💥 The latest WTF ads pushing the creative envelope: Creative Trends You’ll Regret Missing April 2025

Cool. No 3310 running Archer 2 on it. Absolutely. That's makes so much sense. This is This is the end of the week. Yeah, absolutely. End of the week. Yeah. Go close to old Nokia. Yeah, it's perfect. Oh, that's the best phone ever made. It's rolling the [Music] dice with those coins. We're the two and a half the midnight crew talking UA advers and game design too bringing the insight. We're rocking those vibes till the early day master on the prize tracking data through the cyerspace like a wizard in disguise. Jack crafters lift us to the highest. Two and a half gamers talking smack. Slow hockey thick got your back. Ads are beautiful. They like the way. Click it fast. Don't delay. Uh-huh.

[Music] Uh-huh. Hello. Look, both of you guys when we're talking about creative trends, you're just typing or doing like some other [ __ ] I'm typing here. I'm only here because I want to see Golden Goblin Clarives. So, I hope we're starting with that. Otherwise, um I'm getting my AI creatives at the end of the episode. Oh, are you are okay. Okay. Interesting. Well, then welcome everybody. My name is Mate. I'm Felix Broberg. And I'm Yakubier. And we And [Music] we very good. Okay. Yeah. Getting better. It's not getting worse. Only one one more year and we are there. That's fine. It's good. Okay. We should make it a capella next time. Okay. You can you can you can start. Oh, [ __ ] You can start. Okay. So, we have a public service announcement which is

because of the MAU. We are actually uh you know we have a promo code for the MAU which is two and a half. It's going to be in the in the show notes and you should all come to all parties because it's going to be legendary. We have three parties PVX partners with Airflux and Airbridge and then we have one with Reforge Labs. So, it's Tuesday and two on Wednesday. You should definitely all come and you know what? We are official supporter of MAU and we're going to be all everywhere. So, you should all come. Yeah, seriously. I like website, posts, YouTube videos, everywhere where we mentioned MAU because MAU is going to be very big and we love that conference. What's MAU for people that are completely ignorant? apps unlock mobile marketing conference in Las Vegas. Of course, it's great. We're all there. Uh, and you know who who's

going to be there? Both of our sponsors, Vibe.com and PvX Partners. And honestly, we are doing parties with both of them. So, we have Ma obviously, which is my my kind of drink on Tuesday and then the pregame on Tuesday as well. PVX partners. So again, today's episode, pxpartners.com. If you're scaling your game and you know you have enough creatives, we're not going to talk about, you should definitely visit pxpartners.com because that's the simplest, most effective credit line for marketing. If you're scaling your game, call pvxpartners.com right away. No equity dilution, no more selling your soul with uh with VCs and investors. So pxpartners.com. Thank you very much guys for support. And now with the creatives, do you really want to go to Golden Goblins? Uh, it's why I'm here. No, man. The question is, do they have something new or are we just beating something that's already there? Well, they always have something new. I wasn't. We can start with something. We can start with something else. I wanted to show you

some like one of the one of the tricks that I mentioned on the last podcast. Do you remember what what it was? My talk about like eight different concepts. Just way too much if you ask it that broadly. Of course they have. Of course they have a new concept. Wow. Whoa. They have a CGI. Yes. Hook. I mean the CGI Go back. Go back. Go back. No, wait. I will. I will. Of course I will. It's just I don't think it's a CGI hook. Maybe it is actually. I don't I'm not sure. Look, it's 5 seconds. So, I would say that could be AI. That could be so good. Yeah, you usually have the 5second videos. But now that I look at it, the faces looks kind of AI-ish. Yeah. Yeah. Yeah. Exactly. So, it's AI. Yeah. Yeah. That was a glitch. There was a glitch. Here you go. Okay. So, there you go. But look at this. Yeah, it's perfect. You You wouldn't even You wouldn't even I

would guess for this as a model, man. Absolutely. Yes. I don't think it's it's without it's without a doubt for sure. It's one minute long. Great hook. And then, you know, like we have actual actual goblin right here, which is nice. A nice video. A nice some new vacuum cleaners. Yeah, they ditch their bulldozers already. Oh, man. Wow. Okay, so AI hooks everywhere. Hooks everywhere. Yeah. AI ho everywhere. Very, very true. I mean, yeah, finally. Why are people copying them? Why are not or why are they? Yeah. Why not? Like for this like Of course they are. Come on. Like what are you talking about? Okay. All the farming games most successful idler on the market. Yeah. And all the farming games and simulation games, they're always always copying them. The game like that's that's always

