🐶 X-Clash: The Fake UA funnel & Fake Ads Masterclass. How to 10x your revenues?

million a month like on an average basically like the whole company is what 380 million from that inflection point like zero but what I wanted to show you is the download size because download size
like this trick never works so well for
it's made of golden coins with the two and a half the midnight crew UA adverts and game design too. Mate feel bringing the insight. We're rocking those vibes till the early day master eyes on the prize. Tracking data through the cyerspace skies. Feeling stacks colors like a wizard in disguise. Jack lift us to the highest. Two and a half gamers talking smack. Slow hockey thick. Got your back. Ads are beautiful. They light the way. Click it fast. Don't delay. Uh-huh. Uh-huh. Aha.

Uh-huh. Uh-huh.
Hello. Welcome to One and a Half Gamers because our dear friend Felix to Oh, that's very true. It's very short is actually two gamers podcast. My name is Mate
and we are your hosts. Felix is uh in Marco attending a wedding. I was supposed to be there as well, but I'm in the other part of the world. So, Taffy, congratulations for getting married. I saw some videos. It was pretty awesome. But we have our duties as well. We need to talk about few games. And we have an interesting case. Again, I'm not sure where should we start because I need to pat myself on the back because I was talking about this three years ago. No, no. I mean, kind of like the the fake ads article was pretty pretty big at that time when I released it and I was talking about Mighty Party Hero Wars as the I know kind of duct tape version

of the fake guys and then suddenly the X hero came live and then out of nowhere it started to make 4 million a month in revenues and it was making you know what like I can actually share the screen because I was looking into this if it's the same case as I was talking about. Yes, here we go. So, there's this game and I mean the game and the studio. The studio is from China. So, I have no idea how to pronounce the the name properly. Binuang Network maybe. Sorry guys for butchering this. So, if we go old time and I think this is
not her.
This is hero clash. This is Hero Klesh which is even I think this is even even biggest.
This is the bigger one because if we uh if we go into this portfolio of theirs which is share this tab and I was I guess I was talking about this game which was

oh hello hello there I didn't see you. Thank you very much for coming to this episode. Uh, it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business, uh, and need funding, here's the deal. With PVX Partners, you can grow your game easily and your business. There's no equity dilution. You can repay as you get paid, and it's flexible, fast, and fully tailored to your growth. So, you can secure funding in 30 days and get a term sheet in just 24 hours. Don't you wait. take control of your UA budget without giving away of uh a piece of your company. Visit pvxpartners.com and uh see how they can help you grow your game faster and stronger. Don't wait. Go to pvxpartners.com. Honestly, I have I might it might be I will share the screen and the the actual game play from the past. As you can see, they had so many different companies

because they got banned. They got banned like they were actually pulled from
the stores at some point at some at some point. Okay. So, let's go to analyze downloads and the revenues here. If we go all time then, yes, this was exactly the case. I think it was making some something like what? Yeah, 50K maybe. Yeah. 15, 20, 30k, whatever. And they suddenly bent
8 million,
2 million, 4 million, 8 million, and they say nine. So what happened?
Well, welcome to the fake ads. Fake onto the welcome to the save. See, save the dog and the actual fake ads history. So I I wrote this iconic piece back then and then I was talking about this. So it's exhero 60x the revenues. What happened? They actually copied a mighty party with their fake ads. Then suddenly they started working with this weird

dinosaur whatever it's this type of template which was very close to mob control but with dinosaurs. See
that was also Nexus creative the towers and everything.
Yeah the towers. Yes towers was mighty party/h her wars whatever.
Pretty much everything fake look together and like use all the fakess
at that point in the past. So with this is 2022 2022. So back then this was like this was the fake ads kind of thing. SO THEY HAD
NO
they this was their creative. So basically
basically
I can't even say
bump control with dinosaurs and you know like what's what's funny like we can't even say like this was AI because this wasn't AI back then. It was just like regular
influence. Yeah. Pre AI.
So mob control. And then they said oh you know what like this is not really working that well. let's try something else. And guess what? It was actually at that time when there was a big trend on Tik Tok which is saving the dog. So

