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For those who want to know, again, this is the main portfolio. So, this game is already making more than Lens of Jail if you compare it with Lens of Jail. Lens of Jail, if I understand correctly, is on a bit of a downturn these days. Let me
Is everything you're going into this game? Huh?
Yeah. Yeah, of course.
It's the dice [music] drops of golden coins. We're the two and a half gamers the midnight [music] crew talking UA adverts and game design too. Mate feel bringing the insight. We're rocking those vibes till the early day [music] master eyes on the prize tracking data through the cyber space. Feeling stacks like a wizard in disguise. Jack [music] to the high and gamers talking smack. Slow hockey sick got your backs are beautiful. They like the way it fast. [music] Uhhuh. Uhhuh. Ah,
[music] [music]
no no no. It's just wild water world.
No, no, no. Wild water world. That's the game we're talking about. And you might have seen it in the previous episode of playable trends because that was my what the [ __ ] moment at that episode because I was like what's is this game all about and then I say I saw it's forex. So thank you for coming this gamers and my name is Mat Laric.
I'm Felix
Broberg. I I might as well be muted on this episode because, you know, I'll just sit here and look pretty.
Yeah, fair enough.
Actually, we'll do a quiz one this time.
What? ASMR?
Yeah.
No, no, no, no. Moving the mic so
everybody can see our [ __ ] amazing logo on the mic.
Anyway, so
it's Forex.
It's very different Forex.
Yeah,
you finally innovated, huh? Yes, these guys finally innovate. They innovated before. For those who don't know, this is coming from the well-known Forex guys that did Lens of Jail, which we all loved here and especially their ads, which guys loved even more.
I hate it, but Yeah.
Yeah. You hate I mean, we loved it to certain
stop using them because they were too much for you at some point.
Yeah. Yeah. Yeah. Yeah. Yeah. And
so I was like, what are we doing showing these ads?
Honestly, I didn't even realize like this is from Lens of Jail, guys.
Yeah, it is. I'll show numbers after you understand.
Yeah, of course.
As Lens of Jail already innovated a lot with their on boarding and with their whole like uh it's still frozen city, but it tries to look like Prison Architect and all these other games and so on so forth. So, they
have the prison team.
So, this game innovates even more. I mean, drastically more. Last time we had something like this, like this strong of Forex innovation was when we had Top Girl.
Like this is that strong of a like innovation. I'll show you
these moving things that move all together.
What do you mean?
Did you just see them?
Well, there won't be any waifuss today.
Yes, [snorts] I know. So, no worries. So, what's what's happening here? The game starts with bunch of mini games. First one is the fishing one. It's very common for everybody to use fishing these days.
Yeah. I don't know what's happening with fishing. Let me just produce some more stuff. So, we get rid of fish because my warehouse is full.
Yeah. So we do fishing and it's like very easy fishing game where
we need to turn off auto
where you fish and like you again you
get these resources and again you get fish but at some point there's like actual fish how I'm kind of going to go like a real mini game and we need to first see it because sometimes it takes time and
that player above you that's like me in a nutshell in the last month. Wait, wait, wait, wait, wait, wait. Today's episode is brought to you by PVX Partners. Developers now have a new way to fund their marketing. It's called PVX Card. If you're scaling your gaming business and need more capital for UA, here's the deal. Your credit limit grows with your marketing performance. The higher your ROS is, the more credit you will have available. It's dynamic, flexible, and scales as fast as you do. Just check out pvxpartners.com/cards and scale your UI with PVX card. Again, pvxpartners.com/cards and get your PVX cards to scale your game. Thanks PVX for sponsoring this episode.
[laughter]
Hopefully this thing can even pop up at some point, but it seems like it doesn't want. But whatever. Basically, what would happen here that I would get like a big fish. Here we go.
Oh, there you go.
Yeah, big fish. I need to do this kind of bar and then I get the fish. I get some kind of popup, whatever. And then you never [ __ ] use it after like 20 minute when you automate it and you press auto and goodbye. That's it.
Yeah. See you never.
