🎬 Creative Trends June 2025: Why AI, ASMR & Copy-Paste Are Redefining Mobile Ads

the two minute long videos, three minute long videos, all the character. Exactly. And it's all like so like this what I mentioned with the short drama is like pre-qualifying the user. So anyone who actually finishes 5 minutes like it's all already like a high value user and a high value player and also I'm not sure if it works well because it's long and people actually really like to watch. So it gets better au better position in auction. But I also see on in one of like not one but multiple of my accounts 50-second videos, minute long videos or 59 second videos work really well and that's something that works really well on uploading as well. So not only on Facebook but on uploading and this is something that actually was started long time ago by Google. It's 400 a.m. and we're rolling the dice. My day drops knowledge made of golden eyes. Felix with ads making those coins rise. Jack up designs worlds chasing the sky. We're the two and a

half gamers the midnight crew talking UA ads and game design too. M feeling shak bringing the insight. We're rocking those vibes till the early daylight master eyes on the prize tracking data through the cyerspace. Felix colors like a wizard in disguise. Jack lift us to the high two and a half gamers talking smack. Slow hockey stick got your back. Ads are beautiful, they light the way. Click it fast, don't delay. Uh-huh. Uh-huh. Uh-huh. Hello. Hello, and welcome to everyone's favorite episode. Today we are talking about creative trends and what their impact is on the mobile games industry. If you want to stay two and a half steps ahead of the mobile industry, you should listen to these episodes because today Monti is going to take us where no other podcast goes. We're going to review the best creatives from the last 30 days to

see what's trending so you can stay on top of your UA game. I'm Felix Broberg. I'm Melanchic. And I'm the is this? Hello America. I thought you like it. Yeah, you you know and we are your Oh, skill. Why? Why did you Yaku threw us off? That would have been a perfect intro. Exactly. It was amazing. It was amazing. I I would never done anything better. So, it's fine. Thank you very much. You please, if you can do it like in every episode from now on, that would be perfect. Yeah. Good Morning America from now on. Good morning. Good morning. Come on. I saw Good Morning Vietnam recently. Anyway, so I think we can uh we can jump straight in which means uh which means uh only one thing and all this brought to you by fast spring which is the no D2C drama partner which is trusted by top

mobile publishers in the world. So if you want to launch a new web store or replace your current vendor just go to fastspring.gg GG and uh reach out to them. It's been 20 years since uh they started scaling the D2C business growing fast, profitably, and financial stability to back it up. So, fashink.gg. Thank you very much, guys. I know like it's an ad, but don't leave money on the table, especially with the latest ruling in like America. There's no reason why you pay 30% anymore. You know, get a web store. Yeah, get a web only. For now, use fast for now. That's the thing for now. For now. And we go to one thing and team becomes US president. One thing and one thing only, which is your favorite. Yes. Golden Goblins. I'm I'm seeing the zombie golden goblins version of the every single day. Every single day on Reddit. It's every day there. It's

direct copy of the thing that we talked last last month, the multiplying rods from the gate. Yeah. Yeah. I will show you. Uh, also please guys pay attention. Uh, I'm going to ask you again cuz I asked you in the episode with Nit out now. It's it's a little bit easier because now you know what you're looking looking for. It's actually all of these different episode not episodes creatives. We already seen seen this, right? That's the one I'm talking about. Yeah. Yeah, we already seen this which is not as interesting. I think they have one more which is which is actually new. Yeah, which is actually you can you can No, this is new. Yeah, you can still you can hear the sound. No, you can't. It reminds me of the the ball pit in McDonald's when I was a kid. But it's pearls. Yeah. Yeah. Yeah. Yeah. Yeah. Exactly. So, it's all ASMR. It's all ASMR, but the the beginning was

was different. But then look, let's just close this thing. So first first video 1 minute 59 seconds. Second video 1 minute 59 seconds. Another video 1 minute 59 seconds. Again 1 minute 59 seconds. 5 minutes. Five minutes. What should we do with all these things? All the creatives. All the creatives in one like stitch together. stitched together with very nice uh effects in between in transition transitions. Yeah. And you remember what we talked about when we talked about the the short drama? Mhm. And also what I mentioned in the Nidout episode. So this is it makes sense for short drama. Like who watches 10 minutes of this? It's physics and it's ASMR is super satisfying. Everybody watches this. I know. I'm just amazed. I mean, I look forward to watching this every month. So, exactly. Yeah. Like you're completely

