⏳ Torture Sort is REAL: Jam Bus SandFall makes $80K/Day and is slow as hell!

Yeah, yeah, yeah. If you don't, it's like times three at least.
Add on the ads and add on the mistakes.
Yeah, yeah, yeah, yeah.
How?
Oh, man. Show me, show me level 50 or 100, please. This guy definitely
There is no level 50 play through. These these people are not bored yet.
Yeah. [laughter]
My god.
But here's the question with this game. I don't understand cuz it it makes a lot of AP revenue, right? So
it's rolling dice with [music] those coins worlds chasing the sky. We're the two and a half gamers the midnight crew talking UA advers [music] and game design too. Mel bringing the insight. We're rocking those vibes till the early daylight [music] master eyes on the prize tracking data through the cyerspace skies. Felix stacks colors like a wizard in disguise. Jack lift us to the highest. Two and a half gamers talking [music] smack. Slow

hockey thick got your back. Ads are beautiful. They like the way. [music] Click it fast. Don't delay. Uh-huh. [music] Uh-huh. Aha. Ah. Ah. [music] Do you have sand on your feet from playing this game? Huh? Huh?
A little bit.
Yes.
Don't have sand.
Gem bus sand completely.
What the man? I mean, this is this was supposed to be my game, but no,
I have never failed so many times on the entry level that you're skewing for the first time user experience. I failed it four times before.
So the bus Traffic Fever from Good
Hell War. Yeah, from [laughter] hell. Exactly. From hell. From the Good Droid

Japanese studio from
Good Droid.
Good Droid. Yeah, Good Droid. It's like the same same stuff. I I just can't. It's too much stuff. And I for some reason I don't really like buses in the game. Especially buses with arrows on top of them.
Those are not buses, by the trucks.
Yeah, I don't care. Anyway, sorry. I got I got to start it too early. My name is Mach Lancher.
Oh, my name is Felix Bra.
Oh, hey. Really?
You know, we are your host. Amazing. Okay, so yes, it's the game we're talking about is called Jam Bus Samfall. That's why for me everything that has a bus in the name, it's bus game. And it looks like a bus, although it's a truck. I know, but I don't give a because it's not even a truck only. It's like cars and as well.
Buses.
So, buses.
It should be
different different types of
Yeah.
types of transport.
Nice.
You're six more levels than I am.

[laughter]
No, seriously. I was like, "No,
no way."
Like, no way. Like, I tried.
Some of the levels literally took like an hour.
Yeah. I was like,
"How can I even play this?
It's so hard and it's so slow."
Yeah. It it turns into a truck basically.
I know. Yeah, that's that's what I was like looking at this and then exactly on the top of on the top of the the screen it's always tracks
but
on the bottom.
Yeah, on the bottom there cut of the
cut of the whatever man. Like it's definitely not
anyway same.
So what we have here is another game similar to the other game.
Oh, another game we talking about game. No way. And [snorts] we have the arrows modified stuckness on the bottom. And then we have the physics based marble sword picture
bus traffic fever or bus fever whatever was it we we discussed a month or two months ago. It's the same thing just with

send send loop.
Yeah. The important part is
don't marble sword like send speed them up.
Yes.
So slow. Why if Colony Flow is now one of the biggest games with the speed up speed up? Well,
why? [laughter]
Maybe it's somewhere, you know, later.
Yeah,
it's somewhere later for sure.
Even if it's with colony flow, it was later. It wasn't.
Level six means already day three.
Level six for me would would mean I'm 75 years old.
Anyway,
yeah. No, come So what's happening here? Again, this is one of those games which I start calling torture sword [laughter] where
torture sword. It's very true. Yes.
Torture sword.
It's not even sword. It's just pure torture where you are forced to look at like you literally you see they even go off screen. So you're forced to look

them like how they slowly go there. And
I also like how it's not aligned because you see how it's like on one side it starts straight away but then when they leave it ends right so you have to watch it when it ends.
It's just so slow.
Anyway, so the other thing which is the like you know signature feature of these torture short games is that the fail state is fluent which means it's not binary. So I can add more of these buses. I don't know even how much it goes. Like I I think I got to eight and still you can go up. So because the levels are so slow and so long. So again and we cannot sling them or do anything. We just look at them.
So it's [snorts] horrible. Yeah. Worst case that can happen that you have two colors riding there with being filled to 50% and then you're completely. So you need to watch a ton of ads. So if I if I Yeah,

