Supercell's Mo.co: Exciting new global launch. Is this the next billion-dollar game?

this guy like let's take orange juice gaming yeah so orange gaming always on the yeah one of the top top YouTubers for supercell 3.5 million subscribers you see his channel it's pretty much three videos of top supercell games all the time like I know it doesn't play anything else basically and immediately when the game hits what do you have like five MoCo videos it's 4 a.m. and weing the dice drops made of golden ice fix with making those Co R jack up design World chasing the with the two and a half Gamers the midnight crew talking ad and game design Shing theide we're rocking those vies till the early daylight on the pr tracking data through the C like a wizard in disg Jacks us to the and a gam talking smack slow hockey stick got your back areful they the way click it fast don't delay

[Music] ah hello hello hello welcome everybody this another episode of Two and a Half Gamers I'm back and my name is melich and I'm Felix braberg we never went anywhere I know yeah we are your hosts and I'm not on Tahiti or what the [ __ ] was was it last last time I don't know what you really said but it was so funny yeah we said you're we said you're on S condent to Tahiti yeah there you go I what whatever that means what that means anyway so I'm back and we are talking about the latest Lounge moo by Supercell because well I was a GDC there was well there were some flyers around GDC uh which were actually

moo moo ads but anyway uh before we go into the episode uh this episode is brought to you by pvx Partners the simplest and most effective credit line for marketing pretty sure supercell doesn't need this but you should you should think about it because if you're scaling your game and need funding here's the deal PX Partners there's no equity dilution no um restrict Covenant as ritky said uh in our pvx episode and you can repay as you get paid it's flexible fast and fully tyed for your growth you can secure the funding in 30 days and get term [ __ ] in just 24 hours so you know take control of your UA budget without giving away a piece of your company visit pxp partners.com and see how they can help you grow your business so last time Felix did a good job of uh say pvx partners I mean at least I

can say at least I can say taylored instead of Tyler I don't know who this Tyler person is you keep talking about we need to have him on the podcast my T okay fair enough fair enough hi I'm Tyler I'm Tyler Tyler I met Tyler I met Tyler welcome to Year's episode I'm sure okay let's uh let's actually try to stream this wonderful game because supercell as usual uh with supercell as usual you can't play it on your emulator so fob is fck some of those you can well the ones that got killed yeah well good so here you go this is me playing the game now I can talk because I can do multiple things don't worry you focus you focus on the game me and re will

take it from here yeah yeah especially you yeah that could have been a good rewarded ad spot yeah that could have been a good rewarded ad spot uh we're not set in a video game store there's no Bear yeah quite close to video game store man yeah okay so let's go from the beginning as usual um so we're R reviewing Moco the what's happening streamlined action RPG by Supercell that we already reviewed in the soft launch if I remember correctly you remember correctly yes and now it went into Global lunch which is by the way it seems that like there isn't really that much hype as it was during what mean Squad Busters and everything like the new supercell game Global launches you know like no Chris Hamford advertising like that so I guess it's it's more like like a stealthy Global lch especially

because the game is or as I understood in First 48 Hours was invite only so they went still invite only still invite only okay you just you can just get the invites a little bit more often and as soon as you actually achieve level five you can share yeah inv people yes and then if you use those you get 10 more yeah yeah so interesting yeah it's like similar to deadlock like we like we played before but that game never GL dead is quite dead man like is quite dead just anyway so they uh yeah they Global launch the game it's definitely very polished and seems finished um I it's very far from finished even Ila mentioned that in in his of course because but how mean is that you know

the main like compared to something like Project R it's much more finished you know because it's coming from Finland Jesus one one thing I need to note here and this is quite important is that supercell acquired Phantom game labs in 2023 oh my God this again which is yeah but this this is the the facts man so this is a studio that uh has a game called Rift Busters which looks quite nearly the same as M because uh my suspicion is that from that point on they got like some kind of engine support or whatever know how from that company I don't know I don't know what will happen with that game because my guess is is going to be delayed indefinitely because why should monsters yeah why should compete with another kind of a similar game in supercell portfolio but yeah let's see what happens there but anyway uh back to