Next one is this scavengers thing where you need to scavenge stuff and you actually need to like go here and like uh storage is full. So, we can only go for plastic.
Oh, no worries. We just need to find plastic. See,
plastic is okay. And you need to also steer away from sharks and fish that do stuff. And again, you automate it basically because
Let me guess. This is a UA creative as well.
Maybe they have
clear the plastic from the ocean. I
could see how that gets low CPI.
It's survival, man. It's not about the ecology.
Exactly. Yeah. Yeah. Exactly, man. Like this forex. It's not really ecology. Yeah. It's
we leave the charity for someone else. Yeah, yeah, yeah, yeah. But on paper that looks Yeah, that works on paper. Oh my god, that's amazing. Yeah, sure, sure, sure.
Wow. So, that's the other mini game. Then we have actually a third mini game, which is uh this diving thing, which I don't even remember how to trigger it now.
Mhm.
Uh diving dog. Go.
Dave the diver.
Looks like Dave the Diver. Yeah, actually looks like Dave the Diver. You just go here and you need to like pick up stuff and like do whatever things. You upgrade something a little bit. You see like I have 200k gold for like 300 and upgrade. You see this is meaningless basically.
I can auto
your first telltale sign that you're in a forex.
So you automate it and like yeah let's leave this guy to it. So that's there. Then you also can pick up stuff around base and it tells you but I think I kind
of cleaned it. So, oh yeah, here's some crap. So, okay, go guys, pick it up. And then here's some more crap somewhere or whatever. So, I clean it up anyway. And that's it. So, what happens afterwards is you start to get these buildings and they need to produce stuff like fresh water. First, you start with this sushi, which this we will get rid of because sushi is like uh like
the artwork here is like no other Forex,
huh? The artwork was also like no other
Forex like no other Forex.
Yeah.
Honestly, I hate the artwork because not my style, but it's like other love it.
Somebody will love it. I guess AB test most probably loved it too. So, so you have this. You can also auto produce which is quite interesting because it gives you first two hours for free and then you can rent for eight hours always or permanently unlock for an offer. So, this is very good. So we can do this and then we just enable auto and like don't
need to click because there's like a [ __ ] ton of clicking and then you see where this is going. So we get sushi then we get seawater then we get another types of fish. So anybody want to tell me which game is this?
Lands of jail.
No this frozen city again.
No resource puzzle. Oh, township.
Township. Exactly.
Township.
Oh, it's basically start as township
because it's resource puzzle and then you have your orders and you need to complete your [ __ ] orders with resource conversion. So, this is township loop basically.
They start with township loop. No frozen city this time. I was like, "Oh, where's the frozen?"
Yeah. Yeah. It's a little bit like some some elements of like you have the like the population that you need to keep or something like that, but like it's very very little. Then you also have these ships which are deliveries which is
basically the delivery from township. That's the township. You level up then you unlock more buildings. You have still this like never ending forex task here at the bottom. And as you grow you can build more and more stuff. And I was like where's the forex part?
Yeah. Where's the forex part?
Yeah. Because you build a hospital and hospital is kind of like
Yeah.
It's it's not used for hospital.
It's it just sits there and it's like no. So have you seen soldiers or something?
No soldiers. No soldiers. No soldiers in the [ __ ] whole game.
Yeah.
No upgrades. No soldiers. Like
please tell me it's pirates. Please tell me it's pirates.
What do you mean pirates?
Is it a soldiers?
No.
Doesn't matter what's the team. We don't have any.
Yeah, they're know. That's why he said it's the innovation like top girl because there are no soldiers.
Yeah. Yeah. Yeah. There's no soldiers. So we have this as arena. We have still hero gacha
and we have the heroes. So of course they they are the same. They are the frozen city shard gacha. So this is the stats the same. So we upgrade them. We
start them up. We get some badges which is just some weapons and then some more weapons or whatever. And we get the girl to save her from this. Uh, I think I can I can find you like maybe.
Wait, ultimate clear? What was that?
What do you mean?
Ultimate clear. Is that an ad placement?
