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Like if let's say you're earning 40K, yeah, my assumption is still true that you can double that if you do the things that I said. And then if Matija's assumptions are true, which they usually are, you can probably 6x your user base. You can double how much money you get from the ads, and you can 6x your user base. So,
It's 4:00 a.m. and we're rolling the dice. Matija drops knowledge made [music] of gold and ice. Felix with ads making those coins rise. Jacob designs worlds chasing the skies.
We're [music] the two and a half gamers, the midnight crew, talking new A and verbs and game design, too.
Matija's [music] feeling shocked and bringing the insight. We're rocking those vibes till the early daylight.
Matija, UA, [music] master eyes on the prize, tracking data through the cyberspace, guys.
Felix stacks dollars like a wizard in disguise. [music] Jacob crafts the roads that lead us to the highs.
a half gamers talking smack. Slow hockey stick, got your back.
Ads are beautiful, they light the way.
[music]
Click it fast, don't delay.
[music]
[music]
Hello.
Hey.
Hello.
Jakub, hello.
Hello.
Yeah, there you go.
Wait.
Hello everybody.
These two are half gamers.
And we are talking about School Craft Party. And if you don't know what it is, me neither. It's fine. Nobody knows what it is.
now. I do now.
You do now, yeah.
It's huge, and it's old, as well.
So,
And still huge.
And it's still huge, yes.
Something record numbers.
Yes, welcome. My name is Matija Lančarič.
Felix Broberg.
And I'm Jakub Remiar.
Ooh.
And we are your hosts. Welcome. Are you ready for a School Craft Party?
Of course.
I also find it funny
to play it today, just like, "What the hell is going on?"
Too too old for this [ __ ]
No, it's actually genius.
Okay.
Of course you have always different opinions than we have, right? Felix.
It's like he's always like it.
What do we have this time?
Yeah. Oh, this is uh action sandbox, I think. Is the category of the game.
Yes.
Yeah. So, what we have here is very sophisticated action sandbox and actually you will be mind-blown. Show you what is happening.
You will [ __ ] bricks. So, it looks like Minecraft or Roblox, which it plays like it, but it's it's actually plays a little bit more like GTA Vice City, I would say. I That's I would say the closest kind of
a comparison. So, we have our character that can kind of go around the world, can even run, jump, eat food, which I don't know why, but okay.
Why not?
Yeah, why not? It can have its own pet, which I think I selected a dog and there's like a [ __ ] ton of pets.
did because you are a dog person.
Yes, exactly. Uh and then there are a [ __ ] ton of ads. Or
Yes.
I can watch ads to remove ads. Which is the first time [laughter] that we had this before. Watch video ad to remove the fourth ad.
but yeah, like
And you need to watch a ton of them.
low Usually that means you have really low input on rewarded. So, like if you're rewarded to that, right?
I never seen this before. This is the first time I've seen this ad placement and you need to watch a ton of them.
It makes very little sense, usually.
Of course. Yeah, so it will give us an ad as usual.
Hey, what do we have?
You see how fast into the session the ad
was there because it is as it is. This is one of those ad simulators.
is is is is
Yeah, but no, it's actually ads on a 5-minute cool down, Yacoub. So, basically you get your ad really quickly when you first get in, but then basically there's ads on a 5-minute cool down unless you click certain things in the game. But, if you only play the game, it's 5-minute cool down. But, if you start clicking stuff, that's where you get more ads.
And by the way, it's forced forced-fed rewarded because you still you still get money for you.
mega
So, there are these
like welcome to to our new section, which is reviewing ad simulators.
Yes, reviewing ad simulators. This is one of those again.
One of those.
There are cars in the game, by the way, which are completely operable and they work quite well. Uh just let me know.
You need to understand that
a Nissan I see there?
But, don't worry, guys. It's not a real
car, so there's no infringement.
BMW stuff. Why are the controls not working?
Uh because you are cheating.
Nissan have them like
Great. Now, I have my Nissan. There we go.