the where you go for inspiration. So yeah, I think yeah, and they're still making about like 100k a day, 120k a day on IPS. So probably 150 160 in total with ads. Well, they're all all here. This the money is all in the best best-in-class idler on the market. Period. Yeah. Yeah. Yeah. Period. Yeah. Of course. You don't have anything else. Don't have anything else basically. Office. This is only for your eyes, Felix. Yeah, but I I think you you can see the trick. Maybe we'll find out where the trick actually is. Felix, what where do you think where the trick is? You don't know. If you look at here, in Brazil. Exactly. Why are we looking at Brazil? So where do you think big companies test

their creatives cheaper geos with a lot of people in Brazil? Exactly. Exactly. So kudos to Tomas who actually went to to Sensor Tower and Facebook and all of these different games and it's like hey I see quite different creatives right here which is great. So, so this is this is it. And I actually wanted to go here because this is where I think you're going to [ __ ] your pants. So, I'm I'm doing it slightly differently this time for the start. What's your What's your filter here? My filter here is Applav in Brazil games and it's only April. So, I wanted to go from here because then here there's like a a one state RP from Chillbase, whatever that is. If you can check the actual game, Hitman GTA. Yeah, it looks like GTA or

Hitman or whatever. Yeah. And it's in top creatives. So, instead of going through all the game by game, I actually went to the top creatives for for App Lavin. I have for Facebook and for Google as well. And this is popping up on different channels as one of the top ones. So if you can check 90k a day. Yeah. Quite chill base. Chill base. Yeah. Not bad. Not bad at all. From this is a hockey stick from 2000 like pretty much hockey sticking now. Yeah. There you go. So 3 million a month. There we go. Our next uh episode. Thank you very much. I mean, we have uh obviously our or not our but my favorite game of these days. This is Yes, of course. What do we have here? Oh, this is the the nice playable. But then I have something

else. And just watch this Yakoup. Especially you plumbing merch. Plumbing. Wait, wait, wait, wait, wait. Yeah, I'm watching. You're watching. Are you Are you watching? And you see like what is the the name? Yeah. Yeah. Yeah. New microphone game. Yeah. Like check check it out like how much money they make. If it's uh if it's worth worth a try, this is another merge game. I just wanted to show that uh it's not really scaling in in the US. This is in Brazil only from what I saw. It's an interesting glo scaling about 27k a day so far. I mean not not that much but still something that in the UK most of it is coming from the so it's soft launch. It's soft launch. Soft launch from last October. Yeah. So it's not launched yet but it's an interesting game to keep an eye on. Then we have our [ __ ] where do I need to Space Invaders.

Yeah, but Space Invaders in in Travel Town as a playable ad in this is the the fluid merch. Fruit merch. Fruit merch. Fruit merch. Yeah. So, but they they're kind of iterating on this for for a long time already. And then we have Domino Legends from our friends Play. Play valve. Yeah. Yeah. I mean, Play Valve is really ripping her like wildfire. They're doing quite a lot of interesting. So, it's actually a domino. It's actually Yeah, it's actually a do. All right, let's see what the active user base is. 1.9 million downloads, 3K and APS. Okay, active user base million. Okay, in we need to do a play a Valve game in Brazil. We need to do Yeah. Yeah, that's why I'm showing you this also. So there we have al the another merch. The good old good old

guy. It was fired. Yeah. Yeah. Yeah. Oh my god. They I I think I I think I showed you exactly the same creative when we were talking about the merch genre for I think it was seaside escape. All these like classic drama narrative type of things. And freezing fan. Freezing fan. Please again stay off the market. Of course. Yeah. Like I I'm sure like if Why would you expect anything else? Why would you not expect freezing? Yeah. I mean, we really need freezing Shakira now. No. No. No. No. No. No. No. Let's Let's not How much do you think it would cost to a Hollywood star to act out freezing families? I that's my guess because that's the only that would just break that would just break all the UA algorithms. They would they would break internet based Pascal to act out freezing families. Uh yeah, it's a joke. Yeah, sure. I

know. But I mean like there could be better subjects for freezing families than Yeah. Who would you like to see freezer? I said like Shakira. Shakira. Freezing Shakira. Oh, do we have Ariel here which is again scaling nicely window. Yeah, I was I was actually checking Candy Crush Solid there and that is also scaling by the way. Yeah, you asked about the features they're implementing. There's this carpet level. I think they started around 100 level 170. Now I'm I'm 210 uh at the moment. Have you spent money yet? Yes. How much? Yes. 20. 20. Nice. Not that much. Not that much. Yeah, but you know, I was like, "Yeah, [ __ ] This is a good point to actually spend money." And I still didn't collect all the all the stamps and these postcards. I have seven more seven more days. Anyway, okay, let's get back. Let's get back to the actual creatives. So, we have Google and Oh my

