Baldur's Gate
Game
Documents about Baldur's Gate
UGC Impact Study 2025
The 2025 UGC Impact Study, conducted by GameDiscoverCo and commissioned by mod.io, analyzes the commercial and engagement benefits of integrating official user-generated content (UGC) support into video games.
- Games with official UGC support see a 31% revenue advantage over non-UGC titles after five years, growing from an 8% advantage in the first year.
- UGC support drives long-term player retention, resulting in 75% higher concurrent user counts after two years and 115% higher after five years on PC.
- Official UGC does not cannibalize sales; games with modding support see 105% higher median revenue per DLC, with SnowRunner players using mods being 2.4 times more likely to purchase official DLC.
Starfield: Bethesda's Largest Release
Bethesda’s release of Starfield represents a strategic evolution in large-scale game promotion, shifting from traditional desktop-centric video advertising to a diversified, multi-platform approach.
- Starfield achieved the largest launch in Bethesda’s history, reaching over 10 million players through a strategy heavily reliant on Day-1 availability via Microsoft’s Xbox Game Pass.
- The marketing campaign utilized a diversified, multi-platform approach across Twitch, TikTok, and Instagram, which successfully made the title the most wishlisted game on Steam prior to launch.
- Despite ranking in the top two for RPG advertising expenditure in 2023, the game faced intense market competition from established titles such as Baldur’s Gate 3 and Cyberpunk 2077.
Video Game Live Streaming Trends Report: Q3 2023
The Q3 2023 Video Game Live Streaming Trends Report provides a comprehensive analysis of the global live-streaming market, covering major platforms including Twitch, YouTube Gaming, Facebook Live, Kick, and AfreecaTV.
- The live-streaming market has stabilized with 7.6 billion hours watched in Q3 2023, a 4% year-over-year decline but still 90% higher than 2019 levels.
- Kick has emerged as the third most-watched platform, surpassing Facebook Live and AfreecaTV, with 66% of its viewership driven by non-gaming content.
- Twitch maintains a dominant 71% market share, though its esports viewership experienced an 18% year-over-year decrease.
How Starfield Reached 10M Users
The launch of Starfield represents a significant evolution in Bethesda’s marketing methodology, transitioning from traditional brand-focused teasers to a sophisticated, multi-channel digital strategy.
- Starfield achieved the largest launch in Bethesda’s history with 10 million players, driven by a $21.2 million U.S. advertising spend that represented roughly 70% to 77% of the total global marketing budget.
- The marketing strategy shifted from traditional teasers to a multi-channel digital approach, prioritizing TikTok, Instagram, Twitch, and AI-driven cross-promotion via Bing.
- Integration with the Microsoft ecosystem and immediate availability on Xbox Game Pass were central to the game's commercial scale and user acquisition.
Companies behind it
As the documents state it.