Okay. This episode is brought to you by Potensic. And if you're a mobile game publisher tired of leaving money on the table, then listen up. Potensic is a premium ad network built by people who have actually been on both sides of this industry, game publishers, agencies, successful exits. So, they get it. Here's the thing. Potensic has direct deals with Amazon, Apple, Coca-Cola, Vodafone. It's not programmatic. It's direct. Those budgets land in your game at premium CPMs, no middleman tax. And they handle everything with their in-house team in terms of the creatives. Plus, they've partnered with playable maker, Vungle. So, they will take brands' YouTube videos or static images and actually turn them into playable ads or even
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What is the point of this game?
What is the point of it? To live. So again, it's one of those like sandbox simulators and you can do like crazy stuff here. This was just like like the car can like bounce. You can fine tune it and like do like suspensions.
Run through people as well.
Color Yeah, you can run over people but they won't kill them. No worries.
This is a kids game.
Yeah, so this is your garage. There we go. We exit the garage if we can even steer it and then we continue on this road rage or what whatever this is. The thing that you do here and this is
pretty much the main thing. You see there's like currency floating around and then there are like the main missions around the city are collecting chests and collecting trash walking and doing like watching [ __ ] on the bed.
ads.
Yeah, see there's your 5-minute timer. Which definitely wasn't 5 minutes.
That wasn't 5 minutes. It was actually 20 or something, right?
currency.
Exactly.
Of course you need to get the car.
Does it matter? Clicking something means Clicking something.
Let me find the chest and I'll show you because this is quite interesting behavior. Um
real people from the around the world or is just fake?
What what would you say?
It's fake.
It's fake. It's completely fake and it looks perfect.
Yeah, of course.
that's like the the beauty of it.
Like if you if you if you go here into the
You see when you click in here that's when you also get ads, right? So that's when to be is. Oh, yes. You can do like a [ __ ] Suck it up. By the way, that's a different game. He's going to reply straight away? Yes. He's going to reply straight away.
[laughter]
He's going to reply. I'm happy. I want to swim and or what not. I was like, it looks so great because, you know, it has like the flags of like countries. It has pretty good names, pretty good customization, and looks quite okayish. And then there are some like monsters and stuff or what not or like the just attractions. Ouch. He died. He got killed there. Yeah, we died. And see and he looted my money. Like, I was going around the city and there are lots of these Oh, there's a chest. Let me show you. So, there's a chest. And if you open the chest,
you get money, of course. And suddenly, you see how people flock in and pick up the money. And no one else was doing the chest, right? Yeah. Yes, and I was like, why are they coming to pick up the money where the chest was just in the open? They could have opened it themselves. But they can't because they're bots. So, this was pretty pretty nice mind [ __ ] Then you have these things, as I said, which is trash that you need to get rid of the trash and gives you again money and bots will try to snatch it for you. Can you steal his What city do you live in? Person from Slovakia just passed by me, which is, of course, completely fake.
That person has never been to Slovakia in his life.
[laughter]
This person is not non-existent. What? Can I what?
Uh yeah, just steal the the gun from the guy.
Oh, yeah, yeah, I can. Just exit this world board. I steal a gun from a guy. No, I think I
cannot. I can but I can buy a gun or I use a gun. This guy, yes?
Yes.
Now, we can just talk with him or give him high five.
High five and get the gun.
We can give him a kiss. Or or hug him. Yeah.
Give him a kiss.
Your relationship
job and get the gun. Get the [ __ ] gun. It's a bit like a
Stars, no guns.
This like looks like a dice. It's like happy hotel, huh?
Yeah, yeah. Like whatever, some kind of interactions and and so on and so forth.
Get the gun.
What do you do with the currency or what what's like what's happening before we get another app?
You buy houses. So you buy houses and you increase them to like neo residence or whatnot, which is like
Fancy. Super fancy. Yeah, yeah.
20% discount.
Mhm.
Yeah. So you you can get there. Currently I have my elite mansion,
which is again elite mansion.
already?
Yes, because
Of course he has, man.
What would you say, common mansion? No, but
Like like that. You you get elite.
See, and this this literally reminds me of Vice City. It's like exactly the same. Same setup. So we have already elite mansion. So you upgrade these, you buy stuff.
Elite.
Then there's like pretty big area.
Why everybody has a gun but not you? Get the [ __ ] gun.
We can go get a gun in the shop. So this is the whole area where again we can even look through it through TV and check it out as it's like living and doing its stuff. And you see and notice more and more that this is actually an offline game.
