🎮 Kingshot's Insane Genre Mix Explained! How Century Games’ New 4X Hooks Players & Payers

adves basically it's like they have they have more Diversified portfolio which means they can spend more money on UA right it's Diversified not in the sense that they have different genres it's Diversified in the sense that they have five Forex games which is one like top top top four top six top 11 top 12 like if if I go here into these charts like this is River game this is River game rer game this is River game it's like the merge category as well exactly it's like microne strategy yeah microne and merge you take all the merge games on the other hand what C we are merge [Music] yeah midn rocking those till the early day on the pr tracking dat through the

like a [Music] [Music] wizack all right what's going on with your necklace man that's my my daughter's necklace actually this is a is a necklace from Lana who is Thomas's daughter so she gave it to to Karina and now I now I have it because we bought the Cinderella dress in in us and then she's now the Cinderella the Cinderella I told this Elsa that's Cinderella okay hi my name is Elsa yeah well Elsa is is similar but you know you will you will see in three years since

you have a newborn daughter and you are [ __ ] okay anyway my name is mat an I'm Felix Brer and we are your host we are going to talk about a game a game that I actually discover GDC but you already knew about it yaku I guess yeah of course of course in y's world there's nothing he knows like we know that he doesn't know yeah yeah of course course you know now someone actually told me about this and I was like wait a second this looks like Sentry games like yeah it's it actually is centry oh yeah of course and like wait a second but the the person was playing is like wait it's actually onboarding like Kingdom C kind of come on there's not are there any ads

are there any AD all it's well I have a different opinion I have a different opinion I also have a different opinion yeah it's fine it's okay we don't need to have a the same opinion I still feel like it's it's very close it's closer to Kingdom guard than anything else are we talking about the same game King should yes Kingdom guard yes you sure yes you know it's like merge Tower Defense yes well it's Tower Defense that's fine it's still it's it's still Tower Defense kind of merch Tower Defense and Forex and this is exactly the same the Bigg game design stretch I heard in last three months it is a game I'll leave it on the screen and listeners can decide for themselves it's G on a stretch I will show well I will show you the I will show you I'll show it I'll show it no worries I'll show you the creatives I will show you the creatives as well okay

maybe the creatives but the game is like okay was like okay so okay dear listeners we're talking about King shot by Century games if you did didn't realize yeah so do we start with uh with the game this time and numbers after police yeah the numbers are will be very very let's say long this time cuz I want to put put a little bit more context there behind those but yeah let's start with the game so um as usual and now we know this uh there's two no not not like two schools of thought there's one school of and only one school of thought which is called uh Forex Forex on Chinese style like uh the either the river game one or the century one which are pretty much here at the top of the charts sorry these are the download charts I mean the ones where what's happening not correct yeah this

is the correct one so this is the revenue chart so you see that only this school of thought pretty much prevails over the all market and the important part is that what these guys are doing is actually that they have a similar setup to HBY whereas they are or top for fun where they are both running all their own Forex template now and they just changing the on boardings uh River game the last war z uh dark war it's last Z Survivor shooter last I me okay because last War Z we discussed talking about it then say the [ __ ] correct name yeah so pretty much whole river games portfolio top heroes also uh that works a little bit differently I think top heroes is a little bit out of their template because there's Rumble Heroes stuck on top of the onboarding there but all the other games they are following this kind of line around the city the like kind of

the shooter Med Gates whatever Runner mechanic that's that's their template basically now the last game as you can see on the channel is La Z which they add the top girls AI girls on top of it then we have Century games which started with the Frozen City and white out survival switch up where they Lally duct taped the Frozen City game on top of a Forex game which is white out survival the top game that you see here on the charts and uh later down the line we see other games from their portfolio like high se's hero which even though it was like fallout shelter like visual like you seen on the episode we it was still an idler in the same way as Frozen City on top of the Forex and there was of course Legend of mushroom before it which it seems didn't work out that well yet because maybe three cores is just too much much who would have thought I think there the the AR sty doesn't really work there yeah Ary is like sci-fi it's super core it's so hardcore

