Niko Partners projects the combined market to reach $103.6 billion by 2030. China, Japan, and South Korea account for 88.6% of this revenue.
The market reached $51.8 billion in 2025, a 5.4% year-over-year increase. It is expected to grow to $59.8 billion by 2030.
Almedia's survey of 912 developers across ten tier-1 markets shows 61% plan to increase budgets. Only 2% are cutting spend.
Common concerns with rewarded UA include user churn after rewards end and limited scalability. Lack of transparency is also a key issue.
Sales fell over four years from fiscal 2020 to fiscal 2024. A partial rebound to 32.1 million occurred in fiscal 2025 thanks to “Ghost of Yotei.”
007 First Light sold over 3 million in under two weeks. Meccha Chameleon sold over 2 million in six days.
The drop occurred in the week following the price increase. This followed an initial surge in sales for the console.
The recap compiles key market movements and developer insights for the week of June 15–19, 2026. It highlights a forecast from Niko Partners that the combined Asian and MENA gaming market will exceed $100 billion by 2030, driven primarily by China’s continued growth to an estimated $59.8 billion and a 3.1 % CAGR across the region, while India and Southeast Asia show strong revenue expansion at 14–15 % annually. The report notes China’s ARPU surpassing $70 in 2025 and a projected rise to nearly $78 by 2030, with player counts reaching 769 million. In the Middle East, MENA‑3 is projected to hit $2.94 billion by 2030 with an ARPU jump to $38, and the UAE alone could reach a $100 ARPU.
Almedia’s survey of 912 developers across ten tier‑1 markets reveals that 93 % already invest in rewarded user acquisition, with 61 % planning to increase budgets and only 2 % cutting spend. The data shows that 76 % of studios use rewarded UA, allocating an average of 11–24 % of their total acquisition spend to the channel. Minimum daily spend thresholds are identified at $3,000, and 74 % of studios partner with four or more rewarded channels. The survey also outlines common concerns such as churn, fraud, and data volatility.
Game‑file analysis of Sony’s first‑party titles indicates a four‑year decline in sales from 58.4 million copies in fiscal 2020 to 28.9 million in fiscal 2024, with a partial rebound to 32.1 million in fiscal 2025 thanks to “Ghost of Yotei.” The report projects optimism with upcoming releases like Marvel’s Wolverine. Overall, the recap provides a concise snapshot of regional market trajectories, developer acquisition strategies, and platform sales trends for mid‑2026.