Total Battle War Strategy: $600k/day revenue 4X genre success with innovative onboarding

very good upsell and very good kind of a and that's why it's making 600k a day yeah probably yeah this is one of the things definitely like this is just ruthless the other thing is also that the items and the boosters that you have here like the game literally slows to a halt because there's this one thing uh that's happening during the first three days where you are clearing this kind of Forex simulation here uh if we go to the [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 4:00 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay 2 and 1 half steps ahead of the gaming industry Hi yob how are you hello yeah I can't really hear you properly is that is is that the latest software on your nice expensive podcasting recording Mike is that the we mean the one that we everybody has yeah yeah I mean it's I'm pretty sure you're the person oh well you don't have mac but if you have if you have mac and like every time there's a new update you will say oh my God update now and then you will just [ __ ] about stuff and settings oh my I don't do these things I'm still my advice about sdks that I've said so many times on this podcast you never want to be the first person to download a new piece of Hardware because you don't know what happens now what's happened now you have to do an episode sounding like speaking to us from a can

no it's it's submarine it's subar submarine submarine yob welcome is it a is it a yellow submarine Yak whatever get over but don't worry don't worry it's not like you have to speak the most today anyway so it's good oh really yeah welcome everyone welcome everyone to we all live in a yellow submarine hosted by yakob [Laughter] yeah so for everybody knows uh to know yakob is exactly uh recording from the submarine yellow one and uh welcome to episode 115 my name yeah exactly no one cares but uh we oh maybe we care oh I don't anyway my name is Mel I'm Felix brero sarine here and we are your hosts okay Mr Yellow Submarine uh anyway

so does Slovakia have any submarines surely not definitely they're hidden in Croatia they're hidden in Croatia I mean whatever anyway anyway um so interesting start I we didn't have this a long for a long time anyway I guess it's uh it's whatever anyway so we are talking about uh a total battle which is a game uh made by a company called score Warrior you remember we actually discussed this like Forex Revolution uh back what like a few months ago like two part definitely Forex Revolution this revolution more yeah exactly and um you're talking about a lot of Chinese companies um you know working on Forex games this is actually the only non Chinese companies Making Waves in Forex rra so as far as We Know as far as we

know yes so if you have can be always wrong any insights about any other company that is doing quite well in terms of the Forex please let us know please let us know so you know I'm going to just do a quick intro about score Warrior and like how like went from finding the company to where they at the moment and then we can go and talk about the game and there's a lot to talk about so um score Warrior Game Dev and publisher from Lima Sol from Cypress the company was founded in 2015 and again as we said it's focus on Forex strategy and this is also midcore MMO games um the initial goal but the initial goal was publishing an operating third party games in 2016 they actually decided to you know work on their own games instead of publishing uh and idea of game development so they launched the game and and uh the first game was

launched in 2017 which was the total battle so they discovered the game uh kind of very early and uh you know they kind of launched it on VB which is interesting uh and also by the way we met uh these guys uh in Al Lima s last week so we had a really nice lunch with them so we know like few few interesting insights so it was kind of launched on on web and then they launched it on on mobile but in 2021 again uh they started to actually transform the whole company adding developers designers and artists to the like the whole kind of uh stuff and marketing and then everything and then kind of they have now two offices in limao in Cyprus so again the to the Forex Revolution continues and now why we are even talking about this game because it makes all the money and and the there's the only Forex

game that added in justicial N I'm lying have any ads no because could you imagine yeah could you imagine most probably no yeah so as I said this the the game was launched in 2017 oh well it it makes 600k per day on in iip revenues uh not bad right so on web first and then they launched it later on Google Play and App Store uh which is now crossplatform game but only in 2022 in July August the game started making the real waves um going from 500k revenues per month a month to alltime High 14 million in MA May 2024 what the [ __ ] oh my God guys like absolute heads off to to the work here it's just it's going up and up again uh

