The Secret Sauce Behind $30M/Month Mobile Hits 🧪 Creative trends in Mobile Games - March 2025

kind of they're literally taking the old creatives of player rigs of whatever royal match or what like all these like old creating them with AI and it looks much better basically. Yeah, it looks way better. Yeah. All the freezing family and stuff like that dress up concepts. You see how different it looks if she actually gets the jacket on and it's not just some random 2D image going from left to right. See And we're rolling the [Music] dice talkingersiz. [Music] us talking like the way

[Music] [Music] it welcome to real life. Hello everybody. also welcome you to a real life about creative trends because we skipped creative trends in February because there's so much stuff happening and I was also at GDC. So, well, what can we do? Uh, nothing that major happened although we have so much insane stuff already for this one. My name is Matanic. I'm Felix Robert and I'm Yakobier and we are your hosts and we have very good very good very good vibes in here. I can see it on Yakob's face. Okay. So the we can start with one

very very interesting and important thing. Do you know what it is? Is it how people can fund showing these creatives and what to do if you don't have any money? That's very that's I was supposed to say something else but actually that's that's very good very good segue to our dearest sponsors PVX partners because PVX partners that's the simplest and most effective credit line for marketing. We were talking with Ritzky about when to scale a game and how to scale a game and then we were talking about creatives as well. So, but you know if you don't have funds then you definitely go to pvxpartners.com. But if you're again uh scaling your game business or game in general and need funding, PVX part is here for you. No equity dilution. You can repay as you get paid and it's flexible and fast and fully tailored for your growth. So control if you reach out to PVX partners

uh ask them what PVX stands for. Yeah. Tell them uh tell them Two and a Half Gamers asked you to ask. Yeah, exactly. So, go to pvxpartners.com and see how they can help you with growing your game and game business. So, uh now we can go back to the episode which is going to be very lovely and very visual and very grumpy. Very grumpy. Oh, wait, wait, wait. That's that's Yakob. No, no, no, no, no. Please, let's let's diffuse the situation uh of having two kids by starting with Golden Goblin Creatives. what we always wait for for these. You know what I'm going to start with? I'm going to start with showing you this. Is that the new Two and a Half Gamers merch available in stores close to you? Exactly. 25 Gamers.com. You can get it right there. Uh so you should definitely shield Marathon. Put Hill Marathon. We're talking about talking about our sponsors. We're talking about our merch. I mean it's

it's you're wearing a Balders Gate t-shirt. So yeah, exactly. balders get tissed and you look they're not not made by the way. But this is custom made. I made this t-shirt anyway. Okay, let's start let's start with this creative cuz I I'm dying to see some uh Golden Goblins creatives better and better. It's just let me just turn off the the sound. Sometimes on a late night I just open sensor tower and just look at those creatives. Well, that's that's what you should do. That's what you should absolutely do. Oh, is that pearls? Golden pearls. Golden pearls. But it's a mountain of golden pearls. Mountain. Of course, it's a mountain. Who would you like? I'm just expecting Scrooge McDuck to to pop out. Oh, no. No. I was just Oh my god. I need this in my house. I need this in my house. I just going to I'm going to put a full cellar full of these pearls, gold. I'm going to just dive in every morning. This exactly what I'm going to do. It's all fun in games until your daughter pees in them.

So fine. It's okay. It still counts. Mine is Mine is Mine is dirty. Oh yeah. Oh, does the glass break? Please don't. Of course. Yeah, of course it is. It always break. Always does. It's Oh, boy. This is How are theyating? Like, how do you describe this? It's just they take stuff that is satisfying and then they change what is satisfying like different objects. I don't know. Maybe Yakob is typing into the Google like how ad quantum is uh cheating. Exactly. Yeah. Right. Just looking at the revenue. Uh yeah, there were in December they hit their alltime high. I mean obviously because of the of the December. Yeah. Golden Goblin hit their alltime high now after 5 years. Yeah. Yeah. Yeah. Yeah. It's amazing. They've turned this into a forever game. Huh. like you can see the events on the IP spikes. So yeah, so the alltime high event spike was uh what was it? Uh 230k

a day. But their current normal kind of run rate is something like 150. Yeah. Yeah, that's there. Wait, this is only 30%. Yeah. 30% on top of that with ads. Look, look what what did you what did you kind of notice here besides brick thing? Oh, I mean it's 1 minute 40 second long and it's so many things happening at once. Look, you see I'm crowdsourcing a movie for these guys. Like seriously. Look. Oh wow. So awesome. This was new this kind of a chest at the end. Yeah. Yeah. It's like you know where it's coming from. It's Hero Wars basically, right? It's like you see the the end kind of kind of kind of kind of I mean this is not that big of a deal. It's great. They keep iterating every single month. Yeah, of course. I mean they have all this uh kind of stuff uh here but what I what I wanted to say thank you