be but again back to the point we are back at their main bread and butter thing which is frozen City again without the furnace mechanic because again this is coming Frozen City without survival yeah yeah it's like the frost Punk thing that they took and like that that was a genius move by the way they took Frost Punk the PC game and make it into like idler so now we have still the main main thing and like the city around it but there's no whatever heating mechanic it's just like nine and day cycles and stuff like that and then it's done now it's done very very nicely and structured I think it's like big Improvement here that Forex stuff here is on the outer side of this wall which is like these are the Forex buildings these are the idle frozen City buildings basically so they they theyve done it now very very structured uh those are like pretty much same UI where if you remember these like specific things that you upgrade in each of the houses and stuff this is basically Frozen City it's just like a little bit more simplified

again we don't have any more of these like freezing thing and stuff like that but we still have all the like kitchen mechanics people being happy unhappy and like the initial kind of flow of an idler of Frozen City so that's still all there but then again we go into Forex uh where instead of a balloon we have a watchtower with an eagle this time and there's our favorite radar as as always or balloon yeah that's the favorite yeah it's an eagle like you see actually there's a flying eag so is the one now where it's giving us our Quest on the Forex map teaching us how to do stuff so on so forth there we go so the art style what would you call it art style uh low poly exactly exactly yeah this is low po like low poly means that it's this like cartoonish if you zoom in there's like everything's kind of this kind of boxy like looks like uh from how is it called the children ah no yeah it's like from mold

or something you know the the the the thing that you build building whatever this this is not Super S this I think what you're referring to supercell is like the figures are done in Chibi art style that's maybe screaming Super S chibi means that they have big heads and small bodies that that's that's chibi that's coming from anime but uh I I wouldn't say this is super sish it's like for instance the bottom UI see that this is not supercell like supercell has this like it looks like candies like the buttons and everything it's like they have very very specific art style so it's just like it's done chiy chiy way anyway uh so the Forex part unlocks somewhere Del L down the line for instance like literally you have the second Hospital which is the one for actual soldiers uh this one the other Clinic Works literally for injured whatever people that are kind of fighting again what's new that's the most important part so what's new is

that there are these uh fights which I don't know if I can even get now because I maybe defeated a lot of those but you pretty much start with this kind of a defense of the city like M said our defense yes we really need to go through the on boarding one more time where is the onboarding that's the most important part of get through it so we we can we can kind of get it fresh yeah defend the city and then yeah yeah yeah so you start here there's this kind of a story a little bit there uh King comes and saves our our poor peasants against the bandits and then kind of shelters them with his his like uh great heart yeah whatever something some ruins thing whatever so they rebuild it immediately blah blah blah and then I think you yeah you have even the choice of like Warrior like amazing amazing illusion of choice

so you continue there and there's uh Ambush immediately and there comes this kind of a the plus one mechanic whereas we're literally having this kind of like survival I like style or archero style of like joystick one button control of a character that shoots when he stands and moves and doesn't shoot when he goes which is close to archero or say games yeah and this is what mate think is wait wait wait wait wait wait wait wait wait wait wait where are the towers you built Towers come on man like this is first minute of the okay keep playing I keep playing I want to see this this is the most important part okay so we move on we defend the city uh we continue some more building stuff blah blah blah more people joins The Fray blah blah blah and then Knight is coming again oh I think we already build the Tower yeah so so you need to build the Tower you go there you go so if you build a tower is a

tower defense by this definition Warcraft is a tower defense if you build like one Tower there I'm kind of on Remo's side I know I know I know I know so uh yeah so you build a little bit of defenses you have this kind of night Bell mechanic where you are able to uh pretty much alarm everybody to join The Fray during the defense which is again it's close to like Archer or Survivor I like mechanic interesting stuff is that it's very very basic even later down the line like the king doesn't have any he doesn't have any abilities like no nothing that you can control he just like spam stuff shoots a lot of arrows actually he can get killed and then revives in 9 minutes sorry N9 seconds and then just like yeah it's it's like really like this is the fake part I hope it's at least in the creatives but otherwise it's like very very insignificant I compared to something like uh last Z or last war Survivor regarding the shooter Runner