still so that's pretty pretty interesting and and this is only iip from from mobile they have the web so they have the own web shop so this is only on mobile which could be 2x 3x more we don't know 2x 3x probably no but like definitely within margin of 50% more yes I would say yeah at least at least I wouldn't expect that high but anyway uh yeah so for everyone seeing the screen uh the game's kind of old actually because as much as was launched in 2017 it's seen in in the game we'll get to it but nevertheless you can still see how much this thing can pump out uh lately so as said it's going like a hockey stick currently to that 600 500k a day setup that the guys are currently running so heads off definitely to that uh regarding the overall positioning of

the game in the overall Market um if we look at the downloads of the whole Forex category for last 30 days of course there's the last survival there last war sorry last war our the other thing we covered and then white out survival these two guys are still battling to the top then you have uh lordsmobile eony Lords mobile wasn't that high I guess we need to cover it at some point for sure because it it wasn't in in the top five for long time but do do I get understand that Evon is the other kind of Western competitor in the race here that's you muted yourself M yes I did because I I I wanted to just try to find out when Evon is based because submarine St back yeah uh so Evan is on the fourth place and uh guys that yeah it says

American developer LLC like should be us so so this is not the only Western competitor is let's say two of the against all whole world if if we understand together yeah so EV four plays uh fifth six seven eight nine plays regarding the downloads or around million downloads uh um a month a month yeah GRE oh there's ANS here also and Legion and ends ANS we covered like last cover Legion yeah last year last year last year yeah is this the genre probably that's the most dependent on having a good UA team currently yes it's like you have it or you don't have it and then you're dead you remember what Alex said like this is going to be just the default like yeah this is going to be default like he basically said what we've been saying like this is the default state if you don't have that you're not at the table

even like you there dying on the floor so uh regarding Revenue the water yeah exactly under somebody will take care of you so last war is currently doing something like 86 million a month white out survival 61 and then you have much further Evony 23 and uh whatever this is Rise of Kingdom six place 14 something and these guys are also 14 something but they're still on a scaling trajectory which they haven't picked yet therefore to to see like through kind of a one strong month Revenue we'll need to wait still yeah yeah yeah so that's there uh yeah so kind of heads off where whatever last for is what like last year kind of launched so imagine that there's like a seven-year-old game competing against like that's the thing game they're still

making it exactly that's what I wanted to say uh but they didn't I didn't want to interrupt you so there you go yeah otherwise you would you following comments from people exactly so the thing is like nowadays like Global like Global launching game doesn't need to be like a very big push it's just you can see it here five years old game now after making like additional updates and then working on the game for five years uh on mobile like now look at look at this it is it is possible it is possible to just have a old well not old game but you know I think like they as as Alex mentioned uh they didn't push it too much on mobile so it was just was there it was just yeah yeah and and you know my guess is that this whole kind of a this whole scaling curve whatever that I see here is basically the UA funnel improv yeah yeah yeah that's yeah yeah like so so just for you to know um uh score War your team team is quite close

to to nexter as well and I think Alex close meaning physically sitting on the same island yes but also as friends they know each other for a long time so they exchang like few few notes because nexter is the company behind Hero Wars and Hero Wars uh is a fake as OG basically so so you know they try to exchange insights and then like as soon as also what what Alex mentioned like as as soon as they saw Evony making a U-turn basically because it was declining and then they implemented the pull the pin um kind of uh ads and in like mini games in the game and it just started to grow again that's when they realized oh my God okay we need to we need to find our way as well and it took them some time yep yeah exactly um yeah so let's start how this thing can start um upgrade the T Workshop please which one well you have that you have there St Workshop I don't think so I can upgrade

it because I don't have enough oh I have enough okay yeah there you go there we go by the way what's your levels just saying I don't want to say yeah Felix like five four questions yeah uh half of you as usual man like I mean like yeah there we go I'm not a good Forex player at all at all um yeah uh no no ads no Felix no no ads no fun yeah let me just start from the beginning because this is like as I said like a little bit of advanced play through so how the game actually start and this is really important because I think this is part of the Innovation yeah so uh you start the mechanic that allow them to hit scale yeah yeah uh and actually they have two two new things here which the other guys don't have uh so you start with your you know choose your guy whatever loading screen and