Yes.
This is one of those Jindo blue style again looks like fancy, great, whatever, full of people game but it's completely playable offline because everything here is complete fake. So that's there but it doesn't matter if
you are nine or 10, which I'm guessing is the majority of this DAU.
It is.
Yes. So for that it works perfectly. Like we can go Where where do you want to do? Oh, market, yes. market We wanted to buy a gun. Where are guns? Here. Guns, so we can go and buy guns. Like for instance
like the dinosaur one. Get the dinosaur one.
This one? And a gun? Dino gun? Okay, there we go. No, amazing. This is your gun. And you get an ad.
And you get an ad. You have 5 minutes. Even the
Ads are kind of shitty. I mean like the games that are advertised I'm guessing are like all in like some low eCPM category or whatnot.
But like this whole this whole genre, right? Like this is only ad revenue, right? And they have a bunch of ad placements and a lot of ads, but like the DAU as well, it's super tier four.
Daily active users for some time.
Maybe they implemented Kinoa into the live ops system. Because Kinoa is also sponsor of our podcast. Thank you very much, Kinoa. Kinoa means, you know, AI operating system for mobile game operations, live segments, flows. Live ops, game ops, all you can imagine. No dev tickets, so go to kinoa.ai, integrate in hours, and turn your players into the money making machine. Not just into more revenues. kinoa.ai, there you go. There you go.
Like it's a lot of users, but it's like nothing in tier one and nothing in tier two pretty much.
Tap what? Tap and hold the fire and tap a button. Aha. See, we can shoot a gun.
Finally.
I I heard that you can be robbed by bandits and you can shoot them. Ah, see, it works on people.
Yeah, but can't
I guess it just stuns them or whatever, something.
Yeah, yeah, yeah. That's it.
Yeah.
It tickles.
Shoot the monster.
I don't know. Which monster?
Uh there wasn't a monster. I was just the one that killed you.
What is the appeal of this? Like this is, you know,
For uh for some because again you can customize a lot of stuff. You can go skin, you can go whatever, you know,
Go to elite mansion.
Yeah, go to elite mansion, talk to a fake friend. I think you can even get more blocks here and demolish buildings and like buy them. Of course uh you could you could buy ads. You can build out stuff in the in your mansion and like whatever decorate and whatnot. So, that's there. Um and yeah, so there's basically a lot of activities as you see like these
things are like the main loops of getting currency, of opening chests, getting rid of the trash and getting these happy blocks. Again, lots of customization, ads. They even have seasonal events here, Easter, or Easter eggs, or whatnot. But that was it. Perfect. Yeah, so a lot of fake people, fake reindeer it seems also. Oh, hopefully I can ride it. Can I ride it? Of course I can.
Yes.
Robo deer. Robo deer.
Can you shoot from it as well?
Oh, yeah, I can shoot and even backwards.
This is an amazing
Mongolian horde.
It's an amazing game. How can you even play it on [ __ ] mobile?
Uh I don't know, man. But it seems [snorts] you can. So, that's there. And uh yeah, you can
just cultivate your city, build stuff, do some missions, mini games, whatnot, and think that you are surrounded by a lot of people, which you are definitely not. And you can even do stuff like change the day to a different time of the day for ads.
Okay.
You can give more happiness to everybody. Four ads.
Ooh.
You can get more stuff for ads.
I think there's about 13 or 14 rewarded ad plot spots.
Flight mode.
Four ads.
Start flight start flight mode.
Yes, obviously.
Oh, look at this Google ads. Three ads in a row.
It's yeah, exactly. Google has not two in a row, but three in a row now. But you can be lucky and and skip it because the skip button for 1 second it will be shown. You'll see.
Really?
Yes, I I managed it a few times already.
Cuz the funny thing is like I reached out to Google on behalf of a client a couple like this week and I was like, "Hey, can we uh
get rid of these three ads? This is not okay." And they were like, "Yeah, can't get rid of those ads for you unless you move to AdMob mediation." I'm like, "What? [laughter] I can't change my end cards anymore, Google?" And they're like, "No, you have to be on AdMob." I'm like, "Whoa. Google, whoa. Elbows out."