Gates thing that they have there this is just done very very lightly it's just that I guess it's additional engagement so you can kind of click on something and do some kind actual combat fighting but yeah it's it's just kind of there and then it pretty much continues I think we can even hit the the eagle there yeah this this is what I was waiting for this kind of invasion button on the top where like these periodic attacks of Bandits every 20 minutes you can kind of schedule them and go around them um yeah I don't know when when we going to get another one maybe never because I'm already passed down hall nine which is like deep part so why why should we and then uh yeah you can continue building building building until you build the whole kind of all of the main buildings of Frozen City or like the idle part and it's see this is the rebel Invasion thing so it kind of forces you to build towers and stuff but two you have two what are you smoking

yeah uh so you move on and then at some point it tells you to build the yeah the new character comes in this guy and he's the one which actually unlocks a new mode and this is their uh Squad RPG mode that kind of unlocks later which is kind of here and again this is this is the same thing that they had there before so there's an idle mechanic there then there's the the auto battler which is yeah the same same same more of the same nothing really to it it also unlocks the heroes and the whole like character progression mechanic with him so that's there like again one to one from white out survival Frozen City it's running on their template even if we go to the gacha system it's exactly the same there's nothing really to it so if we go here and uh yeah Heroes recruit Heroes again I really like the artwork it's so nice is very nice it's defin very very nice uh yeah this is the pretty much the

same exact GAA even the Arts kind of font or whatever the UI is the same like these kind of six six Shard stars that the characters are being upgraded that's exactly the same by the way they have a Witcher here oh yeah wish from wish nice don't know if you notice which not not the steel and silver sword but the golden and the steel sword why not doesn't matter it looks like a V and he has necklace as well yeah exactly so amazing um and there's the isn't that the Giant from actual uh oh CL Roy no yeah I mean it's like again Big Stretch because yeah maybe the beard is kind of big but who knows uh yeah but it's like for instance this guy for instance this is the the League of Legends Shield guy definitely uh there's it's called Bram character we just carries a shield big tank anyway uh so those are the heroes uh those unlock the whole thing sudden unlocks I think

even here we can see already that when the eagle will unlock and then oh yeah and that's when you know yeah I think you you already know as soon as you see the the the arrows on the on the ground when when the attack you know when this kind of questing here that's that's the typical Forex one there there the text one uh I don't know if we can get to the eagle here in 20 minutes but probably or maybe oh probably no but yeah somewhere there doesn't matter yeah so that was the onboarding again switch is completely into Forex later down the line in the second part of the city where like all the like Army whatever Archer Soldier building um creation buildings unlock there's the PVP Arena which is again the side side mode PVP then there's like hero Halls whatever this is interesting building I didn't didn't s it so there's a storehouse mechanic which is the thing

that protects your resources uh based on their percentage like if somebody rates you like how much you can are left it afterwards and they have this like chest mechanic where the where the girl gives you like time currency from time to time to click on like okay that's nice uh so that's there and uh this court of justice which is you give orders and like change the idle part of the game like double the time excellent new buildings and again so that's that's very great the new thing that they found here or that I saw here just like amazing monetization setup is not this one um but uh yeah first purchase not not this one sorry oh you're never going to buy that I by the way this survey always it is like centry games always does surveys for currency um where is what deals yeah deals so first purchase you saw that Adventure start is just some kind of event like get both of the S tier Heroes and unlock things which is just forces you to get Rolla and then a

bank oh so there's a bank which actually you can like do bonds like you literally deposit gems and you get 0.7% earn out or like 1.6% earnout after 30 days literally is this a attention mechanic yeah of course like this is amazing clever and then kicker is there's this one which is like 5% interest in the day after first purchase nice that is genius amazing so good like hands down guys this is amazing like I wouldn't say so literally they Incorporated their own bank that's that's pretty good that's so clever yeah that's so nice I I had never never saw this thing but but literally like I think this was one thing when the closest one I've seen some mechanics like this was I think in our old old train station where you could like pick

the time the trains would go and return for like bigger rewards and you would like send them for like 30 days and then you turn and like forget yeah yeah I forget about exactly yeah yeah but here because you have this kind of a setup and especially the like like like whales are so over this thing man like 5% of your all gems like I can imagine how good this is yeah so yeah uh yeah this is just very very good um then we have the US ual kind of setup of all the like monetization nonsense there is like with all the events all the like calendar the the trials and like all these other like pretty much everything by the books I think somewhere here I saw the where's the growth event should be yeah so no no no not this one okay there the tutorial I didn't want that yeah so we have the chapters that we that we follow again this is coming from Frozen City we have the growth stock we have the daily Quest

we have I think somewhere here there's the should be probably in the events can you send your troops on a raid yeah I can why why do you want that I just want to see it oh okay sure why not so I go on a raid here on like a beast level six ra you are quite likely to Prevail we have our heroes that we need to use by way there's this like interesting thing which is like more troop formations I don't know what's that but it's like very activate VIP 5 and you will know yeah I don't know and then sounds pretty good uh yeah you send those they go like the liance there and like everything I already joined Alliance so you see that like I'm kind all bunched up here like near near the people there we go and uh how many servers do you think they have yeah this is interesting their maps are seamless because you see like this is like Kingdom 50 Kingdom 51 and and then we have but you usually don't do that