then there's this kind of a battle that somewhere there you march in front of a destroyed City and the battle is already our very nice Gates mechanic uh this one is actually very very skill-based because last four guys with their mechanic they they did it completely like AFK Arena power progression wise these guys literally did it skill based and it's hard it's very hard I've been at some levels that are super hard s Evon the pull the pel pel the P pull the pelu pull theel pull the pizel was the P pull the pin levels are really hard they are really really hard yeah and you can't skip them you can't skip them as usual like Skip and move to the whatever the the real no you just need to play it all over again and torture you pull the yeah this is the always pull the P so uh even the guy in the video you see he's dead so he kind of continues here uh um I'll get to that mechanic a

little bit more because I think it's very interesting uh and once you do that you actually get again your usual lady and Guy narrator to kind of move you through your usual kind of click here click there tutorial uh then the CD you see it being very familiar because yeah not only the theme but the but the whole layout everything screams to me game of war this is basically like game of war thing the old school Forex that we seen there uh which I was like why is the scaling so much if it's so old school even the mechanics everything it's super old school but we'll get to it later so you continue to kind of you know re whatever refurbish your city do this do that your usual click here 40 different times tutorial then few more of these uh yeah Gates mechanics levels which gets more and more sophisticated actually uh there's like different whatever yeah towers and stuffles and like goblins

whatever blah blah blah blah blah it's goes there I think yeah there's even this fight with the dragon that of course yeah kill the dragon dragons good CPI ma good cpis on dragons no zombies man zombies zombies yeah Zombies by the way these Bridges this is the most most hardest mechanic of this whole thing I get to it how many of these mini levels you need to do before you see the hospital and the Forex experience starts uh I I think like seven or eight but it's not long it's like what like 20 no it's very fast it's definitely not last for long or top hero where it's like you see this is the fight with the dragon it's kind of whatever this is f minutes six minutes so it's it's very fast actually and once you get here uh you again do few few more of these kind of puzzles there's this demonic Invasion guy this guy which actually is a second mode of the puzzle which is time based I'll get to it later

because it's a pretty good source of resources here's their Saga so first you start with that Saga where there's a boat and there whatever like first initial Seven Levels then it unlocks the main Saga of the puzzles so it continues afterwards even when you complete the initial script the thing and then at some point I think yeah this is it where it unlocks the main building and and now you have the map and everything so you can you see the you can fre yeah you can free Hilda and uh and then we go but H here it's not on the on on the bomb sitting on the bomb yeah yeah this is the important thing with free Hilda and this is their other thing which they I think iterated very fast is that yeah this is the The Saga it has its own menu with this kind of a whatever magic Tower yeah this is it and this is pretty much like these are the puzzle levels then you get to the task system which every Forex has this is your task system which is like there's so much [ __ ] flying around there's a task you know what you

do click here click here click here click here so first things goes free Hilda and the free Hilda thing is really important because what they did here they created the Forex map within the Forex City this is this is something that we haven't seen yet o so this is not your Forex map this is a simulation of a Forex map to teach users how to behave in the real Forex map which is genius because this is completely scripted completely safe environment no other players no other monsters to disrupt you so if you see I clean it out already but between your whole city this was full of encounters and full of hust and all other people that you need to free basically which was simulating the experience on the real Forex map that's happening there so this is pretty genius to be honest so the how how far in the Fatu is that where you need to free all the hildas well it's still in the beginning it's like 9th minute we already Hilda so we so we just check

this out you literally the simulates the thing when you would do on the real map where you need to select your troops put them to march and they will actually March there see so this is the thing they literally have a Forex like a Forex simulator within your City to prepare you for the main Forex part which I guess it's built there because they're taking a lot of traffic which is completely non Forex and they now need to pretty much train how to play the Forex which is amazing so we're freeing Hilda we do more of these and it's pretty much a progression of these when you free Hilda and then you free every single character in the story you build a city you train somebody and the task continues and if we complete the chapter again we are doing whatever kill a banshi and get the artifact from her yeah another simulation Forex soft Forex literally soft rcd Forex the resources and everything that you have Within These