instead of dinosaurs, they immediately pivoted to saving the dogs. So look, so instead this was the creative, this is what they changed. And I was like, whoa, how can this work? And there were like so many different articles about it. I was writing about it. Neil from mobile gamer.bbeast was writing about this. And they was actually pulled from the store back then because it was fake. I mean, obviously,
but it was too big. That was the problem.
It was too big. But this is exactly Look, this is actually the
login screen. Yeah,
this was the game play. So, this is the first second of the game. Great. So, save the dock.
Exactly the same level.
You go again. Wait a second. So, what's happening here? Said is like, "All right." Yeah, but it was an
Yeah, I'm trying to get there because all of these like the the first like fake game play was the save the dog and

this is the real game. This is basically an RPG, but who cares because there was one one level of RPG, two levels of save the dog to support the fakeness of the the whole kind of onboarding and everything. So, this is it. and they saw it's really working well because they changed the whole store, put it into the game between the levels basically and again
worked very well and shoot them up but from that point on they were just declining which is not the situation for today's using
because this is like come on like you need to really think about this is 20
and they saw 40 million views on like different save the dog on Tik Tok. So they started working with this and if we actually go here I mean even now like in the last 30 days they're still making 6 million this bin network company limit but I mean yeah I think what was it

here? Yes. So again like this this graph so they went from basically nothing to 8 to 10 million a month and then since then obviously like this is a big decline. Still, this game made in 3 years 160 million on 53 million downloads.
Yeah,
not bad.
No,
not bad. And that's no ads. That's why also, by the way, Felix is not here. But then they have another game which is a Hero Clash which made I mean you can see you can clearly see the pattern here. I mean 184 million 50 million downloads. It's insane and it's it's a different game. So today we are talking about another game from their portfolio which we assume it's going to be even bigger than all of these.
Yeah. Give me
why. Why? You will now find out.
Because of course it's a forex.
Exactly. Because everything we saw until

this point led to Forex like onboarding, save the dog, whatever. And bam, there you go. Slap it. Slap it on the forex.
Today's game, actually the game that we're gonna talk about today and review today is gonna be Exclash. It was just a history lesson to put it into context.
Yes.
So, what's happening here is that Xclash is currently doing 1.3 million downloads a day. This is Saturday, October 25. Yes, if we do filter, it's not that rosy because India is doing 340K. Indonesia right behind it. But still, hands down low.
But you know why is this important?
Because
feeding the whales.
Feeding the whales. Exactly.
Feeding the whales.
Because that works for forex strategy, not for RPG strategy.
Exactly. Exactly. Exactly.
There we go.
But I'm so so excited. You can see this is amazing. This is amazing.
And RPG wise, you can see that they really pushing the full throttle. Um, I have this one obligatory shout out that

I need to do to Burke Akman that I met at Mobidictum and he was kind enough to tell me that you can do this thing
all the time basically which means we can now have finally two screens on one screen basically. Thank you B very much and shout out to sensor tower guys because it's like super handy because I always want to do this thing with two lines and like you can see how like the days kind of line up against each other not just in in the same graph but beside each other especially in this case you can see it how revenue is slowly coming up online in the game but you can see here that something like start of October it was still doing like this is like shitload of downloads like 100
they added new countries they added new countries US snapped and then like 10 times the download the daily volume.
So hover over the the two dots on the on the bottom of the graph and you will see countries change.
Countries change. Okay.
A countries change there as well. So I

mean
the game is just being unloaded now.
They're just Yeah, exactly. The game is like being global launched I would say.
Yeah. Yeah.
But you can see how even the revenue spike now. So it's just going to be very interesting. and click US only. You will see clearly how Yeah. how that goes.
There we go. Yeah. Yeah. Yeah.
So, this is why we're talking about it.
Yeah. Yeah. And okay, here this that's the 150k US download today basically. So, they're just starting now, but I guess we'll see it very soon. So I think it's like an obvious natural kind of evolution here when the company as Mate showed you mastered the fakeness of the ads and use it with different genres which was RPG and the other one my guess is this is some kind of a
like
idler of squad I don't know could be just like different variation but we both know idol RPGs
different mini games

