Dragon City

Session: Creative Resilience: Keeping Your Team engaged Under Pressure - Javi Digiorgio, Zynga.

Creative resilience is essential for maintaining team engagement and performance in the high-pressure, rapidly evolving mobile gaming industry.

• To meet the high demand for creative volume, Zynga implemented an automated After Effects workflow that generates 216 unique video iterations from a single 6-second clip in approximately 20 minutes.
• Creative teams should align individual employee interests with business needs; for example, delegating scripting and coding tasks to team members with those specific passions can solve production bottlenecks.
• When implementing new technologies like AI, identify early adopters within the team to pilot tasks, which builds confidence and encourages wider team adoption through peer-led success stories.