very much sensor for listening to me whining. I mean obviously I wasn't the only one whining about this. So you click here and it shows only the creatives with the first scene date within the selected range which makes my life way easier. Oh yes that's great. So that's really good and I can show you then in the recognized there before. Yes. Yeah. Yeah. They they're only in March in in the this range. So it's only here you can see first scene. So I can actually now not only click on first scene because then before I had to kind of organize by the first day where it was a scene and not by actual impression share. So it was always like ah this is something they are trying but no like this is actually something that works and it's still new right. So like that's the that's the beauty part. So thank you very much to what is this? What is this? I mean we saw it already. We saw it

already. We seen this but but this with a new Yeah. cutting the uh cutting the gold logs into gold coins. But it's always I mean it's the physics. It's like the have the satisfying feeling. You you then you see satisfying physics period. Satisfying physics. A very high I can never pay this. I can never play this again cuz I know the game is not like this. Well, of course, but then like besides the the satisfying feeling, you also buy things and like um build things and upgrade as well. So it's so many things happening in this creative and it's one minute long obviously. So so this is this is kind of like how like the future of the creatives basically it's like 1 minute 2 minutes long complex things happening. Okay impulse uh I can do project makeover quickly because there are some interesting stuff uh project very quickly. Really? Yes. Yes. Last from the past look. What do

you mean? Like our What was Triple do's new game? Yeah, pretty much. Triple's new game. Look, it's AI static images on Instagram. Then we have also AIC images on Instagram. This is like one month, one month old, but still kind of since we didn't do February. Mhm. Same thing here. So, they're kind of doing the uh the interesting AI stuff. And look at this. This is not that that's so simple but such a great hook. Yeah, it's very good hook. Uh and also this is I mean this is quite old but still look do you I mean this is such a great game play right except this is not the game play at all. It was like be world or like what what what would it be kind of what was it? Bubble pop bub bubble pop bubble pop bubble. Why is it

even for Yeah. Why is it Yeah. Why is it even the game from JC? Yeah. Why is it was also this is kind of like a new trend that everybody is doing with these balloons. Uh there you go. So I mean I was kind of interesting to see that something new and I think we didn't see this kind of mechanic for a long time. Yeah. Bubbles bubble shooter basically. Yeah. Bubble shooter. Bubble shooter. Yeah. This is quite new. Let's see if they pop bubble. I mean this is not project makeover. Exactly. Like did did steal still this? Oh, whatever. Oh, there's the ramen there. They're still using the long hair stuff. Of course. All the different things and even this gross stuff. Okay. Yeah. I mean, come on. It's like this is not even funny. That's Ash's like seriously. Yeah. It's always there. Okay. Yeah. Yeah. It's always there. Apparently, it works. Why can't we wait from Golden

Goblins to dad Ashes? Like, oh my god. Yeah. Yeah. Yeah. But I want to show you this. What's project makeover on Jakob or do you want me to check? Yeah, I'll check. Check. So tell me which uh which game is this? Match factory. Factory. Look at what the creatives they are doing. Immediately recognize the red minions. Yes. And immediately recognized save the king. Exactly. It's like look look it's even like the same. What is it? Steel balls. But because match villains, you know, like it's all the same now, right? Project makeover very stable 300k per day but downloads hitting all time low 20k a day. Oh wow being switched between transition. I think yeah I think that's that's just there. Sounds like triple dodge problem right? Yeah pretty much. Okay but you wouldn't you wouldn't kind

of recognize this. And this is again match factory with this lady over here. This is quite quite new. So, look. Yeah. I mean, it's still one minute long. So, it's a combination of save the lady and then save this min red minion afterwards. Oh, the usual one. Yeah. Yeah. But the usual one, they didn't actually do it until last December. I'm I'm just uh Well, this is going to be live Thursday or Monday. So, I did an post on Friday last week about Save the King and like the how the trend kind of evolved and and there's very blurred lines between Toon Blast and Royal Match. Very very very blurred lines. I can't Yeah. Yeah. I can't tell which started first. I mean, it's very very close to each other. So, we'll see. We'll see. Okay. So, like

this is the the saving the what else? So, okay. Okay. So, what do you want to see? Impulse. I want to see Impulse and then when I go to our friends in at Roller can see what they're up to. Gem. Yeah. 100%. Yeah. Oh, yeah. Yeah. Yeah. Color Bog Jam is just Can you also Yeah. Okay. So, it's March. Look. Oh, who is this? It's an old Jacob Mill. Who's Jacob Mill? What? Wait, wait, wait. Say, wait, wait, wait. I need to I need to listen to this guy. It's a bit creepy. It's a bit He's actually reading reading that text. It's crazy how accurate it is. Wow. Oh, chocolate. Oh, wow. This is Oh my god. This is so amazing. It's all like Look, it's uh the the psychology again. Yeah. Yeah. Yeah. UGC hook and then all these like fake tests of your

