Archero 2 Review: The Evolution of gaming & Habby template perfection

yeah so archero two numbers a set this is out from June but was under a different name so if you look closely how it looks now it's basically on Black Friday it did 730k a day in I yes now it's I would say it's a million I think that Friday it's a meal for sure yeah multier to really make it impressive South Korea Taiwan yeah no us yet yeah [Music] January this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry okay hello hello hello welcome my name is Matel anich I'm Felix Brer and and we are your hosts and we look forward to this episode it was scheduled for last week but then Felix went to to Vietnam how was your trip Mr Felix I'm glad you asked so I'm super jettie right now you can hear on my voice it's been a a long journey to get home but one thing that stuck with me is just what an absolute gaming rocket ship Vietnam is it's about to go to the stratosphere is exactly what you felt is the same feeling exactly what you felt like when you were in Helsinki 10 15 years ago the

same feeling you kind of get to Turkey but maybe like six seven years ago in turkey and now it's just like there's two developers that are earning between you know like 80 to 100 120 million a year in ads revenue and basically that's just fueling this growth and it's just really impressive to see a lot of talented Studios but wait a second ads it's just dead right so it's it shouldn't be correct wait a second you were 15 years ago in sinki yeah of course okay I wasn't 15 years in hinki but 15 actually should I put on my magic car pet yes yes you should you should you should you should anyway I just wanted to say thank you for John for organizing a fantastic games Forum uh I met tons of really interesting people we're going to go back I promised a lot of people that we're going to translate this podcast into Vietnamese and we are working extremely hard on getting that solved right mat

which I already am very close to solving all of this so just yeah stay tuned it's going to be it's going to be very much and very interesting no seriously you saw you saw the video that I posted in in our in our uh WhatsApp chat so yeah and uh one of the things they told me was that Abby games is actually ABI games ABI yeah and then some people said Abby but there was majority of people said AB games so yeah yeah no now we know okay now we know now we know and the also now is that we are going to talk about arero 2 which is not Global loued yet and it's already making at least 700k per day I mean that was kind of Black Friday but I'm pretty sure it's it's making way more since there are ads they definitely more yeah

yeah and already making way more money than than cap farag which is kind of okay okay okay we can we can compare we can compare it's got the [ __ ] we can come on what do you mean [ __ ] comp you cut the [ __ ] I was looking at it and on on Black Friday it was was definitely earning more than on a daily basis on the then Cy barago but I guess only on Friday anyway so what we talking about today Jakob tell me tell me Aero to why is this interesting yeah arero too by the way archero 2 that literally 3K more than caparo that's the difference that you're talking about yeah but but the sadness multiplier that's like with ads wait wait wait a second they're ads way more ads than in yeah but yeah but not come on I would say archero 2 has way more ads Revenue than

go we'll find out good thing ad expert exactly yeah okay we will find out very soon anyway as usual um yeah so archero to for those uh following the latest kind developments within the HBY portfolio they're really not losing any time between the games as this is like a second uh not so Global launched game uh in pretty recently so archero 2 is pretty much continuing on the legacy of archero 1 which was their first hit from 2019 if I get it right or 19 19 yeah yeah so uh looking at it it follows pretty much the same formula but the important part is that you can see how they upgraded their template and the template that been using like throughout the years on all the different games we'll also compare it with capibara don't worry you'll see some obvious obvious

similarities but let's just start and run down like both St into the game so um regarding the progression layers as usual we have the signature HBY six slot inventory with uh three slots on the on the left side with damage three slots on the right side with HP having s tier helmet [ __ ] yeah s steer helmet I have S tier amulet at least oh really I think I would have another s thing in like 21 opens but this was uh yeah this was still like by guarantee but yeah uh this is the typical thing with all all the hubby games like that I run on gacha gacha merch gacha kind of set up so they have the normal layer of gear then they have the S layer of gear which you can get only from the like um the S steer chest whatever uh they actually added like one very interesting thing into Capi bar we're going to talk about regarding the stier thing but just let

me let me finish the archero thing so the new thing here is this kind of wish mechanic regarding the power progression layers which in the end is the artifact layer here which is exactly the same as we seen in Capi barago as usual this Talent cars thing is actually a new thing it's their fifth iteration of the upgrade skill three where it's in archero it was just like upgrade button and like line goes up up then in survival R it was again upgrade button life goes up and some additional skills and then capy bar had the three skills that are kind of upgradeable and then you need to have no choice and stuff yeah Felix goad yeah so they removed the skill line base that they've been doing like a couple of weeks ago right CU it was in there and then they removed it and now they have the talent cards right yep yeah yeah because if you go here into capibara they have this oh this one yeah

a week ago when I was playing this a week ago they had a line and the line like normal HBY one I had no I I'm playing this for two two or three weeks well since the since the launch there wasn't any line Felix Y you you you were playing Archer one I also think there there was this thing there was in the line before yeah yob Talent cards I I think maybe I'm I'm wrong but these are like it's the same Talent cards but different varities and you can have all of them because there's it's it's the same thing so where was so there is the common rare and then legendary whatever is is is in there and I think I have the same same cards but with different Rarities so I have one second really yeah yeah I'm just G to open it up I'm pretty sure it's it's there so it's not like uh you can have only limited amount of like talents but it's also kind