god. again Chinese and uh a new variations of this. This is what last war. Yeah, it's last war. Yeah, it's last war. They have so many. Which one? Which one is it? Because they just, you know, share assets. I know of of course, but this is slightly different. It's not one minute long. It's uh Yeah, but even even Archer or two started copying this uh this layout, honestly. Yeah. Yeah, I'll show you. I'll show you. And then we have this is on Google. Look also China is always big on Google. Not on other channels but always big on Google. Always be it's uh yeah. So again interesting take on the gates mechanic. I still I still don't know where they're coming for from all of these like where the what the ideas where they coming from. I mean it's just insane. Every

month there's different spin on the on the gates always. I mean it works, right? I also have a new spin on the gates I want to show you by the way. Yeah, of course. Of course you have. Oh, there we go. Yeah. Yeah. Hello, Thiago Ventura. Great. Thank you very much. Cheap cheap version of Homelander. Oh, look. Look what we have here. There we go. We just Yeah, we just talked about it. Oh, wait. It's not live yet, guys. So if you know what is like the name of this game, it's lines of jail and episode is coming or maybe hint hint. It's not for maybe it's already live. Nobody nobody knows. Nobody It's a p it's a prison management. It's a prison management. Of course we have some slots which nobody cares about. I don't really care about that. So what else? Oh, this is this is your favorite game, Felix.

Yeah, this game I had uh higher hopes for like it's already starting to go down a little bit in revenue. I don't know if it's that restaurant super also super. Okay. Yeah, they put in their next next thing. Yeah, they did. But Chis was talking about this game like it should go slightly. Let me see how it's doing this week. And then yeah with the Mayong all of these we have Brawl Stars business empire. This is something that is really popping up. And then the Thiago again. And then we are good. I saw some Roblox creatives by the way which was really weird. Roblox creatives. So Suz's Restaurant I think is making about 12K a day right now from ads. I was looking at it last week for my newsletter, but the daily active user base is actually increasing now, even though downloads is decreasing. So, I guess the retention is quite good.

306,000. Look, this is a this is a Roblox creative on Moo. Yeah. I I mean, looks horrible. Isn't even following any conventional standards. I don't care. I don't really care. It's a creative. There you go. What's going on? Candy Crush, Freezing Families. I mean, again, I think like this the same creative all over again. The baby It's like refilm the same movie. You take the same script and you just remake it. Yeah. I just cut one one second and then there you go. Anyway, so we have the king which is still the same. But at least we have Yeah. We know this one. Yeah. Yeah, we have this one. There we go. Please ignite hook. I mean, yes, of course. We we'll definitely going to go and check the the creatives of king royal kingdom because everybody wants to see

those because why? This is one this is the one that everybody copies those. No, maybe. Look. There we go. Here's our yeti. What's that? Oh my god, there's water. There's water. Guarantee you this will be taken down by the brand team, a king within. Why? No, no, no, no, no. Why? Why would it be? I mean, didn't you say or someone said that uh there are no brand rules anymore on creatives? Either adapt or die. That's there's no no other way. It's just it's too long and nothing is happening. Honestly, that's the problem. I don't understand. It's that hard to copy. If you make If you make three billion for like 15 years and you have like 3,000 people employed like Yeah, it can be hard. What are we looking at? Some new horror

movie. No, it's all for survival. AI creative AI for sure. AI for sure. But it's IG Doomsday Lost Survivors, which is 4X. Forex, of course. Definitely Forex. Then we have Oh, I know what this is. This intro. Yeah. The meme. Yeah. It's It's great. I love this. Wow. There's a nice meme. Yeah. Have you ever seen this before? It's like Have you ever seen this before? I've never seen it before. That's a meme. Is the video like you basically sports bar in the US. Change this screen like million times to whatever. do do what we want like the laws that Trump signs with like the the pen and stuff also I mean yes okay okay okay then yeah I think I can I can go directly now to the the actual R kingdom because that's something which is really

interesting and not because everybody's copying it but why did I do downloads I want to go to creative color because of the celebrities Come on. Oh, they're using the finally as a like of course they're use What do you mean finally? It was from day one. From day one in in the Google campaigns just looking at YouTube wasn't looking directly in the sensor tower. Yeah. Well, look, if if one video [ __ ] hell, are you serious? And it's Yeah, let's talk a little bit more about this. So it's only used by royal kingdom or also by royal match. Only royal kingdom. Yeah. So you have all these videos. Yep. And those I have seen of course. But if let's go here. What do you think? Exactly. And then you have 24,000 views. H because it depends on which ones were