goen goblins. Yeah. So, it's like it's it's beautiful. It's amazing. Look, all the things like it's super complex. Everything's happening. Look. But also, it's uh there you go. Another another ad. So, this works really well on Facebook and would work. Do you remember which game actually brought this like longer videos and we talked about the game million times before? I remember now we don't talk about the game that much anymore but it's our favorite Hero Wars. So Hero Wars has the story of the minotaur lady. The two minute long videos, three minute long videos all the character. Yeah, exactly. It's all like like this what I mentioned with the short drama is like pre-qualifying the user. So anyone who actually finishes five minutes like it's all already like a high value user and high high value player and also I'm not

sure if it works well because it's long and people actually really like to watch. So it it gets better position in auction. But I also see on in one of like not one but multiple of my accounts 50-second videos, minute long videos or 59 second videos work really well. And that's something that works really well on uploading as well. It's not only on Facebook but on upload. And this is something that actually was started long time ago by Google which started pushing long form videos on on YouTube and then everybody else started like using this on Apple. I mean you only run basically 59 second videos because that's the best and then you slap playable ad on top of it and then you can't leave the ad for three minutes. And even Unity now does uh one minute long videos. Anyways, I love that you're laughing at like the pain of my existence. That's literally 20% of my time. Well, that's how it works, man.

Unfortunately or fortunately. So, look, this is still we still not in like the end like it's it's the middle of the the creative look. Again, this is another ad. We we watch this. So, so I think they have one one new creative which we saw and look see it's 2 minute long and it's just all this and I know why is this so they they said or well I don't want to say like who said that but the main kind of reasoning behind like the long videos is that like you have the the best performing videos in the middle which is anything from 30 to 30 seconds to 60 seconds and then you kind of iterate the the beginning which in in our usual case it's basically the hook which is 3 seconds but in this case it's 30 second ad or a minute long ad can wait for 30 seconds AI hook

oh man yeah soon yeah you can do it already just not that yeah yeah yeah but still like everything one 1 minute 59 seconds and above and 5 minutes so this is just the golden goblins way of of doing things and I absolutely Love it. I absolutely love it. And it's not only golden goblins, but look. Have you checked the zombie guys? Uh, we can we can, but let let me check. Let me show you the the king shot. Oh yeah, they're iterating also pretty heavily. Oh my god, that's amazing. And again, 1 minute 11 seconds, 58 seconds, 1 minute 50 seconds, 56 seconds. looking. By the way, this is this is so funny. Wow. So, you have the AI hook, which is no ads, not even a tooth, but like it's a

bone bone taken out of your tongue from the perspective of your throat. Yes. And and then you go directly creative. Yeah. Yeah. And then you actually hear the the voice uh what? Screaming. No ads. No, no, it's it just said no ads. By the way, like this is actually very nice iteration. It reminds me again like Rush Royale so much. But now it's just all actually closer to tower war. Yeah, fair. That's fair. Okay. Yeah. Yeah, could be. But now he's actually look so many soldiers. Well, oh yeah, is that's instead of the the actual lines between the the towers. They're just missing the lines. Yeah, it just goes straight to the battlefield. But what what about these laser laser

wielding Hulks? They were also not there before. Well, of course, there's a lot of No ads. No ads. No ads. No ads. No ads. Kingshot. Oh man, every time you talk about Kingshot anywhere, people just get absolutely crazy. These guys stole the game. Oh, they use it in in the creatives. Who cares? I mean, I guess everybody cares besides me. It's all of these different different C. Look. Yeah, that was not there before. Definitely. This heavy. No, no. Like this all new. this all new the resource management and all of this kind of building the army the mist and yeah again like one minute long video kingsh is not really stealing as many creatives from other forex companies as blatantly as I guess he's only on king shots right now yeah by do you remember this guy

yeah saw him last month exactly he must be performing well yeah I mean or just uh employed by one agency who works with multiple gaming gaming companies waiting for AI to replace him. Yeah. Yeah, for sure. Because all all of these like could be replaced by AI like this basically like today. Nothing. Yeah. Even this even even this setup this is like VO can do this in like right now. Exactly, man. I'm sorry, but you're you're going away, unfortunately. And they've also like the there's still AI stuff and just press any button. Wow. Very nice AI hook. Yeah. Yeah. Yeah. It go straight to the desert theme. Like that. No ads pull bone out of and also man like this

you remember like we saw this like filter filter effect so many times before. My friend actually he took a a picture I signed up to use his app as like a tanning app and he took my face and uses for all his Tik Tok promotions. long as you are. See if I can find Well, yeah. Yeah, please do. They also run this a lot of different static images as well, which is and I'm looking at that Facebook at the moment. Um, you were right actually about the tower war, man. Yeah, I just realized it's just like you're missing the lines, but Yeah, exactly. It's tower war. See? Oh, man. This is so clever. Yeah. Yeah. They're very good at what they're doing. Exactly. Yeah, this is exactly that. It's just instead of the towers, you have the tens and then you have the road instead of the whole mushroom war streak.