encounters are giant by the way those are like 40K iron 40K wood whatever everything I was like is this the thing and then I pretty much clean it all out it still kind of continues maybe I discovered during the video but it's still they have a simulation of a Forex training in front of your city that's that's how like far these guys went and then once you complete this it slowly kind of starts giving you uh somewhere here you see like they're still continuing fighting on this like simulated map continue continue and then at some point it start a little bit back there was this uh this little this small pond I think I think I saw a submarine there just just still waitting the torpedo later yeah so so it is there it is [ __ ] you man and then we at some point these tasks like I

have here uh they start giving you things outside of your city which means they actually try to slowly kind of push you into the real objectives the when is the balloon moment like when is the balloon moment from Century games after no no I think it's like fifth Hilda or something like that at some point it says that like go and destroy a monster or whatever somewhere they also have this very specific story mode don't know if you've seen it where it's literally a story about your sister getting murdered on her vedding whatever something something and in ad loocks every day so world of no confidence whatever if I click it what it does you start the story there's a little bit of story here and there and what it do blah blah blah you have actually choices like have some story choices whatever try to persuade the people blah blah blah uh okay this was without an objective but usually it's without with an objective on the main map usually what it would do it would give like create like a s near

your city you would need to walk there with your hero whatever kill the bandits move back so it would be actually think like normal objective but it's uh gated by time so every time you complete this it takes 20 hour cool down you continue within the story that's there so it doesn't it doesn't unlock like every day you need to complete the the story and then it unlocks and then you need to wait yeah but at some point as I said because for instance yeah to to show you I run out of uh whatever tar Workshop I run out of wood so I want to get more wood find on the map and then it finds me for for me on the map and I need to kill this guy and there you go and you're suddenly on the big map already doing things This Is How They slowly move you to the big Forex Maps but as I said this whole city in front of the city there this whole big plane which is full of monsters artifact and heal dust and you need to save them and you know equip your character with all the things they were just

laying there it's all nicely scripted for you which simulates the Forex how how like this genre right like it seems like it's very much dependent on UA and these Genius Like progressions on the game design level right onard not progressions those are onboarding tutorials and tricks the progression the big one that's not kind of worms but the onboarding but like how quickly do you get copied and basically everyone is doing this from Century games to EV everyone's doing this essentially like you know for instance here we have the gate mechanic everybody is now using it yeah that's what I asked uh asked Alex like if if they can easily Swap this mechanic to something else because then there might be a new trend like we discussed uh obviously it's not going to fit here but as we discussed with Candy Crush the the jar falling from the stairs kind of kind of Tik Tok Trend which is not like a gate mechanic

Trend but still could be used so it's you need to have this implemented in a way that you can swap it easily and it still kind of won't destroy the whole game loop I guess yeah yeah yeah uh it needs to be modular that's the thing but bu these like sagas are always modular the problem is that like the mechanics they have it flushed out a little bit for instance this is the one the last war uh thing is like they can't really easily re like remove or uh like change they can't at all it's it's hero based in last it's already implemented so much in in the G like they can't they can't change see these guys for instance they don't have it herob based they have it arcade based yeah it's it's like only arcade gam playay last four guys they have both the mathematic Gates and then they have the the literally AFK Arena one where it's like Al battler uh have you found the pin puzzles and lava puzzles in the game nope you didn't no no where it's here in this

mountain come back later there will be new levels available in the future it actually has two spin lava puzzles in it nice I don't know if I can find it on YouTube somewhere but you can play two level funnel seems like a leftover of their old on boarding somewh could be because it's not it's not in see somewhere at the edge of the city where we put another edge of the city somewhere here exactly and you can you can put another you know next to the submarine in helicopter FES here later and whatever yeah oh that's that's I don't know next time maybe you know L Periscope here Sumer in com yeah exactly what I said but the important thing it's very very like putting to the core currently the demon Invasion guy he literally sits here into the main uh main building this is the guy he literally like tingles himself a little bit if we wait a little bit just notice like notice me I'm here and you can get stuff from me because this is a special mode which is called demon invasion there's literally even a thing like do

