Dragon City

Rewarded Video Ad-placements: Interesting Implementations From Across the Market

The mobile gaming industry is increasingly adopting hybrid monetization models, integrating rewarded video advertisements into titles traditionally reliant on in-app purchases (IAP).

• Rewarded video ads are increasingly integrated into top-grossing IAP-focused titles, such as competitive shooters and 4X strategy games, to diversify revenue streams despite industry shifts like post-IDFA targeting challenges.
• Call of Duty: Mobile incentivizes ad engagement by offering double weapon XP for the next match and utilizing a milestone system that rewards players for cumulative ad views.
• Dragon City Mobile utilizes a dedicated 'Dragon TV' building to host various ad placements, including premium currency rewards and live events that allow players to redeem ad-earned coins for exclusive characters.