Boom Beach

Market Snapshot: Q2 2021 US, China & Japan

GameRefinery's Q2 2021 snapshot of the mobile games market covers iOS performance in the US, Japan and China, comparing Q2 against Q1 2021.

• Live-service feature updates increased by 37% year-over-year, with Strategy games leading the surge at 208% growth.
• Engagement tactics are shifting toward non-recurring live events and limited-time in-app purchase offers, which saw frequency increases of 143% and 122% respectively.
• In the US, the Strategy genre grew while the Puzzle genre declined, with Supercell emerging as a top-performing publisher.