Angry Birds Dream Blast

two & a half gamers session #13 - Rovio making $2.6M/year more from ads & more efficient UA? Full...

Rovio faces a critical inflection point as its financial performance remains stagnant, with 2021 revenue reaching €286.2 million, a figure that fails to surpass historical highs from its initial public offering.

• Rovio’s 2021 revenue was EUR 286.2 million, representing flat growth with a 5% increase over 2020 but a 1% decline from 2019 levels.
• Revenue is heavily concentrated in IAP (80%), followed by Ads (15%), Licensing (3%), and other sources (2%), with 66% of total revenue originating from the USA.
• Rovio increased its ad revenue by 32% year-over-year in 2021, totaling EUR 41.6 million, despite a strategy of not requesting user consent for tracking on iOS.