1 free read left. Create a free account for unlimited reading + AI research.
Create free accountArticle
Game World Observer
The free-to-play gacha title by Kuro Games launched on May 22, 2024. It also achieved 5.93 million global downloads during this period.
The launch of the free-to-play gacha title Wuthering Waves by Chinese studio Kuro Games demonstrates strong initial market performance. Within its first five days of global availability following a May 22, 2024, release, the game generated $9.78 million in in-app purchase revenue on mobile platforms. Data sourced from AppMagic indicates that the title also achieved 5.93 million global downloads during this period.
Geographically, China serves as the primary market, contributing 39% of total revenue and 25% of all installs. The United States follows as the second-largest market for both revenue and downloads. The game exhibits a global revenue-per-download (RpD) of $1.65, with significantly higher spending activity observed in Asian markets such as Hong Kong, Japan, and Taiwan. Platform-wise, the Apple App Store dominates the game’s performance, accounting for 54% of total downloads and 84% of total revenue.
The analysis highlights that while the game is available on PC, mobile metrics provide the clearest indicator of its early commercial trajectory. Daily revenue peaked at $2.7 million on May 24, suggesting a strong start for the developer’s latest project. Given the competitive landscape of anime-style, cross-platform titles, the long-term success of the game will depend on Kuro Games' ability to maintain player retention and engagement following this initial surge in interest.
GameMakers · 2022