yeah different mini games and but these games never have the stren or like the you know fake ads like this whole strategy just works perfectly because of the nature of forex and to master.
Yeah. But come on man like we were talking about this strategy coming from Forex to other genres and these guys the other way around the first one. Yeah. Yeah. Yeah.
I know. But still look 185 million in the last three day three years for one game.
It's there. It's there. Like this is their graph. like they were still doing something like what like 10 million a month like on an average basically like the whole company is what 380 million from that inflection point like
zero but what I wanted to show you is the download size because download size
Oh yeah
like this trick never works so well for them
because you see the chart here like all that X0 whatever stuff there like or whatever like that's hero crush 300k This is 1.3 million. So

sure,
we can do US only and then we will see how it goes.
We can do
because it's important for for other games basically it's smaller because Yeah. There you go.
Sure. But do you see the spikes? You see the spike it's mainly US because like that that's what makes the most sense.
Yeah. Yeah. Of course. That's where the money is coming from. Yeah. So yeah, but yeah, we really need to talk about this because their strategy and yeah, I guess let's leave the numbers for now.
Yes,
their strategy is
Oh, hello.
a little bit more. Let's say like the fakess is pushed to the limit here with a little bit more,
you know, focus.
I I have a feeling that every time we talk about the new game and for examp you always said the fakness is pushed to the limit. I think you said it mean at least three times already.
Yeah. Yeah. Okay, let's every time there's a new limit and you need to breach. Yeah, we need to push the limits all all the time.
So, let's just go very slowly through

the YouTube tutorial. I mean like initial gameplay. So, you see how this plays actually. So, you start the game and immediately there's a save the dog level. Same level as was there exactly in
X. Yeah, exactly.
So,
yeah, like why would you change it?
Yeah, exactly. So, their funnel is tried and tested and then comes the Forex track. So they literally took Last War and like
this is exactly
copied it like one to one. That's it basically. Then immediately after the second click comes another save the dog level. Then we continue another save the dog level. Then we continue. This one is a little bit harder because we actually need to think a little bit. It's not just like you know. Then comes the narrator. Enter the story. Of course we even seen that. And then bam. This is an upgrade of what they had because this is now combining stuff that's being fake in last war plus the stuff that they have with save the dog. So we already are on second fake

mini game. After moving there we continue again. Save the dog. Why not? Then we continue. This again a little bit harder. Another save the dog with a balloon. Another hero. Another barrel mini game. Then we finally have the setup. Another save the dog level. And that
there's so many of them. It's insane.
I think it's like every every basically.
Yeah.
Yeah. Every minute of game even like every 30 seconds pretty much. Okay. So, some more upgrades. Yada yada yada. Guess what happens?
I know exactly what's going to happen. They're going to they're going to kidnap my
This is the latest last war UA creatives.
Yes. The one with like two roads with the
two roads. Yeah. Yeah. Yeah. Yeah. So now, as usual, our narrator kidnapped. They kidnapped my Okay, for sure. Torn clothes, stuff like that.
As usual,
actually, they're going a little bit more, I think, against Laz the the new

river game trending
because of the girls.
Yeah, of course. Vau. Well, Vau's always work. So, we continue. And then comes the dragon scout, or rather like
I love the wings and the body proportions of the dragon. I'm guessing it's probably stolen from How to Train Your Dragon or whatever IP
most probably. Yeah, it looks exactly like that. Yeah, the big one with the guy.
So, we continue and then we are on the typical river game road around on the town which unlocks the town which like they they has just set up here and we can kill it here.
So, just let's let's pause here. So, this is a 10 minute of the actual game and tutorial and you saw so many things.
Yeah. No forex and I think uh Forex comes somewhere.
Yeah, I would say like minute 20 25.
So we we got you. I think already is there. See it's unlocked. Yeah. So our girls still already unlock here. Already unlock here. See there's there's third fake mini game by the way. Some

kind of survivor IO style one. There will be more. Even more even more. Uh yeah I think that was the one. World. Where's the world unlock? This gota summoning. Here it is. I think that was the radar function. Yeah, world unlock from 19 minutes. You kind of go and yeah, you you know, I guess the game doesn't go there, but yeah, let's switch to the actual game. Um, yeah, this kind of road continues. I'm kind of here want to see by the way like how it we can we can at least uh rescue the narrator
because these mini games there are exactly like the ones in last war but I think with the addition that the gates can be now charged that's that's like that's what works in that's the UA
yeah yeah like it's like so adjusted like to the latest one again it's just like iteration of what you could see there with the river game creator It is

