Versi.mobi's Laith Al-Janabi explains monetising in SE Asia

manager for the mobile ad network the circle so i came to this event because i knew um a large number of indie developers and large publishers that would be here and we want to connect with those developers regardless whether they're small or huge publishers like romeo and king business is to monetize traffic for gamers for game development game developers right across the world mainly emerging markets you see that's a huge opportunity well when we look at the asian markets we actually need to split the asian markets really between china japan korea and southeast asia and encompass south asia like india for

example it's a huge market and it's a market that's growing in importance as a virtually middle class we're seeing the rise of smartphone adoption in that country growing at an amazing pace um so what we've done is we've really concentrated on southeast asia market south asian market and that is our that's our root cause and what we see really in those markets is we see that users are consuming games applications but often the monetization's hard on those markets and that's mainly because credit card up takes very low markets um bank account adoption is actually quite low as well it's around about 12 percent and eight percent better for those two forms of actually paying for content so how does a developer get paid for the efforts of their labour

and that's that's the real problem for us we think the ad the uh the monetizing through advertising is probably the best solution it cuts through all those sort of issues and actually having a strong ad sales team in those markets and understanding its market as well it's benefited us from the growth of the company so what we're trying to do really is to use our experience to help development look at their traffic and say you know you've got a huge amount of traffic it's a very very strong market um are you monetizing it you're not could easily accommodate an event besides the gbc it's a it's a great venue people want to come to london uh there's also a native community of

uk game developers that would definitely come to this event i think it's uh i think it's been cheaper to come along i think there's lots of participants in the ecosystem who want to contribute to the event and meet those developers and i think it's a fantastic platform i can only see good things from connect and i'm looking forward to other future clinics events in europe and this time next year so it's been great i'm very impressed with the networking tool the network 2 has been good it allows us to arrange to meet uh game developers i think maybe more information more interactions before understanding by the developers using the networking tools and pre-arranged meetings that would be great um so that's more and that's not really developers so getting used to it one thing i think would be fantastic

would be and i saw this a couple of years ago at mwc was having actually a gameplay area where actually pods can be set up where people can demonstrate their new games to the community to journalists to investors to publishers and actually that that's how deals are done actually getting to play the game actually seeing the game in action and giving those young developers really an opportunity to publicize their game because obviously they're they're small budgets you know they can't really afford to go out and spend huge money on cpi uh advertising campaign so these kind of events are really really good