parking spaces are full. Want to force in a fail state again. If I click play on, you will get one more
which you're going to do because otherwise you don't want to do this again.
Well, I don't happen again. No, no, no.
So yeah, that's it pretty much. And there are not really that many like mechanics or the mechanics curve of this game or whatnot. It's just that show us on YouTube. There definitely is like a what
a level of like 250 or something.
Of course, they look the same.
Yeah, I know.
That's the problem. Like one one uh booster.
Yeah.
So, it's five rewarded ads basically. That's driving majority of the ad monetization, which is revive, boosters during a level, boosters before a level, free life, and like coins. That's it.
Yeah. Yeah. You have some base features here with the usual kind of like lucky treasure

chest. I'm guessing this is daily quests. Collectible album at level 41 to be like you need to be a vampire survive until this
41 feature. Yeah. 41. I don't understand. 41 men in this game. No,
it's like Yeah, it's like it's like dog life, right? It's like times seven.
[laughter]
Dude, like my like Katarina I would go to to university by by the time when I'm I'm 40 level 41.
So leaderboards shop with the usual setup. Nothing fancy or whatnot. And that's it.
You don't need anything fancy.
Yeah. And it makes ton of money because again you are stuck here forever until like this goes away and these buses just goes extremely extremely slow.
I think this is this is the game they they give out to prisoners. It's like okay well guys
sort enjoy. Yeah. Sorry. Enjoy. And

no one that cruel. Not even the American prison system would be that cruel. [laughter]
No. No. Yeah. Instead of just dead sentence like they they gave them this. Okay. play this on and
the rest.
You have the rest of the life.
I'm well they are creatives. I'm playing this game for 50 years. I'm level 10.
There's so many things I don't understand here because basically even looking at their adaps txt file, right? Like all the networks are there except Unity and you're like, okay, why would you not want to use the third biggest network right now? But okay.
Well, I guess they said this is easy and we can solve all the puzzles quickly. Also,
since I now do keep the the managed adapts txt file, I can actually see the last time when they updated it because I can see the movie lines because they haven't updated the adapt file for like since January. So, yeah, I don't know. It's not a lot of ad revenue. I think it's only going to be

uh
10%, man. Like more
12 to 16% max. But like that's it.
Yeah. If you want to see mate, this is level 30.
Nice.
Literally nothing changes.
I know. It's great.
It's just like from the future.
Slow death. [laughter]
And ad revenue 7,000 per day. So it's like I guess it's just
And look look guys. Look guys, this video even for the Dan level is 17 minutes long.
I know. I know.
17 minutes. When the guy showing it, he knows what to do.
Yeah. Yeah. Yeah. If you don't, it's like times three at least.
Add on the ads and add on the mistakes.
Yeah. Yeah. Yeah. Yeah.
How?
Wow man. Show me show me level 50 or 100 please. This guy definitely
there is no level 50 play through. These these people are not bored yet. [laughter]
Yeah. Yeah. [laughter]

My god.
But here's the question with this game. I don't understand because it makes a lot of AP revenue, right? So,
did anyone say web revenue? Oh, yeah. This episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable, which is more than you can say about most vendors in this space. Anyway, whether you're launching a new web store, replacing your current D system, or adding a backup plan, Fast Spring is here for you. Visit fastspring.gg to set up your web store today. Fastprint.gg. Hello, Fastprint. Thank you very much, guys, for sponsoring this episode.
Why would you choose to pay for it when you can close it and just burn it?
[laughter]

I don't know, man. But again, this torture sword category, it has potential because it's the third game you're
reviewing and it's making ton of money
and I wanted
You think his pension is playing cuz it's like old and
I don't know. I don't know, man. So, this went all the way to 80k a day last week
plus happiness. It's going to be 100k a day and at least like more
and it's doing considerable amount of downloads like 65k a day which is great. DAU is not available yet because it's
look at the downloads.
Yeah. Yeah.
Cuz it wasn't pristine traffic that's driving that much either.
Counter filter. We don't have downloads country filter.
They have like it's just something is not working.
Something is not working. What is not working? Maybe they went to play the game. Yeah,
there we go.
There we go. So,