shared. 13 million views for media. No, it's because of it. They are used in the in the videos on the UA. I was I was literally going one by one of those sensor tower pages just to see which ones are the ones that are used. Actually, Phoebe only has 70 views. Is that because it's not in a it's short because these are shorts. Yeah. And also these are not shorts. But come on, man. It's 9 minute long. They started working with the an actual Wait a second. I should go into their their actual account videos here. Yeah, exactly. So, you have Amy Polar 12K Sophia 4. I think I think I commented on the Sophia. See if you can find my comment. Of course. Of course you did. That's like three comments on the whole video. One of them make feelings. I

mean, come on. All of us. I know. It's great. Yeah. Poor Sophia. Yes. My claim to fame. Thank you. I'm here all week. Okay. Yeah. Okay. This one, new creatives. I mean, I can go from raw where it's actually weak. Yeah, let's just do this week and it was on Facebook, Instagram, and actually YouTube as well, I think. Here. Oh, look. There you go. Instagram. Oh, this one I saw. Yeah. Right away. And that's the thing. It's on the top spot. It's like 50 50% it's just going for for this. Then you have again Lebron here and then who LeBron

again. So it's all over the [ __ ] Facebook all of these videos. So I mean it's insane. Of course on uh on Moolok or wherever it's it's not there. I may well definitely using it. Oh look see. So it's this is not even custom made. Yeah. Yeah. Exactly. And of course it was shown in their well or shared on their um social social media. But yeah, this is this is all the UA all the US. Do you think there is a UA person in China that has stolen these videos and changed the logo and then basically try to run UA with these videos? Man, come on. Wake up. 100% right. 100%. I think so too. I don't think so. % I've heard I've heard actually from one person that works in a big UA network that something like that happened and he just blocked it. He was just like this is crazy. No way, man. He's just making this up.

Three moment. Why would I make that up? Yeah, I don't know. Because sometimes you you actually make things up and uh I I stop trusting your uh your stories for some reason. Like when I went to space. Look. Yeah. digital turbine. Thank you very much, Kevin Hart. Bangle. Okay, this is the one we saw. We already saw. So, it's basically all over the place. [ __ ] Bengal. Okay, thank you. Anyway, so yeah, thank you. They're definitely not going any anywhere and they're using it mainly in the UA and then everywhere else obviously because that's how you spend your money if you spend a lot of money on this. but in the actual UA campaigns. Okay, let's see the royal match if they're using it there as well because I don't think so. Goes by when they're talking about

wow this is this is new. Yeah, this is new. Maybe if you look at the [ __ ] screen more often then you will see. I see you. I see you. Yakop, I see you. Good. Good. Yeah. Well, I'm waiting for your segment on AI craves. So, yeah. I don't see I don't see I don't see any LeBron or anyone celebrities. It's Berlin. It looks like Berlin. Why? Because of the AC. Look, they have pretty good good stuff. Yeah. Interesting. Yeah. I mean, look, this is super new. One UA person really earned his keep. Huh? What? Is this a UA person or a creative person? I wonder where this is coming from because I'm I'm like nearly 100% sure it's copied from something. AB.

Absolutely. I think it's like maybe it's like, you know, they get together, they ideize, smoke a bit of weed, and then they come up with great ideas. No, no, no. And it's like bots on on like creative galleries and [ __ ] Trust me, I'm building Yeah, I'm building that bot with my chat GPT uh AI AI coding and if I can like army of persons doing that. Yeah, it's army of people. But this is just easily done by Yeah. Oh no, no, no, no. By by AI look, great creatives are not done by creativity. Great creatives are done by copying your competition. That's it. Really? There you go, Mr. UI manager or creative strategist on the podcast for everything. For everything. Thank you very much for listening. We have here Mr. Know it all. Seen it all. Seen it all and know it all. Okay. And so tell me what is this? Yeah. They're copying match villains.

Match what? Match villains. No. Yes. Because it's coins. They have like stuff. It's swimming coins. It doesn't matter if it's coins. It's I need to build something, but I [ __ ] up. Obviously, I break it. It's a playable. Yeah, it's a playable. Yeah, it's a playable. But yeah, you actually need to build stuff. So, this is more like a Okay. I didn't see the beginning. There we go. Actual. Come here. Okay. [Music] Coins. So it's idle arcade on on the Yeah, it's township or something has uh Yeah, it's township. Will we check out Kingshot as well? Yeah, Kingshot is is actually quite nice. Yeah, I have high hopes for that game. It's doing great. Of course, it's doing great. Yeah, come on. It's doing amazingly well.