Moco so what this is is pretty much like a streamlined Version of action RPGs on the market like think of it like stream Diablo basically that I would say is the closest like tldr definition of the game uh it's very colorful very like uh I don't even know how to call it like fast foodish because everything foolish yeah okay like everything is very Snappy and easy to get and like comfort comfortable and stuff like that so yeah it's very yeah it's are you comfortable right now Ma you're comfortable I'm pretty yeah I'm pretty comfortable and I'm going to be in heaven it's not hard no it's definitely not hard um yeah so the inventory if if mat can for now leave yeah he finish his quest so let Z out and let's just go around like what what we have here um oh so the game starts in the in the room

which is like you know the video game store as Felix likes to say so this is basically main menu that's like put into like a 3D space that that's there oh nice so many oh okay wait wol stick we like techn fist last time but we always used we should another one wolf stick yeah yeah that's what I said that's what I saw because I was kind of Y yeah exactly okay anyway uh this is so annoying okay thank you thank you okay just leave me alone okay thank you guys I know but we are actually recording a podcast just you know I I wan to want to leave this don't need to click anywhere just click on the like the I'm literally trying to click anywhere else and I I need to go here

and claim this now I can can Okay so let's start with the inventory there's lots of stuff in the inventory but still pretty simplistic it's the same thing as as it was in the beta yeah yeah it's it's kind of the same so you have your main weapon which is uh yeah your main weapon usually every piece of gear is very ability focused meaning that everything has their own kind of flavor functionality change stuff like that those things are in your usual action RPG stat holders like plus HP plus damage whatever things that does nothing everything here really like it's more kind of similar to something like Devil make r or I don't know like some of these like console hecken SL action RPGs where you have like every weapon is pretty much like an entity of itself like we have here uh then we have some auxiliary slots uh three of those which could be swap for stuff like gadgets which are basically abilities such as self healing area

damage monsters stuns or whatever stuff like that there build yeah damage yeah there's building Dodge skill which is like the movement ability which is these days like pretty much necessary with every single action RPG it just needs to be there uh then we have the mount which is uh I guess just the visual 50% faster yeah you move % faster but you can't take damage the the moment you take you dismounted yeah exactly and then you have those trinkets or passive skills whatever so these are like the usual kind of passive thing that you could expect like vampire houra or like additional lasers shoot from you or area damage from smelly socks around you and stuff like that all the usual kind of nonsense and then we have rink Pockets Elli Hunters which is Pockets later yeah yeah so three more slots there uh for

like end game content I'll get to it at the end of the review and then if you leave this menu uh and go to style there is very big focus on cosmetics and I mean very big Focus because you can't really buy stuff I mean the gear you can mostly buy Cosmetics which we'll get to it later but yeah so cosmetic menu there are four slots for uh Stu on your head stuff for on your um what's that stuff for your hair stuff for your face and stuff for your overall kind of gear oh sorry Visual and then six emotes and that's it basically so that that's for the visual thing yeah if you leave that and we go this whole menu if you leave that if we go to the left and we get actually to the shop you can see immediately that the whole shop pretty much start with those Cosmetics like the offers that you

would expect like the first ones like in Brawl star shop yeah this is all cosmetic then you have these merge drop gachas which basically means cosmetic gachas yeah where few of these have the hard currency which are these Moco gold coins or whatever uh they work on the premise is a box gacha by the way which means a gacha where if you pick a part from it it's no longer being given again so you eventually get to the end and like take no mul of yeah no duplicates no duplicat duplicates duplicates yeah yeah if we go back to the other one like these are kind of quite similar by the way like at least yeah I was like more effort could be put into this come on it's like a different Shades of Gray uh if if you go and Moon Shadow it's actually that's what it is that's what it says basically so if you go to starter sty gacha this is the one that's like kind of free where these tokens that you get here the merch tokens are found in maps which you unlock and each

map has 10 chest and each chest has 10 tokens so that's there and again you roll through this and kind of complete it quite fast you can get 10 of these every day for free actually as well yeah yeah so this is like the the noob gear uh gift one one more so gift is like free stuff that you get from time to time like these emojis I think I even got some like uh titles like OG cre or whatever and then you have hunting intern whatever yeah whatever go back go back into the shop and then so so daily freebie no one more so daily freebie is okay we were there and moo Gold packs is that hard currency that you would use for those like more premium cosmetic gas that's it and that's the show yeah and if you have content creator burst you

