Brawl Stars Surpassed $63 Million Grossed in Its First Month

Supercell’s mobile title, Brawl Stars, achieved a significant commercial milestone by grossing over $63.4 million during its first month of global availability. Following a lengthy soft-launch period that began in June 2017, the game’s worldwide release on December 12, 2018, generated an average daily player spend of nearly $2 million. This performance marks a successful entry for a new intellectual property, representing the developer's first original launch since 2013.

The revenue distribution highlights a strong international footprint, with the United States serving as the primary market, contributing approximately $16.5 million, or 26 percent of the total. Asian markets also demonstrated substantial engagement, as Japan and South Korea accounted for 15 percent and 12 percent of revenue, respectively. Notably, the game achieved an even split in earnings between the Apple App Store and Google Play, and it secured the position of the most downloaded game worldwide for December 2018.

While the launch was highly successful, it remained behind the performance of the developer's previous title, Clash Royale, which benefited from existing franchise recognition and generated $136.5 million in its first month. Despite this, Brawl Stars maintained consistent momentum, ranking as the 15th highest-grossing mobile game globally for December 2018 despite only being available for the latter half of the month. These findings are based on data from the Sensor Tower Store Intelligence platform, which tracks global mobile application performance across major digital storefronts.