like pretty much just best fast practices and they took like everything. They even have this like reward time which wasn't definitely there where you have just like bonus coins with your top build. So yeah, they really
like like you said before we started uh the recording. They watched all the all the podcasts that we did and the best took the best. So guys, it's great that you are staying two and a half steps ahead of the industry as we are obviously more
even even more. No, even more. But they they have uh I would say quite a lot of history of what the what they're doing with the fake already
very successful with the fake stuff. The problem is they didn't have the engine. Now they have the engine because they have a Forex game which is able to absorb all that, you know.
Yeah, exactly. Because I think the the fake ads part is good for marketing stuff. All of this is good for the the actual game KPIs.
Also, Plants Versus Zombies being stolen

basically. I mean, as we speak,
obviously, this doesn't matter anymore. Doesn't matter.
Here we have the second road. The one where because again in Riv creators basically the one where there's barrels on the right and then there's top on the left. There's also this
bus of zombies or whatever. By the way, they have even hard levels. I'll show you because like this is their biggest innovation basically within this game. Like the game is just copied last war like one to one and then they're just much more of these fake mini games. Last war has I think one or two maybe they have gates and these like barrels AFK arena style setup.
But that's it.
Yeah, that's it.
And now I think like you you need to play the save the dog. No, save the dog is only for on boarding.
Save the dog is only for on boarding. Now I need to play survivor IO basically.
Oh, I see. So you go here and there's like two bosses incoming and you need to farm like these soldiers again. Grow your army and kill the
When do you actually play the forex part?
You play you play a little bit.

Yeah, but timer basically forex is mostly timer.
Okay. So you need to Okay. So this kind of increases the play time a lot.
Yeah.
In the between the time. So you don't really need to Yeah. Engagement. Yeah. You don't really need to really like exit the game basically.
Yeah. You don't need to because like you can still like
there's still like ton of stuff to do
and especially in the beginning you just go so fast like I could just upgrade stuff anyway.
It's almost like as fast as Kingdom Guard where you just did all the tower tower defense part like this this amazing tower defense. Oh, wait. Wait a second. It's not
best part that takes it away is basically when you see the rewards you get for these shits like it's like nothing like
Yeah, it's meaningless.
Whatever. Like if I if I click here then we get there. So we can get the final key and see what happens.
Yeah, just like Yeah, five really doesn't do anything.
Remove the chains. There we go. I guess our girl will turn into ST offer in case we have her.

Thanks for rescue. Nothing would happen if the time runs out. Of course.
Of course. Yeah. Yeah, you can still
and then then what? I can upgrade her. You can still you can actually Yeah, you actually can have her.
Yeah. Yeah. But I I think I She won't turn into a steer. Um they already have one. I guess that's the problem because Yeah. She's part of the the events and everything. Yeah. Yeah. Yeah. Yeah. She won't because there's another one here.
There's another one.
Sarah and she's
Yeah, that's that's waiting always. That's the first one. That's like Yeah. Physics really scaled.
Yeah, of course. as usual.
Anyway, they also have this like
So, now what?
Um, how's it called?
Road Zombie Treasure Star.
Yeah, immediately they give you a lot of stuff just like popping here. I I haven't seen this one before.
Oh, but you can still play the save the dog on the left.
Yeah. I can play save the dog on the left. There's the gacha stuff.

Yeah,
we have a dragon guy. That's the raid.
That was nice. Okay.
Like, come on, man. Like, seriously. This is a joke.
Oh my god. Dear listeners, you Yeah. You witness the lack of Yakobia
as usual.
Legendary just fall from the sky.
Yeah. Yeah. As usual.
Yeah. So, again, additions. Let's Let's stop here. So, you know, there's the radar. Usual setup. This
game review radar. Woohoo.
Blah blah blah.
You're going to There's this building called literally the building called mini games. If we go here, there are already three different mini games. So, there's Save the Dog.
You can go and and play it here, which uh if I understand will hopefully work. It won't work.
No, you want
uh I think I need to put him something like this.
It's actually You know what's what's funny? Like this is not easy.