Where? This one? No, it's like you wish.
Watch the tactic. [laughter]
Got you there, Felix.
It's Yeah, it's exactly like before. Like, oh my god, this is a play button. So, definitely that's an ad. Oh, no, it's not.
Yeah. So there was some um uh how it's called MadMax evil guy from Wish and he was he was capturing this girl and you had to save her. So they have a little bit of this you know girl in shackles blah blah blah we're going to save her.
Yeah the usual stuff.
Yeah. And then he go she goes into an offer which I think run out for me already.
But yeah that's there. And this is this
is pretty much the usual like you know like AFK arena style battler that like everybody also has. So that's there. But back to the Forex part. What happens here that we're like building this city like township. Everything is pretty much township.
And I was like, "Oh, this this will be it." No, this is gotcha. There's no there's no sonar, no radar, no balloon, no nothing.
Yeah,
this also never happens. Exploration goes here into this. So there's like No, this is the secondary collection. This is like similar from lucky lucky defense. It's just artifacts that increase your strength. That's it. Very very streamlined. You see it and like funny and this world like oh 4x finally. So at level 16 level [ __ ] 16 there's like three days four days in a row you go into a map and it's like oh 4x finally 4x we know this like there's going to be like bases players blah blah blah. No no no no no.
So there are no player towns.
Zero. No player towns in this whole [ __ ] map. There are just these islands like the Sun Sunny Island is pretty much my island. Then there's the whatever is this watch tower. But Sunny Island is the name of my clan. And if you see the [clears throat] board now, there are only four clans in the whole map.
Very, very big changes. And what we're doing here, we're actually flagging these bases. They are not spawning and being harvested. We're just flagging them. So if I want like I can just go and capture it. I can capture like 10 of those. I have different resources on the map that like require because you seen there in order to kill something you need oil. So for instance typical like you know
there's your pirate Felix you know this.
So you kill this guy and you again you see his thing head thing. Yeah there we go. We send sent our guys after him and they kill him and it gets in resolved in the mail and like yeah that's it. This
is classic. So that's state. But that's basically it. Everything else is completely different because I'm just camped here in my alliance. By the way, I think it's all bots. That
I think so as well.
Yeah. Because it's like too good to be true. Yeah. Yeah. It's easier. It's too good to be true.
So or maybe even in this first stage, maybe if if we finish this land and move to elsewhere, maybe then we'll be a real player. But I think this is this is completely like Based in the B in the middle there's like Valley Town and all these like non-flex segments all are run by pirate legion. So, I guess this is some new faction. Yeah. Yeah. Something like that.
I still have people in my alliance,
but I don't know if like maybe they're real. I guess they're real. At least this
because what? Because you have you see like different
uh and stuff.
Yeah, maybe.
Who cares? you you
maybe maybe you can
but there's by the way there's a very very interesting setup that clan leader of the clan will be decided every 3 days or two days based on the strength and
then automatically switches which is great because a lot of dead clans end up with like offline clan leader and then you're [ __ ] So then you have this like classic alliance stuff here like go help you know these things blah blah blah and so on so forth. So, alliance city. Yes, we have our cities and so on. So, this is this is classic. Like here's the upgrade tree for the alliance.
But as you see, the map is extremely streamlined. Like it's super streamlined. Like four clans in the whole thing,
one enemy faction, no player towns. I cannot even attack other players basically. Yeah. Like I can I can go here and declare war on the whole clan if I want and do this.
Of course, only clan leader can do this [ __ ] Then there are [ __ ] ton of events like the world boss thing which is again like typical stuff. So they keep the live ops a little bit but they extremely streamlined the map because you see that it's only my fleet that's going around which is just my soldiers but no I mean
like heroes from gacha but no actual soldiers, no hospital, no nothing.
Yeah.
And I don't need to care even about like
all these other mechanics that are happening on you know you remember like how kingshot map or last four map looks like. It's like three times, four times more complex.