of exponential let's see I'm just gonna I maybe I'm wrong but I I think I saw it I would expect this to be same for everyone it's just like different chances when you're upgrading this that you get one of the best so you have the you have the you have there like super super Dodge and Ultra Dodge it's the so it's but it's still still dodging it's the same thing no I mean I have the same Talent cards as you have so I guess I guess check it's just it's just the same okay the difference that they did here is that it's randomized again uh based on the stuff that is like linear upgrades and they make it a little bit more because now there's the word draw here but before there was the word gacha here it was literally gacha they Chang it with the update I have a screenshot of that I yeah yeah there was a gacha yeah yeah yeah saying but this artifact layer that's exactly the same as the one in like yeah yeah so that that's there but uh going back to archero uh by the

way for those who think like why does this thing kind of suddenly uh appear on the stores and why is it like why didn't talk about it from June 17 it was actually renamed from a game called Destiny's Arrow which which means that they were kind of running like a hidden soft lunch I guess and then only in September they rename it to archero 2 so this is not something but you were talking about it yeah yeah we talking about was talking about this yeah yeah that's I said like you were talking about it for sure because soft Lounge we are two steps ahead of the G industry as usual exactly as usual um yeah so the upgrade layers here uh again as you might say you might say we are the hobby of the [Laughter] podcast okay okay so so the gear is there uh the talent cards thing is there the artifacts thing is there just count with me that's three already there's

characters which are again same from archero which you can get an upgrade they have different skills and different kind of setups I guess some are better for maybe PVP some are better for PVE we'll see so this is the four power progression layer then you have runes which is this this is insane this is uh similar to Tech parts from Survivor iio but heavily expanded actually because this is not six slots this 10 slots so and all of these slots what they do is pretty much they modify uh the abilities of the skills that you select during the core gameplay in skill randomizes so you can you know select your build to have a little bit better kind of control over what you get and what um how how strong the things are so let's say these Sprites that's a great mechanic that they introduce now these like little monsters that attack automatically because in our CH you attack only when you stand and if you move which is not true anymore because you can have the your weapon to be detached from your

body and move your weon at the price of damage y yeah yes but still yes yeah but still uh so yeah so this thing is there so there are already five progression layers just out of the bat uh just saying and then uh we have of course uh the typical idle mechanic with like the quick hand options when you can either burn your energy or have two more ads for it we have yeah yeah yeah two per day then we have the guild mechanic again completely same setup as from caparo this is like keep in mind that for instance Survivor iio or Aro when they launched they didn't have any Guild mechanic yeah my guess is now it's implemented completely the same in all their games because again it's their template it's just getting upgraded and upgraded copy P yeah copy paste then they have the events page which again is coming from Legend of mushroom or Legend of slime or wherever we saw it and you see that it pretty much is now like core

of their template and if you look to Capi barago it's pretty much exactly the same thing so again they just went with the kind of a bread and butter here uh so there's the sky tower mechanic which is again just like the your typical Tower mechanic with increasing difficulty floors then you have the arena which is actually this is very interesting arena is actually an autop playay PVP autop playay PVP that you don't play it can can to play itself on two two 45 seconds matches actually and that the thing is you have both the same skills but then they have different the I have different gear than my opponent see dragons because I have that ability exactly or the balls because I have epic RS there so yeah but yeah this is just like I would can say how polished this game is like it reminds me of playing a

supercell game like it's really nice superl yeah so we have the PVP then we have the the boss mode uh then we have the gold K which is the like soft currency event same Survivor iio pretty much same this is actually new this kind of a dick thing which is yeah it's like a mini game of you trying to upgrade the chest I guess I get the key in a moment uh and then you click on three * three board where there's actually three key hidden and you are actually TK to not find the keys but find the upgrades for the CH then you open the CH and find the key then find the key at the end exactly uh core itself is pretty much very similar how it was with some uh additions such as that some of these um chapters are not only your 50 how do you call it 50 room dungeons

as as they were used to but you also have this like 10 minute land where it's literally just survive for 10 minutes and the area never changes you just can go around stuff or you have the other one uh see this is It's waves it's just 50 waves yeah then then it's waves yeah this is the dungeon one the same this is the wave one and then yeah yeah so this is the wave one actually and this is this is by the way super interesting let me show you this one it's actually on the bridge oh no there's not the brid there's the other one first I thought I thought it's for the creatives and these are just like amazing UA levels and then I saw the creatives like o how wrong was was I it's like this is just [ __ ] insane yeah oh my God yeah this is the typical one actually the old one not not the one that I that I said the one on the bridge but they had the one also on the bridge yeah the mechanics by the way I'm liking the skills much more oh yeah uh and and and they change a lot of

