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The Esports Advocate
The London-based agency was founded by former FACEIT and ESL executives.
Founding Purpose. ELO Agency was established in April 2024 to provide specialized event management solutions for esports.
Wouter Sleijffers, the former CEO of Fnatic and GIANTX, has joined the London-based ELO Agency as a co-founder. This appointment aligns him with the agency’s original founders, Roald Van Buuren and Jan Moerland, both of whom are former executives from major esports organizations including FACEIT and ESL.
ELO Agency was established in April 2024 with a primary focus on providing specialized event management solutions. The firm aims to assist a diverse range of stakeholders—including game developers, esports teams, and traditional sports clubs—in navigating the complexities of planning and executing competitive gaming events. While the specific nature of Sleijffers’ role remains undefined, his inclusion is framed as the beginning of a broader strategic mission for the company.
The leadership team brings significant industry experience to the venture. Van Buuren served as a director and vice president at FACEIT for over a decade, while Moerland held various management roles at both FACEIT and the ESL FACEIT Group. By combining this operational expertise with the executive leadership background of Sleijffers, the agency seeks to streamline the professionalization of esports event production.
Ukie · 2026