just you just put have Gamers we'll just we'll earn the money of course we won't but you I mean we could yeah we'll get to Creator program later uh let's ex that and let's go into the icon on the left which is the the battle pass oh here oh no no no no this is the this is the ble pass so it seems that it's very cosmetic uh there is theoretically some power within it because you get XP and you get these chaos chaos chests chaos shards yeah chaos chest and and this is the the let's say the main progression of your gear is unlocking these chaos chest which you get from farming and what you get from them you get upgrades from your like current gadgets and modules that slowly unlock and it's basically like a gacha on Rails because you don't have any gold to upgrade or choose which one you want to upgrade you just get them directly and the moment you get them they upgrade so it's

completely on Rails like you don't decide anything basically what what you can do you can a little bit speed it up through this battle pass which is if you click on get button I think it's 9.99 yeah 99.99 you get the exclusives U seasonal skins whatever stuff like that all of which I don't don't even like we'll get to it um so and that's it basically like this is the the most amount of power that you can buy pretty much which is quite different from uh Squad Busters first iteration h of course like Squad Busters where you could buy Direct Key consumables like unlock more more things like and mega characters no so yeah this is I it's like I don't know I I'll I'll I'll talk about the let's finish the feature set first and I'll talk about the monetization modelator uh then if you go to portal um there's the main content of the game basically here you can you can

get the invite so you find this useful or you just ping me okay we worlds worlds which are basically these nonstop open world dungeons where if you go in there are [ __ ] ton of players that are killing stuff you usually have quests The Good the best thing in my opinion is that there's like these like five minute events when they spawn some very very good like XP bonuses or whatever and just every like the whole server kind of goes in and there's like 40 players roaming around the map like killing everything just like free XP and stuff uh so you got missions in these as the game slowly kind of teaches you to tutorial this is done very well uh and the onboarding is done like super well like that's definitely hands down uh drill to the perfect like super cell funnels are always kind of very very good uh but it's still very grindy like

you could think of it literally like starting World of Warcraft area in 2006 where like Go and Kill 10 Bears now go and kill 10 bears and give me their heights which means that there's a 30% chance the bear drops it so you need to Kill 30 of them and then go kill 30 wolves and then give me 30 pelts from the Wolves stuff like like that's basically it so you go there and there's always like do this and do that and I thought you going to say Assassin's Creed instead but all right yeah it's the same but you know that was early World of Warcraft it literally work like this like just like there's even escort quests by the way here where you need to escort the MPC or whatever and and stuff like that it's very very grindy in Cave of spirits yeah see so so it's it's just like very very grindy and like everything's like super super grindy and the whole Quest is say grindy one more time right I'm GNA put his profile up on grinder yeah

fair enough so we have the basic dungeons let's let's go to next one we have the Rifts which are again kind of similar to Diablo where you have a timed uh four minute dungeon where you go with other players you need to defeat the boss finally the balls have some abilities that you need to dodge otherwise you die learn at least a little bit the mechanic it's not like tank and spank like it is with the normal dungeons so this is this this is I think a little bit more advanced content that's how it's called so Dojo is a single player PVE Arena where you go with a chat girl and you defeat waves of enemies unlock by level 14 or 15 don't remember which one pretty straightforward content uh it's a Time attack and then you have versus mode which is PVP where you either one V one 3v3 or like multiple teams a little bit more kind of I I quite surprised that there's like so so much focus on on

that point of view you have this black like belt system or whatever uh that's a little bit of a different progression a little bit of a different load out there but uh yeah that's basically it for the main modes of the game and then if you go to Elite or Elie the robot that's sitting in your hideout it's called Elite Hunter program reach level 30 to unlock the elite Hunter program where lck that some people were even able to do this because the game's out for like five days five days yeah yeah yeah and uh we get that so if you hand me over the screen I can show how it actually looks sure so we go here easy did you see uh the cat that was going around in the living room yeah what did it what did it say yob what did it say