stuff by the way because these skills now have uh prequisites so they they don't work as as in archero one where you just select the skills and you select the other skill and so on and they wouldn't have any interaction between each other in Survivor iio you had Evolutions where you have like ammunitions and weapons and this is actually much more closer to something like Hades where if you select the skill you can unlock another kind of upgrade to that skill into the pool so at some point for instance I unlock like chance to summon meteors and then there's it unlocks a skill that doubles the chance of summon a meteor or whatever or these like swords that you summon and suddenly like skill yeah skill I can translate that into non-gaming you become more op the longer you play no that that's not the translation man the translation is it gives you more um control and more options to actually build out the character a specific way that you want rather than just having random combination of of skills so so

you can you can think about having a build in this like stages and then you if you go that build road then you actually can have pretty in insane build afterwards meteors or whatever else which definitely makes sense like in my opinion that was one of the biggest problems with arero uh and like this whole Survivor I hubby pipeline that they just didn't have enough um requirements in the in the PVE for you to switch different builds different uh combinations different like you know problem a answered with gear a problem B answer with gear B challenge C whatever something something now I think they're finally getting a hang of it and we can it's not your usual like uh rock paper scissors scenario yet but still at least it's something and there's actual kind of viability with stuff that now they have everything for me maxers like you are yeah yeah it's much

more for I think it's much more hardcore this way more hardcore man way more hardcore yeah yeah so yob this is the first time I've been getting in on the emulator don't you think it's super frustrating to play with a mouse this game like it's actually a lot harder than it would be on the mobile what do you think I'm clicking here yeah I'm not using a mouse oh you see this thing down here called w a s [Music] d you know how you use emulators you map your keyboard to them I missed that in emulator school yeah they didn't yeah they don't teach this in the in the first grade in the emulator school that's very true the funny thing is that you know who's my emulator teacher yakob yob yakob class two

tomorrow yeah yeah for those sitting there with this like clicking on files next to the emulator window I'm like oh no I died you don't have archero 2 live in your app store no 22nd of January for Portugal so you are in the so you are in the in the same badge AS capy barago Global launch so it Tes 22nd of January for us as well by the way I just I checked it as well by the way this Rarity mechanic that they added into the skill randomizer that stuff goes from common rare epic and legendary it just make it much more juicy like I know all the effects and everything but do you I I feel it's just scripted isn't it could be scripted but it just gives you much better kind of variation RS where you suddenly have like two

legendary skills or whatever and even even the vectors that they added into the game I'm really liking those like the potions like picking potions and like from those potions they created the mechanic the Sprites these balls then you have like lasers around they have one legendary upgrade which would create like uh web of lasers out of all the balls that are rotating like so good the skills are just much more fleshed out than the first one also also the problem is when you have so I have a staff which uses laser beam obviously and then if you have all the different skills then it it just shoots all the lasers and I don't see a [ __ ] on on the screen I don't see sh that's a little bit too much yeah that's that's like insane that's ongoing problem with archer or let's say Hobby Games that in the end you turn your character in like disco mixer yeah it's a disco ball it's basically a disco ball yeah yeah yeah yeah very very true yeah Survivor I suffers is much

more to be honest but yeah here here you see for instance the the the Sprite mechanic this is again very very good where you have these automated pets that are attacking with you and I don't like Sprite I'm more more of a seven up person seven up okay that show's going I'm take your child away from you no more dad jokes okay fine okay fine uh anyway but you see we were not changing areas this is pretty much still fought within the same Arena no changing doors so those are these three concepts which are nice flavor to like their usual kind of corridor based mechanic so I'm I'm liking that that's good because it what it does it makes the game much faster so you don't need to switch doors actually which is great and this whole Valkyrie angel devil mechanic that they that is giving you skills I think also that that's flushed out pretty well so oh now now we are becoming the the yeah the disco ball mixer like I'm just

leling up here TR the arrow of course um so that's that's for the core I don't think so this so what what is different I mean not what is different but people think oh arer W it's it's the same game it's not definitely the same game I think the core is much more fleshed out here uh the also the progression ramp up is just much more smoother and let's say scripted because keep in mind before in 2019 when they launched archero again they started with just this one progression layer and then they added more and more as they go but you can see here that they have different ones than archero because they probably know that these ones just works better so they already like you know brought the proven meta to it so you can of launch seamlessly with all of these like artifacts Talent cards and all these other things here it's just I would say much more smoother experience and you don't need to frat about people running out of content

as they used to with Survivor and arero because they just have so much content now because like the meta game is there already and even the monetization like if you look here like let's just compare the privilege card is literally called the privilege card here is exactly the same so they just copi their monetization template from like their meta game and like insert it here so it's yeah it's exactly the same but they don't have the ad one in kabaro right they have a special ad deal what do you mean uh if you go back into the privilege card basically this is the the biggest bone I have to pick on the ad side like basically permanent adree card right which it gives unlimited skip to all rewarded videos for 949 which is not a good deal if you're they're not going to keep you there's no way they are it's so generous it's very super I don't think it's going to be at least like 30 when