Oh, nice. I can't wait until we go to China again. [Laughter] It's It's perfect. Okay. You can do so many things with throne fall base as the base game play to like do the it's not altered stuff. Yeah. Yeah, for sure. It's so amazing. Okay. Do do we want to do like look at the white out as well because I I don't think we probably we we didn't didn't do it for I haven't seen that much stuff from white out like pushing aggressively. I see King Shut all like within all my games that I need to play. I mean the usual stuff. I guess it's kind of new anyway, but Okay.

The devil snowman. Okay. What is this? UGC. I think we saw this already before. The guy running from AI. No, this wasn't wasn't AI. This wasn't AI. I mean, it was the guy running before AI replaces him. Yeah, sure. I mean, I I don't get this lumber theme in in majority of the Forex games. What do you mean satisfying? I mean, kind of. Yeah, fair. It's exactly the same with your coins. It's it's okay. It's just okay. Okay. And why would I mean I guess it fit. It's just wait when you get to AI section. I have one best creative I've saw. Oh, really? Okay. Okay. Okay. Okay. Okay. That's

so much township. Oh my god. I love how how they still borrow the the the simulation games or idol games kind of creates. Okay. Do you want to do the zombie idol whatever? Like what's the zombie? What's the name of the golden goblins column? Zombie idol zombies or something? Can I show you my uh Can I show you my Tik Tok ad that I was made into? Yes, please. I can stop sharing. Yeah, I can stop sharing. Okay, be prepared. Yes. What? What's this? It's not even It's called Beam. It's called Beam. It's a tanning app. And I signed up cuz he's a friend of mine. And then he's like, "Would it be okay if I use your profile picture for our Tik Tok campaigns to use AI to make this?" Okay. Because Yeah.

Yeah. Like why why are you What happened to you? What happened to your face? Yeah, what happened to your face? Like that's what two years of meth use does to you, you know? Yeah. Too much Botox. This is not even Botox, man. Like this is just like facelift. Face lifting. I don't know. Idle zombie minor. Idle zombie minor. Okay. Which is doing, by the way, 60k per day now. Oh, you know why? because I'm pretty sure they run CTV ads because this episode is brought to you. No web show. No, we already talked about Fastpring. I maybe they're talk they're using Fastpring as well. I don't know. But I think they're they they're running the CTV ads with Vive.co because everybody should. Why? Because it's easy. It's easy to launch. Absolutely that simple. Totally self-s serve and actually drives real business results. Over 5,000 brands are already using it. So maybe it's it's your turn. So, go and check out vibe.co. Easy or call them or

just go and find the link in the show notes. Now, it's it's we're going to do idle zombie. You want to share the screen again? Minor. Idle zombie minor. Okay. Yeah. Yeah. Yeah. They literally have the same creatives. I mean, of course. Yeah. Oh, wow. We saw we saw this before. We saw this before, but we didn't see this. Who makes this game? Royal Arc. Royal Arc. That is which is basically their only living game on the portfolio. So, can't really tell much about the company, but it's it's it's like exactly the same thing. Yeah. Yeah. Oh, but this is this is nice. Interesting.

I don't even know how the my guess is the game play is also the same. Can we can talk about this game. It's faster. It's very much like how can you be so good where you just like copying the UI strategy one to one? I mean that's and even even the game one. Yeah. Look, apparently the game works and then they just slapped the the zombie instead of zombies work with everything. Exactly. Exactly. That's There you go. I mean, everything better. Yeah, you don't really need what is dead cannot die. Look, but this is so satisfying still. I mean, come on. Yeah. Yeah, it's nice iteration. I need to hand it to Very nice iteration. Not really. Everything's copied one to one. Yeah. Yeah. It's just they have like so good base, you know, because they always took the base from Golden Goblins and they just iterated upon so they already there like it's, you know, it's almost like uh they know what they're doing. Yeah. Yeah. Or just they know they know what they're copying.