[Laughter] meow for it again anyway we're GNA borrow yeah we we're going to borrow the this YouTubers so what happens in Elite merch it's basically seasonal content and the endgame seasonal content so it reminds me really of Diablo Seasons a little bit but also well diverse because it pretty much unlocks another type of battle pass I'll show you in a in in a bit so what this does is that it unlocks the possibility for you to get Elite merch meaning Elite cosmetics and Elite modules on top of it you also can get Elite levels which are again quite similar to paragon levels from Diablo and Elite small Rings temporary but Godlike Powers these are going away from season and reset because that's pretty much every single action RPG on the the market is working on a season reset

model because you can't you know grind forever and then no new players are able to catch up with you uh and El projects I guess those are just these like top quests that are there uh we can show them in a second As you move in so this is the battle pass the Elite pass sorry that if you pretty much get these and start to do the quests the elite Quest you you can points into this uh if I understand these are the point you see the wolf there yeah it looks like me a little bit yeah it's Armor man not hair it is hair it's hair hair it's hair okay so if I understand correctly you can buy these two only if you have the Elite pass yeah for 249 yeah yeah uh and then all the rest of these uh goodies that you have in the past where we are blah blah blah yeah the rest of these you can buy from those

tokens normally even if you're a freeto playay player you just need to like hit Level 30 and start getting these from the quests so that's there but again it goes similarly as hell diverse where you like complete one page and again you spend 150 tokens in that first page then you can progress and unlock the second page where you get again a module you get some of these whatever Cosmetics yeah here we have the elite Hunter program this is pretty much like seasonal quests I don't know reach Elite Hunter level whatever can collect small Rings hunt Mega chart Smasher whatever like the the usual thing like pretty much kill endgame content of the game consistently and daily that that's basically summarized that's it basically yeah that's it so so like again very similar to something like a streamline version of like Diablo Seasons or what ped Exel does there um yeah and there's of course the leaderboard everybody's going after that one and uh yeah I think we can show a few of

these things so let's say this is a like Elite ring one of those that will be going out if the season resets uh those will live in those three slots that are reserved for the elite Hunter program you see it's kind of pretty strong because like 7% of damage just from one slot is a lot and I think even also attack speed as well yeah and it's not even leveled up it's on level two so imagine this probably can scale up to something like 10 or 15 easily and you have like multiples of these then we have what we have yeah Precision weapon critical chance is always the best to go for so why not and then uh yeah the thing is that as uh the Creator is showing here new worlds of course unlock after you complete the elite Hunter program because again Elite Hunter program 20 required which means get another I mean how how can this guy I

mean I know how he plays this basically the whole day no you switches you switches people like one sleeps the other place oh yeah that's true fair enough that's how it's done um insan so basically the quest that you would have normally there as mat showed you the projects now turn to Elite projects and it's pretty much like yeah same same but different where it's just harder content and more stuff there but the principle and the scaling is pretty much the same so that's there uh yeah those were the dojos I think they also unlock like pretty much every single type of like content type unlocks like additional like hard difficulty of content here you have the uh the versus one and uh yeah that's it pretty much like definitely not that big um what I should say what do you mean I can I can say that uh there was this announcement from Ila which he basically published on the

the supercell uh website which says so we decided to Green lit Moco for Global launch you will need an invite to join and then if you know anything about supercell you know we're about risk taking truly believe in Moco and can't wait to see where it goes this is really a risk wait Angel this this launch isn't like anything we've done before to join Moco you need an invite then blah blah blah our commitment is long term rather than going for scale immediately we want to learn what works make improvements and build more Cod together we are playing we are playing the long game and want our community of hunters to be able to give direct feedback and help the future of this project so isn't that where the soft launch supposed to be uh I just don't know if still if it still applies the super cell is looking only

for games that make 1 billion a year yeah maybe yes but not from day one I guess I'm not saying day one but like still yeah I think this is a this is a bit Yeah like let's let's look at the numbers I know the [ __ ] because it's just four or five days like we have like Saturday's numbers which says 400k downloads a day probably yeah probably uh incidentally us is not the biggest one but again this is very shaky because it usually rolls so we'll get to it uh revenue is kind of trailing on 50 to 60k a day yeah which again could be irrelevant because it could like recalculate but still it it means it's not big yet and we we know that for sure because if you look at top charts metrics which are just taken from the you know the tables in the stores Moco is trending on 27th Place in iOS uh us store on download charts but it's