us launches it's going to be 30 or they're not even going to have it I think yeah exactly yeah because one thing I remember from we're doing survivor.io like the the ad Revenue was like you know 20 to 25% right and if you do this like it caps it for those longtail users which this game really has right so all these games have incredible longtail there's no way they have that in the global launch I think you know you know what what I just remembered I think Legend of slime had this exactly same they but they change it I think they had it was for30 permanently but then they changed it for €1 and then kep it on 30 days yeah so that was it's also the thing that yeah you don't want to remove it right because usually the people who purchase stuff if they purchase it you take out your high ecpm value targets which brings down your average tremendously as well right so yeah there's no way they keep this in for the global launch like that's the biggest thing that stuck out I'm like don't think so so do you think

when there's the Archer 2 with all the improved stuff from Archer one will there be Survivor io2 in next year for sure if this is a success which it look like it will be for sure um I wouldn't do that if I would be in hub's place like too many kind of similar games then on their pipeline I would rather maybe try to improve something like U either a different core or maybe k k ran is terrible yeah K ran is terrible but it's a completely different core because of a runner core true and you know Runners have the gates mechanic which they didn't use there yeah I know yeah I know I know I'm actually in the middle of of that of that that thing so I would rather resurrect the different cor or diversify a little bit because Survivor Io if you know yeah it's just honestly it's not going to be the same same game but still I and I I'm I'm thinking like next year like summer like

they did two years ago with Survivor iio they launched in in August basically so it gives us like half a year of iterating and getting data from these two games honestly I think HBY will launch a new game somewhere by end of q1 next year absolutely March March April for sure because with their pipeline now and their template you see how fast these guys can go now like it's just that you know you just change the cord that's it like very simple everything done I'm I'm going to when when when this episode is done I'm going to say silent prayers to the goddess of gaming that they don't come out with a snake or two so we have to listen to ma [ __ ] two for another two years they won't be SN too they won't be Snak too uh yeah um Let me let me let me finish the the feature set so battle pass again is now their signature battle pass again exactly the one as they have in Capi barago or Aero whatever uh uh so that's there uh the what was it the

modes mechanic again I think we have covered that one uh one other thing I know ah yeah this one so there's this daily weekly and monthly special packs that I don't think so they have here or do they oh I don't think so either they have these value pcks and the pck shop but I don't think so like monthly pack yeah monthly pack weekly P weekly and okay okay they have it it's just different layout but the interesting part is that the daily one is actually doubled here because one is here in the shop and one is here in the r ruins I don't know why and there's like doubl whatever like very very interesting stuff that they have here but yeah anyway um again it's just their

template getting stronger and stronger and getting inserted with new toys and new improvements from different games much more polished it's so much higher budget because you know you have I don't think so this is even more budget higher budget yeah why why higher budget like think of it it's just recycled stuff that you don't need to spend the budget on so the budget stays the same but the quality improves because you are building on top of stuff that you build already few years ago exactly yeah so it's actually very efficient and I would say even cheap compared to all the other people are to comp careful careful careful not cheap but efficient yes cheap no cheap compared to somebody that will try to build this from scratch yeah no [ __ ] cherock that's going to happen like we're going to see our Cher two clones like we're going to see a cap bar two clones yes but the thing is it this is so I it's just too overwhel overwhelming again for me that arer too because I'm I'm I'm not stuck but I think I am just

like stage n or 10 and it so long it's no but still it takes so long to just do all the chores basically and just take all the tasks all the basically everything until I get into the game play it's like 10 minutes it's like oh [ __ ] this I don't want to play it any anymore yeah it's a heavy maintenance it's heavy maintenance yeah sessioning until you run out from all of your daily modes everything exactly yeah yeah it's a lot I don't want to play this long term yeah exactly it's it's it's insane good I thought I was the only one who didn't like it oh good no I I like it but it's it's too much it's it's after seven no honestly after seven days it's becoming really really it's becoming a yeah it's really becom aore and very grindy but this is what Asian Gamers like and if you have just one game keep in mind that's your pretty much daily play time so people are okay with that yeah last last thing I wanted to mention they're still doing this kind of very

quy YouTube videos that are directly redirected from the app itself uh but I don't know why in Archer you don't get hard currency rewards for watching them whereas in Capi Baro you had and their [ __ ] you only watch it oh you only click it before because you trying to get get hard currency oh my God I'm optimizing yeah can see it's it's it's great like uh yeah this has very big potential shall we look at numbers oh yeah please yeah so archero two numbers a set this is out from June but was under a different name so if you look closely how it looks now it's basically on Black Friday it did 730k a day in I yes which I would say it's a million I think that Friday it's a meal for sure yeah multier to really

make it impressive South Korea Taiwan yeah no us yet yeah no us second January not even tier one Europe or whatever is there there's there's Slovakia which is basically all revenues coming from me oh really there's Slovakia no no there is Slovakia you just was there okay there you go oh here we go oh spending more than Luxembourg yeah there you go I mean 1,76 600 is not me only but still I kind of paid littleit here and there yeah anyway just good yeah most of the South Korea China Hong Kong The Usual Suspects of Asian Asian Centric launch let's say wait China wasn't in capy Baro China here is it's different so it's it's a new thing wasn't there China wasn't there yeah yeah no China here there's no China

