Dragon City
Game
2 documents in the library are about Dragon City, from writers such as GameRefinery and PocketGamer.biz. Each has a summary and key insights with the page they come from.
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Documents about Dragon City
PocketGamer.biz24 min
Session: Creative Resilience: Keeping Your Team engaged Under Pressure - Javi Digiorgio, Zynga.
Creative resilience is essential for maintaining team engagement and performance in the high-pressure, rapidly evolving mobile gaming industry.
- To meet the high demand for creative volume, Zynga implemented an automated After Effects workflow that generates 216 unique video iterations from a single 6-second clip in approximately 20 minutes.
- Creative teams should align individual employee interests with business needs; for example, delegating scripting and coding tasks to team members with those specific passions can solve production bottlenecks.
- When implementing new technologies like AI, identify early adopters within the team to pilot tasks, which builds confidence and encourages wider team adoption through peer-led success stories.
PocketGamer.bizAug 2026
Article
Rewarded Video Ad-placements: Interesting Implementations From Across the Market
The mobile gaming industry is increasingly adopting hybrid monetization models, integrating rewarded video advertisements into titles traditionally reliant on in-app purchases (IAP).
- Rewarded video ads are increasingly integrated into top-grossing IAP-focused titles, such as competitive shooters and 4X strategy games, to diversify revenue streams despite industry shifts like post-IDFA targeting challenges.
- Call of Duty: Mobile incentivizes ad engagement by offering double weapon XP for the next match and utilizing a milestone system that rewards players for cumulative ad views.
- Dragon City Mobile utilizes a dedicated 'Dragon TV' building to host various ad placements, including premium currency rewards and live events that allow players to redeem ad-earned coins for exclusive characters.
GameRefineryAug 2021
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