nowhere to be seen on the grossing charts go on uh go on uh Saturday instead of today or are you on Saturday no I'm on yeah I'm on today let me okay go go yesterday because I think I saw a bit higher yesterday so 18 yeah yesterday higher but it's download charts not grossing chart and if you go to to to the last grossing charts on like 100 mean it's 50k together for all all the all the GEOS yeah yeah it's 50k Al together and this is what like 43k us iOS only yeah that's that's the requirement to get on this table so yeah it's not there so I want to say I think they just started releasing games more often because it was just I mean took a long time to get somewhere and they were just kind of iterated on the go because it what happened with uh with kind of brawls Stars I guess but the thing that

what's the let's talk a little bit about the design philosophy of this game regarding the monetization so you have like heavy Cosmetics yeah and then you have what well battle pass yeah you have the battle pass but you know the battle pass it's like I don't know scale right yeah but RPGs work on power like it's HP damage scaling all the way people care about fantasy game for Comfort yeah so what you're saying is yeah so what you're saying is that Squad Busters was too heavy on the monetization and Moco is too notation yeah Squad Busters was heavy on monetization but that that game had had a problem that it was uh it was a PVP game PVP games cannot be heavy because again people don't like when they're getting steamrolled by other players by wallets monetization St switch yeah

pretty much but in PVE games like PVE games man like ra Shadow Legends or whatever stuff like you don't care because you're just using your Wallets on the monsters you don't like PVP is an afterthought in these games so I don't know like for me it seems that it's I would expect it that at least some kind of a gacha with power progression would be there but it seems there's zero of that so I'm don't know I'm I'm kind of and and the the biggest thing that kind of scares me or not scares me but like this is the biggest problem with RPGs I'm playing RPGs all the time pretty much from my childhood and I've been playing stuff like Diablo and peda for like last 20 years uh it's that end game is very hard to do with these things because it gets so like more of the same all the time the hell diver syndrome not hell diver syndrome like this this syndrome has been all over the place much more sooner and the only guys that were able to figure it out were guys

from ped of Exile because they created this like University requiring endg game content atlas map or whatever that's like so hard to even understand that uh yeah like I don't think so like streamline version of this will work because at some point like this diminishing numbers will kick in meaning that of course you can have a different map you can have more damage you can have more whatever but Indian it's like scaled Excel sheet like you need different functionality for this thing to can add flavor into it that's what ped Exile is also doing with their Seasons they radically changing the game every three months with like a new league mechanic for it to work which I don't know how this thing going to work I'm I'm even more pessimistic than I was with Squad Busters so you're saying they need rewarded ads

obviously obviously what else what else the other problem is that of course like I'm not the I'm not the target audience for the game even though I'm really loving RPGs like as I said this is who's the target audience in this case I don't know like as I said like this is like a fast food version of arpg like it's very simplified it's very for me is very light yeah I mean but you are you are the the university I'm out of this like I'm I admit this yeah this is too much but it's like for me it's just too boring I mean I and I'm a Diablo is kind of repetitive as well but like this in level five was like what what the [ __ ] should I do I mean it's like I don't have any motivation to actually keep playing and then after level 13 I I I got all these um messages from the guys at GDC like yeah well I'm all level 13 it's like n it's like too much grind yeah that's also the point like I don't

see currently that the game can add a lot of depth based on their design vectors they're just like vectors there's no possibility to scale like what does that even mean no no no no wait wait wait wait y inad instead of doing this like what are the three things that could be done where this could actually scale in your mind like what are the three things I don't think so they can like what I'm saying like don't do what I said because that way you would just make the game more complex for different audience I think they're going for an audience that like want this fast food version of a game but I never never saw it but that that was my thing because arpg people are usually kind hardcore people okay but look how it looks like it's very kind of colorful casual cartoony version it's very similar to braw Star I guess kind of in a way in terms of like how the colors look like and the the whole theme and artart style a little bit more hardcore to like what we see at the on