Japan. Look at that.
What?
So, US is the majority of the revenue
obviously,
even though Russia is the majority of downloads.
Well, Japan, they can't pay. So,
also pretty big.
Yeah, Japan maybe because of good Droid games that people are just learn there.
Could be.
Yeah. But again, pristine tier one traffic
pristine tier one.
And then uh yeah, next time I have a bet with you guys, I'm going to be like, I bet you and if you lose, you have to play it to level 10 on sandfall jam bus.
My god, you bastard.
Cruel bastard. Oh my god. Yes.
But if I you have to play to level 10 on jam bus.
Jeez, man. Like honestly, I wouldn't really wish this to a
So I'm guessing this is a Chinese company.
It is. Yeah, this is Yeah, I mean
Nova Games Technology Limited sounds

like
I was looking at this somewhere. One sec. I might find it actually.
So why are we talking about this? Because it's spiking like hell. And if you look at our favorite category, which is sword puzzles
and you look at the chart, this is actually the one that uh why did it crashed on me? This is actually one. This has the biggest uplift in the whole table because it's 1,000 actually already on spot 19 sporting a million a month on IP but we'll see because there are some other people that are doing considerable gains this month which is something like new game from good droid cube away which we'll mostly cover also because they're like 60k a day already starting from this week's April. Then there's Buzzfe

Gem escape with a similar torture porn concept doing half a million downloads a day.
Oh yes.
Why?
Yes. And you can see that again it's the same.
We talked about this before. So come on. This this is the old concept.
Yeah, this is the old concept. Still like doing pretty well. I mean, yeah, discounting that.
What? [clears throat] Oh, like then, you know, then you have all the like other other games here that are kind of battling it out between each other. But yeah, Good Droid is doing very well. It seems that they're like it's going to be like a very important Japanese puzzle studio. I think
it's like a colony.
The revenue is amazing.
Yeah. And honestly, you know, I have to say we said maybe they're going to, you know, fail, but they're not.
They keep hitting it with like
Yes.
like,

let me show you how it currently looks on their side because
seven million revenue. Oh my god.
Yes. It doesn't really look bad with this studio.
Oh, hello.
Yeah.
Jesus, they've made 75 million APs.
Oh. Oh, yo yo yo.
Not counting the ads. So, see how they were they are doing now 350k a day in in apps,
which is at least
probably double the at least.
Yeah. Half a mill.
Yeah. So, this is like maybe we're finally witnessing Japanese studio being able to compete in the world market.
Man, do you know how like against the like like trade they are? Like in Japan they hate ads like [snorts]
but that's the thing they don't don't need to care because they compete now in the west from Japan which never happened before
because it's always just Japanese games for Asian audience. So
yeah,
let's see.
Yeah. Also, who cares about ads when

you're making half a mill a day on?
Yes, [snorts] exactly. And if you go into downloads, it's still solid.
But do you Yeah. Yeah. Do you think they could earn more potentially if they, you know, rely on as like 50/50?
Oh, good droid or these guys?
Yeah, good droid
or both actually or both.
There's the question because then it would turn into pixel flow, right?
Yeah. I mean, clearly for this like if you look at the rankings, right? Like the the largest titles are the ones that are closer to 50/50 rather than 1090 or 200, right? Literally just that one ad placement will speed up the buses.
Yeah.
Could could make this much better
or 70% of the revenue. Although like the thing is look
and look at what Colony Flow is doing currently.
Sure.
You know it's
the exact
half a million a day in that's insane.

This is currently the biggest game in Vietnam if you don't know. So that's
Everybody knows.
Everybody knows.
Slovakian has spoken.
Yes. How Vietnamese dude. [laughter]
Do you have a Vietnamese name yet? Yakub for working with so many Vietnamese studios. No. Go to our favorite Vietnamese market every day. Like a very famous one in practice law. Bislav has a Vietnamese market.
Oh yeah.
Farmers market.
Farmers market. Yeah.
And you can buy everything there. There we only Yeah, he's fluent in Vietnamese. [laughter]
Show me here. Look, look, look at all these. It's like high ad revenue that's leading the top five. Maybe not yarn loop, but
yeah, yarn loop is not so much high, but still, dude. I mean, this is great.