there's no China but this is China iOS only isn't it could be not sure we can check right away yeah it is yeah it is it is yeah yeah yeah they have the ISBN yeah it's 50% of the downloads actually yeah exactly who download so not bad not bad yeah uh uh so that was Revenue side uh download wise uh it's 100K per day right 100K per day again South Korea China Taiwan Philippines so on so forth so now us this is basically following the same Trend as they did with Capi barago which means they do Asian Centric launch first and then they scale up to tier one best I have a hypothesis why is this happening and we discussed this with capy barago we thought it's because of the elections but mm-m most probably no

it's because of what campaign training I think it's not really transferable from South Korea to any us I mean it's kind of kind of uh good for history and and everything but I think they're just testing a lot of different creatives that you will see in the in a second uh and then in whatever works there just kind of it's going to translate into us because they have they're using some interesting hyper casual mixing and matching with the with the Archer or two kind of gameplay so I think that's just a soft lounge or well it's kind of global Lounge in Asia which then they're trying to find out the scale and then they're just going to push it into into us afterwards and then basically whole world because now capy Bago is getting what like 80k or 40K installs per day uh in us it's insane you know how expensive

that should be yeah just saying uh this whole thing is pretty much just like yeah this thing yeah which is as you said like 40K download us now us was pretty much launched from the November 20th as we as we talk 80,000 instas per day insane but the thing is what I'm yeah but then it's 40K th000 per day downloads but 120k is uh r Avenue so I mean yeah still I mean still growing so it's still growing but it's not really working out that much in the US compared to something like taian or South Korea yeah but that's the that's the thing like I'm I'm really just confused why it's not earning more but why is there no like tier one stuff here like Germany Europe whole Europe exactly look at the Active user base and it paints a bit of a different picture right it's not that much that like it's just now scaling in the last

weeks yeah it's yeah it's going to grow yeah no no for for um forer yeah but that's capy bar is the same we talking it's it's still kind of Asia Only and the capy Bara is going to grow I think in the next couple of weeks again renue yeah this is just kind of building up for the the January the only thing I mean you know how expensive it's now in us after Black Friday and now cyber Mond it's going to go into Christmas so in my opinion they're not even running like any roas campaigns at this point that's why the the revenue is lower and then the C the the installs are super high Christmas is dead there's no more Christmas it's only Black Friday it's only this weekend and tomorrow there's no Christmas anymore Christmas I will agree with everyone Christmas is dead there's no Q5 there's no Q like no it

doesn't exist it hasn't been around for three years yeah it's true Q5 is just kind of uh anyway tell your kids Christmas is dead let's get back pleas the thing I wanted to show you and this is the important part is like this is how hobby portfolio Revenue currently looks like where you see where archero actually launched it was never this big as before no no no it wasn't yeah it was Peak was it PE during the launch and then it just went down regarding uh all countries all countries all countries all countries yeah regarding Survivor IO it peaked somewhere around like with these Peaks like million something all countries again and then just went downhill from there so if you look closely here in these last few days HBY pretty much tripled its Revenue yeah with all these games going from their Baseline of like or 400k 500k a day with all their portfolio to something like one and a

half million which still is archero in Asian soft Lun only and capibara go growing slow slowly rolling out to other countries yeah us is there but all the other countries are not there so it's a bit not honest as well because Archer one had a lot more ad Revenue than archera 2 does there's a lot more plac there's a lot more ad placements in our Cher one than our Cher 2 yeah one last thing do really I think this is like assumption I think it's the same thing man this is the thing that I wanted to do here and this is the last thing I'll do regarding my part is that Survivor IO Revenue was bigger in China but us is like very tied to China to be the biggest source of Revenue yeah yeah just get rid of China man it's it's it's not relevant in this yeah so this there but archero Wise It's 30% us

revenue and this is the thing that's my prediction for this is that when archero fully launches to all countries it probably will get bigger than capy Baro it seems oh yeah yeah for sure that that's that's that's the lesson for me from from all this thing and you know why because Archer 2 even though it's hardcore kind of more hardcore it's way more accessible for people anding because it's a cap bar go on the marketability side is great but then it's just a text simulator kind of right social Social Casino RPG basically for people it's just tapping and this is something you can actually interact with if you look at this from the beginning you see that the game on the right just screams more Asian because barago is an Asian Trend the whole thing is pretty much within this like soft anime style and the one thing on the left the archero think screams supercell yes that's true low poly broad appealing art style Scandinavian design

yeah low poly well low poly is not Scandinavian design and not it's just like it's but low PO is very very important yes even though low poly in terms of Archer or two and the gameplay it's still this yeah but this is much less anime than the one on the right this is like half anime yes so we'll see okay there we go half anime versus anime before we start I want to show you something start because we are talk we are talking about the archero which is basically which is basically what the the father of all the all the H we yeah we are talking about it yes so so we Pilon up with with iron Source well Super Sonic because they have this super hybrid competition which you can all of you guys can join