Yeah, this is not easy. Like the puzzles are actually kind of hard to do which is
this is very close to Evony kind of level of difficulty
like this. This is how you need to do it.
Okay,
there you go. So this whole thing
I'm sorry I I doubted you.
No worries. There's 50 soldiers that this gives you which is literally nothing. 50 50 base soldiers. Like come on.
We have save the dog.
Then we have you see this is how you get them. 50 soldiers. If you if you go here, you you build these guys by by whatever 1,000 or whatever.
Yeah. 1,000.
Nothing. So, we have save the dog. We have soldier assault, which is basically this. But this is kind of hard, by the way. You see, I start with with one.
See? Yeah. Yeah. Come. You're going to fail.
Yeah. So, so this is kind of hard again.
Well, just shoot to the to the gate. Oh,
this one. Oh, yeah. You're right. I should shoot to the gate. It's just hard. Yeah, like you can

really screw this up because like these are actually like you need to think and like do stuff which
Yeah, I can see I can see you're failing at that from the background get go.
Whatever you can skip it, doesn't matter.
Then we have Canon War. Guess what?
Mob control.
Yes,
of course.
Literally one to one mob control.
Of course they have mob control. They had mob control three years ago.
Yeah,
with dinosaurs. Yeah. So come on.
Yeah. And I I'm guessing that that probably later there will be even another one.
90% exist. There is one more.
They have also the survivor island. So we already have four different mini games
in the in the game.
And you know what's what's funny? They only work with the save the talk creative
in the actual creatives on that.
Mhm.
Probably because later it won't work. Switch to the other ones.
Yeah. Yeah. Yeah. Exactly.
We'll see. So they have this. It's also here in the main menu like save the doc setup. So it's like you know one of the

most important icons. So they literally try to smash it down your throat like just hope this does that and stuff. Forex style things like again very typical stuff. Nothing really to it. I won't really cover that much like I'm sitting in my base currently where you need to go register on Discord otherwise you'll get kicked in a day because you're considered to be a b blah blah blah blah blah. Yeah.
The usual setup like we don't need to go here. Then's the road like again we covered that part. Then there's uh you know typical gacha stuff again legendary is just rain. You see it these guys who optimize the the buildings here. Like if I go here like again another gacha basically. So we have like rare epic workers and whatnot. All these like daily quests and whatever that's there. Then there's the cues like again we have we can have up to four researches or all these events there 20 usual forex stuff. Yeah.
Yeah.
Usual Forex live stuff. Usual forex.

They also have a survey just waiting immediately immediately from the start. 300 gems again. It's become a custom now with all these forex games like River Game does it. Century Games does it. Everyone does it. Even Frozen City had it in the beginning. So that's there. The trial is again just some other modes which I won't even get into but it seems like PvP stuff but like okay what not why not heroes again one to one copied century games model not not really or even river game I guess uses it guild setup same thing not really something to it and yeah that's it then you have like these typical like sevenday login events you have the big the usual kind of one day missions unlock. You need to complete those second day missions then you get a By the way, this seems like so much AI.
Yeah,
like if this is not AI.
This looks like AI.
Yeah, this is completely AI. Yeah, thousand of like liveop stuff basically

that is like looking at you calendar which again typical forex have nothing really to it. So the biggest innovation is pretty much that they just slot in a lot more of these mini games that you literally have the building that's called like mini games and you can get these you have different mini games even on the saga which is the road to unlock your whole city and like get the I don't even get what we get after we like uh the uh save our princess here I guess just more shards of her so we can upgrade and double down on yeah Nothing really to it. They have a little bit more like elemental system stuff in the game. Yeah, because again it's like so strong hero based. These are the guys I wanted to tell you the the recruits that's coming up. Idle mechanic. Nothing really to it.
There's plenty of stuff that you can actually do.
Yeah. Yeah. Like it's again, but this is last war. Like this is last war to one. Like all these guys waiting to assault your base blah blah blah. That's last

war. like just without the animation like these three teams like this is like my one team. This is the second team
that I can buy. Yeah.
If you don't want to do any Forex stuff, you can still play the mini games to the end of the world. You can
No, no, no. This will end at some point. This road if unlocks if it unlocks the whole base, it will end. It has an end to it. I I was there at last four.
Yeah, at last war. But you have four free mini games. So, it's a long long play. It's a long time
until you unlock the the basic.
If you go into the world, you see like everybody is kind of young.
I mean, you will get killed most probably if you don't play the the Forex part,
of course. But again, you see that lots of people are completely young because you see that they all have these
shields. Yeah, I see the
the shields mean that like it's this buff here which says 3D shield. Your castle cannot be attacked or scouted for 3 days from install.
Yes.
So, this is like new player protection. So, all of these are new players because of course this is a new server because if they're doing 1.3 million installs a

