonfrog Labs, a Bangalore-based mobile game studio, achieved significant growth for its title Ludo Club on the Facebook Messenger platform, scaling from 64,000 daily active users in March 2018 to approximately 2.8 million by early 2019.
- Moonfrog Labs scaled Ludo Club from 64,000 to 2.8 million daily active users on Facebook Messenger between March 2018 and early 2019 by prioritizing familiar board game mechanics.
- High initial drop-off rates of 10% to 14% were mitigated by focusing on minimizing load times, which proved critical for user retention on the Messenger platform.
- The studio utilized the platform's capacity for real-time client experimentation to iterate rapidly, compensating for the lack of publisher control over game discovery and listings.
Companies behind it
As the documents state it.