so it's super hybrid competition which is starting December 2nd until January 30th for you know you have a chance to scale your game with publishing support from from supersonic with full team of experts so you can actually actually earn up to 10K monthly Revenue while you iterate the game and with $30,000 in bonuses so it's it's an interesting thing um we are going to push this because you know guys we are the the hybrid casual kind of uh promoters as well since we we did a lot of hybrid casual stuff on our channel so please guys if you want to join uh scan the QR code which is on YouTube or join the the competition via the link which is in the show notes and yeah let us know if you if you win or not then uh and will we'll support so thank you very much guys uh back to the

episode it starts today no it starts today exactly that's why it's very much timed onun this episode yeah so starts today join the join the competition guys it's a lot of different stuff and interesting thing so okay good so Felix all right it's time for my jet lag just returned from Asian I'm blonde part but um we'll try our best so um the ad placements here right the the the issue is that it's not as developed as Survivor iio or a cherro one yet so I think there's going to be definitely changes on the ad side because there's some key placements that I see would do probably extremely well but yakob if you can share your emulator uh so there's if you start by going to the store they've basically taken out just thrown out the baby with a bath water here and just completely redone their the template in terms of ads from Survivor iio which I think is a good one to compare to I

guess as well uh so the only ads that you can see in the store is actually for gold so they completely takeen them off for the chests so this is already kind of limiting the amount of Impressions per da that you're able to get so in the other stores basically the first thing that anyone who's a minmax or does is go to the store every day watch their five to seven rewarded ads and then get going with actually the core gameplay but here all you can do is is watch two ads per day to get gold so if you scroll down to the bottom for the gold oh this one yeah and then we'll go to the quick hunt after that that's fun I already watch it yeah exactly yeah so there's one or two there a day and then what you can do also for the quick hunt is basically you can do and speed that with two ads per day so basically that's in total four rewarded ads that you can watch on a 24hour loop then wait wait wait wait wait wait wait not not yet that's not all all placements no I'm I'm

not done yet and then basically uh during the core game play uh there's also prob yeah the revive which is probably the most used one and basically the issue there is that the core game plays 50 levels right you can do one revive so the the odds of times that you see that it's probably not going to be more than two or three times per day you're actually losing games especially if you actually know you're you're doing because the game is quite hard right uh then I'm sure right now yakob is going to tell you there's more ad placements after level six it's not after level six it's in the event it's in the event basically so they're on their usual schedule that if let's say I play this thing I challenged the previous Flor which it's not what to play no it's not what to play okay that's that's really painful yeah but use tiet anyway great so you

see another one for the ad yes so this applies here this applies also here into this different mode and if I understand correctly if you run out of tickets would also yeah yeah so theate as they have in in capibara which is like one two three four more this one is runs just on gems because basically this is a gacha so no not one here and then uh I think the fifth one or let's say the ones that you have here are in this like daily weekly and monthly shop each of them have their like initial pack for an ad which is doubled in the r shop as I said yeah in here it's the same basically same special pack yeah yeah but we can agree that the one that's probably going to watch the most is the revive one because basically you do get killed a lot because it's not an easy game kind kind of it's okay the big difference between archero and archero 2 is is that the spin wheel that's actually you get in the during and

between the levels in archero you get one spr in free spin wheel and then you can roll another one or you get a chance to roll another one for an ad that that was there yeah but it's not here anymore yeah and also like uh probably the placement they're going to test as soon as they launch and get some kind of scale is probably a refresh uh when you basically can refresh your skills whenever you get them when you up a level cuz it just you know and cup Heroes it makes quite a lot of sense that if you're not happy with what you're given that you can watch an ad to kind of get a new yeah spin exactly yeah yeah the typical energy one uh I wouldn't be sure about the refresh my guess is that they rather do the spin wheel one that that's my guess yeah they give you like more stuff in between the because it's keep in mind that this is not really suitable for all of these uh like the defend one mode or whatever mode yeah that much as you can Crossing corridors I'll see but basically going back to

what I said before I don't think we're going to see the last iteration of the ad placements for a very long time where at least kind of the thing I'll be looking for when that will be done is when they deal with this permanent ad free card because that is the most generous thing I've ever seen that imagine that you can skip all these ads for $10 or 10 EUR a month which is extremely cheap right they're going to definitely put that between a 10 one day or 30-day and yeah because you're going to be losing too much money otherwise in terms of Revenue estimates right now it's still relatively small active user base from sensor Tower it's at about 500,000 users currently active per day right now so in the regions with a high basically increase for ecpm because it has a lot of yeah without China probably estimate currently about five rewarded ads per day on about 65 % of the user base which means that this game is earning about

like between the Deltas I would say between 18 to 25% from ads so right now it's only about 40 to 45k a day but not more than that but we'll revisit this once we scale it because the the active user base kind of throws it off because active user base has been growing so it's hard to get a good read so it's just like assume 20% for now and then we'll do this once the game has scaled and released globally when we have some active user based numbers I would still I would be way more generous I would say like 40% 35% ads actually coming yeah I know but still we'll see we'll see South Korea what kind of ecpm you have in South Korea quite high now yeah quite high but basically like it's too early right so I think it's in that region right now but it's not going to be that high until they get rid of this permanent ad free card so like yeah okay it is definitely much less at focus