Oh, this is so good. Take the test. Oh my god. Take the take the test. Oh, this it's the same thing. Monetizing childhood trauma. Nice. Whoa. Okay. And this is man like honestly like Impulse was always one step ahead with all these creatives. Yeah. They're very like creative. I mean Yes. No I mean this is something that Okay. Vietnamese already before. Yeah. Wow. This is all made with AI, right? Uh these are static images. The guy is definitely AI. The guy The guy is definitely Yeah. But these IQ tests, I mean, still pulling in 100k a day. 100k. Yes. 100ks. Go back. Go back. Go back. Go

back. Here. This is like fake TED talk with fake background of Yeah. Yeah. Yeah. Yeah. Yeah. You see how they're doing the watermark? That means they must have been copied to Western companies doing that. Yes. Yeah. Yeah. Exactly. Also uh the the fun fact here is uh this I think we saw this with the headway like few months ago when there was like a fake conference or whatever like this guy was standing on the stage and talking about the microlearning instead of micro doing we were making fun of it like microlearning how like this is the big thing it's exactly this and then there's also uh I'm not sure like what's happening with this stage kind of stuff also I tried it for I mean I tried it. Uh, you know, Jakob, you sent me the the video that Josh made from PGC. So, I actually creative. I used it as a creative for the playable trends for for it was like 7% CTR. It was insane. And I

put also obviously I put the wall of text on top of it is like my mind exploded. So, like this works. It really works. How's it how's the downloads doing for impulse? Is it kind of plateauing or is it down or is it um downloads are okayish kind of 60 70k like hovering over the baseline. Not going up, not going down now to another beast. Another beast. Yeah. Like they're like I think what I read somewhere that they they made over 15 million in the first month. No, no, like in March. Oh, no. DBDC. We saw this on a roll. Still 300k downloads a day. Unbelievable. Yeah. One sec. Is it all time high yet or is it all time high? 50k a day. Nearing half a million a day. Watch out. You're going to break sensor tower.

Yeah. And it's it's only IP revenue. So probably already there. Yeah, they're definitely already there. Whoop. Okay. We saw this, but then where the the four Vietnamese copies already. Yeah, of course. No, this is scaling already, by the way. Oh, this Yeah, of course. So, this is Yeah. Rolic, you see like you need to have Yeah. And this Yeah, I actually played this as as a playable. I know. The only thing does is just slows you down. Yeah, it slows you down. That's the only thing it does. What do you mean that you're going to copy it anyway? It just slows you down by either removing it or creating your own. Yeah, of course. I mean, I like this is kind of like easy to remove. You just cut it and that's it. Like the Chinese is the best one, you know, which hovers over the screens of much harder to Yeah. Also impulse. I mean, like right now with AI, you can remove anything you want. Really? Oh, yeah. Yeah, absolutely. It's that's not like tough thing to do, but yeah, like

you did do all of these different like hard levels. I mean, obviously grind and then the the actual headlines still. So, this kind of works. I mean, like this one is still the I think the the best one because I played it in the playable and it was like, "Oh my god, this is so hard. It's it looks pretty pretty easy." But it wasn't. There you go. Oh, I hate stupid people that play the game really badly. Yeah. is this whole creative concept like people playing it badly and you want to throw the you know your phone like oh I can do it better like oh my god this is so terrible and then you fell for it exactly yeah exactly that's that's all it is the plan he's like yeah exactly like come on like this is have you have you made creatives with bad gameplay mache oh no Jesus Christ no of course yes of course yes excuse me sir why would you do that uh why

not anyway? So, okay. So, we have got Do you want to see anything else or match villains or do we want to do one of the match three? Okay, we can do match villains if they want if they have something new. I doubt I'm also noticing that I enjoy these episodes a lot more now a year and a half in because it's like watching a soap opera. Yeah, it's like watching a soap opera. Now you can connect all you can connect all the dots because now you've seen I mean when we did when when did we started doing this? I think last year 18 months ago. Last year somewhere. Yeah. Yeah. And every month and you see like oh my god this is from this game. This is coming from that game. They are combining it in this way and it all clicks. It starts to make sense. Yeah. Exactly. You hear what they've done with the iteration from last month for match villains is they've tilted the screen. Oh yeah. A little bit. Yeah. Nice. Ooh. Uh, but let's see. It's all I mean it's kind of the similar stuff. Yeah.