day, they're missing servers. Like they probably fill out the server in like 20 minutes or whatever.
I know. Yeah. Yeah. Yeah.
That's how that's why I'm saying that's why I'm saying like until you kind of lose the protection, you can still play the non nonforex part and then you will get killed as a kind of fe.
Yeah. You lose it. Yeah. It'll be like plankton for the whales basically. Yeah, exactly. This is this is how this this whole things operates.
Let me maybe get the ranking. Can check
somewhere. Question is where the ranking would be. Probably somewhere in the guilds rank rank.
Ranking. Okay, there you
No, this is this is just a guild ranking. We need like a uh top ranking, whatever. This union badge ranking.
You can click wherever. I don't even know where it is honestly. There just so many buttons.
You mean your ranking?
You are so popular.
You're quite popular. Oh my god, that's amazing.
I was doing boss.

It wouldn't that wouldn't happen
earlier today. So I guess Yeah. Yeah. Yeah. Yeah. Here we have prime minister noted in the office. Okay. I think this is just guild ranking. Unlocks castle. Okay. So we cannot go to the leaderboard because no man.
Come on, man.
Oh man.
Yeah. Castle is seven.
Seven. Yeah. finish now, man. Like what's what's up?
Great. Great. Speed up. Quick speed up.
Yeah.
I don't mind. We cannot. Okay. This will take a ton of time.
Yeah. Yeah. Whatever.
Yeah. Yeah. Yeah. Yeah. That would take
anyway. It's just very very young server basically. So you can see there because like the best thing that tells you like if you go here and you see how like less and less players will be here. If I go like to the middle. Ah,
so I mean the the guilds actually. So somebody here there's like
Yeah. Yeah.
No one those those are not. No. Yeah. Okay. But those are like

there are some they're like Yeah. They cannot do there.
Yeah. Know there they were going to get killed quite quickly.
So we'll see what happens there. But uh yeah it's just the steam finally mastered forex which is great because now they have the best growth engine for their whole like fake growth. to kind of move it to the right direction and it's done again I think a little bit more casual because if you go here you see that the icons and everything I think it's still okay
this is yeah this is not as aggressive for you
not as aggressive and as as many notifications and pop I think the bottom bar
as Hantopia
Hantopia okay let's not go talk about that one but I think even the bottom row you see that like save the dog being like taking the prime here this was not the case for last tour last building and you can do like the mini games and that's it. These guys have it as like one of the main buttons here. So they they kind of stick to their fake funnel a lot and I guess they need to because that's the only thing that differentiating them between them and

the other company.
Yeah, 100%. I'm still surprised this actually saved the dog fun lasted like 3 years to be honest because we were thinking basically it's just going to die which kind of died.
It did. It did. It kind of died but then like I think we just didn't pay attention too much anymore.
No, because we the big guys like come on three and three three and a half million a month is great but compared to like century games or river games.
Yeah, that's what I was like. Then CD happened and then last for happened and then suddenly no save the dog but then
Gates basically
like the top top top creative for this series of course Kingshot Kingshot. Yeah.
Yeah. Yeah. That's the one that actually has done properly
aka throne fall.
Okay. Creatives.
Yes. You know what do you think we will going to see that big of a difference then saving the dog which is basically saving the king but we are saving the

dog on 5 million different.
Yes. Exactly. Yeah. That's exactly what's what's going to happen. But at least this is this is interesting because you see they have this big fun whatever TV which
but honestly like the game game is quite interesting to kind of do the draw puzzle. It's like it's quite hard sometimes.
Oh, it's this is quite hard like it's like because like that that puzzle is
by the way this doesn't work. This is fake. The beast can do
I know this. Yeah. Yeah. Because the
initially through it
Yeah. That's why it's it's so funny because they're doing all the fake stuff. But I mean, you can do so many different, you know,
scenarios here with the with this saving. I mean,
I'm pretty I mean, I'm impressed because they really know what they're doing. And what we what we thought
years of saving the dog,
that's the thing. Yeah, exactly. That's was like what we initially thought like, oh my god, this is It's not never going to last. Blah blah blah. and then like ah but then we just didn't pay

