Ludo Club

Growth on Messenger – What Moonfrog Labs learnt from the success of Ludo Club

Moonfrog Labs, a Bangalore-based mobile game studio, achieved significant growth for its title Ludo Club on the Facebook Messenger platform, scaling from 64,000 daily active users in March 2018 to approximately 2.8 million by early 2019.

• Moonfrog Labs scaled Ludo Club from 64,000 to 2.8 million daily active users on Facebook Messenger between March 2018 and early 2019 by prioritizing familiar board game mechanics.
• High initial drop-off rates of 10% to 14% were mitigated by focusing on minimizing load times, which proved critical for user retention on the Messenger platform.
• The studio utilized the platform's capacity for real-time client experimentation to iterate rapidly, compensating for the lack of publisher control over game discovery and listings.