Yeah. And this is my favorite. Like this is my favorite. That's iterated there with three. It's really clever. Three. And also there's the policeman coming from top which is like that's exactly I mean that's basically the dragon the snake. Yeah, that's basically the snake. But still I love it. I love it a little bit more than the snake. I can I can tell you that. And then this is Yeah, this is something that really you have increasing the stress with three people. Yeah. But then you have the the kind of golden goblin satisfying feeling with all the gold and it's like it's shiny and it's it's it's very satisfying. I mean, they're dying, but that's their problem. They they shouldn't steal they shouldn't steal the money. That's it. Oh, here you go. So, I don't think there's anything new yet. I think we will see. Oh, there's few few things uh new but we will see more uh like during the years I think. Why do I think that? Well, because I heard things Yeah, I

heard few things they're going to be scaling. So, uh what'sable? Uh I didn't didn't get Yeah, I didn't get that information. I guess so. They have money away now. Yeah. Yeah. Yeah. after the 23 month after I wouldn't I wouldn't uh say they they will go against unprofitability or profitability. They're just I think it's going to like one year. Yeah, one year pay period. Two years kind of some somewhere between that. Still very small scale. Yeah, it's still it's like 50k 50k there. Yeah, it's not it's not growing yet, but let's see. Let's see how it goes. Still I still think like they are missing some some some features you know or even Oh yeah our friends at grand games magic magic grand games I wanted to are they scaling I wanted I wanted to go in there I mean they're of course they're scaling but like they're scaling there's no no tomorrow let's just remove the the

flyables I want to see magic is already added the rest of the royal match meta so both events upgraded and there's the collection which is exactly what we said right yeah yeah And uh yeah, it's scaling definitely up 120k already, but nice kind of hitting plot a little bit, I guess. You know, it's it's it's April. Um like that's that's like Yeah. And it's awesome, man. Like this is not cheap. This is not cheap. Uber CPI like 11k US downloads from the 20k. So that's like very very expensive. 30% revenue as well. Yeah. Yeah. Remember this. Yeah, we remember this. Is that weird that they haven't come up with any new concepts or is that normal? Kind of. I would expect to see something new in here. I mean, this is kind of new. It's just the same old. I mean, the thing is I was wondering like what what would you kind of figure out here? They don't have a character. Or do they? I mean I mean probably like they had a kettle.

I Okay. Do they have a character? I can't remember. Do they have a character? Okay, there you go. You don't figure out the winning creative every week. Yeah, but you look, you're saving basically this witch. Freezing witches. Yeah, in in the in the Yeah. drowning, I guess, or something. Or they're just farting in that glass or whatever. You never You can't. They're drowning, man. Ah, let's say they're drowning. Okay. So, there is something new obviously. I mean, it's very good that I saw this because I'm just going to Yeah. Yes. This is the latest. Okay. I will I will use this in the in the post. Well, I already used it. Thank you very much. Ah, there we go. There we go. I think Yeah, exactly. Yeah, exactly. Royal match. Royal match. So, the Turks make it work, man. It's the It's the thing in casual. I guess like that's that's what

you do. You see the bikes? Of course. Near that experienced. Oh, you should. Yeah, guys. I mean, like this, you know, a little bit more positive. Shark wins. Yeah, shark wins. Yeah. Fatality played like an idiot. I can do it better. Let me download the game. Yeah, you should. Okay. Also, they are doing new things. It's just on Facebook because it's it's not that uh that evident on Yeah. Okay. We saw this on the on the uploving site, but okay. Oops. Okay, we saw it already. So, yeah, I like I like really the Oh. Oh, storm. No, it's not storm. It's like waterfall. Waterfall. It's waterfall. It's very nice. Uh, when you listen to the the I miss waterfalls. I miss that era. It was a lot easier. You know, you know what? You have the waterfall on the hoodie. Yeah.

That was the sound of the waterfall if you didn't notice. Yes. You guys got some messed up waterfalls in Slovakia. Yeah. Oh, yeah. Yeah, for sure. It's always funny. Oh, brain. Do you see that? Borovichka. Yeah. Yeah. Yeah. Borovichka waterfall. Okay. So, brain is is kind of dying. Okay. We have help. Help. Okay. It's fine. It's the same thing all over again. Okay, guys. like it's it's this is going in the right direction. Very nice. I mean the save this this lady over here. Yeah, it's Yeah, she's drowning. You're right. And I think this is the latest game that actually actually started this or like jumped on this train because here, let me share this tab instead. Look at what do we have here. Nick. Yeah, but tell me the game, M Mr. Yakub and Mr. Felix. I don't think