So pretty much like what's the downside right now of just copying someone's creative strategy working? Yeah. Like there's there's no recourse, right? You won't different enough. So That's the thing even like now the with the save the king and save everybody like people well that's what what I heard some people think like it's just players don't really know they're playing a different game they think they're playing royal match but they're actually not. So like that's like casual players aren't really techsavvy in a way that like they really care. Exactly. I was listen I was listening to to Smartless today and there was there was a guest and he said look like what would you do instead of like if you if you're not an actor and I like oh my god I have no idea I just like you know like me just preparing for this podcast plugging in my mic like that took me like half of the day I was painful as hell I like

what so they just like I don't I don't want to say there's That's why it's called casual. Exactly. Yeah, that's they are very politically correct. Thank you. Thank you very much. So it's like I don't think they like no one noticed. Okay. So this is all like ASMR. I mean this is just one to one copy. One to one copy. We we've already watched this, right? So watched it. Yeah. Okay. It still works. Royal match. Yeah. I I just had this tab open. Royal match always there. Yeah. But look, right before the forex section. Oh, I don't Yeah, I think we saw we saw this before. There's the shark. There's the double shark. This is my favorite shark. Double shark. Double shark slingshot. And different uh uh different gameplay. See how he's holding it? It's different. Yeah. Yeah. Yeah. Yeah. He doesn't even need to hold it to be honest because like you see he's stuck on that. Yeah. He's stuck

there. He's actually pulling it down. He's suicidal. But like I've been using these playables like I've seen a lot of these ads. Wow. Okay. Yeah. This the big screen big screen TV in the box. No, no, no, no. Like this is actually I I used this for one other match free game last year in December and it's like literally like giant screen giant TV screen kind of concept which people use. It works. It works well. Okay. Okay. So, that's these playables are so good cuz what you don't see here is like if it's an iOS ad, you have the uh the interface, the popup that come up comes up from below. And sometimes when you're matching to save the character because you care about the character because it's almost dying, you always click on the ad, the SK overlay. Yeah. Oh, yeah. SK overlay. Yeah, this is new also. Oh, this is kind of reversed. Yeah. So, the rocks are saving him. I I'm I'm not sure.

Yeah, Felix, right? Like rocks are always like a pressure point, but uh Yeah, not the one that you want to Sure. But then Yeah. Okay, fair. He never went through rocks. Never went through rocks though. I don't think he will make it though. Let's see. Huh? Maybe. Please die. Oh, fail. I think the first time he actually looked first time actually. Yeah. Yeah. Exactly. Yeah. Yeah. Exactly. And again guys, one thing in common, 2 minute long video, the previous one was 1 minute 50 something insane. And I think like also like Laurage was been using this or had been using this for a while like all these like long form videos. It's just a fact here. It's it's fail and then you go to a different level and then you just stitch together different videos again and again. Fail winning for a while or it was always winning the first one and then

losing the second one, right? Yeah. Yeah. And this is my favorite blockchain. But yeah, block blast. Oh, block blast. Yeah. But this actually this is not new. So I'm not sure like why is it maybe they just used Oh, yeah. Of course, they stitch them together. The same the same strategy I mentioned with the golden goblins or idol lumber or whatever. So, this is one of the best creatives we they always had because it was in almost every creative trends episode and it starts in 30 it starts exactly at point. So the first hook is the second video with the the blog blast here and then we have the the meat which is the best performing video and then suddenly you have one long video which consists of two two really good performers and this one the first one is a hook basically which is it's good

saw this and crawling through rocks. Yes, aso I was I kind of was watching the the Facebook because there's always the craziest but still. Let's see if we have something else in here. For example, yeah, this is slightly different. It's still too many long. The snakes. Snakes have become basically the staple there. Like it's always snake. It wasn't like that before. It was mostly physics like lava, rocks or whatever. There was there was a snake here and there. Yeah, but it seems like now it's like snake everywhere. What the is this? Oh, it's a scene. Okay. Another person being happy that he's going to play multiple characters which going to be replaced by. Yeah, I kind of like thought everybody's going to be

replaced by AI, but the major majority of people. Can we uh can we also check after royal mal royal kingdom? Can we also check pizza ready because they're increasing their downloads. Had 17 million downloads in the last 30 days and that's more than they had before. So, I'm wondering if they're doing something interesting on the creative side there. still happen still running. Yeah, it's still running and not only on on Instagram anywhere. It's also on Google. So, it's still it's still they're still riding the wave of uh of the influence. Well, not the influencer, the celebrities. Although no more Facebook shows no data on sensor tower. So, that's definitely that definitely doesn't make any sense. Anyway, okay. So what beats already? Yeah. Look at these downloads. It's just nuts.