right yeah you don't do that maps are usually finished and they like reset and like go back so I think maybe maybe their Forex kind of a end game setup is a little bit different than everybody else's I don't know I would need to kind of probably speak to some kind of Chinese designer person to let me know because this is just like very very like super granular Forex stuff like how how and I think we never talk about it at all like how maps and servers are created destroyed players move on is super important the most important part right like for the meta game right keeping the players there pretty much but you you talked about it in the in the episode a little bit but we didn't really like show it and stuff I guess at some point we need to definitely do it because like it's super important uh but yeah just saying that they have it probably a little bit differently the maps are also I think a little bit smaller let's say when I was looking at the last Z map compared to this one maybe because it's seamless between the other Maps so I guess that's because of that uh yeah see there's even this so maybe

this is the server then yeah yeah yeah see this is fin it so this has an end and I'm just here and is like so maybe they just yeah cut yeah yeah yeah yeah maybe maybe I don't know okay okay they know something we don't yeah yeah it's just you know they iterating on the Forex part so that that's always good um why would you do that h why would you do that if more the most important thing because you want to preserve as many pairs as possible into another worlds and this is the part where nobody's talking about that you know like those whales are the powering your game not the like of thousands of Impressions and yeah yeah and you want to avoid these scenarios when they like finish something and then you know then what what now yeah they switch the game or the whole CL usually these these groups like work in Clans so the whole CL decides okay new game comes in we're

going again goodbye yeah I was actually I was actually reading about last Z survival shooter on rdit and like oh this games is almost like Evon but better so I like okay interesting byebye yeah yeah so yeah it's it's super important like how how to treat these uh pay whales and P Clans especially so that that's there so but yeah this is this is their usual thing like it's coming from Frozen City it's like this whole chapter thing and whatever whatnot so yeah hands down this is super clean like in my opinion is a little bit even like more structured and cleaner than white out survival as as usual with the second game so you can clearly see that two and a half or almost three years in the between yeah it's uh this is what like white out survival2 no yeah December can you go through the the numbers already yeah we'll go through that just want to see if I if I go here and ah Rebels with attack when the Town Center reaches level 10 that was the problem I couldn't do it I

can do it see you in six hours oh wait a second wait a second uh I'll show you the power buy something of course show you the power of my heart earned currency uh there we go this and then we do this and then we do this because time can be B bought in this universe so we use this this this there we go bam this is the power of your wallet uh and there we are and there we have the thing and we can do it because we still need to upgrade of other [ __ ] you still have some uh this is good to the number okay we can't do it because it will take like a [ __ ] ton of more time okay whatever but just like again this thing just this thing just go maybe in between we speaking Yeah yeah exactly so that's there and uh yeah I guess it's

just like the bank thing is super good it's super clean and in my opinion I like this UI a little bit more than this whole like depressing freezing atmosphere of everything in in white out survival it's just that like this is this whole like clean uh Sky um very saturated green grass effect like you know like Windows XP background which is like super pos positive yeah yeah I I just like that more like in my opinion so so let's see we'll see if Revenue likes it more yeah exactly so let's let's get to the numbers part until our our stuff gets kind of upgraded but I think man I I'll sort it out in the meantime [ __ ] FAL Never Ending Story so white out survival the main game of the company is currently doing something like 4 million a day on you on the western part of the stores that we see because it's still top one in wichat if I understand correctly you checked it no I haven't but I will

in the meantime as somebody's speaking about something else uh if we go into the charts uh they're pretty much like there NE to neck basically sometimes they there for sometime last for first like that that's kind of depending on like how good the events are in their month or whatever who's running what so that's there uh nobody's else is really catching up to them I mean like in the scale like yeah there's eony which is by the way amazing that is still doing like never how long is that how old is we'll do a review on that one at some point like it's like well well deserved and like long waited that that we that we need to do um if we go into white out sorry Century games portfolio this is what I wanted to do uh this is the big difference between the river game guys and white out survival because last time I check uh the river game portfolio with the games that I know of is making around seven million a day and out of