And that's basically it. Like you play township here in the resource puzzle thing and then you play this very very streamlined version of Forex. So it's like a much more approachable game, much more easier game. And it it slowly kind of goes from this like miniame simulator where you see like diving game, whatever, catching trash game and then it goes here where we are. factory. Yeah. And there's like I hate this resource collection stuff. It's just like resource collections
that's there because I had the quest here to like build land and do something in the beginning which look like frozen city because Frozen City has these chapters of like do all these three big
tasks and then you move to next thing. They just had one and afterwards it's just like, yeah, I can just do this forever and just pretty much get all the resources and something and just get XP and that's it. There's actually a feature list. Yeah, here you remember this one like new features are being unlocked as you progress. So yeah,
more factories breed marine beast. So for sure that would be great. Maring beast fights with feast. Oh, maybe this is soldiers training camp. Okay, I just not high enough. Maybe
maybe
maring beast prep room level two, level three. Okay, so maybe these are the soldiers probably, but they put them so far away like 24 it will take me like lot of time and I'm playing this for like four or five days already.
That's there. Let's see. Explore maybe explore the wider world. Maybe this one will be real Forex if we see. Anyway,
I'll explain this and see if see if like this is all just basically simulation for on boarding, but they they changed it completely different like it's even the whole hospital thing and the whole like nongacha thing. So, I'm not surprised that this game is doing so well now. Let's see. Okay. Shall we do the numbers?
Yes, please.
Yeah. So, spiking up to something like half a million a day already.
It's going really well.
Yeah, it's going really well. Very healthy download curve. You see here after the launch, they're still keeping up with something like 70k downloads a day. So, that's
a crazy short soft launch in this category.
What do you mean crazy short?
You don't you don't soft launch here.
Yeah, I don't do soft launch. Most probably soft launch on different account or something. It's like come on.
A lot of data from
L of jail.
Important fact as you see Asia mainly
and there's nothing here. US is 1% of revenue.
Did anyone say revenue? Oh yeah. This episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable, which is more than you can say about most vendors in this space. Anyway, whether you're launching a new web store, replacing your current D2 system, or adding a backup plan, Fast Spring is here for you. Visit fastspring.gg to set up your web store today. Fastpring.gg. Hello, Fast Spring. Thank you very much, guys, for sponsoring this episode.
Because if you open up Sensor Tower, it immediately says, "Oh, it's not available in US. It's very
Oh, you recent. No, I mean I It's very recent on the on the store. I tried it on the on sensor tower and it says like, okay, it's not it's not here." M
so if you if you just select us only you will see see it's like what like a month or two months maybe and even even that
interesting yeah but the onboarding is quite different like I think we are something even more drastic than uh Last Asylum, my perfect hotel thing because this is literally like a township style resource-based gameplay and it still seems to be like needed in the long term. So, let's see how this goes. For those who want to know, again, this is the main portfolio. So, this game is already making more than Lens of Jail if
you compare it with Lens of Jail. Lens of Jail, if I understand correctly, is on a bit of a downturn these days. Let me going into this game, huh?
Yeah. Yeah, of course. But this this seems like [ __ ] Not here. Here. It's much more more innovative than Lens of Jail for sure. Outland. Lens. There we go. Yeah. See? So, Lens of Jail something like 200k a day and they're slowly going down.
Slowly. Yeah, normal major but still. Yeah,
it's completely normal now.
Yeah. Yeah, that's okay. That's normal. So, yeah, this this seems very very perspective. I'm really looking forward how this will fair. If you look at the overall where we are overall setup here. So, regarding downloads, this is already
on spot number nine, which is quite high.
It's Yeah, it's it's going
by so early. That's like very very good.
Yeah. By the way, one one off topic. Like there's this Lilith game which I don't want to like What the [ __ ] happening here? Like we need
moneyaundering, bro. You know it. Money laundering. [snorts]
Tell me tell me please like what the [ __ ] like likeing so much so much
downloads and like no revenue for 200k downloads a day. Forex they have like 130k revenue.
Yeah. Like what's the the country split? Like that's my think.
What do you mean? Like tier two, tier three forex or what? US.
Well, not great.