Okay. How small can you get? It's integral. Okay. What screen this is played on? Potato. Wait, wait, wait. What's up, brother? What's up there? Where? There. This one. It's all It's all integral, man. Like, I can't I can't see What? What? What? Explain, please. Yeah, Minty Girl is always small or what? No, they they went play. Yeah, they went play but it's Look, it's the resolution. You play this on Apple Watch or No, they have these weird small resolutions on Integral sometimes. Not sometimes, but it's in the in the specs. And where do they play this? I have no idea. I don't I don't care. It's not like this. But let's let's just not do integral like here's like all mean integral in unity unity will be better. Yeah, there you go.

Big. Oh, this is nice. This Yeah, this is full play. Resource overload. Yeah, pizza overload. Oh, I would like to get pizza now. This game is a beast. It just will never die. Huh? Why would it die? No, it won't. I mean, yeah, but why? 17 and a half million. I didn't think it was going to be this big for this if I'm really honest. Fair. Okay, fair enough. But they're pushing it, so why not? They're pushing it for like majority of the channels. Let's see if we have anything interesting. What happen? What's What's happening with Facebook? Jesus Christ. Anyway, we can try actually this this is like an interesting let me show you the brawl stars here. So they apparent they have this nice video.

They have Sonic Sonic uh no idea. I don't really follow them at all. I was just looking for oh maybe it was called busters but it was quite nice and I also again checked like 50 second video on Facebook so I was like ah well this is not on Facebook he's on upline actually but I was like yeah okay sorry busters school busters sorry but besides that it's just yeah nothing else worth the actual attention what do you think of the like the decline of the What should they do now? Brawl Stars in terms of the marketing. I see where you're getting at. They need to contact PVX partners, right? Exactly. Yeah. I mean, of course, because I didn't even wanted to try. Yeah. I mean, they should because why? Because today's episode is also brought to you by PvX Partners. Simplest and

most effective credit line for marketing. Exactly. Because if you want to scale the game and you need capital, here's the deal. PVX partners, no equity dilution, flexible repayment as you get paid and term sheet in just 24 hours, funding in 30 days. pvxpartners.com, very founder friendly and built for growth. So visit pvxpartners.com and take control of your UA budget. The best part, not giving up a piece of your company. PVX partners. So what they should do instead of obviously call PVX partners but think so they have cash flow stuff probably it doesn't matter. It doesn't matter this they can use the the cash to actually you know grow Squad busters or just turn that ship around. Anyway, let's check what's what's happening on download side because I mean there it's 130k downloads per

day. It's not bad for this type of game. And they are growing actually. I know growing actually. You know, big disclaimer, Supercell. Uh yeah, organic YouTube army in the background. Yeah, I know. I know. I know. In terms of the downloads, yeah, it's actually not as great as it was before. And it was way more. What about revenue? Check monthly revenue. Yeah. Yeah. Yeah. Yeah. Yeah. What a monthly. Monthly. Monthly. Yeah. Yeah. Monthly running out of steam. They're still making $43 million a month. So, no. Yeah. Yeah, I would say even more because sadness is multiplayer and they do web shops for sure. So yeah. Yeah. Yeah. That's that's the big question because they are on like on the spearhead of of the web shop. They have their own web shop. Yeah. I mean like even the popup.

Yeah. But honestly I don't think like suddenly like 40 million disappears. Yeah. 40 million doesn't web shop in like 3 months. Maybe 20% if you're lucky, right? Not going to happen. maybe. So anyway, I think they are doing a lot of marketing stuff already uh in terms of like the actual UA. So I'm not sure like if they should do anything more. It's just you know like you see the creatives. Mhm. It's just I don't want to say boring stuff but it's boring stuff. Same thing all over again. There was one thing which was interesting which was the the kind of cinematic trailer that I showed you right now, but that's that's pretty much it. Look, I mean, do you remember this creative? We were talking about it last year in our creative trends. It's exactly the same creative after one year. Like, come on,

