ArticleUbisoft
Ubisoft Accelerates in Fast Growing MOBA Market by Acquiring 'March of Giants' Game from Amazon
1 Dec 20252 pages~5 min full read
Ubisoft has acquired the MOBA title 'March of Giants' from Amazon, including the Montreal-based development team, to capture growth in a market projected to double its revenue by 2030.
See it on page 1The project is led by former Ubisoft veterans Xavier Marquis and Alexandre Parizeau, who previously held senior leadership roles on the Rainbow Six Siege franchise.
See it on page 1Internal data from closed alpha testing indicates that 98% of participants believe the game introduces innovative elements to the MOBA genre.
See it on page 1Amazon will maintain a role in the project by providing marketing support through Twitch to increase the game's visibility.
See it on page 1Development is currently focused on a major update scheduled for 2026 that will expand competitive modes and foundational systems to support long-term live-service engagement.
See it on page 1The acquisition is a strategic effort to establish a permanent foothold in the competitive multiplayer segment, which currently serves hundreds of millions of active global players.
See it on page 2Ubisoft has strategically expanded its presence in the competitive multiplayer landscape by acquiring the rights to March of Giants from Amazon. This acquisition includes the integration of the Montreal-based development team into Ubisoft’s creative structure. The move is designed to capitalize on the high-growth multiplayer online battle arena (MOBA) market, which is projected to see total revenues roughly double by 2030. By bringing this project in-house, Ubisoft aims to establish a long-term, live-service competitive title that differentiates itself through a blend of lane-based combat and hero coordination.
The project is led by industry veterans Xavier Marquis and Alexandre Parizeau, both of whom previously held senior leadership roles at Ubisoft on major franchises like Rainbow Six Siege. Their return signals a focus on leveraging proven expertise in tactical depth and community-driven competitive gaming. Early indicators of the game’s potential are strong, with internal data showing that 98% of closed alpha participants believe the title introduces innovative elements to the genre. Players have specifically highlighted the game’s art direction and focus on team-based strategy as key differentiators.
The transition includes a continued partnership with Amazon, which will provide marketing support via Twitch to bolster the game’s visibility. While the financial terms of the deal remain undisclosed, the acquisition is positioned as a primary driver for Ubisoft’s growth in a segment that currently engages hundreds of millions of active players globally. Development is now focused on a major update scheduled for 2026, which will expand the game’s competitive modes and foundational systems to ensure sustainable long-term engagement.