these seven Millions nearly two million is coming from these new games like dark war is doing 800k top heroes is doing 700k now lzi is doing 300K so they have a lot of new games that are you know there to can keep the thing running even though if like let's say last four picks which seems that it already can happens for or just like one month but we'll see for white out surviv because wild survival seems it peaked in January in 120 mil a month and then February is 110 and then just went down do we have all the stores here yeah it's unified yeah but still the the overall company portfolio diversification is just much lower than compared to R do you remember what I what I said uh when we were talking about the highrise uh I see Zero I see Zero what yeah that they need to make it work because they're [ __ ] if they

don't make it work because River game is already like five games ahead of them I this is the same thing for King shot like there is no other way how they can make it work they need they need to they need to make it work let me do it this way so we can actually check it because it's uh just give me a few seconds I'll show you I mean I you don't need while he's while he's doing that is there anything you would need to scale games like this honestly I think um that's a very good question I think if if you if you want to scale your game you should you should definitely check uh check pvx partners.com because today's episode is brought to you by pvx Partners the simplest and most effective effective credit line for marketing oh my God feelings I love you it's is amazing so by the way guys like if you're scanning your game or game business like you need funding go to pvx

partners because the pvx partners with them there's no equity dilution you can repay as you get paid it's flexible fast and fully tailored to your growth so you can secure funding in 30 days uh don't wait just take control of your UA budget without giving away a piece of your company so visit pvx partners.com and see how they can help you pvxp partners.com see all there now we can get back to this amazing episode yep so I solved the battle thing so we can watch that in the meantime next time next time I just say like R the yet yeah you can exactly uh for that I need help of you so so we have this battle Invasion thing which is there like plus one mechanic here where the whole city pretty much turns into a Battleground and you see yeah you see from where all like all these guys are kind of going to attack you your guys

turn into soldiers I mean the heroes everybody and there literally like bettering Rams and catapults defending the city yeah defending the city yes like I Clos to Warcraft and Kingdom guard Lally if if you're defending your city well if you're defending the city well do you not get raided and lose resources then uh that's the point like I don't see any any reason of like if he's like capturing any success or not or whatever like doesn't matter if the battering gram or catapults destroy the walls or doesn't destroy the only thing they can do is kill this thing in the middle like the town hall thing yeah they also killed your your uh Tower there yeah they kill lot of [ __ ] uh because even enemy King spawns in now great uh they're super tough and I can't upgrade my guy by the way like you can do anything so I can just bait him here around the thing and like thank you very much W powerful let me get near the

towers so I can like shoot him from the towers why Tower like it's not the Tower Defense don't do it flip flop yeah so there we get there and is that a lot of awards not [ __ ] it's like I yeah yeah it's like for for for the lws basically so and next Invasion if I understand correctly comes when I don't even know when maybe never the next invasion is Alien Invasion maybe yeah uh yeah so that was it uh back to the numbers so here's the the games that we know about from River game portfolio this first one is the top four one when they started 2019 on the stores and then you see and this is the revenue so see something like uh yeah 6 million 7 million whatever kind of jumps in here it was like yeah eight nearly but you see how these other games are kind of climbing

in also on top and this is super important this extremely healthy portfolio like they pretty much scaled up three new games in less than two years after last war like who can do that in in the current like even hubby can do that basically it's like super super fast and all those games are just like their Forex template with different on boardings that's it and that that's what they're doing yeah especially when when mobile is dead yeah exactly I think nobody told can you explain why River game is looking a bit more healthy right now than sentury games and why this is an advantage to the listeners oh to the listeners more advantages to it's basically it's like they have they have more Diversified portfolio which means they can spend more money on UA right it's Diversified not in the sense that they have different genres it's Diversified in the sense that they have five Forex games which is one and top top top four top six top 11 top 12 like if if I go here into this charts like this is River game this is

River game this is River game it's like the merge category as well yeah yeah exactly it's like microne strategy yeah microne and merge you take all the merge games on the other hand what centy we are merge yeah what century is doing is that they're not only going much more heavier on the mechanics that they're doing like much more bold iterations and not that driven by marketing but rather by gameplay like the legend of mushrooms that tried zero but also the other thing is that they're trying to go into different genres because if you go into portfolio of century you see that there's Family Farm Seaside which is but that's like the super old game man like family all of these except tracks They trar which is kicking ass of chome Customs currently they have the eight on Ninth iteration of Royal match that we covered on softland Sonar yeah but the thing is they they want to move outside