guys. You can do better. Yes, it works for them. Yeah. First seen three years ago. All right. Yeah, I say I want to show you a second this tab because of this creative which was if you remember when we were talking about the little defender and I showed you the archer or stuff. It was kind of this hexos not hex the iPhone notes kind of thing. Yeah, called checklist concept. Checklist concept. Yeah, with like notes, iOS notes concept which is kind of nice but just wanted to show like this is actually happening. And then they have one other creative which which is where I would say it was a playable I think. So yes. Oh

no, it's a playable. This is very important because I've seen a similar one already before. It's very important because I want to show you something else. And this is like a good buildup for that. Let me check if I can go right away to that. Yes, like this like in space giant tower of blocks or tiles. We'll see already for sure. Hello. There we go. Hello. Color block gem. Where did I see this? Really cool. This is super super cool. And this is still hexa. Yeah. No, this is color block. This is color block jam. Yeah, I already already went to the color block jam because I I wanted to show you first the hexa sword because I think like it's kind of went from from that direction. Let's let's say but maybe maybe maybe I'm wrong but still very similar concepts and I really like it. It's very innovative. And also what's really innovative is this look. It's a

it's a storydriven creative. Looks like Rick and Morty. It looks like Yeah, Rick and Morty. And also looks like the Planets versus Zombies. The zombie from like that type. Mhm. But look, look at this. Like what's what's happening? Like he's moving the the furniture exactly like the top of the screen. Like they're moving the the blocks. I mean, I was very surprised to see something like Look, it's even here. Okay. Very very different. Very very different. Yeah, that's actually quite fun. There you go. And this is Yeah. Okay. So, it's new on on on on Instagram. We have also like some some of these like new ones which was very sound ASMR.

We saw this already. He sold this already. By the you were right. They kind of peaked on 400k per day anymore. 15 mil per month IP. Yeah. Yeah. Okay. Plus another what was it? 30% on ads. Yeah. Something like that. This ASMR kind of grind them all. Shredder. Shredder. Yeah, it's shredding. Shredding this all all of these. I really wonder like how much these shredder ASMR satisfaction mechanics that they implemented into this really helped like move the needle. I have no idea to be honest. No idea. But it always you know there was this this time when you know all the hyper casual companies and they said oh you change this. Yes. And CPA goes up

and CPA goes Yeah. Exactly. And you you add this different colors. One Yeah. Particle effects and like suddenly from $1 to 30 cents. I like Okay, hell. So, I mean might be very much the same case in here. The blocks definitely have like like Lego style blocks has a I mean that's like the wouldn't be there. I think so as well. Yeah, I think so. So, okay. So that was this and then we have some some interesting interesting things which is going away a little bit from the from the casual space. And to our good old friends from Archer look really. Yes. Archer is also starting to build this idle arcade stuff. Yes. Idle arcade stuff. and like all the lumbers and simulation and then by the

way spinning things. Before I forget, anybody saw any Squid Gamer related creatives these days? Nope. No, I don't think so. Okay. Just like it's trending. So, just curious trending again. But this is good. Archer is very innovative with their concepts. This is not that innovative, but still good. It is very good. And I know we were talking about the vid vital defender and they're like super fake creative. Now I know where is it coming from. I know exactly where is it coming from. So I mean they have this team fun and also I think what else? Yeah, nothing that that important. I have the friend of the archer.

Where's the capy bargo? Let's Let me just do it. I just do it here. What? Okay. Something is with interesting. Let's see. Okay. something is with sensor tower. Thank you very much for the episode. Anyway, so we have again we come back to our good old friends, but they're now kind of doing the the UGC stuff which is fine. But then I have one other creative which was really interesting and I think weren't they using Cameo last time? Were they what cameo for be great celebrities or something? This is just like UGC type of creative. So it's like working with the UGC companies. Okay. So that's it. So no be great. I don't know who's

there. I know like this is random person I think. Okay. This this is nothing that important that we saw already before. Okay. Oh. Look. This is an GPT 100% art. Yes. And even the font is CH GPD. I mean you saw I saw a model a model released this month that was literally trained on data set of CHP images. Like 100,000 CHP. Jesus Christ. It's insane. Yeah, we're talking about magic sword and you know where is this coming from? The good good old Zuma. Zuma. Yeah. Good old Zuma and like Blog Gem 3D and like all those There's a shredder. See? Yeah. Like man, those shredders, they do something like there's something with those shredders.