in our shadow one was yeah exactly it's way more polished and what we'll do is when we do a review radar uh I'll just do this again and just uh yeah give estimate and see where we end up by the way it's super interesting you know what that I'm just looking at the charts from November 30th mhm on our favorite platform in the IP site and I don't see archero to anywhere there no weat mini game stuff yet yeah not yet so I would I would I would uh if it's you know so strong in China anyway I would expect them to have it on here but yeah was arer one there as well I don't think so I don't know maybe not maybe it's the like you need to have the IBN maybe that's the problem for I don't know cuz I can see top war here on

number 10 of course of course you can anyway yeah you go all right okay give it to me give it to me I'm expecting some crazy good creatives oh yeah crazy [ __ ] absolute crazy [ __ ] so what's also really interesting is then the iron sword is here uping is not here so I guess mediating with iron Source yeah that's what a feeling I got as well majority of that I got were iron source and unity and that to believe that this is probably mediated on iron Source I think as all their games know I think we we also had this kind of feeling with capy bar at least I had and I same usually I get a message when we say the wrong thing from someone at applo and that corrects me and I never got that with HBY so like that leads me to believe that's probably our source but what I also heard in Vietnam is that all these Chinese they're actually like they do a lot of interesting work on like

pulling in quite a lot of like yeah own mediations pulling in other mediations there's quite unclear sometimes which mediator these companies actually use that's at least what I heard from the grape vine in Vietnam so yeah maybe it's a model I think that that it might be very very true anyway uh but as you as you see or as you as we saw before and capy bar ago as well they're very strong on on YouTube and then a little bit of of Facebook and then this like Tik Tok unity and aoson is just there very very early on but the most interesting stuff is is basically on Facebook so let's just check let's just check all of these and altered gam play altered game playay altered game playay and it's like it's going from down from bottom to the top you know like what this reminds me like the all the hyper casual game with the snake where you're just kind of going into these blocks I don't know

like what the game is called but it's it's all of these and it's almost everywhere in the here creative that is a very good creative right scratching the boss no no no no no look this is it look ah numbers the numbers yeah the numbers the the blocks just yes and this is basically this is all everybody's going to copy from now from now onwards buckets do you think buckets have good CPI probably buckets on other that doz hundreds of buckets going against you have good CPI yes that's for sure that's for sure it's but this know it's it's skeletons and buckets skeletons with buckets on their head yes this is all the all the crazy but you know you have all the all the gates kind of yeah it's a g modification it's gate modification exactly where did we see

that Forex again Forex again as well it's and when I was look when I was looking into the the Forex kind of um research I I found out a lot of crazy stuff from last war Beginnings that we don't we didn't even talk about because we didn't know but yeah it's all of these like different kind of altered game plays nothing nothing like the game play obviously in on Facebook at least but this is just so this this kind of comes back to my assumption obviously we have all this different stuff yes of of of mixer yeah disco mix exactly disco mixer but they in in Archer one they already kind of scale down a lot in terms of the UA and the creatives they all only show in the creative the the skills and skill selection and in here it's kind of Survivor IO feel a

little bit looks like an old build actually I mean then the the voice over and yeah come on man like this is just this is actually real gameplay it is it is it is yeah yeah I know this because the character to stand still to actually shoot yeah this is real gameplay first one that I see with real gameplay yeah and this this is this is what they use now on in Archer one so it's G play then yeah I mean natural one now it's kind of maintenance mode I would say so but this is interesting because uh it's all about just a combination of gameplay plus the the voice over which is AI obviously and then the skill selection the skill selection is really really uh important in in their creatives so it's also like different kind of multipliers but do you see you see how polished is

this a Super C yeah it's insane that's what I found with uh with the last four first creatives and I think even with first creatives on the Archer one it look like absolute [ __ ] so when I compare and I'm going to show it in the in the sum of the next um creative Trends one one versus the other it's just like this is way more polished and honestly it's it's great and also this is this is different so this is yeah yeah yeah this is I mean this if you this looks like a super cell ad yeah exactly like a super cell but if you actually watched the video that you were trying to get the gems for this is it this is it 402 trailer for for the whole game so uh it's it's it's incredible honestly the the production value is yeah this should looks like

Clash of Clans cinematic it's exactly exactly that was my first feeling like oh my God like this is exactly like the first clut of Clans video a b a bunch of different stuff and you know you see this 326 pages of creatives pages this Jesus and this is it's it's like few weeks second week of Asian lunch not as that's the thing Asian lunch that's that's the thing that this is this is what brought me to the Assumption and hypothesis that these are just like really trying to scale and find the best performing videos and Korean hook Korean H Korean Hooks and all of these different things that uh that then they just multiply when when the global launch happens in us and everywhere else oh wow even branding HBY yeah branding HBY it's all of these and look all of these different I mean I really like Super Mario Super