of of Forex as well just to to to match free on or the casual casual or puzzle or whatever too casual so yeah so that's like that's the that's for them I guess yeah more more more important than than Forex if we go with the river game either we don't know about some games that we just don't know or they just like doubling down on Forex as much as possible and it's much more driven expertise expertise that's it that's it like so the thinking is you build the genre expertise you launch 20 games you scale them all so no one else can enter the market no no wait a second you have the genre expertise you build a template that's what you can do genre expertise by itself won't help you at all in in current market expert you you need in order to build this and be able to do like three scale things in less than two years you need the template which means again same as HBY every next game is just more faster than the previous one yeah it's Qui quicker than everything else yeah yeah that's why they were you know how how long was it when we first

saw top girl and and they already kind of you know scaling the thing like just you can react so fast now because you have the game ready so you just wait for the good creatives or whatever trend is and hope hop on it that's it um yeah so King shot itself we haven't talked even about the numbers of the game uh all right he dying was actually released February 24th um so very very soon so yeah very very Fresh near just a month basically and in in that month they already scale it to something like 200k a day uh and revenue sorry downloads wise it's doing those nice Chinese Forex 100K 150k a day downloads that that are like I pretty much see it [ __ ] everywhere when I open YouTube open whatever everywhere on YouTube yeah are there any retention numbers or is it too early but uh it's 30 days it's very early it's

early it's early it's early but uh yeah active users 300K okay that's Forex so that's there um yeah we'll see how this one goes because to like for instance yeah let me let me just show you one one of the game like remember when we covered top heroes and at some point I thought the top heroes won't make it yeah because I was you always say that I don't always say exactly man not that pessimistic I'm just I'm just I'm just militant pessimistic uh so see here we covered somewhere here when he was skting and then like did pretty much the same thing or like just oscillated from March till like July August and then suddenly started scaling and went all the way to like 800k 700k it's the classic porcupine spine

[Laughter] cph EXA porcupine where's the porcupine then this spine well you have you have a graph for everything I just helped you okay uh yeah I guess that's it then I guess my can go for creatives because I be minutes I still have yeah I still have um a weird uh set up no I'm just I'm I'm thinking and this is how how I sound when I'm thinking I still have a weird feeling when that I I saw King shot or very very similar game before on a different account plus and I'm it has this kind of a sunny around the center map thing it was it something else uh I will find out and uh I was I

was trying to find out uh because I was I think I was talking yes per I was talking to you about this and I kind of find it in the and I know I know you're listening please share it in the select Channel what was the game about because it was I think it was King shot actually and it was on different account and we were talking about oh my God like this looks like Forex and really and I'm yeah yeah yeah yeah I'm pretty sure it was it was this and it was long time ago so please yesper go to the Channel after we release this and please let us know because I'm pretty sure like this was very on it was very similar I'm sure it was the fun plus game because I know that I said at one sonar that fun plus is copying their own version of Frozen city in in summer term summer team sorry summer team but it was called King's shot or something very similar so and whatever it doesn't matter but I still have this feeling like I've I've seen it before and uh I might be of course wrong but but I I have this this weird feeling

as you would say in and I I checked all the all the um up timelines and everything it was just not not there anyway give me the screen please you can you can dig uh dig things in here while I show go ahead yeah while I show you the the Tower Defense C defense now honestly look H that's where it just no this is not the one this is the one I turn off the sound so you don't die Miss survival was the game I'll show you yeah it's it's different thing it's different thing this could be like you see it and the game play is like oh it's arcade Idol this is basically AR CH look yeah our chair as well but

yeah this is so many different creative iterations right now remember the snake like that comes so much [ __ ] yes yes thank you that was that was my question like how like what does this looks to you and I have Ry rash Royale basically and rash was kind of copied by King is uh golden goblins maybe a little bit yeah a little bit man this is so good like all of this and this is such a big rash Royale man like it's all with this all all the oh man that is so good it's so [ __ ] amazing like you have all like again like that experience because of War yeah nice okay Tower War this is Tower War

yeah this is Tower War yeah yeah it is it is it is is yeah but the iteration is the masses flowing through like going up a hill that's yeah and it's just it is ter yeah it's just you need to actually build these things and then oh it's awesome can you m give me the screen for a second I'll show you sure so this is the thing I was talking about which we already saw and one soft L sonar I I no I I know I'm not talking yeah I know I'm not talking about this game and and if you see here somewhere later where we go and like uh there will be literally the same UI as you're upgrading the stuff where is it blah blah blah blah blah of course oh this is El our dead Ela this is Ela there we go yeah here see like the beds and everything like it's pretty much taken from one to one to Frozen City so that that that random f plus portfolio but yeah not anymore I I remember this game I mean as soon as you