And with all the creatives maybe we'll find I mean by the way for those who didn't catch that this game is heavily based it's on boarding on drone fall the steam game which we didn't catch during the thing I mean that's fine with it but we're hoping to get better with steam all this yeah very soon very soon. In fact, on Thursday different I mean it's still the same. You never know which day it is today, of course. Anyway, so we have all of these which are all kind of same but different the clouds fence. I very shaking head the kind of the creative

is tower defenseish and we also all of these. So I don't think there's like so many so many new things in here. Oh yeah, this is this is kind of nice. This is basically Yeah, this is basically what we saw with what was it? Rash Royale kind of. Yeah, this is a Rashale. That's great. Yeah. Let's see. One more thing. Did they already break through 400k? Who? Kingshot. Kingshot. I mean, we were talking talking about 600. No. No. Yeah. Oh, yeah. 600. You're right. Just today. Yeah. Easy. So, arroing like crazy. I mean, that game is insane. Even 700. Whoa. Yeah, just straight line up. This is the one

they're doing. Yeah, they're doing quite a quite interesting. Let's see. Interesting gates. It's I think it's too into a shooting into a gate and there's like so many different details that seem very Asian. Yeah, it's very Asian and very hardcore, I would say. Definitely not not going to last in the West. I don't know, man. This is actually what worldwide or US. They have all How's Happy doing overall right now? Well, it's Archer is doing quite well. Yeah. Yeah. If you check If you check it out, I mean, let's see how the the 32 million in the last 30 days. Yeah, they're doing all right. Yeah, I think they're doing well. Yeah, they're doing all right. Yeah, it's okay. And guess how much of that came from Archer 2 and Capib Go? Like Archer 2 is like 70%.

15 mil came from Archer 2 and Capib Go is like 10 mil. Okay. Yeah, Archer is doing quite well. Wait a second. So, we have a have a Steam version of this, but this is interesting. Let's see. Oh, Nokia 3310 running Archer 2 on it. That's makes so much sense. This is This is the end of the week. Yeah, absolutely. End of the week. Old Nokia. Yeah, it's perfect. The best phone ever made. Yeah, this is pretty good there. You know, this is smells AI. This is definitely a of course. I mean so and all of these pretty nice uh nice music. They also have some music or the creatives with music which was done by

Suno of course. Is there by the way any alternative to Suno like a competing I don't think oh there was something but it was too complicated. Okay Sununo is just so good. I mean, yeah, like for those who don't know, Suno is the AI that creates music and pretty much everything audio wise on top of audio, which is definitely something that we used for our Two and a Half Gamers album. Yeah, cuz that's that's what's up. So, yeah, this was my favorite creative. Only this is in Chinese, but yeah, the the note iOS note and the video was pretty good. All the VIP codes and everything. Okay. So then what do we have? You know what it is? Oh yeah. Do magic. Hello my old friend. Hello. I haven't seen I haven't seen you for a while. Did we see a western game adopt that in a really good way and have a breakout success? Doodle magic versus

slime. Yeah. Everybody's just trying still. Yeah. Yeah. Kind of. It's still a defined s breakout success. I mean there are some games making a month. Okay. I don't think so. There are some games which are doing like couple of hundreds maybe a million a month but I don't I don't think it's it's okay. So let's see magic sword because that's my favorite. They're scaling like crazy. Yeah. I mean you last month. Jeez. Let me get up here. Yeah. Yeah, I think it was like 7 mil or nine. No, meal in the last 30 days. Okay, so I was I was looking at something else. I guess daily revenue daily revenue is between 110 104. It's still interesting because I would expected a little bit more, but Hello, little ducky. Look at a duck. Yeah,

that's nice. Nice. Nice. I I Oh, wow. I would hate active user base has doubled this month. Yeah, they're scaling. Yeah. I mean, imagine doing EUA for this type of game. So, you have basically like a water sword and that's it. Like, what what the [ __ ] are you going to do with it? It's like what what I would put a freezing family and you're pouring water on. You're pouring water on freeze the water. There was a hot water on a freezing family. They will save the witch somewhere for the last. Oh, there you go. Oh, okay. Now I get it. Okay, this is pretty nice. This is the good old serves the customer. Yeah. Yeah. Angry customer kind of thing. Yeah. There you go. Which is okay. That is pretty creative. Stress just looking at it. But it's very creative. So you don't think a person came up with it? Actually, you think AI came up with this? What? No person came up. No, no. Man, like this