attention anymore and now we have this again it's like okay so I guess it worked it worked quite well if we are talking about 350 million revenues for two games
is it number one chart
it is
what
it's not
it's number yeah yeah of course in terms of the downloads
no it's second first is sh GPT then
GPT that's then this you can you can you can show us this I mean the what you know what's really really really really really interesting. I'm going to tell you. So, how many how many um UA channels do you think they they run?
Chinese company. So, not that much.
Very good. Tell me.
Uh is missing.
We are now looking at Facebook.
But look here.
Wow.
They're mostly running Google and then very little of Facebook. Very little. mostly running Google. 96% YouTube.

Yes.
What's mostly in that word? It's all of it.
Where's the mostly part?
Yeah. I mean, you know, I'm I'm leaving back door open because of, you know, of this uh impression share dashboard, but anyway, I was looking at looking at it from the creative gallery point of view and it's like, oh man, like I see see like if if you just go here and do this all networks, then we basically see Google all the time. And I was like, wait a second, this can't be right. And they was like, oh, you know what? It's it's actually Chinese company, so of course it's right because they run So, Glacier Games, it's like under account for Glacier Games. Yeah. Yeah.
Yes.
There's the
Glacier Games was the
time saver time saver protection screen. The Glacia Games was the the fake company for for this
the X hero or whatever.
So,
but why do they even run it if everybody steals everyone's anyway? It's just like

harder to steal or like
I don't know, man. Like, it's
You know how it go.
See how it goes around it. Like there's like very specific movement.
Yeah, I know. So,
but these these really got upgraded to be honest
compared to original. This is not the ones that X hero was using.
This X Clash.
Yeah.
Like this. This took some time to kind of do.
This took some time. Yeah. Yeah.
Iterate and get the best one. Really? You going to put what? Creative gallery on October.
Oh, wow.
Yeah. But I mean they they're running some crazy these days. Very crazy stuff. So you know like they know what they're doing in terms of like the the fake creatives. Look, this is so this is now. Let's see. I mean
Yeah. Let's see. Let's see.
I can do 2022 O whatever November for example. Doesn't matter. Uh to let's do Yeah. Yeah.
Yeah. These are the old ones.
These are the old ones. I mean,

it's like memes. All of it is like memes.
Yeah, memes. But, you know, the Chinese music there, it's it's insane. At least, you know, Halloween,
what would you do actually? Like, you would just take the best ones and rerun them and then create new ones. Like, what would be the setup? Like, if you literally had a game that already did this with the same funnel?
Yeah, just the best best creative from from around the three years ago at least like the same concepts. So, see, look. Mhm.
So many of them I mean they run. Look, the thing is right now it's definitely not like 12 second, right? It was 12 second before or 15 or whatever. Here I think it's what like 30 definitely.
This is the one that I actually showed you in my
Yeah. So some some of the good ones just got recycled.
Yeah. I mean like why why wouldn't you do this?
So it still works in three years.
Yeah. That's like that's my main surprise. Like this still works.

How the say creatives
exactly? Like how the is this even possible? I mean I don't get it.
Where's this whole creative fatigue? you know where it's it's a different game that's like you know you're you do you remember when we actually we're talking with our like former colleagues in one company and they said they were opening new ad accounts on Facebook like every week like 10 because it was just resetting the learnings and whatever else you start from scratch blah blah blah you're trying to game the system
I'm pretty sure these guys these guys are
the definition of gaming the system
yeah Yeah. Yeah. Yeah. Yeah. Exactly. And I love it. I love it. This is great. I mean, this is as fake as it can get, honestly.
And go on the on the current one like the X Clash. X hero.
Yeah.
Different tab, I guess.
No, let's just do this. It's just