show in the city or you want to skip it but it's still very profitable because you have 5,000 silver per it and you have one hour Skip and 50% Mark speed increase booster and you can get six per day if I understand correctly yeah so play this this would be a like ad yeah this is basically their form of like a small gameplay on top of something and you get small resources on yeah like rewarded video style rewarded video could be yeah it could be re video yeah it's like rewarded video amount of resources that you get out of this but the you can't use rewarded video in the UA Crea yeah you can't let me just finish finish this one so you see how it actually ends there's also this kind of nice mini game where you need to click a quick time event for for your army to get nice well done done it many times uh but the thing is that the demon always sends you blah blah blah I'm going to kill you

you get the the the things and if we go there again you see it's actually disappeared because it's on the cool down you go here into the the progression is's here and you see it's on the cool down or five minute cool down so you can play six times a day five minutes so there but this Saga is still pretty big like see it is yeah yeah so I don't know what comes afterwards but they have the levels in it it's just that they here they're not really incentivizing for that much there is more about like building Tower workshops and getting H us and whatever or we can finally upgrade it let's see what's on the third thing here until I get to the actual boosters because the boosters like everything's in boosters in this game literally pretty much even VIP points whatever so you complete these tasks and then it unlocks more tasks for you blah blah blah blah blah blah blah blah there we go what's there chapter 32

same more of the same yeah uh for instance here get 15 materials from the crypts you know where Crypts are it's on the main map so if we go here bang There we go it already translated us to the main and we need to click on sync explore explore there we go and we're already on the main Forex map objectives and the tutorial moves you there slowly so that's there even tells you like go speed it up there speed ups are by the way like interest like 50% cutd down over time they they don't mess around with these so uh so that's regarding the genius on boarding which I think is very unique I never seen it before where you would have a Forex map within a Forex map so I think this kind of prepares players better and they stay or stick with the game longer because they know what they're doing and it's like oh it's not like you put the retention curves the top I have retentions I have retentions as

well yeah it yeah it's yeah exactly 44% day one 8% day seven I have um BL last war next to them and top heroes next as well share screen yeah yeah just just put there ey without white out as well last war and yeah we're looking at Sor data thank you very much guys for yep for the help uh so Heroes leads of course because it's kind Arc RPG but still white out for 45 look look at the day 90 yeah just H over the the day 90 it's not as bad and the total battle had has better retention on day 90 as last war yeah but last war has like giant traffic yeah that's true that's true you know with these games like I remember seeing uh game of war and mobile strike the machine 20% day won 14

yeah yeah yeah I know 14 because you know your your cat would be playing it yeah yeah that's true that's true I was yeah I was also like looking into this so it's yeah so so few few more mechanics regarding what these guys have by the way I think one thing that's completely inverse and I'm kind of say could be one of the biggest improvements here are notifications I'm sorry but like notifications last war white out survival and all these other like new Forex games they are played by taking off notifications that's the core actually like you don't know what you're doing you're just taking off notific not here not here actually they don't have notifications they have check marks so when you see the quest icon here it's check marks it means like you can go and pick something up whereas there's the notification thing you need to do something not pick it up it's not new it will stay there forever which is inverse

like maybe the guys were doing it for last eight years and before I don't know it was cool like that but for me like when I went from whatever white out survival last war top hero is like what the [ __ ] I'm doing here yeah it's not it's not irritating enough yeah yeah exactly so see you can of get all of these and then after I get the check I get the two notifications now because I can still do two things in that menu so it's like mildly infuriating but whatever but uh that's ah like I'm just people people you know people are programmed from social networks to get rid of the notification not the other way around guys this is just like how it is like really recommend doing an AB test on this actually pretty cool pretty good idea yeah uh then they have their giant liveops s under this one button we changes color based on which one is currently on like on track or whatever but there's a giant calendar of things that are pretty much happening and it's even done in a way like what's

immediately coming next and what's uh let you see here for instance these are the active ones then uh these are the get ready ones which mean like waiting two days three days whatever and then these are the ones that are kind of coming soon uh usually like rise of Kingdoms last or whatever they Lally have like a calendar in there and in the calendar menu like you have like days again the game's kind of old let's be honest so I guess some of the things or settings they have there are a little bit more let's say out of date but it works so no problems uh they have their usual like initial hero trial like first five days five missions this is again literally copied from the Chinese guys I would say they have also this kind of thing like every day when you why invent the wheel yeah but this is great like I don't I don't think so it's a problem the thing that I have it as a problem is that the notifications like for instance here they work differently so see I have two