is it's Turkey. I remember uh Tile Basters using this quite a lot and then everybody else copied it back in the days which was like few years ago. So yeah, we have Yeah, it's all all all old ones. So yeah. So what else do we want to see? Honestly, what's Let's take a look at mob control. We haven't looked at that for a while. Okay. The mob control is still doing quite well. Let me look at mob. Yeah. Really? Well, what's happening here? What's happening? Yeah. What? I'm glad we walked in on Voodoo cuz Voodoo, we haven't knocked on their door for a while again. This is This was really enlightening. Can we see that again, please? Of course, you can cut your belly between

giant bellies. Yes, of course. And then, oh my god, this is so good. Jesus Christ. Okay. Yeah. All right. Okay. The good. What's your favorite app? Okay. Control. Sure. Yeah. Yeah. Yeah. the classic. What? Yeah. Okay. It's quite old even though it says it's new. Interesting. I mean, Gates fine. Yeah. Okay. Just a bit of a different hook. Yeah. I mean, who am I to judge? Who am I to judge? Yeah. You're not an art critic. Whatever works, right? Yeah. I mean, honestly. Yeah. By the way, one thing I think I missed that or did we saw those AI hooks starts on Royal Match now or everything was just overtaken by the celebrity campaign?

Royal Kingdom. So, don't be conf Okay. The Royal Match has was Royal Match had Yeah. Royal match. And I I couldn't see them there now. So, oops. Match. And it was on Facebook actually. So we can we can go there directly and see. Do you know what game I want to see as well after? So yeah, tell me this is kind of interesting again like the the polish and quality of this. Amazing. Oh, here. That's really good. Okay. I haven't seen this. Yeah. Hello. Royal match train of boosters come. Okay. Oh, what is this? Nice. There's a glass. Okay. Some new

physics concepts. New physics concepts. No, no ads. Wi-Fi. It's This is We saw this again already. I think we saw this as well. Okay, fine. No AI hooks, would I? Maybe here. No. Oh yeah, this is saw this. Good old Yeah, good old stuck in the elevator with regulars in Barcelona. Help me. But not too quickly. No Wi-Fi reception. Only Remo. Thank god I downloaded Royal Mage. Not going to kill myself. Yeah, that's that's pretty much. So no AI. Mo, can you take a look at Hexasaur on your end and go alltime active users and downloads and revenue cuz basically alltime low revenue uh revenue is going down but user base is the same. Do you think maybe they're switching more to ad revenue? It could be. Maybe they're

switching to web shops. Come on. Yeah, I mean everything is possible now, right? Yeah, but seriously on Hexasort like how that joking. But like honestly like there is there is something to say about that because we do have a blind side. Like how are we going to get that data with Of course. Of course. Of course. Oh, there we go. This was there before. This is the Yeah, but it was they upgraded it because without the king. Yes, it was without the king. Okay. So, they continued. Okay, that's that's enough for me. Yeah, but it was slightly Yeah, it was different. It was It was just AI rolling the Yeah. Yeah. Yeah. So I would say this one was the best performing hook and now they upgraded from the AI to that's also I would say like they they did the AI row concept and now that they saw this is the best one they give it to actual animator with physics engine and they did it with their team. I'm pretty sure you can actually actually do it with AI. You know, you need to rig the

animation. That's true. That is very true. Active users hexort alltime high. Yeah. Can you take a look and explain what's happening there, Jacob? It's alltime high even though downloads are going down. Yeah. But revenue is also going down, right? So, active user base, they must be shifting to re ad revenue, right? Let me double check the [ __ ] filter countries. [ __ ] filter. [ __ ] filter. Jesus Christ. Okay, in that case stable like half a million still. Yeah. So, let's do hexasaur instead of match villains. But actually, Brazil, wait. Brazil is much higher than before. And even Russia is interesting. I don't know. We need a little bit more checking out. Oh, this is nice. Oh, come on. It's the same thing. Yeah, we already saw this.