What's happening?
Money laundering.
This is like complete anomaly. Anyway, we'll get to this.
Yeah, we get to this later.
So, revenue wise again, it's going there somewhere up.
So, we have what? Uh again spot 11 already because it's like 10 mil a day but again because it's 500k a day you can imagine that in few days it's going to shoot up to something like 15 million at least a month which means it will go here somewhere on spot number seven which means it will go somewhere here but top lords will also shut up. That's shoot up. That's the river game new game that's growing like you see quite rapidly. So we'll see what's there. But yeah, it's it's quite [snorts] a different thing. And I think Lands of Jail's not even here anymore cuz where they are not. Anyway, shall we do UA or Felix? You want to say something?
I'm [laughter] just here to be pretty, man. I'm just here to be pretty. Comic relief. [laughter]
What do you mean like he wants to say something? Jesus, you don't have anything to say in this case. Unfortunately or fortunately up to you.
So let's say again this is the creative that actually you know made me find this game. Let me zoom in a little bit. Maybe
you can see it. Well, it stuff sucks. It's small but Oh [ __ ] Okay. So, okay, great. So, it was pretty much the the creative that made me think like what what I'm actually playing like what is this all about? I really like the the weird
um
graphics
art style. Yeah. And they're like, "Okay, I'm saving people from the water. Like, what the [ __ ] [laughter] Why? What's happening?" Like, "Okay, and I'm building this." And then like okay well this must absolutely must be for it.
This is whole like Kevin Co movie water world thing by the way. [snorts]
Okay
very old one.
Well we are not that movie by the way.
Yeah great movie.
So and now I'm pretty much saving everybody and then expanding this [ __ ] and now I'm saying saving more but now it sends me to the store. It's like okay well honestly [laughter] no idea what's happening here. like no idea. So then yeah, then I went to to the all the graphs and [ __ ] like okay fine Forex it's it's actually even in the category of Forex and I was like okay well then you know you craft your shelter as a GTA obviously because
why not?
Yeah, there's the waifuss and we have more
the game team is different but the UA team is the same.
UA team is the same. Exactly.
Yeah. Yeah. Yeah. Yeah. Waifu is [ __ ] And then I was going through all these different kind of creatives. I was like, okay, well, I mean, what else than Forex, right? So, we have this guy was like, we have more of this like old
dark war
dark war sat guy. Yeah. Building this and just kind of [gasps] the making the shelter in like different way different ways. And honestly, I actually tried this on one mage army, like the shelter renovation and [ __ ] and they're actually working really well on on Facebook.
Everyone's doing it, right? Yeah.
Yeah. Yeah. Yeah. Yeah. And it's like it's so easy to make with AI, obviously. But still, I mean, this [ __ ] works really, really well. So, that's why you see it pretty much everywhere. And then you have all these other AI stuff like, oh,
there's so much interesting AI stuff. Yeah, it's like very very like this guy is
it looks like a guy from the
One Piece anime.
Great. I
I I wanted to say not One Piece anime, but there was the cartoon which was the burgers falling from the sky. I'm not sure like what's what was the name.
Yeah,
it's like that guy literally,
but that's like a known IP.
Yeah. Yeah. Like from Wish pretty much.
No, it's it's closer to One Piece, man. fluffy. I mean,
well, honestly, for this audience, sure, makes total sense. It's like close to One Piece, but you know, you know, me and anime and
they have all the Kingshot AI hooks, like literally all of them.
Yeah. And also like these I was looking at it yesterday. I was like, what are what's
this Netflix movie? I remember it. That was great.
What [laughter] What Netflix movie? There's a Netflix movie about table going down the floors and each time somebody eats and people on the on the bottom die.
Yeah. Okay. Now I know. I know. I know what you mean.
See, you have all these kind of
very nice hooks.
They have very nice hooks. Semifamiliar for a lot of people. I guess
I didn't get it for like like first time, but now when you're saying it,
it's it's fine. But unless like all of this like
like
what is this still war? Yeah, it's dark war and just transformation and and shelter and [ __ ] and and honestly
they also have the slap guy
eye catching.