you saw you saw Miss survival and as soon as we we saw the the mist and the zombies and [ __ ] thank you then then yes for sure oh wait a second I need to stop sharing because I I don't want to kill your ears okay because it's insane okay so we have this which is awesome and and we have but we have how long before Royal match starts copying this Royal match but what would what would you copy Roy match [ __ ] element because it's not big enough yet for them to notice but like what would you Royal match like what would you use seriously there's no hook you can use everyone chasing you know about chasing the king like chasing the king with a lot of small Min they copy the hooks because hooks are always great like jumping sharks and stuff like that this is like long yeah yeah exactly I mean this is kind of the long

snake which I and that's kind of also kind of a stretch but but the here are like this is the this is the [ __ ] exact yeah but look at this like building houses farming feeding animals all the different kind of features harvesting crops no Forex of course oh well kind of enemy but still you never start with the Battle of course you always start with something else and I was working on a game which was all of these this is so bad AI yeah he's amazing see how holding some of the weapons some is great some is really bad I mean like like you don't are we are we having this conversation I know I know nobody cares nobody cares of course like look how he's holding the sword I know yeah look [Music] it's

all yeah let's see better creators they must have I want to show you I want to show you this uh I was walking working on this quite some time ago and the company's dead [ __ ] I want to share something and not stop sharing actually so I had this idea of also kind of using this yours yeah mhm we did this uh in the day so there was uh farming crafting items and there was also fighting afterwards later and all of this is kind of built on farming food and Gathering resources and there was all of these kind of built in different modules so I I kind of took all of these and then just kind of mixed and matched and T tested against each other as soon as we we've put fighting on the very beginning CP go yes as soon as we put like all these like relaxing like Gathering resources

and all of the different things and this is what like this is again something else yeah you start with exploring the sandbox so like so we cut I I cut all all these like features into into different modules and we just mixed them you just mcraft I mean so so this was basically that as soon as I saw that creative it reminded me this this game and yeah it's like it's you show fighting you [ __ ] but you show wow hamster Crusaders yes this is amazing so looks so funny so fluffy it looks like like Miniatures it goes in the water Starbucks that's a Starbucks Starbucks squirrel I mean how wow guys we really need to start doing this best AI creators of yeah that's Pepe the Frog yes Pepe but you know what is is this is like play on Monty Python

isn't it I guess so play on Monty Python I guess a little bit I mean maybe a little bit I mean look amazing yeah if M wow you know what that was that was like a dark souls thing that was amazing oh they took the yes yeah from Nevermore in Rise of Rise of castles yes okay that's nice these nations States whatever cre it's very cool it's very cool Roman Empire yeah all of these yeah it's basically that uh like that kind of uh ideas we need to do the AI segment immediately you can't do like nobody cares about the AI segment that much like I mean amazing I know Crusader hamsters posting that immediately I mean that's going to win right like I don't know how you can outdo that yeah Crusader hamsters that's going [Laughter] sorry I need to play this it's a

playable it's loud as [ __ ] anyway so you have 137 pages of of cves uh and we have already huh like it's just like yeah yeah it's already and you have things like this W this is the same thing never more yeah yeah yeah the never more think they used it and you have all the ugc stuff M as usual I mean these are fake yeah another of that's real people oh this is interesting pix pix story yeah it's actually a good n narrative and like good voice and is like the images generated being moved around like you can see it it's like wow it's getting there it's getting there I mean after open after open AI released their image generation Tool Man like this is this is this close to if they if they release a video generation tool which I think is going to happen yeah like summer maybe whole creative Market going to shift

it's it's it's going to be insane insane so like just I can't wait I don't have enough time to actually do all of this test all of this man I want more hamster Crusaders yeah I all of this as well like the all you know filter no it's filter that was that was filter that filter there filter on the face again this is more closer to this is basically stolen Kingdom Russ so Rush ra what this they're running Rush ra straight straight Rush ra and they're running it okay no no no I just switched the TOs switch the TOs switched the TOs yeah I just switch the TOs because I was always like what this remind me like oh it's it's this because they were running all of like so so so much of these different creators now like they have the better spin of like the the king