No, no, we didn't because Yes, we saw this with the the family and this from the from the from this camera angle. Yes. Just not with this guy in uh it was in uh the orange prison close. Really? From this angle. Okay. Yeah. Yeah. From this angle. Yeah, I'm I'm pretty sure this is the again taking the angle from royal match again. I know I know I know this one exactly from royal kingdom I would say even. Yeah. Yeah. Oh my fingers. Okay. Yeah, it is five five seconds. There we go. Oh, there's Yeah. Yeah. But then why is it always 5 seconds? Why the second snake is white? Cuz it's white snake. That's Chinese. Looks like the Michelin snake. Yeah. So, Felix, the 5 seconds because you have models that can do can can

create 5-second videos or 10-second videos and models that can do infinite seconds. Sure. Yes, of course. But we are we are not there yet with uh the companies. They are not there. At least these companies. Yeah. So we are again two and a half steps ahead. Two and a half steps ahead. Okay. So hexa sword. Let me check hexa sword. And they changed uh icon as well. Oh, I see. Yeah, I don't like it either, but I guess whatever works definitely because it was tested. You know what works. Yeah, there we go. Recommendations. Oh my god. I've been a doctor for 15 years and he's old. He's what, like 60. What did he do for the rest of his life? Why? Why? Why does that like even matter? I mean, because that's like

suspicious. I've been I've been a therapist for 10 years. What like reading a book? He's reading a book about how to be a therapist. Terrible therapist. I've been a doctor for 15. What is this hook? Yeah. Yeah. Yeah. What did you do before? Snake salesman. No. Exos player. Of course. What is that? AI stuff. Yeah, this is AI. Yeah. Yeah, it is AI. This is AI for sure. This is AI. Three, four, five. Stop. No, it's 10 seconds. No, no, no, man. It It was different different load. See? Exactly. 5 seconds. One generation, another five seconds, another generation. Yeah. Yeah. Yeah. Exactly. You can spot. So, yeah. Yeah. Yeah. Exactly. And then this is just a second. Okay. Another five seconds. Yeah. Keeps you calm and young also in also when you

see some of the the fonts that are used on on different images around like LinkedIn or creative like AI has one font. One [ __ ] font everybody. science if like comic science is fine like you need to change it but you have chpt and it's the same [ __ ] font everywhere and you can see it from miles it's margins man margins you cannot add more time to this otherwise so lower I mean despite graduating for college I'm not afraid to admit that was nice this doesn't seem like AI this I wouldn't say so. No, it's too good. Probably not too good. Of course, there's no Wi-Fi game. I love this. This is These are my favorite. So, like some Okay. I don't know. I hate these fingers. So,

I mean, yeah, I guess like that's that's the whole point of of having this uh Yeah, this Yeah. I What's happening with this messaging guys? I miss I've been I've been in the doctor for 15 years. Like so. By the way, he's also fake. Hey, look at his fingers. He's Look at his fake figures. Of course. Yeah. Yeah. Yeah. Yeah. It's comfortable to hold it like this. Said no doctor of 15 years forever. And besides, he's too old to be a doctor for 15 years. I mean, it's old old people. They they they hold things differently. Oh, of course. AI. AI baby. Yeah. Look. Oh, this. Yeah. This all this is the same as Yeah. This is the same. Yeah. Same face from previous change from art style anime to realist. Yeah. Exactly. Thank god. Thank god you have a hexosort. At least we have that. Okay.

I'm so glad we went here. Yeah. Yeah. Yeah. Jesus. This is amazing. So, we have the new I have to try this therapist, doctor, and whatever else. You will be surprised. Like, this this [ __ ] works. Okay, [ __ ] This is uh Let's see. Of course, there is the good old I'm so tired of this balloon. Get this most reused balloon. This this balloon reminds me the the old grandma from Redor Triple D and all of the all of the the female oriented games. Okay, wait. Go back to that. There's a Thai restaurant with a garden right beside Lion Studios that has a very similar looking garden. Like seriously, throw it into chat GP. It can pinpoint stuff. Yeah, just take screenshot and then like do it. Let's see. Let's see. Let's see. This is the a use of AI. Do you have some more or or should I

take the screen? Yeah. Yeah, I want to see some eyes. You can take the screen. I'm just going to ask the chp where where's the location? Few interesting concept that I saw this one if you remember is the like which are different scenes. No, which are different scene. It's like the environments real and the difference here is that we have now moving characters in it because remember few months ago we were also going to seeing these kind of ads but there were not moving characters in them. It was just like a zoom in. Water wheel works. Go back. Doesn't matter. Water wheel spitting out the water. Let me fix the water wheel. Hold my beer. This is amazing. Okay, so this is this is very interesting concept. Uh, by the way, for anyone that like wants to see like top

top best AI creatives, always go to either what's the name of Nevermore and Rise of Castles. They have like the best AI. That's always like that. That's like you can yo yo yo yo yo. Then we have this one by the way. It's playing Mortal Kombat music like the original one. Of course. Of course. Of course. I mean, which is mill IP infringement. Thank you very much. Yeah. So, as usual, they're sticking to their guns. IP infringement all the way. My god, that's that that's there. Chameleon, quick. Call the app, please. We have a complaint to make. Yeah. Yeah. So, they have some some few new concepts here and there as as for usual with their like more stuffs, creatives and stuff like that. So, that's there which then goes into Why is it what what it play? What do you mean? It was just a hook. Oh, it was only eight like 50 second hook. Okay, fine. Great. Then then it goes into the normal creative. Oh yeah. Yeah. The forex part. There we