Mhm.
Not a small pub either, you know? Like
Yeah.
[snorts]
I'm not here to
like two in a row, now it's three in a row. Jesus Christ.
It was one in a row a year ago, you know?
Yeah, exactly.
I don't know. [snorts] It's It's going to be Black Mirror all over the place.
Ugh.
Yeah, it seems like we got an ad for exactly the same game.
Yeah, of course.
Which is some copy with much less DAU. So now we have flight mode.
Oh, it's flight mode.
My [ __ ] Oh, there's an airplane.
Yeah, let's go steal it. Steal it.
There it is.
There it is, see?
Go take it.
A helicopter.
Ooh.
We can't steal the airplane, we will We We can steal the airplane.
Uh
How can you use flight?
What What What What What I don't know.
That doesn't matter.
I'm having a great fun looking at this game.
Yeah.
See?
You're not doing anything.
You are You are looking at what we can get for bunch of ads. Look how much steal the plane costs.
Yes.
Yeah, let's get the helicopter.
Ride the helicopter or something. Just
Why do we get the flight mode if we're not going into helicopter?
This you get the flight mode to get into helicopter because if you don't There you go.
Yeah, this is now officially GTA Vice City the Wish version.
Yeah, yeah, yeah.
Wish version? At least you cannot break it because I would be dead by then.
Yeah, but you you are very
Well, you're flying around in a helicopter. There's basically there's like a 14 rewarded ad spots, but there's not really that much to do to get like to actually want to see them. But, you know, the time interstitials 5-minute cool down.
mode.
Yeah, exactly. Yeah, that was a given.
Yeah. So, that the interesting part on this, right, is that it's on AdMob mediation. And I looked up at their ads.txt file and they only have Let me pull it up. They only have pretty much Um Yeah, here. They only have Google, Unity, and AppLovin. It's the only direct networks that they have. So, you can easily double ad revenue here by probably adding some real key networks because there's a lot of tier four traffic, right? Pangle and Mintegral is essential for Asia, right, when you're doing that. So, it's Mintegral. The thing I think what they're doing though is that I don't think they're doing I think they're doing that on purpose cuz what happens is when you have a lot of devices with low RAM, which is usually what you have from these
geos, what's really important is that if your package is too big, usually your organic and download start to drop, right? So, it must be that they're not using these APKs because of that reason because otherwise there's no reason why you wouldn't work with those networks.
That's That's
[ __ ] lady. It's Those are not Those are not that big.
They're not big. Those adapters are not that big.
Yeah, they're super small.
there's only only logical explanation I can have why they wouldn't do that or why they wouldn't move to max because if they move to max added Maloko, Mintegral, Pangle, InMobi and then also work on GAM.
Because they don't know.
Yeah, but okay, so here here's Felix's seven-step plan for you to double your ad revenue in a very very short time, right? So my name is Felix.
tomorrow. Go to Max tomorrow.
Yeah, go to Max tomorrow. Then also use the same networks you're doing now. Add Pangle, add Mintegral, Maloko, InMobi and also work with GAM so it competes against Google. Then what you're going to do after that
is move to Max again if you haven't done it by then, but you really move to Max cuz that's going to be another 15%. Then right now what you're doing is you have a 5-second cooldown on all interstitials. When you have the scale that you have and the DAU is absolutely massive, right? When we're going to check this out later when yeah, it's about 4 million DAU, right? So how to do
No.
Like cooldowns in a clever way is that you time the ECPM degradation between each interstitial that you show and then you look also at the the how much recovery ECPM does in each of the each of the impressions between timers.
This is too complicated. They have two [ __ ] ad ad networks in the stack. Like why are you talking about ECPM degradation? Okay, fine.
I was trying to educate all our listeners cuz people who listen is like maybe they can do it, right?
We got our revenge on the gorilla in the meantime.
Nice. Do you want to show on Sensor Tower how big it is?
Yeah.
No, no, he's he's playing now. Now he's got his big
See how engaging it is? It's not that bad.
Yeah, of course.
Yeah, it's like [ __ ] ton of [ __ ] fun together is like a lot of fun.
Yeah, but the thing is like just remove ads button should be there for $1.99. Oh well, this kids so they don't have money.