notifications and like I need to go and claim them and then suddenly the notifications go out which is in direct contrast how these bottom notifications work because these are like you need to do something don't pick it up which is again mindly infuriating uh going forward uh this is a good thing that they have here they have [ __ ] ton of offers literally she I I I wasn't even able to find the basic shop you find it like the one where you have anchored currency and like gems no they're just like [ __ ] ton of offers that's it like we sell [ __ ] ton of offers and that's it thing is I I was I I couldn't find like usually you open the game and then you have five offers in your face your face yeah here no no you don't I think you have the Leonidas offer in your face at least yeah but it was maybe one yeah this is not even an offer it's pretty much top up now for those who don't know top up means usually in Asian games that you spend money and because of your first conversion thing you get something on

top of it which is called up I don't know why uh I think it's referring to like you getting more drink or whatever that's there uh the good thing they have that there's this free offer that's on on sale from time to time and you can get it for free then it goes on cool down and it gives whatever every 20 hours so it gives you like it rain programs you the habit of going and picking up offers this is your like free daily thing in the shop basically they have here so that's good then going forward um yeah Clans so another thing they have here I guess that's from the old days the moment you join your clan it automatically teleports your kingdom there you don't even have to choose you just like join Clan bam it's there in the nest so I'm I'm somewhere here in my city whatever uh the other thing is like the usual mechanics like gift chest whatever if you're in your CL or there we go there's the resources we need it uh helping mechanic every time or

everything can be helped then you help your other allies this is bread and butter nothing to it uh where's the chat yeah there's the chat I wanted to show you the chat so not the kingdom one the the cl cl yeah legay has automatically left the clan due to Long absence from the game uh whatever blah blah blah has automatically left the clan due to Long absence for a game so they have a kick system in place here of course you need to play yeah yeah but in Forex like you usually get kicked anyway because like people are ruthless but here you get kicked even because of the game say so so it's built into the kind of the ruthlessness uh which brings me to the greatest innovation of all this has did you find it no hospital system level four hospital system is super unique here this is not your usual hospital system so you have the temple here which is a

task with actually resurrecting the troops what the temple does is that it gives you the sacred potion whatever uh and with this sacred potion you can revive your troops the problem is that it's [ __ ] expensive and you don't have usually enough so how troops are kind of done with the hospital mechanic here is completely different than the usual Forex because within the usual Forex you have Hospital you have their healing speed and the capacity and it needs to be big enough capacity to take your all troops and to heal them for resources blah blah blah here uh there's no capacity zero everybody can be dead and the moment they're dead they're put on a timer until they can be resurrected and if you don't have enough like if I just press this one button which I just use all my sacred Resurrection fluid thank you Jesus yeah you now need to use hard currency basically and uh there you go and if I just do this and this and whatever this

guy and this guy and this guy and we're pretty much good to go and we don't have anymore and then all these guys are pretty much at Mercy of my wallet for six days and two hours until they're dead so that's how it goes so it's Lally shortgun the this is the this is the monetization main monetization point then most yeah one of the main monetization point is our favorite from the old times of Forex shotgun to the Head pretty much you either pay or you die yeah you die so as he says here here you can revive up to 90% of your fallen troops troop can be only reviv for a limited amount of time which is here yeah so uh yeah it's definitely one of the few things I think they kept from the old times or I don't I don't know if game of war also works like this if I understand they have still the hospital capacity not this one I don't even remember game of war anymore it's ancient history not ancient history anyway uh what I'm saying like this is probably one of the

biggest monetization mechanic because you never have enough of these and I'm I'm level eight like after not even a week of gam playay and I have still like just check how many troops are pretty much lying dead there yeah so yeah and to get these coins uh it goes directly into the shop why not thank you very much so very good upsell and very good kind of a and that's why it's making 600k a day yeah probably yeah this is one of the things definitely like this is just ruthless the other thing is also that the items and the boosters that you have here like the game literally slows to a hold because there's this one thing uh that's happening during the first three days where you are clearing this kind of Forex simulation here uh if we go to the where is it not here somewhere there there was this kind of there's so many buttons I don't even know which one is this this one bonuses so if you go into these bonuses you have the premium bonuses which is like yeah