you're going to ever ever guess. Dear listeners, we're looking at again a snake and the Near Dead Experience is a casual game. Yeah, basically royal match, but we don't know until until the very Toy blast. Yes. Toy blast. Yeah. So it seems at peak finally lost the nerve and like went straight forward man work man like it's not they they I I need to show you this. Seriously. And this is the first time they started running this. No. Look at this also. You didn't look at it. No block plus blast creative. So, was it the Royal Major Royal Kingdom that had an event uh that actually introduced Blockblast in the game? There you go. And they're actually using it in creatives as well. Uh even

playables. This is 101 Blockbust creative. Oh yeah, of course. Of course it is. I mean, Blockbust is doing really well. Look, Blockblast is going to be the biggest game like it already is in the world by DAU. It's No, no, no. Clash of Clans is way bigger. There's this game called Garina Free Fire. Maybe you should check the stats. What's the DA? Aarina Free Fire. What's the deal? The biggest game in the world, by the way, on mobile. Yeah, by the way. Yeah. Yeah. What's the DAU? Giant. I can check. We can check while we look at the 3D creatives, which is basically a Tetris. We're We're arguing right now. Uh, who is arguing? Sorry. Sorry to interrupt. Sorry to sorry to interrupt inter. Just looking at Yeah, I'm just looking at a nice very nice creative which has not that much in common with the game, but I mean it's fine. It's normal, I guess. Oh. Oh, I was Oh, okay. So, they were supposed to look exactly like it is on the on the

picture above this. Okay. I didn't free fire 81 million daily active users. Eat that. Eat that. Wait. Free city free fire. I don't even see it. I don't believe it. Biggest game on mobile in the world. You don't see it. Ah, fake news. I love this. So, look. Besides, like this is Oh, Toon Blood. I would have recognized that. Oh, there we go. Wait, who? But whoa, whoa, whoa. This is 2022, guys. This is hero. Oh, what? This is 2022. And look at this as well. Where did we see this? Oh, we saw it last. Yes. Yeah. 2022 guys. 22 triple dot, right? Exactly. It's triple tile very recently, like a year ago. So I mean, wait, look again. This is the save whatever January 2022. Why do they have like a bear from

Wish if they're like super good animated bear is there? Because it's out. I think it's outsourced. That's the problem. Yeah, I think I will show you. Don't worry. I will show you maybe. Looks like uh doesn't look like tomb blast bear. It looks like Benju Kasui bear. It looks like a bear from wish basically. No, look because now what they're running is it's way fast is 16 million dau by the way against Garina. 81 million just saying 25. It was 25 last time I checked. What's happened? Well, look look at how this looks against the 2022. Oh yeah. Yeah. Yeah. See, this is the high production bear. This looks like Pixar movie. This is the thing with Wish. Like if he didn't had the belt, you wouldn't even know it's the same game. Yeah. But the thing is like that that's what h that's what worked before. Do you remember Austin? Like like he was Yeah. Like that was like that was the style that was Yeah, the Yeah, exactly. But then Austin

Austin had a six-pack as well at some point. Well, Austin also joking Austin suddenly beca became like young man cheating cheating on his wife wife or whoever. So like doesn't matter that much honestly. So you see ruining my childhood heroes. Come on then. Piranas in the water. I was like scared of water. I mean obviously like bears are always scared but be Oh. Oh my heart is they showed the death. It disappeared. It literally disappeared. Yeah. Don't show the dead, guys. You see, you see there's like there's like such a big evolution. Oh, I even Let's see. This is a playable. Oh. Oh, This is so old. Oh, not old but loud. Sorry. It's loud. Yeah, I look same thing. Oh, yeah. There you go. This from this This is already like March 2025. So it's

now we we we are back in the current landscape. So can you see like the difference? So that's why I'm I was saying and I I saw some some uh videos from 2021 which was like February January well January was all like the re royal match launched 2021 February and I saw some 2021 January save the king but also saw February for Toon Blast. So I'm not sure because then you know like with sensor tower you don't really know like what which month and and well year is kind of year kind of makes sense but month you don't always say this is very blurred and I can't can't go to that history on uh on Facebook ads library so it's like where is it coming from you know like this is the thing because you know who is dreams and it's like guys from peak so it's like see they saw something working there don't show the death This is not how you do it. Mate, give me the screen

for a second. I'll show you. Ah, okay. So, just so we know what we're talking about. Um, are you really going to bring up the the Garina? No, I'm not. We already did. Like Felix is like long dead. Um, so here we have the toy blast tomb blast thing. If we take out Match Factory out of it, you can still see that uh Tomb Blast is hitting record high revenue now after 8 years. Yes, that won't die. The usual creative UA trick for the sake. This proves the point again. Yes, this proves the point again. Yeah, of course. So, toy bus isn't not there like our girl. I guess maybe she's just getting there because if we go to downloads, maybe we'll check. Uh, so yeah. Yeah, it's not doesn't really make sense. It's still older than Toon Blast, right? Anyway, so yeah. Yeah, but but yeah, but revenue wise it's like a clear picture. Like 8