No, man.
Yeah, yeah, yeah, fair enough.
Nobody's paying for this.
It's better to pretend that it's not kids and then you're like, "Oh, I don't know." I don't know.
[snorts]
Okay.
What do we have here?
Huge.
2018
Yes.
And then it was very, very small. Pretty much nothing. Then something happened at like August 2022, which got like massive spike of like half a million downloads a day for like
2 months or 3 months. And then kind of went down. Then then another massive spike last year's Christmas. And they are at record record DAU, basically 4 million or 4 and 1/2 million, whatever they were oscillating at. And still doing quarter of million downloads a day. A day.
go to go to go to countries.
Yeah, countries will be
pretty stingy their [ __ ]
I guess so. Yeah.
It's pretty stingy their [ __ ] [laughter]
[ __ ]
It starts with Indonesia and India. Brazil, Mexico, Philippines, Russia. Turkey, Vietnam, Pakistan. Okay.
put for ECPM on interstitials and rewarded to estimate the ad revenue, I put a $1.40 ECPM and they're getting that after lucky, right? Cuz there's a lot of impressions. So, if they're getting that and because of their bad ECP or network stock, I don't think they're earning more than 70 to 75k a day from this.
75k a day? That's amazing. I'm guessing this is like team of three.
be 140, Echo. Like
Of course. I'm guessing it's team of three or four, maximum. Actually, when I was tracking the company, it tracked the address to Cyprus.
Cyprus, yes, but it's too So, look. Uh I did the same kind of tracking the company, blah, blah, blah. And where is it?
It's Ukrainian, right?
Yes, yes, it's a company in Ukraine.
Yeah, yeah, exactly. So, it's company in Ukraine.
And and we haven't finished yet. Other than these guys crushing the action sandbox category. They actually have a YouTube channel.
Yeah.
Is that where they're getting their downloads from?
There's even a trailer, man.
Partially like it's loads of yeah.
It's my YouTube again doing outstanding as me.
Because of your shitty company.
I'm guessing because of upload of the podcast or something. They have like a
trailer. But anyway, whatever. You go on their channel. You go to their videos. They still are uploading videos quite often.
Yeah.
And some of those videos have like the trailer is 35 million views. If you go to shorts, there's a short that has 262 million views.
Show me. I want to see the short.
And it's like randomness. This guy riding a motorbike. That's it.
That's all you need.
Yes.
Do you think they're paying for this much or so they're doing UI to the YouTube or?
They're doing Yes, they're doing YouTube.
It's it's drink the blue man.
They are running UI on Google. So, you can check all the different ads and see like what is actually working.
numbers. 262 million, 55 million, 39, 25, 21. All of these are in millions of views. And it's just shitty gameplay. That's it.
But I mean, you know.
You know this guy
Nothing like the zero production value just like captured mode. Same goes for videos like
I'm going to just
What?
Surprise
going to do, Mateusz?
Surprise you.
Okay, give me the screen. I want to be surprised.
And just uncovered the biggest [ __ ] mystery in the whole universe. Their biggest UI video all Hello. Let like 262 million [ __ ] views. There you go. This is why. Mr. Yahoo
it because they're scaling it with you guys.
Yes. Scaling. They're running some some UA. It's not huge. It's just Google and like seven
Okay, but they're running it for seven years.
Yes.
That's That's the important part.
Yeah, this is like 2025, but it was maybe even even sooner than that. I
mean, it's just their five creatives. Yes. This is not even inactive anymore, and this is only only one active, but it was all active before. So, it's all those like big big videos that you see all those millions of views. Because what I think they're doing is just one campaign, which is worldwide, and that's it. Maybe not even other ads campaigns. And what Felix mentioned with all this See, I mean, five seconds. [ __ ] you. Jesus Christ. Oh.
So, this could make much more money.
Yeah. Yes. Yes.
Like 10 times.
Just move to max. Literally move to max. Get all the old things Felix mentioned. Then, since you are the small studio, you can build like export snippets of your code to HTML5. Build a playable out of this. Use AppLovin other ads campaigns, and you can make like six times more money. Literally.
You could double the You can double how much you can earn from ads easily from
like every day. And then you can get six times the scale. Yeah.