Again,
this is great. If you would this again like that's what I'm trying to like figure out if this would help or not really.
Arrows go has 5.6 million daily active users or
yes I see I just need to see the geomix cuz then I just want to see if they're the largest actually in revenue.
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Oh, really?
Well, maybe
this is the learning game by the way. Remember easier, right? Less more game.
Yeah. Yeah. So,
well, you know,
just do No, no, don't do revenue.
Not revenue. Don't do revenue. I'm sorry. [snorts]
It's your pristine pristine traffic.
I'm telling you.
Okay.
No,
no, they're not.
India. It's India.
India really paying for the servers.
Ah, come on. Come on.
Okay. But this category is extremely important for the puzzle market as as you saw. You'll see maybe later because I guess I'll share the some learnings from our Laton event. It's pretty much

going for nearly double the half the size of merch. If I cut out ads from merch is 230 million a month and this was 60 which I guess is 120 if I add in the ad revenue. So it's like half the size of merge and still growing like crazy. Even though merge is also going like crazy. M3 is not growing. So that's there UA here. Summarizing UA for these type of games. Make images that relate to as many people as possible and then that's the image you're solving. The end.
The end. Thank you very much. Dubo has spoken.
Dubo has spoken
because that's exactly what we have. No, I mean honestly like this exactly what you need to do.
Is this the easiest UA category to do?
No, it's not.
Not really the easiest, but look look
what you just said I think is like 70% of the success.

Then 30% of the success is just putting everything on Apple.
Just got a strategy, man. It's like everybody knows what to do.
Why don't we make a game like this? Jesus. Like
man,
let me give you one example. I tried sword just because Yes. Like how hard could it be? [laughter]
How hard could it be?
And let's pause there. And no, no.
If if you don't have a level designer, don't even try. Like senior level designer.
Yeah. Like no UA can, you know,
fix level design
fix this if level design doesn't work. Because then I I was like, ah, this is fine. I can I can do it.
Retention was like 25 and I was like, "Okay, so what the I'm supposed to do? I have no idea."
So there you go. And I don't really I don't really want to pay too much attention to it because it would be a lot of trial and error. And I mean I'm crazy

sword level design. Especially sword level design because sword is so new. Nobody even knows properly like what are the you know the the benchmarks and like how to do the curves properly. So it's like each game is so unique. So it's quite
see this playable how quick it is.
This is how it should be. Oh my god. Like this is amazing. Hey guys, like
little let's not exaggerate here. Amazing. Come on,
man. Like look like this is like seven times like faster than what what you see in the video, man. Literally just look at this. Maybe they implemented Kinoa into the live system. Woohoo. Because Kinoa is also sponsor of our podcast. Thank you very much Kinoa. Kinoa means you know AI operating system for mobile game operations live segments flows live ops game ops all you can imagine. No dev tickets. So go to kinoa.ai integrating hours and turn your players

into the money m making machine. No just into more revenues. kinoa.ai. There you go. I mean, even this is better.
Yeah, it's quite fast.
This is quite fast. Yes.
Cuz if they put in normal speed, it's like watching [clears throat] paint dry.
Yeah. Or you just you just go here and then Oh, no ads. Also, no ads. Come on, guys. A little bit of ads. Nothing stands between you and fun. Nothing between you and hell.
Buses stand between me and fun.
Yeah, very slow buses. and you know and slow death but yes I mean please forgive us yes for slow tracks I don't think I can do that
they have quite like sh
600 concepts 600 concepts
and pretty much
many concepts
not too many but since you know like if we go here
and you will see it's everything is up then you know 600 concept is

pretty good
and then it's a combination of if you pay attention to the Latin event. It's pretty much combination. They have five playables which is literally nothing.
So I told my boss I made a playable [music] app with Playable Maker.
And he said to me, "What language did you code it in?" And I said, "I don't know. With Playable Maker, all [music] you do is drag, drop, click, and it does it all for you." So again, he said, "What language did you make it in?" I went, "I don't [music] know, English." At the end of the day, as long as a playable maker does it all for you, why do you [music] care? It's just like magic. But if you have 600 videos and then you combine these five playables, which I'm pretty sure like they're working really well because it's it's gameplay. Oh well, no With all [snorts] these different kind of videos, then you have a load of different creative sets on Applavin and that's that's plenty. That's it can Yeah, it can get you so far. So if we do just playables.