Mario stuff they don't fck not IP in Frenchman as long as it's on mobile no exactly yeah and if it's if it's going from from China or somewhere you going to call the Tik Tock police yeah it's like nothing man there nothing to infringe here it's just like a box with a question mark with it oh come on man oh Jesus Christ it's like the the slow hockey stick all over again how is this not how is this not Mario it's exactly the same it's come on very cleverly okay I think lawyer will like approve it I see a problem of course your only if it's your [Laughter] lawyer that lawyer I'm not that lawyer yeah yeah in in in in here which then it's all again skill selection the skill tree everything this is what you're talking about this is exactly and it's it's an

ad so it's an ad in Asia yeah so if you want to see hards basically exactly that's what I want to say like this is just like identifying the hard core kind of users and I also really like their like EDM music in all of their creatives it's just insane it's insane into T defense Tower Defence yeah yeah it's just what the [ __ ] is this like this completely different game not even fake that's what I'm trying to that's what I'm trying to tell you like this it's archero gameplay even if you if you remember archero was using altered gameplay all along because it was really expensive it was really expensive uh so now they're trying to find a different altered game plays that actually produces really low CPI so they can use them in the US and then scale I'm not sure like how transferable it's going to be in like on kind of going from South Korea and Asia to us that

much but still I think there should be something and that's I mean already million times replicating you know like Evolution they just make a like couple hundred creatives and then just iterate until they get the good one so yeah you know if you feel if you're bored in in without without Wii yeah without Wi-Fi you know no Bas no no wifi game hook Korean comments yes Korean comments it's it's a lot of a lot of different caes man like I'm not going to like I think the creative team assignment is like do all the Creative Concepts like what do you mean and like all of them yes yeah exactly it's like like The Impressions like with the Impressions it's exactly exact this is just the you know what is it's the the Forex kind of creative approach just Bomb It bomb it with everything every

concept you can think of so you know see there's no buckets on the on those heads it's just normal helmets there you go oh my God this is this this should be the hook every single video that you showed is a different concept exactly it's a different it's a different concept exactly and this is also super hardcore you know you see hardore yeah so I mean if you see you have 326 Pages you know how how many Concepts yeah to not even talk about like if you if you remember what we discussed with all in Hall which which was also almost in in global loue it was like Pages 15 pages or eight eight pages or something it was just a joke yeah this is 300 so and this is Facebook only this is just I'm I showed you Facebook only only I mean it's not going to be that different for for the others but still like YouTube it's more like all of these

oh [ __ ] oh my God oh my God oh my God yeah this is the disco ball kind of I just explanation of different things like how how different things work it's just that's too much for hardcore stuff basically explanation of mechanics which works on hardore Korean users exactly exactly just interesting I mean we have all these different things obviously with ug oh this is what I want to show you look Zelda from wish Zelda from wish absolutely Zelda from wish and just there you go Zelda from Tam oh Zelda from Tam it's Zelda from Unity store asset pack yeah yeah for sure that's that's that's exactly what it yes yes that's exactly what it is uh I wanted to show [Music] you any other outrageous hooks or something that no no no no nothing nothing like too too crazy what I'm kind of

really really missing is oh here you go 2019 AR chero now you know a combination of 2024 I guess I'm really missing the the playable piece even even though it's you have Unity you should yeah there're no playables no play Zero for now how much how much bu do you throw into playables if you wear them oh yeah yeah there is one okay okay I'm just I was I didn't see it yet okay and there's one at least drag the joystick you know this is this is I'm I'm I'm playing as I just follow I just follow the creative yakob that's that was my issue I should have ma it but I followed the crater that's what I wanted to say I'm playing Felix now it was really hard yeah meanwhile I'm just like a noob all right M show show show us one more creative and then I I I need to sleep

because this is getting no I think that's it yeah that's it that's it so that's it I already showed you everything I wanted to uh so it's it's not a lot of uh playables yet and it should be it absolutely should be full playable on because it's PE on YouTube it's going to be big on Facebook with all altered gameplay but you need to be big on Apple Unity iron Source or whatever DK networks you want M integral as well it all needs playables but it's for me it's nine out of 10 anyway it's just it's going to be like again in in like creative changing game honestly all the approaches going to change and everybody's going to copy Archer too yeah same as I said going to stand on this one this is going to probably get bigger than CYO yeah n nine out of 10 for me because I want more [ __ ] damn autom it's just oh yeah too too needy with

like maintenance and like turns into giant chore later down the line grind yeah yeah it's grind as hell but I guess that's that's what works for Asia yeah uh for me four or five out of 10 it's just not polished or worked on really yet they probably will but the permanent ad card ruins everything it's probably going to be taken out but it's just a lot more stuff you can do here specifically also on um segmentation but we'll they'll probably get there looking at what they've done with survivor.io and how they changed that we'll do it on review radar and then we'll rate it uh but yeah I can't give it higher than a four or a five nice thank you very much for listening guys uh please subscribe uh uh comment under the video join the SL Channel also don't forget to join the the super hybrid competition by Supersonic and earn some money and get your hit casual game improved with the the industry leaders as as Super Sonic is maybe and

then see you next time byebye byee [Music] [Music] [Applause] [Music] he [Music]