Urgency. I remember the shredder. Yeah, it's true. Urgency for In this case, it's urgency for sure. Yeah. Not the need near dead experience, but urgency. Yeah, for sure. And I remember the boom game shre shred or shredded or whatever. And it was also kind of uh having low CPIs for some reason. Shredding is great. Yeah. I mean, I want to show you also this lady, but we already saw it before. Oh, yeah. She's she's getting a matter of time until until somebody gets killed. Yes. Yes. And then Oh, I know. Oh, here. Oh, yeah. Yeah. Yeah. Okay. So, I saw it here, of course. See? Oh, it's the Walle defender. Like, it's the same. It's the same thing. is the very same concept as as I showed you in the in the creatives in that in that episode. It's just it wasn't capibar. It was like the random whatever ninja or something. So I was like a different style. Yeah. I was like okay I know I know

where is this coming from and and this is I was looking at like the top creatives in US overall like admob. So we have some weird stuff. Obviously, it's not like this overall is not not only games, but still like majority of these are just games a little this one, man. Like these sniper creat Yeah, exactly. How? Yeah. Yeah. Can you be Yeah, exactly. That's the whole point, man. That's the whole point. It works. Yeah, exactly. It works really well. And then I have the the actual games. So we have and the ADM mob. So we have the the good swords, Candy Crush. Even Fortnite is running a lot of ads on on Google. It's insane. It's the funnel. It's their funnel. They're trying to get people to PC.

Oh, there's our girl. Toy blast. That doesn't work like that. Like physics wise, man. Doesn't matter again. There was like invisible part of that wall right there. See even even there like like why it's not dropping on her feet. Yeah. Yeah. Exactly. I mean this is way lower quality than the the actual royal match creat. Yeah. The actual feelings which are like satisfying in royal match. It's like Yeah. Yeah. And this is Let's move these rocks. Yeah. It's next to each other, right? Yeah. Yeah. See? And see how small the rocks are. It wouldn't work like it like works perfectly. Yeah, exactly. Look at the the stairs. Look at the stairs. It's even moving there. It's moving there. Okay, man. You need to do it. See, Felix, this is the problem to your original questions like what if everybody copies everyone? It's not easy to even copy everyone. Exactly. Because the quality one

takes time to be copied. Yeah. Yeah. And even if uh if everyone copies the same same creative like the LTV kind of rules the over the yeah all the creatives the creative can get you very low CPIs and there are some like proven concepts basically even with like when I run some like idle RPG games or whatever games and I put Survivor IO even even for one one Forex game I put Survivor IO the kind of gameplay ad immediately took over basically all the spend immediately and this is just only happening on Facebook because this concept is let's let's call it proven but then like the ROS was absolute but still it kind of works on the on the scale of on on Facebook yeah but LTV always dictates okay so I yeah I I think that's forex stuff

no I don't forex no let's let's skip 4x this time and then just go to to AI and then we can finish corner. I forgot. Yeah. Yeah. So, as usual, the typical culprits. So, my new favorite way to go and check AI stuff. So, we have it's lens of jail. Lens of jail with this mini jail. Lens of G. Lens of G. Lens of G. Yeah. But I I I I literally saw the Laura on flux model how to create these images within the bottles. So I'm guessing guys are literally using that and just nice like I I actually know how to create these like it's like a trained model data set that that's been added into it. But it it's great and there's this one underlying uh one underlying kind of again development within this creatives that I'll show you. Just look at it carefully. You can then guess and and tell me. Yeah. Some more anime girls. They are

not moving or anything. They're just kind of standing there. Yeah. Then there's this. So again, Trojan horse. Yeah. Trojan horse. This This is new. This is not something that we saw again. This is so funny. It's so funny. The the farming farming part, but it's much more fleshed out when you see it last from from last time. like it's it's more quality. It's smooth between the scenes, the camera angles, everything. It's not just like we have an image and we do just like zoom in, zoom out. Now it's actually like we we try to do stuff. Yeah. Yeah. There's Yeah. There's definitely movement and and gestures and and stuff. Yeah. Yeah. So, there's also our hugging hugging of the Yeah. Yeah. break out of the ladies. And this is again some kind of Laura that does like 360 or I don't know like 6 seconds creative. They're doing really good. And I think like there should be the benchmark of like how how good your AI stuff is currently looking. Then we have