go. Yeah. Then we have this like first person AI creative. But this is a Tik Tok absolute trend POV from different uh types. Yeah. Different ages. Yeah. And it's everywhere basically. It's all over Tik Tok. Yeah. Yeah. And looking it looks really really good by the way. Yeah. Yeah. Yeah. It's perfect. So and and you know you have these just like few again few seconds videos and then you switch to normal whatever you're running pretty much like these guys have. Yeah. Yeah. Then we have u I was checking what yeah what AI stuff the white out survival guys have and like seems just the ordinary like u you know you know what I'm missing in sensor tower and this is just uh I mean what AI filter no tagging of those creatives uh like by concepts and stuff. Yes would be amazing like AI tag or just whatever tag or Yes. Yeah. Freezing families save whatever.

We'll see. I have I have this one. This was like super interesting. I don't know if I actually got this app. So, it's our favorite gates mechanic with any coins. But big twist. Can you big twist? The big twist. I mean, he's just chas chasing him with the gun. Yeah. So, literally there's a guy with a gun. Yeah. The guy behind his back shooting shotgun into him. I see. Yeah, it's ridiculous. Is Yeah, I think Yeah. Hello. Bye. Is animal coins. Perfect. Oh my god. Yes. I wonder when Forex friends will start to run this. Yeah, of course. Going to be interesting. Anyway, here's another one of those like point of view videos. And yeah, this is why survival actually. So that was because I mean also I thought yeah it's is also quite old but I I thought it was the the Lilit sniper game because they also have this like literally looks like Call of Duty but

it's it's white dot survival actually and then not not here. By the way, our girl seems to be like running on fumes because there's not that much creative or I'm having some bad settings here. No, you don't. Yeah. So they just have the usual stuff but it's it's 5th of May so go to April instead. It's scaled down still like they still running this kind of a you know freezing families modifications. So if you go to new creatives only still just three. Yeah that's not that's not and it's not new creatives only. It's just like nobody click on that then maybe on new creatives only. Yeah. And then we end with what like it's the same thing. Okay. Yeah. Same thing. And it's like the usual. So that's like you choosing different options and then failing in the end because something didn't work out or whatever and then uh what's there? Yeah, the temperature stuff and whatever. I think you poison her here or something. So there we go obviously.

Yeah. And then what was it? Yeah, I think that was the last the last one on my side. But yeah, always always great to see some new stuff from Nevermore and Rise of Castle and not only Never More, but also from Royal Match and Royal Kingdom and also Hexaur and all of the different games. But I think I think like this is the new way to go with this 5 seconds hooks because that's just like direct side effect of the generators allowing that for now, but we move past on very fast. So we already did. This just means like the studios are finally jumping heavily on that bandwagon. I mean, yeah, only only six months after we actually started talking about it. Oh, by the way, the golden goblins thing. [ __ ] That's awesome. That's awesome. It's really Imagine everybody because it's about accessibility like imagine everybody will have this access of knowledge of like how to create these things immediately and then you see like amazing all also. I think what we didn't see in the sensor tower and uh it's definitely different in terms of the creatives are the CTV creatives because

this episode is also brought to you by our sponsors vibe.co because you know if you want to grow your brand on CTV vibe.co is your company. So with VIP you can launch high impact campaigns across top streaming platforms like Hulu, Roku and whatever else all from one simple dashboard. So built for brands all sizes and no expensive. You don't need no expensive agencies. It's not no complicated setup, just real fast results. So join over 5,000 marketing teams that already scaling on CTV. It's vibe.com to start. Thank you very much, guys, for sponsoring the episode. And I think that's pretty much covers the whole creative fun. That was fun. Yeah, we always need to start with the golden goblins. So guys, yeah, I mean it's a tradition. It has to start. Yeah. Yeah. Yeah. Well, may they rule for a thousand years. So, thank you very much, guys, for coming. Please join the Slack channel, share the episode. See you at MAU. Join all the

parties that we have. If you're in LA, you should definitely come to May 19 to our yacht party. And it's a laser yacht party because what's better than the yacht party? It's a laser yacht party as Chip mentioned in our in our episode. Thank you very much, guys. See you next time. Byebye. Byebye. [Music] [Music] [Applause] [Music]