year old game and it's hitting record high revenue 30 million a month. Like come on. Toy blast is even even uh older and it's still like 9 million a month. Like that's amazing. And match factor hitting alltime high with 20 million a month. We just seen the the again same creative. We went over it already today. Same creative high on peak now. Like hasn't peaked yet. Hasn't Yes. Dang, here we go. And if you want to buy our special hasn't peaked yet merch, Mati might make it. I will make it, of course. And then there'll be a happy face on the back which is going to be Yakoup. This we'll take the picture in like three years. Yeah. And and when we are talking about old game, uh you you you should you should check also I guess township because they are just killing it. Oh yeah, township. What's going on in the farm farming uh game category? Can we check this, man? The whole thing is it's

called whoever masters the UA creative tricks. UA creative tricks. Yeah. Yeah. Whoever doesn't master dies. Very simple. That's what's happening. Yeah. Yeah. Exactly. That's what's happening. One sec. This is something which I think we saw already uh in the past but it's always good because it's kind of like a Yeah, it's alltime high as as as always. Exactly. Yeah. Like mobile gaming is dead. Everybody's an alltime high. Yeah, exactly. It's like it's could never been better. 43 millions a month. Who had for 12 year old game? Exactly. That's why I would say like old game like that's the thing like old game are just you know like killing it because they have ton of content right okay so this is new this is newish oh now it's our good old grandma it's just I guess it's some iteration wow there's multiple grandmas now of course I mean grandma's on steroids is a traffic jam potato sorry

um my brain melted really why do we have two It's why do you have Wait, do you have a newborn? Are you not sleeping well? What's going on? What's going on? Just just you wait. I'm not mate. Mate, what is your opinion about this? Right. Because I'm fine. You might have Yeah. Yeah. Yeah. I have one and I was suffering for 3 years. So, I'm having fun. I'm having fun. You're the only one I know. When someone says they have kids, you go like, "Oh, congratulations. Welcome to hell." Exactly. because that's exactly what it is, which is I mean it's part of the of the truth if not the whole truth anyway. Okay. I guess like this is nothing that new. It's all the same. You know what we want. Yeah, we we need it. You know what we want. Give it to the people. Well, you mean you mean uh Frozen City? No. Talking about something different. Oh,

no. Yeah. We have to go through these, man. They have so much new stuff. No, we have to. We really have to we really have to go like this is so much new things and I think like Jakob you you always you always have this in your hand. Uh, and it's this is I mean obviously they're choices kind of they're literally taking the old creatives of player rigs of whatever royal match like all these like old creating them with AI and it looks much better basically. Yeah, it looks way better. Yeah. All the freezing family and stuff like that dress up concepts. You see how different it looks if she actually gets the jacket on and it's not just some random 2D image going from left to right. See, outfit is great. Obviously, it's not the same outfit, but still it's like that does doesn't matter. Imagine 5 years ago how much production value you

thrown at this to do this. It's like recently it's one minute long video. Yeah. It's like it's insane. Now it's done by Yeah, absolutely. Oh man, like my motion designer like he's not uh that he's 2D. I was like, man, you know what? Like let's let's create he's he's working 2D 2D artist basically. So not he's not in real life 2D 2D character. Yeah. I was like you're working with Mario like it's me Mario. It's me Mario. Yeah. And uh and he just uh he just uh prompted Chad GPT and use cling AI for like 3D animation. And I was I I saw the first draft and it's insane. And he's like, "Oh, you know, I need a half more day to actually do it." Like you would you would need to do like three days at least. So there's one and a half right now. And it's one guy who doesn't even know. Well, he does do like a little one Italian plumber. One Italian plumber. Yeah. Yeah. Yeah. Obviously. I mean,

there's so many different Korean creatives and Yeah. Obviously. But no, like this is this is something they are just How come they're no western girls, man? Guess why? I think some No. Yeah, it's always the the Asians. Always Asian ladies. Always. I don't think like you can you can try to find but it's always like this. Even even we if we change the country to US uh Like they're also running some anime ones with the Yeah, I forgot my umbrella. All of these the old one. Yeah, it's the old old one. Whoa. Whoa. Yeah, it's it's the old one. Look, maybe this is Yeah. Okay, fine. Fair. But this is saplavin. Everything else. Oh, this is