Exactly. I mean, this is This is
could make 300k a day with the DAU?
Like yeah. Even for the low those like tier three, tier four countries, I mean, look like you can get so much more money on the other revenue side. And then, even way better UA engine, come on. This is This is the only
You think if this is two people, they just don't care, right? Cuz they're making maybe like 60 to 70k a day already. They've been doing that for two years. Like
game. I care. I will That's fine.
That's the controller if you're not playing.
I I Yeah. I will give you your 30k per day and I will I will like, you know, get the rest. No problem. No problem. I didn't already with two games, so that's it's fine. [laughter] It's okay. So, yeah, maybe maybe they just don't know, but guys, like, literally just yes. Be, you know, mindful of like what
It's quite messy for an app with 2 million DAU. It's quite messy.
this is like level devil type of thing as well?
Yeah, 100% for this one, yeah.
Yes.
It's level devil type of thing. Two people that made the game that's pretty much funding their lives and they don't care because it's funding them like, you know, pretty well. I would say 70k a day. Yeah, 60-70k. Okay, so let's say 2 million a month. Yeah, that that this makes in clean revenue.
so many other revenue. I mean, there's even like there's so many TikTok videos as well, so it's like all all these kind of organic are just getting from creators. Because this is very streamable game. I mean, it's the same thing with Roblox as well. Yeah, exactly. Wait, wait, wait, wait, wait. Wait. Today's episode is brought to you by PVX Partners. Developers now have a new way to fund their marketing. It's called PVX Card. If you're scaling your gaming business and need more capital for UA, here's the deal. Your credit limit grows with your marketing performance. The higher your
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Also, you know what I'm always talking about with this voxel pixelated, whatever, low poly blocky style art style. Like, this is the best CPA you can get.
Oh, yeah, yeah.
This is the best CPA you can get. So, yeah, this like so much potential.
Dude, let's just let's just also like say like what we said before. It's also super fun. Like, we just locked into that. Like, we're like, "Do this."
Yeah, yeah, yeah, yeah, yeah. Yeah, yeah, exactly.
That is not that bad. It's quite fun, you know.
Well made. Yeah.
They're pretty pretty well made.
And all that still
Guys are still working on it.
Yeah, yeah, of course. They're they're they're they're they're they're mention of like actual online multiplayer as I heard. But, yeah.
All
But, I guess it's their biggest advantage that it pretends for the kids that it's online and it's not.
And actually even for me as a parent, that would be like a better alternative because I know it's safe. Because those are just NPCs walking around.
yeah, yeah, exactly, exactly. Safe.
But, you get you But, you do get you do get ads with tits on them. So.
Okay. We cannot have nice things.
If you If you If you If you played offline, then it's fine. You can't You can't get ads.
Okay, we don't speak what destroys my livelihood. Like, stop it.
No, but that's
Oh, that was nice.
Also also the the the fun fact here is this game was actually Nightclub Craft before. And they rebranded it in 2022.
Oh, really? I think I saw that on their portfolio. Cuz they have few games on their portfolio which was Poly World Craft, Candy World Craft,
Hunter Craft, Zombie
Yeah. Fantasy Dragons. I guess they
They like, you know, it's the usual
Yes.
Who who who run this strategy Colibri? With Idle Miner.
Yeah, yeah, yeah, yeah.
Fireman Miner.
Yeah, yeah, yeah, yeah, yeah, yeah.
Like, King Miner or what?
Yes. [laughter] Idle Bank Tycoon was Yeah, yeah, yeah, yeah. But, it's all like sandbox casual single players, pixelated, offline, whatever.
Yeah, it's the same thing.
Like, this voxel type of stuff. Whatever.
This is not voxel, by the way. This is just
That's what I say. Okay, sorry.
block based.
Block based. Okay, fine.
think it's two people then if it's this many titles?
Man, like these titles just look big. They're not big. Especially if they're on the same exact back end, same exact front end, and just like different skin or what like look at this.
It's the same thing.
Yeah, yeah, yeah.
It's the same thing. It's just different visuals. So, yeah. And you can create these things in like one afternoon.
Yeah.
Oh, well, come on, man.