actually moving around but they're also building like getting coins and I mean this is the same thing right yeah it's the same thing uh but again like this kind of also is almost almost like this right it's just the the logic and the concept behind this is very similar it's just once you've been looking at creatives for 3 years like we have like you see the trend like and it's really clear like exactly it's like the whole world is just a hive mind what converts best yeah because as soon as you see the creatives here and and when when we do the Creative Trends and everything then then you see like oh this is from this this is from this this is like you see all the all the patterns right right away which is Awesome by the way it's like it's uh it's yeah it helps so much helps so much with with all the work I was I was recording I was recing uh um an episode and I think it it came out yesterday if this is going to go

live on Thursday uh about where to get inspiration and I I looked at Aon and they had the golden goblins hooks where like the the gold was falling down from the stairs oh [ __ ] oh my God this this is called the Goblins but I couldn't find the the actual creative during the yeah the actual recording but I was like this is it this is so nice so yeah I think they have a lot of AI stuff do they I we get points yeah yeah you have to yeah you have to but just just a question I wanted to ask here right like they're spending everywhere right not really man like they're not spending everywhere they're spending let me Facebook Apple and Google yet YouTube Let Me phrase it differently on Century games right on Frozen City uh let's say like like how much do you think they're spending in a day uh on their largest titles like maybe 4

million a day in total maybe three something like that yes maybe yeah I'm just wondering like so majority of the spend probably goes to like app loving Google like all these other ones how much is Apple search ads taking up that to defend your keyboard hon honestly I uh they have apple search as for for King shot as well I I was trying to download and I searched for King shot and it was first was at and then it was actually on so do you run you run this and honestly white thought survival needs to run this to actually defend because but how much are the amounts here like I I don't have any references like are they can you spend 10K a day on Apple search ads can you spend I I was spending 200k on Apple search ads on one game a day successfully no a month so I was like 6K and it was a old game quite old and I sure like they can do like a million a few Millions month not a day obviously but a month on on white out

maybe even more it's a very big [ __ ] game it's very big game it's uh it's a good tool for redownload as well so that works oh there we go giant destroyed my Village oh my God again it's the good combination of the AI stuff and then the the kind of rale yeah story and then look I mean look at the look at this logo it's it reminded me immediately Kingdom guard the the tower defense was was kind of um funny you have the K look man just leave it like yeah [ __ ] [ __ ] always D image but it's it's really nice to see to see yeah yeah it's right there okay okay

fair should we um so yeah they're pretty good well what can I say they're pretty good is that a 10 out of 10 no [ __ ] is this game going to be the biggest title not yet man not yet no in a year right like I don't think so if like currently it doesn't have the differentiating potential to Hope over white out survival I mean it's too similar of course no man like it's not yeah it's like it's like uh Royal match to yeah exactly yeah exactly exactly so I think that's what's going to happen which is already kind of there it's like what like 200k per day 250 depends on the day now it's 200 it can be it can be I think it can be yeah I can shot it's 200k I think it's like now uh yeah 200 200 yeah 200 so I think like this is just the beginning I think month in a month keep that in mind what do you mean in a month a day from the release scale to

200 in yeah yeah and these games get bigger as they kind of roll over the pair population with them there there's free uh chns man on white survival it's [ __ ] everything everything yeah and you know like there was a slow ramp up and yeah this is 200 I think well like what do you think it's going to be 2 m um would be great if they can achieve that but like uh yeah the thing is that you keep also in mind that there's like four games now coming from River game pushing also against them not not not not just one it's not any more white out survival vers last four yeah and uh yeah it's going to be tricky we'll see I'm still waiting for that like next next shenanigans that we're going to see similarly like how the top girls creatives are getting yeah could be be like AI girls all over the place if you just L the CPI there we see oh [ __ ]

no Polie no I would rather have hamster Crusaders man than those absolutely we should have a merch with hamster Crusader yeah such a good creative that's without doubt it's so creative that that's like super nice no it's like of course but we we'll keep that on on our watch like definitely going to be interesting because this this kind of a new like post white out survival post last war Forex titles it's going to be like stuff to watch definitely yeah where can it get I mean from from now now onwards I mean from white out survival onwards River game is definitely winning for now for now for now okay yes thank you very much guys for listening uh thank you very much for all the love that you share with us please share it with the others in the industry share the the podcast well I guess shared the the

best mobile gaming show and then uh then we see you in the slack Channel and then uh and the next time in the episode thank you very much byebye cheers bye [Music] I [Music]