Yeah, I I I had it where a lot of different things because most mobile games leave serious revenue on the table and that's why Kinoa is here. It's always the live ops and kinoa is AI operating system for mobile game operations. Flows, live segments, inapp messages, push notifications, AB testing, everything in one place run by operators who actually own the numbers. Go to kinoa.ai and see what's your games already leaving behind. Kinoa AI. Kinoa AI for live ops. Even
kind of localized as as you you always
say.
But [laughter] like what?
Yeah. This is this is like the main character in like half of the ads this
half of the ads. Yeah. Exactly.
And now he will build a room.
No, obviously. I mean, you need to build the room like it's all fits
the the theme and and that's what I was trying to kind of figure out. Just do you see?
Yeah.
The [ __ ] is this? [laughter]
Go backwards.
Go backwards. Yeah, exactly.
And I want to say like it's like this renovation stuff and like the shelters and building and [ __ ] like it's so universal. You can use it for pretty much everything.
Literally works.
It's like people like to look at AI doing this because it's nice and smooth.
Exactly. Yeah. There we go.
[laughter]
Running on X.
Running on X. [snorts]
Mushroom budget has to be really high for this.
Yeah. What is the mushroom budget on one major army?
Well, you're looking at the the main
toilet. You're looking at the main production guy and he's really high. And but the thing is like I'm getting inspired by all of these things. It's just insane because then you can do that. Like what the [ __ ] you ever want? Like see like what am I looking at literally I don't care. Honestly, I don't care. And you have all of these in like different art styles with different kind of people. See? Great.
Thank you very much.
King Shot. This is Kingshot.
Yeah. Yeah.
Yakob heavy breeding. Battleship.
Battleships.
Yeah.
So you have all of these and then obviously this
right I mean this amazing
how many new creatives was it?
I will tell you see I mean
[ __ ]
[ __ ] done like 6,000
and I mean this is pretty much like Jean Vanam on those two tracks just on steroids pretty much. Come on. It's so [ __ ] weird. And it's like,
man, people in China don't even know who China is.
Yeah, exactly.
No, no, it's like for sure. But this like you know like how many different concepts is here like this is street interview
pretty much
on like whatever is like this like two covers like he's he's holding this
and then this is this is it. So you have this pajama guy again, a slightly different pajama.
The dark pajama guy.
Yeah, exactly. Dark war pajama. Yeah,
with waifu.
With waifu.
Did you throw her away?
Yeah, why not? With the hammer as well. It's just like what's happening.
Well, you need to renovate fast, you know.
You need to renovate fast. Exactly. So I can can show you how how you can renovate fast as well.
Like [laughter] why I smashed the hammer into your control panel?
Exactly. Yeah.
And now it turns into Iron Man from Wish.
Well, of course. I'm trying to find one thing so I can I can show you how you can actually renovate fast and do different things from. Let's see.
Oh, they have very good creatives. It's like
yeah,
lots of old stuff that works and lots of new ideas on that old stuff and renovation of that.
Be interesting to see this on review radar because this is uh Yeah, I can see what's different.
Yeah,
hang on a sec. I'm I'm going to show you one thing. It's currently as big because as an innovation you can get in forex
for sure.
So look
mate's own home production of forex stuff.
I don't think this is the one that I wanted to show you. Yeah, this is not.
But you're not showing it. You're just showing
I'm not showing it. Okay, fine. I'm not showing it then.
No, you need to share the window of the
Yeah, I need to share. Yeah, that's what I tried to say. I tried to do the whole entire screen actually because I'm not sure this is actually the one that I wanted to show you. But let's see. Oh, there we go.
And it's not exactly the same. This is the one from Dark War. Actually,
looks a little bit like Royal Match.
Okay, that that's better. [laughter] There is like you can you can do all of the different things. Yep.
Yes, pretty much all AI.
And I was I was doing so much over the
weekend. Yeah. So, I pretty much took this
dark one
and this is what I did
and Okay, now I see it. It's a little bit of version from Wish, but it's
Yeah, it's a version from Wish, of course. Who cares if it works?