Lumber Chopper. That's the other one. Yeah. Which you showed us last. Yeah. It's actually a lot of their creatives are like this. That's super the usual thing which nothing is AI%. But the one that literally I had to dig out and check and get was this one because this is just amazing. Just just look at it. This is the generated image that somebody generated and then they do this with it. There we AI hook this month. Literally I will wait a second. I will show you one top AI hook. That's super set by the way. Oh, you can you can try to top it. Hold your beer. Then we continue with again our favorite which is you said for all favorite. Yeah. favorite Rise of Castles, which again what it does, you see these images and they're getting more and more narrative, more dynamic, more kind of movement within

themselves. So now it looks actually like a full-fledged movie. It's not like just a generated image with zoom in, zoom out, zooms in something. Even though there's like you know stuff that you saw there like bottle flowing from the bottom and stuff like that but it's done very very well and there's a lot of movement on on top of top of stuff there. So crazy how quickly it's getting better month by month. It it's getting very very fast and very better. Here's another example of the same thing where again this one's actually a little bit worse. I think this is the one from the older set where you see just it's like a scene. It's it's like less movement. So this would be the old one and the one that you saw would be the better one. This is just like images just to cross comp and then it goes to creative. So that's there IP infringement. No IP infringement guys. And I haven't seen this one yet. This was really this was really nice.

It's almost like a kingshot uh created that I saw last month. Basically, it's just exactly this this this same style. So, not only we have IP infringement, we put it all in Minecraft style to top it off. So, yeah, these guys just, you know, push it. They don't care. Single mod. They they don't care. Okay, moving on. Not that many, but there's one new creative from Apex Girl where it's basically just gallery of girls instead of like Yeah, they still run the usual kind of frozen family stuff, Frozen Girl stuff, and your secretary is dumping you and But yeah, this is the new one basically that they have there. Yeah. Well, it's it's as as Yeah, that's there. Exactly. Still lives. Yeah, this is kind of an enigma to me because I was really

looking very carefully on the river game portfolio and if I understand only dark war because they started with a shot thing is using AI all the other dark at all I'm like Christ why why not because it doesn't really help anything it's like the the gates are way stronger than AI stuff but in darkware it doesn't work like this exactly the theme they're pushing it really well. So from those day days with houses and shelters they still run it of course but they also moved here which like again it's just like much more fleshed out comp again more movement more stuff in it so it works very very well. Yeah. Um what's there? This is what was it? Yeah, this is also dark war. But what they add here is this rain effect that wasn't there the rain. It wasn't there during this. Yeah, that's true. These exact images was there, but there

was this rain effect because there's a rain hook hook real life in the beginning. So that was iterated here and then uh which I wanted to show you I guess the house here. Yeah, it's just like new type of shelter that they added instead of the completed whatever apocalyptic you have. I would say the apocalyptic things work better. Yeah, because this is too bright. This is very positive. this very positive thing like how is like but again like this different spin because this is level 100 instead of like progression instead of but they they still have like these like uh whatever real life hooks and then like these again they added a lot of rain I don't know why raining it's raining in China yeah I don't know these days that's there and uh yeah as I said I really looked carefully couldn't find anything here I was I was really looking even in the last war this time. But yeah, let me

show you the last thing. Crazy how quickly it's moving. Actually, there we go. This is This is not V4, is it? V3 from the orcs. Quite a pickle indeed. Anyway, combo attack was clean. Yes. Yes. Very impressive. AI defeated 18 orcs. Anyway, catch you tomorrow with more medieval BTS. Are you finished? Now get your noble backside to the siege line. Download Kingdom Maker and rule your kingdom or ruin it gloriously. Everything here just AI look. No, every single JGPT topaz 11 and I I think I know everyone except auto caption. It's just a for subtitles. Topas AI is very important in these cases. It's very important because V3 has very terrible resolution still. It's very You need to upscale it and pretty much run it like beautify it through it. Yeah, exactly. But everything in that in

that ad was just AI stuff like the the like the hook was V3 like you can see you can see but but that ad took like an hour if you know what you're doing. Uh it's a little bit more because of the polishing and stuff. But yeah, it depends like if if Topas or these things are local or uh I don't know. Topas can be local. So yeah, all running on cloud if exactly very Yeah. And I think that's it. Thank you very much for Yeah. for listening uh and going through all the trends. If you you know if you can uh take us home, Felix, because you do you did a very good job at the very beginning that would be awesome. This has been another amazing episode from the Two and a Half Gamers helping you stay two and a half steps ahead of the gaming industry. from all of us hosts. Thank you for listening. Bye-bye. Bye-bye. Enjoy the Slack channel. Share your comments under the video and see you next time. Ciao.

[Music] [Music] [Applause] [Music]