pay pay five 4.99 to get the game faster Better Stronger Yeah but there's this personal bonuses and what basically I already have some of these kind of running for instance my P shield with four days it will run out which means I will be at the mercy of everyone just with a bigger army or March speed or whatever like these these other things but before I don't know if I even have it here yeah you would have this uh where is it there was this kind of a beginner bonus or whatever bonus was there that would literally tell you you can instantly speed up every timer that you do and this was done for first three days so every timer that you have on the on boarding is like speed up bam and you speed it up and it's done everything same goes for Army same goes for healing troop same go so every everything during the first few days you could just kind

of speed up and there you go and it pretty much teaches you to speed up everything you never wait you just go on no but at some point it literally craws to the hold this whole beginner buff runs out and then you just need to use all the things that you have which are kind of scarce because you have like uh whatever a lot of resources and lot of speed ups but you know this is the usual another staple mechanic of Forex time is itemized so we have time in and by the way giant chunks of time there's literally like 30 days skip time yeah so just saying uh so once you run out of these then the game kind of slows very much the other thing is that they even have like VIP systems like you can have like VIP status for like I for instance use mine I can add like one more hour whatever uh even VIP points Mr VIP Mr VIP submarine I was like oh VIP okay can get back on the train like no no no no no no so VIP is just like VIP

one bonus and it goes all the way to I don't know where you see how the stats increase with every VIP level and you need to have all of these bonuses kind of running there so yeah it's just like whatever let's go to let's go to UA uh Mr VIP because uh I mean admon there's I guess there's nothing zero obviously zero um we talk about retention uh this is a different window I was looking at the but it's it's a very interesting game I'm really glad we we covered it because it's a testament that even with a seven years old game you can Shine the amounts of Revenue yeah exactly uh and I mean I'm going to I'm going to look at June and and and May in terms of the the UA obviously I mean I don't we don't even need to talk about it but the biggest channel is I love it of course of course app there's like a little bit of Google and then other

channels they run quite a lot of different things uh mainly iOS then right there's so let me just check it's not mainly iOS but if we go here we looking at the the countries which is basically us 50% uh if we do devices or apps it's not mainly iOS it's 60% Android then it's not 50/50 basically if I'm looking at the the numbers here so it's 50/50 in terms of the revenues in the last two months at least so not only not only I um iOS so because yeah app is pretty big on iOS right but they're they're doing quite well on the on the under side as well so we have other Unity Facebooks um myurs and whatever else they tried Tik Tok uh from what uh what they said

didn't work out that well but I think it's uh it's a good time to you know to hop on this train again um but anyway the interesting thing here this is the playable look what we have here yeah it's one to one to the game yeah exactly it's exactly the on boarding my ears are bleeding [Music] and and that's like you know just took the the beginning of the game now easy so we're looking at the the main playable I would kind of argue okay I can I need to Play It Again anymore I would argue it's only one playable honestly it's in failed by the way [Music] uh to some okay uh so I'm just goingon to reshare this and just uh yeah but it's

basically the same thing you click on the playable you see it I guess in the store and then exactly the first thing that so no fakeness at all yeah I mean yes they have like different yeah they have different oh they have from the side okay yeah from the side so this is like the thing is um they use the gate mechanic obviously with like m b feeling yeah so they have different perspectives different backgrounds multiple variation of things um even like reword Gates which is kind of giving me a Lord's mobile feel long for videos like this for example is one minute long and this is still like one uh one creative yeah it's 30 second yeah it's super super cool to be honest uh and then they have obviously the barrels with with Aon and playables so that like look see like so many things in in that one video and this is just a kind of like new thre like going from left to right like different