Oh my god. Yes. This is This is so good. Look. Yeah. Yeah. family on steroids. This is This is so good. This is the phrasing family. Yeah. See how real not doing this? Why is Playrex not doing this? Because they have their own Yeah. They have their their own kind of uh style already. Like they're like why would why would they do this? Like it's not really uh anything interesting for female audience. Yeah, exactly. They have 70. These guys has the other way around. Yeah. See, they don't care. Absolutely. It's just like this is how it works and and like if you think about it is like it's brilliant idea. You just take whatever works in Yeah. Yeah. What? Yeah. From the original creators and just let's look at that game. Let's look at that game that Yako went through that we were shocked with. That's for women. I can't remember the name right now. Which one? Which one? Last war. Last Z. No, the one with defense. No, that's that's the other one. Matey, give me the screen. You don't have the best ones. I'll show

Oh, yeah. Okay. No. Hey, like there's one viral. What's it called? So, there's this one in between. Felix finds it. So, no. No. This one. Where was it? You mean I'm cat? This one? This one? Look. Check this one. Oh, yeah. Yeah. Yeah. Check this. This is the best one. Like, I think this is the best iteration that they did there. Yeah. Look, you have the the AI hook and then then you have you have gates. Yeah. They literally implemented gates mechanic into it. Yeah. Now he's like gotten fat then she lost weight and now like she gets getting dressed. Ah love in deep space. I love it space. Oh we can check that also. I want to see if they're doing the same thing. No they're not doing that much on on the US side but yeah this space that okay let's see you can check. It's just like this is so good again different things. Yeah. It's combination from different uh different games right. So, and she ends up being pissed, I think, at the end always. But there's the one.

Yeah, this is the IP infringement one where she's going like over different IPs. So, this is basically Final Fantasy. This is some random like Yeah. Why? Why you give me an armor? This is Resident Evil if I understand. There was Dragon Ball. This is One Piece. And you see, as I said, like the clothes that that she You think this is real or do you think it's fake? I can't even tell. Yeah, it's octopus and it felt Yeah. Yeah. And this is this is of course Lara. And then she ends up with what? Like this. I mean, it's not that of course. I mean, I wouldn't even see it honestly. Like you you ignore pop culture. That's that's normal with you. What the I like I'm not ignoring pop culture. It's just not obvious. Imagine Hey, hey, hey, give him some break. He's just tired. Okay. Fine, fine, fine, fine, fine. He can be. Yeah, you can. You can be. And the last one, I think, was the one where they they're going after the like they I think

somebody mentioned that during the video we did like they took the Korean choreog choreography clips like literally K-pop stuff and put it into the creatives. I think they there's even like better one here somewhere. Yeah. Here. Oh, yeah. This is It's like literally an anime girl. It's not even like 3D girl. And the physics are super weird if you look at the hair. Yeah, because it's generation of multiple images and you just pull pull them off together and it creates this kind of a thing. Yeah, but it's not animation. It's like just many images together. Uh I wouldn't say so honestly. Uh you know I've seen how some stuff is done but it could be different. Anyway, you've seen but like whatever you you've seen in like few months ago like doesn't matter now. It doesn't matter anymore. So yeah, but you can see pretty much what they're doing is and this is the main lesson why I wanted to look at this. So they don't really need to reinvent new stuff. They just take old stuff, even like years old stuff and invigorate it with AI. Yeah.

That's the main they look at project makeover player X and take all those concepts and then suddenly brand is new. Exactly. because then like you know it's proven by time and by it's it's different audience but doesn't matter like it resonates with the audience and then you just slap AI girls on it and then it just works for exactly your audience. So I I think this is the best creative like one episode we've done this was really interesting to see. I think it's a combination of AI but also like this is like usable actionable tips. Oh yeah, look at this one. That's our guy. The shark, but it's the king. It's the king, but it's like it's the slide because honestly, we didn't talk about this too much, but there there there was also a trend where there were a lot of slides actually. So, you were sliding the the other king was also sliding from the top of somewhere the last war like Yeah, it was Evony all all of these all of these. I mean, this is

such a great stuff. Yeah, that's Roy Kingdom. I will show you right. Wait, what happened there in the end with the snake? Can you go back to the creative in the end? There's no snake, is it? Wait, wait, go. You see the end? Wait, go back. Go back a bit more to use the end card. Yeah, it's just Yeah, just the hexagon. The usual. Okay, the usual. Yeah, end game. I thought the snake was coming towards you. Royal Kingdoms, by the way, scaling very aggressively these days. Oh, what does that mean? How much revenue? I think they pass half a mill already a day. Oh, nice. Let me double check. That's pretty good. It's not her favorite game. Yeah, she's being Yeah, obviously. Obviously. But yeah, where is it? They're only doing three networks. No, I'm just I just selected the Facebook because that's usually where everybody had has the new concepts. And I have one more trick, but I will I will leave that trick until the next episode because that trick was brought up by