Who cares? Exactly.
Mhm.
Nobody cares if it's version from vision. Yeah, it's like this is X XP hero actually.
And this works just as well, you think? Like this is great. Like even with the fake rewards, I love it.
Yeah, this works quite well. You can do
fake rewards. You mean fake laurels?
Fake laurels. Yeah, exactly. Fake
awards. Yeah.
And like there's so many of them.
Even try to put their different text. It's gold mage army in the laurels. Not even the award like not even like best game.
Yeah. Yeah. Exactly. Like nobody cares.
Text.
Yeah. Random text. So I mean like so
many things because you can you can do so so many things with with AI and like with all these the games that you know we just showed you. It really works.
Really [ __ ] works.
Okay. Nine out of 10. Game design for Forex. Nine out of 10. Anyway, I guess.
Yeah. Yeah. Yeah.
Yeah. And we'll see this on the review right there. And hopefully hide the charts because
need innovation.
One more thing. The renovation stuff. We found it finally. So this is how you renovate. See?
Mhm.
This is the renovation stuff and that's it.
You renovate with putting Yeah. M60. The whole
M60. [laughter] Yeah. Yeah. Yeah. Yeah. Exactly. So, I mean, see, and this is the renovation that you have in the in the dark videos. Like, could you
And you renovated so much that he went
to sleep and continue renovating.
No, no, that was a that was a mage baby. [laughter] Mage baby. Look so easy to make. It's insane. And this is left.
So, I told my boss I made [music] a playable ad with playable maker. And he said to me, "What language did you code it in?" And I said, "I don't know. With Playable Maker, [music] all you do is drag, drop, click, and it does it all for you." So he again, he said, "What language did you make in?" [music] I went, "I don't know. English." At the end of the day, as long as a playable maker does it all for you, why do you care? It's just like magic.
I love it.
Art is completely different than the character. Who cares? Who cares? Of course. Who cares?
Who cares? It doesn't really matter. I mean this was kind of renovation
first and this is oh no this is not good. So this one was definitely better. So it's really high like very fastpaced renovation of the shelter. So that's it.
So that's what I want to say like you can clearly do this
on your radar with this.
You think it's going to be top three? [snorts]
Not top three.
Not top three.
They don't have the money to go against century I think.
Yeah. Looks like it's multiple millions a month.
So like I'm guessing it's going to be like Last Asylum style success or even higher.
Okay. Which is pretty good.
Which is already there.
Yeah. So see you in the comment section as usual or in the Slack channel or another episode next week. Thank you very much. Byebye.
Cheers. Bye-bye.
Wild Water World, a mobile title that opens as a set of automated minigames (fishing, plastic scavenging, a Dave the Diver-style dive) before shifting into a Township-style resource-conversion loop with ships, auto-production, and hero gacha, is presented as a case study in how 4X mobile games are evolving. The discussion centers on a streamlined 4X design at level 16 that drops player-built towns in favor of four clans and flagged bases, paired with a simplified alliance and war system and a feature list that unlocks gradually. The speakers note the early absence of soldiers and combat and link that to the "Top Girl" comparison.
On performance, the panelists cite rapid growth to roughly 500k downloads and around 10M in revenue per day, driven mostly by Asian markets, with the US contributing only about 1% of revenue. They point out that the game already outearns Lands of Jail, though they suspect a meaningful share of its player base may be bots.
The second major theme is marketing. The speakers examine AI-generated ad creatives across the genre, including dark-war and renovation-themed ads that borrow hooks and visual styles from successful titles such as Kingshot and Wish-style games. They argue that generative tools make it cheap to produce large, varied creative libraries, with one example claiming around 6,000 new creatives, and that such ads perform regardless of how closely they imitate existing IP.
The panel's forecast is measured: Wild Water World is unlikely to reach the top three grossing titles but could plausibly match or exceed Last Asylum, sustaining multi-million monthly revenue.
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Two & a Half Gamers · 2026
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