a little bit more more polished.
7,000 total creatives.
That's Yeah. Yeah. And that's why I want to like they actually run a lot of different creatives.
Oh,
that's that's my only Yeah.
Would this be better if this would be like diversified on epven or Facebook or all the other networks?
But they're their total creative is like 10 uh 9,000. I'm really waiting for this.
Or you mean like they're just going to unload more scale after they just released the new country. So we're going to see the more
How much can they even get? like they're already number one in downloads.
Yeah, but it seems like this I mean I'm I'm I'm really looking forward to see Applav and Unity and all the different like channels Tik Tok 100%. I mean this should work on Tik Tok easily because of the the meme format. So like I'm not sure like what they're kind of waiting for, but this will definitely get super big. And that's my assumption at least because like you can see like right now they

started they use only Google they have 9,000 cries. Come on. But the revenue is not really going as as like the lag is giant there. It's not going that fast as I would expect it to go. Or there could be a problem with the estimation. Just look at this chat. I mean,
yeah, I see. I see.
Doubled us revenue in 5 days. I mean, that's not bad.
Because there was no US users like to begin with like big downloads.
What do you mean? All these all these purple ones.
US revenue. But go on go on go active users. Go active users and see.
Okay. But see see I mean
so US is which one?
US 10 10k.
Yeah. Now
now it's 240. O
see this is the thing. So I would expect a little bit more spiky stuff, but again because it's just so soon
look. Yeah, it's like if I mean here and here it basically like in 5 days doubled the the daily active users and revenues

as well.
I mean here from 120 to 240 but yeah
few more days before.
Yeah, that's true.
That's true. That's true. That's true. And if you go downloads and then just do us only. Yes, because here is where we started they started pushing.
Yeah.
So we are still a very beginning and they are already in terms of the US revenues on 50k. So look at like it's this very steady increase with almost you know zero zero downloads and it's still the revenue was increasing and now you can see here the downloads
15 right according to forex you know forex is a little bit like match three in the sense that people need to first get to the paying part which is like what three four days from the scratch if they're not like super mega power user like they won't be pushed to the wall yet like I can just play the game and do everything pretty much for like next

three to four days, you'll just shower me with rewards. So, it will lag. Definitely, it will lag. So, probably end of next week. We'll see if it kind of catches up.
I'm pretty sure this is going to be
You see any web stores, by the way?
I have not seen any web stores honestly uh at least now. So, guys, you should definitely call Fastpring if you want to launch your web store, guys. Uh fastpring.gg GG because there's the no drama D2C option for everybody which is scaling pretty fast and it's working with most of the publishers in the last 20 years. We were talking about the tower and the guys are working with Fastpring as well. So if you want to launch a new web store go to fastpring.gg and tell them two and a half gamers sent you. They love the space they move fast so you you grow your US revenue in the web store space as well. So
um give me chart for a second just one last thing

so we know was really the scale of it.
This is just the top charts. This is app store X clash is right here which is pretty much yeah kind of double the size of Clash Royale which is also in it like super grow to the moon phase currently. was saying if we go overall uh yeah
he's first
but why this number is higher then
fair
or maybe it's still first because it's taken from the charts but the estimation differs because yeah could be could be I don't know so it means that maybe the estimation isn't that good because it's just like scaling so quick I don't know but yeah so it's more than sora basically
and if you go then Google play yeah is still first but there's like clash right there and below with stuff like Teu, Tik Tok, Instagram, McDonald's, WhatsApp, and then Blog Blast on 94
which is also kind of surprising because Blog is always
so like Yeah, next week I guess a lot of

people will be talking about this because you just can't unsee it. It will be everywhere.
Yeah, exactly.
Oh,
and we already talk talked about it three years ago.
Exactly.
There you go.
Yeah. I guess it's just it just tells you like how hard even for Chinese companies to master Forex as like the overall and this whole like new generation Forex, not like
Yeah. Yeah. New generation
Lilith style Forex or Fun Plus or whatever machines or this is the new River Games Forex with the fake funnel and everything
with a fake funnel.
See? Nice.
Okay, we'll definitely keep this on this radar. I guess uh yeah, we'll talk about it soon. Pretty soon.
Yeah,
I guess I'll do a solo one on the update for sure.
Yeah. Yeah, I'm definitely going to write about the whole kind of stuff again because it was an interesting case 3 years ago and this is even better case now. So, thank you very much for listening. Join the Slack channel. Comment under the video if like what's your opinion about this save the dog kind of onboarding/bullshit or whatever

you want to call it. Let us know and see you next time. Thank you very much. Heat. Heat.