Yes, of course. This is this is active. dog.
Yeah. Oh, this is quite easy, guys. Oh, it's in the
Oh, I see AI. That's nice.
Where? Show me.
Show me. Give me screen.
Show me.
Give me.
Give me. Giveimme. Yeah. Not Not too much. Yeah, yeah, yeah. I saw this.
This is quite nice.
It is. And it is, you know. Oh, hello.
Yes.
Back to buses.
Back to buses. Exit. Yes, exactly. Back to buses. I mean, yeah, it's that's that's what you get and you don't really need anything.
I'm so happy that this episode is nearly over because then I never have to think about this game ever again.

Yeah. And like an old old lady and whatnot. So there. Yeah. Like the UGC's on the like overlay and
She's definitely Yeah. Dead eyes.
Take a deep breath and try this.
No, not happening. Suspicious dog.
Suspicious dog. Yes.
So again, all different concepts which is
see this is fake. Like the colors don't match the buses. Who cares?
This is They do
a bit.
See, where was the blue part?
They don't.
They don't, man. They don't.
They need to fake it and make it easier and look easy.
Of course, the video is 49 seconds. None of these levels will take 49 seconds.
49 49 minutes. Give me the screen again. I have one more one more AI stuff which is also kind of nice.
You know what? Let me check like what's

their sessioning has to be atrociously high.
Hello.
Oh, that's nice AI.
This is a nice AI stuffry. Then
back to torture.
Back to the torture. Yes. I don't think men like honestly how Can you hear? Yes, that's it. Like 20% of the level done. Thank you very much. Not well 5% of the level done. Sorry, it's too much. So yeah, challenge every day. 10,000 levels. No, thank you.
Average minutes per day 11. Total time spent 89 years. This
Yeah, [laughter] [panting] exactly. Yes, sounds about right. last time I checked. Yes, that's correct. That is very correct.

So, you see all all these nice pictures and stuff.
But I thought they would at least do some IP infringement or whatnot.
Why?
That comes soon.
That comes later.
That comes when CPI rise. When CPI rise. That comes later.
That's Yeah, that's later later project. Oh, you don't really need that yet. But the sort category is like so so interesting to watch how it's morphing and expanding to different directions of these cores.
Yes, they have you see I mean 300 creatives lots of different you know images and stuff. So
I think the only problem that we have is that these games just aren't big enough. They
and what do they need to get big enough?
But I mean, this is this is 90 95% upload.
They need more scalable cores with level design. I think
I know this won't scale that much. Even if you

wanted
like this isn't a game that grand games could take and like make it three times better.
Yeah, because already I happy.
No, not only that, but like there's no vectors to like follow, you know? You need different design space to give you more possibilities to create different mechanics which is quite hard here.
Less torture, more fun.
Yeah, less torture more directly.
Let's start there.
Yeah, let's start there.
Or let's end there.
Let's end there. Yes, let's end there. Even this is the thing.
Thank you very much for coming. This was an amazing torture episode. So, Torture Sword is on the rise and we're definitely going to talk about this category and more games that are going to be launched because it's absolutely certain that there is going to be more games like this.
Thank you very much for staying with us 26 minutes or 30 minutes or whatever.
One level
almost like one level of the game. Exactly.
And we couldn't even make you know

finish one
and we won because we might. So until next time, tell us how many levels did you finish of this game in the comments. And if it's less than five, then we're gonna, you know, we're going to play together two and a half gamers event on stage.
At least we have a good joke out of it. Like
if you lose this bet, you have to play to level 10.
Yes. Yes. Guys, again, thanks. Join the Slack channel and see you next time. Cheers. Byebye.
Byebye.