Major Organizational, Operational and Portfolio Reset to Reclaim Creative Leadership and Restore Sustainable Growth

Ubisoft has initiated a major organizational and operational reset designed to reclaim creative leadership and restore sustainable growth in an increasingly selective AAA market. This strategic pivot addresses rising development costs and the competitive challenges of establishing new intellectual properties. The transformation is built upon three primary pillars: the implementation of a new operating model, a refocused game portfolio with a revised three-year roadmap, and a significant rightsizing of the global organization to improve agility and reduce fixed costs.

The new operating model decentralizes production into five distinct Creative Houses supported by a centralized Creative Network and Core Services. These houses are specialized by genre and business model, focusing on billionaire brands like Assassin’s Creed and Far Cry, competitive shooters such as Rainbow Six and Ghost Recon, live-service experiences, immersive narrative universes, and casual family-friendly titles. To support this focus, Ubisoft has discontinued six games—including the Prince of Persia: The Sands of Time remake and four unannounced titles—while allocating additional development time to seven other projects to ensure higher quality standards.

Financial restructuring is a critical component of this reset, with the company targeting a total reduction in fixed costs of approximately €500 million by March 2028 compared to FY23 levels. This includes the closure of studios in Halifax and Stockholm, alongside restructurings in Abu Dhabi, RedLynx, and Massive. For FY26, the group anticipates net bookings of approximately €1.5 billion and a non-IFRS EBIT loss of around €1 billion, largely due to a €650 million one-off accelerated depreciation from canceled and delayed titles. Moving forward, the group aims to reach a run-rate fixed cost base of €1.25 billion by 2028, prioritizing robust cash generation and a more disciplined approach to capital allocation.