backgrounds and and just turning the the camera view like here it's uh it's it's perfect like this is definitely something that I've seen on uh on last war as well and I think like age of Origins and different things right so BL yeah also we have this as well which is a little bit slower but still the same same kind of um mechanic or like the gates and the numbers and everything thing it's like this is on not Gates but you know you get you get the point mhm uh that's that's it basically uh we have these they tried the different things in terms of the concept yeah we have these here like this is only full screen but I'm just yeah that was oh okay not only static yeah that was only like an end card but here we have they basically use the last war creative even though they're medieval game yes yeah so you have machine guns and RPGs you

have machine guns yeah you have these like tanks uh solders helicopters and stuff yeah of course I meanless like this is the guy some medieval armor but still the machine gun yeah I guess this is like a you know this is basically a routine in Forex like these guys are running it we need to run it even though we're a different game exactly yeah yeah it's that's that's the thing that that's what we saw Forex routine basically yeah and then we have also the the different perspective here still one minute long video so this genre is so competitive yeah and also like they do what like one one person find Jesus finds out something works like everybody is going to copy it yeah everybody and immediately it's like nobody cares I think the whole marketing team probably just starts their day with checking what's the new creatives the other games are having yeah I mean they try different things like uh like this for example I'm just going to share it here as well yeah for those not watching we're basically looking at different variation

of the gates mechanic oh wow we have also this I kind of like State IO regions type of gates mechanic and stuff which is also quite interesting uh didn't work apparently uh because we don't see other games running it yeah yeah and also look what we have here hey this looks like mob control yeah which game is this this is Mob control actually the mob control so there are so many different concepts uh that I would do well obviously uh we started working together for like brief period of time so there's things that I save this one please I want to use this one no worry I I have it in the in the prep deck so this time so I would I would kind of say what I would try in this case but this time we'll do it differently so guys basically since you watched the previous episodes about creative Trends and then the game reviews I mentioned all of the different

concepts millions of times before so could you write this a in the comment section what kind of Concepts you think would work for for this game that we didn't see in their creative um gallery or the Creative Concepts depth because I already uh worked on 10 different concepts for total battle so now they're going to be tested next week so I don't want to SPO that fun that much but uh please do do comment and uh and also join the slack Channel where we kind of we can discuss exactly what what uh is working and what is not working well for for this game and also there's the interesting tidbit uh so as I mentioned in the beginning they also have the game on the VB and they ran UA on the VB as well by the way so I can I can just show this as well so they ran the the UA on the web because I was I was kind of looking into the the YouTube uh and their YouTube channel by the way uh

their YouTube channel is Live and kicking they new content is being added like almost yeah frequently they have 157,000 subscribers so guys if you want to do a crossover episode yeah just uh definitely up for it you can post it there but any I wanted to say like I I was targeted by their ads on on YouTube when I was trying to search for for total battle as as a game so all in all honestly all of these like different uh different creatives and stuff it's just it's just wow there's another player but so many different cons they have also this okay Barrel one everybody's using it I guess even though it's medieval solders we Shield we still use machine guns yeah yeah or lasers in this case yeah so I mean yeah I have a few different uh stuff in there in the in in the in those

videos which are also quite crazy anyway so more playables I would say uh and different Creative Concepts but overall like from my point of it's like like solid nine in terms of like the the creatives and the UA in general we have to be if you're going to make that much money in Forex right yeah yeah yeah you have to be very Sol you want to do some more ads estimates no no of course not after having lunch they're like we're never going to have ads I'm like okay yeah yeah yeah yeah thank thank you for validating my point anyway uh my case is basically 8. five out of 10 uh one is for the game could definitely use a little bit more navigation polish guys there's so many unique features that you can just I guess smooth the notif not change the features just smooth the notifications funnel that's there and then uh yeah I'm guessing that uh stuff regarding the like the economy I get that it's kind of super stingy and

that's why probably is monetizing so well but maybe I would I don't know just maybe like non Forex designer speaking out of me that like I would 8.5 thank you very much be [ __ ] talking the whole time so um thank you very much submarine yeah get submarine welcome back last thing like that Forex map within Forex map The Genius never seen it that's like the best best thing that you there definitely thank you very much for coming and for listening we have one more episode lined up for the this week we are going to be ready in in two days and it's going to be Star Wars Hunters see you next time byebye byebye [Music] [Applause] [Music]