Tomas and it's it's insane. And he was right and I was like, "Wow." Like it went blown mind blown my mind. 400k, not 500. 400k. I mean, like it's kind of like 300 400. Yeah, it'll get kind of We'll get there. Yeah, it'll get there. Yeah, we know you have a meeting matches, so maybe take this one with sentry games or it's okay. Uh, it's okay. Okay, cool. It's okay because I want to, you know, we we need this. We need this. Look, it's block. I hated these episodes before. Now it's my favorite. Yeah, it's amazing because it's so visual and you learn quite a lot. And also there's this, you know, um angry Yakub, tired Yakub, whatever. It's adds the flavor. That's also bringing me be a bit of joy. I'm not lying. Not going to lie. Yeah. Yeah. So, we have like blockb blast stuff incorporated into the near dead experience of Yes. and and then you go to the like the the best performing creative. So that's what they started doing. It's uh I've kind of seen this.

What's the water also? Yeah. Well, wait. I will show you. It's show me the water. Lot of Yeah. Lots of different stuff. Dude. Yes. Dear listeners, watchers, we are looking at the the AI whale. What? Which is not swimming. It's kind of floating. It's not even AI whale. It's like shark something. like something. It's a new species. That's what they they start doing a lot of these a lot of these AI uh hooks and they they're they have so many of these, man. It's one sec. So, AI generated hooks. Yes, they're like plenty of them. We saw this that they have this and there's always like either Forex or Royal Match which takes everything from Forex anyway and then you know what's what's happening. Yeah, exactly. And this is something that we saw as well. Oh, this is so good again. You're locked in the sauna. Hello, our Finnish friends. Not lock in

a sauna. It's like house on fire. It is like It's a sauna. It's a house on fire. Yeah, it's a sauna. We saw this as well. Oh, it's like the same thing that we saw before. Blockbuster. This is This is blob blast stuff again. Oh, shoveling them. Oh, he's shoveling it. Okay, thanks. Shoveling. And then isn't that from Golden Goblins? Physics. Hard to say. AI hook again. What is he pouring out of? Yeah, from H. Obviously, she's a magician. He's a magician. AI hook. Magician. Like this is clear. Yeah. You need a hospital? Yeah. Like can you call can you call hospital like ambulance please? I don't know like why but like coloring color for sand is coming out of my hand. Oh. Oh no no no ambulance. Let's let's put it you in a creative.

So yeah. So they have all these like new things. Oh this was this was my favorite because there was kind of uh wait wait wait wait. No I know where they got this from. Games forum two years ago. Yakob getting stuck with Ragnar in the elevator. Yes, absolutely. Yes. Yeah. But yeah, I think you inspired a creative. Yeah. You know what you should you should do like download down before download match. You should you're going to be fine. You see? Oh man. Oh my god. This is so good. I wasn't expecting you to say that this in this was inspired by uh regular Zanyaku, but here we are. Okay. So, it's like it's a lot of new stuff actually on on this. And okay, this is this is what I want to show you. What's royal match on now? A day at 4 mil. More more. Jeez. How much more? Ah, this this is what we saw already.

So, in the between, I will show you this. It's freezing. Okay. So, four and a half. Let's see. Yeah. Four and a half. Nice. So, so the new trend on the royal match is incorporating block and AI hooks. The bizarre AI or satisfying AI hook satisfying AI like it's it's very nice. I mean we have also the triple match 3D and we'll we'll end with this because this is you know where is this coming from neuros impulse. No, it's Vita Mayong. It's Vita Mayong. Is he fake doctor again? Neuro neuros. Yeah, neuroscientist. And then we have the find the cat and then we're going to end with that. This look awesome. Just trip still kind of works. M I have one more uh last

one. Just give me this quick last one and go go go for it. Uh it was just I was I was searching something. I don't know what but this like really really me yeah I saw this. So there's this like super super Yeah, this is old CGI kind of creative which is coming from like uh what was drama merch uh merch mansion is like mystery with a twist at the end. Yeah. Yeah. Yeah. Yeah. Yeah. Then then and and check check this check this. Oh that's really cool. Yeah. A double cross. What the are what the are you? Okay. Nice. No, but this is this one is a little bit old. I think we thought two months. Yeah. Yeah. Okay. Well, it's it's it's more because that's that plot is live for definitely longer. Maybe this this Yes. Yeah. Yeah, really screwed the pooch there, huh?

That was really good. Okay, so thank you very much for listening. This was again one hell of an educational episode. I love this. I mean, it's amazing. It's so visual and you always find new stuff. So yeah, please uh if you saw anything else that worked really well that you saw in the creatives or you just want to share your opinion with us, comment under the video or or join the Slack channel or buy the merch 25gamers.com. Uh and see you in the next episode. Thank you very much. Bye-bye. Bye. Ciao. [Music] Hey, [Music]