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Rovio Entertainment

Organization2 reports

Rovio Entertainment is an organization that crafts player-focused mobile games like Angry Birds. It publishes reports on predicting game difficulty, churn, and engagement using AI.

Documents

Cover of Predicting Game Difficulty and Engagement Using AI Players
Whitepaper18 pages

Predicting Game Difficulty and Engagement Using AI Players

Automated playtesting represents a critical evolution in game design, offering a scalable alternative to traditional human-led testing.

  • A new framework combining Monte Carlo Tree Search with Deep Reinforcement Learning allows developers to predict human player behavior and churn rates without the logistical overhead of manual playtesting.
  • The 'Extended-MCTS-F3P' configuration improves predictive accuracy by prioritizing an AI agent’s best-case performance rather than its average output.
  • Testing on the puzzle game 'Angry Birds Dream Blast' confirmed that this AI-driven methodology outperforms existing state-of-the-art models in forecasting pass rates and player retention.
Aalto UniversityOct 2021
Cover of Predicting Game Difficulty and Churn Without Players
Whitepaper9 pages

Predicting Game Difficulty and Churn Without Players

Predicting player engagement and retention in puzzle games often relies on costly human playtesting or extensive historical data, which can delay development cycles.

  • A new simulation framework using Deep Reinforcement Learning and behavioral modeling predicts per-level pass rates and player churn without requiring human playtesting.
  • The model simulates specific player attributes—including skill level, persistence, and boredom susceptibility—to forecast how diverse segments interact with game content.
  • Research conducted on the mobile puzzle game 'Angry Birds Dream Blast' demonstrates that this hybrid AI-psychology approach outperforms baseline regression and AI-only prediction methods.
Aalto UniversityNov 2020

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