If you have the editor for these things
like it's real fast.
the first one that you know like
the first one. Like if you have the first one afterwards.
Oh, yeah, yeah, fair. Yeah, yeah, okay.
So,
But it's still great to see this stuff happening on mobile. Like it's less and less, right? But it's always fun when we review something like this.
Well, yeah, like that's why we, you know, we review games that are like 7 years old that are still kicking and this is actually extremely profitable.
Yeah.
It's extremely profitable. It's funding someone's jet ski life or what not. And and they're they're living their best because of like bunch of Indonesians and and Indians and and they're they're they're perfect.
Yeah.
Yeah.
You know, like they could they could probably upgrade their boats to even bigger ones.
This is this is the mobile version like the mobile success version of like all those indie successes of like Mecca Chameleon or
Yeah.
Mecca Bonk or what not. This is it basically. But the difference is that people with the Steam games they get money and they're like gone in like 3 months. These guys get like a life free
rent.
Yeah, yeah, yeah, yeah, yeah. Yes.
But you know, like Felix said like you you can upgrade your mansion to elite mansion
Yes.
if you do it right.
Of course.
Yeah, and if I got the ad revenues wrong
Did anyone say revenue? Oh, yeah. This episode is brought to you by Fast Spring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable. Which is more than you can say about most vendors in this space. Anyway, whether you're launching a new web store, replacing your current e-commerce system, or adding a backup plan, FastSpring is here for you. Visit fastspring.gg to set up your web store today. fastspring.gg Hello, FastSpring. Thank you very much,
guys, for sponsoring this episode.
Like, if let's say you're earning 40k, yeah, my assumption is still true that you can double that if you do the things that I said. And then if Matias' assumptions are true, which they usually are, you can probably 6x your user base. You can double how much money you get from the ads, and you can 6x your user base, so
Well, we'll we'll check in the room games and let's see if you guys reach out. Sometimes they do, sometimes they don't.
Sometimes they don't, yeah. It's fine.
And sometimes we hear from the great one that they tell us to go [ __ ] ourselves, but
Yeah, yeah.
Exactly. It's fine. I mean, which which is also one of the options.
Yeah, yeah, that's that's the life of the 2.5 gamers. And thank you guys for listening. See you next time. If you have, you know, any suggestions for similar games that you found and we should cover, let us know. Let us know. Gladly do it. Until next time. Bye-bye.
Bye-bye.
Ciao.
SchoolCraft Party is a fully offline, blocky sandbox mobile game that resembles Minecraft or Roblox in presentation but plays like GTA Vice City. Its populated feel is entirely simulated: the "players," including bots that loot chests and trash the map, are fake. The central argument is that the game is already profitable but badly undermonetized relative to its audience.
Revenue comes mainly from advertising. Rewarded placements, interstitials on roughly five-minute cooldowns that in-game clicks can trigger sooner, and back-to-back Google ads make up the stack. That stack relies only on Google, Unity and AppLovin. The speakers argue that adding networks such as Pangle and Mintegral through MAX, using max-level ad settings, and adding HTML5 playables could roughly double ad revenue. They estimate current ad income at about $60–75K per day, drawn from daily active users reported between roughly 2M and 4.5M, largely from low-eCPM tier-four geographies.
User acquisition relies heavily on YouTube advertising. One worldwide campaign has run for years and produced a single piece of content with about 262M views. The speakers suggest that improving acquisition, including through AppLovin campaigns, could grow the user base roughly sixfold.
The studio uses a game-template approach, sharing one backend across quickly built, reskinned titles produced by a small Ukrainian team. The overall picture is of a lean, profitable operation whose monetization and growth levers remain largely untapped.
Grand Theft Auto: Vice CityGame · Rockstar North · 2002 · 19 documents
GoogleCompany · United States · founded 1998 · 2,478 documents
AppLovinCompany · Technology · 520 documents
RobloxCompany · Game company · 1,291 documents
Unity TechnologiesCompany · Technology · 1,293 documents
PangleCompany · Technology · 19 documents
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MolocoCompany · Technology · 55 documents
VungleCompany · Technology · 48 documents
AmazonCompany · Technology · 629 documents
AppleCompany · United States · founded 1976 · 1,822 documentsEach row is a game or company this document names, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
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