the screen at the moment but oh should be like 18ish kind of 1824 like how much money they they have I know but like it it works with PVP games because you know you have all the fortnites and everything sure of course like brawl star is basically playing that demographic that's okay yeah yeah yeah that's have you seen any any Diablos doing this no exactly no so it's basically a mismatch of the kind of core gameplay with the with the audience and style and how it kind of looks like and uh and if it's been because it simplified too much I don't know like the problem is that I don't think so if they add more mechanics into it or like make it more deeper that it would fit their demographic or their scale they're looking for yeah it would change the demo that they're probably going for so they can do it so the question is if this even fits the thing like I don't know also if they're now yeah like now they have what 1 million

players or how how much was it no no to all together all together this has like 400k downloads a day yeah but it's okay you mean the actually no no no downloads it actually says yeah 300,000 per day total like one toal downlo one half million yes but this is set today number so by this time it's like somewhere like three probably three okay yeah it's okay fair enough three maybe two and a half whatever yeah if they have the feedback from these people it's never going to be like going into the Diablo part of Exile kind of Direction because these are the first adopters I guess which again is the young audience cosmonauts cosm it's called Golden cohort man golden well but is it the golden cohort I mean it is because people that are going through the friction of using [ __ ] QR code no

I see okay we can we can grind this but I say I'm just going to you know go to the direct like marketing that's where I wanted to go good yeah because yeah because yeah if yeah this is a golden cord because these are like all the super fan boys basically yes yes because like they're using all their channels paid creators which people from Super says that it's basically for engagement but honestly think about it you have [ __ ] ton of videos on YouTube from these creators which is basically lot yeah yeah which we have basically here where there's stuff like quarter a million shorts quarter a million videos all around the place with all the like super YouTube army pretty much spamming this thing all over the place and they get paid for for this right yes or is this just people making content because

they like it or they get paid for that's why I mentioned there's a Creator program Creator program does give you 5% off buy if somebody inputs the code which is peanuts to be honest but it's still additional Revenue it's additional Revenue but come on these people are definitely given some influencer stuff money of course yeah access yeah even definitely on the payroll like for sure I didn't yeah I didn't mean access like to the game I meant access to like supercell yeah of course like like for instance this guy like let's take orange juice gaming yeah so orange gaming on the yeah one of the top top YouTubers for supercell 3.5 million subscribers you see his channel it's pretty much three videos of top supercell games all the time like I know he doesn't play anything else basically and immediately when the game hits what do you have like five MoCo videos every time we talk about the the game in

the beta it's it's us him and all the other Super Cell basically guys and we are but he he gets the build before us because he get wa oh my god of course way before us obviously yeah so and and this the same thing applies of course to Tik Tok with also like all all the Tik Tok people and you know it's really telling when you go through these and for instance what was all supercell yeah it's all supercell so let's say we have like this Creator where he just post braw Stars videos like why should he even post Moco because it's like different genre for these people bam there's a mocho video in his feed immediately and this on and on and on and on and those have like half a million views each so how much do you actually have to pay some of these like is it only like rev share from the people that sign up with their code or is it like they actually pay up front for video creation as well I think they they're on the pay off for like a monthly retainer BAS basically you think so I think so so

like they have a deal like you need to make x amount of videos for XYZ supercell is still quite light on the on the revenue share and like monetization so I think this is just like look guys we love you here's some like money and we and also like guys if you know how supercell I mean they have a creative program I was I was actually talking about it like they paid a lot of money to these creators let me just BR it up but Creator program is the thing that you said like inut the code into store they get 5% of Kickback that's it you need to roll into that to be like a certified whatever supercell Creator or [Music] something but seem to me like Paya yeah like it's like influencer marketing like it's you know let's call it what it is like it's it's very simple and it's done perfectly well I'm just kind of baffled that it's not being t or like called how it is I was I was actually talking about this so and I wrote wrote the future of

UA which is creators in Mobile U UA and I in 2018 so supercell opened this uh uh like OG content creators and ask like what they want and they said Creator program and portal so they have tiered reward system Creator codes and supercell has recruited over thousand of creators they claim some creators grew the the viewership by 600% so the you have the robust Creator program offers the benefits Creator Discord channel to share tips knowledge and network first access to previews and create content before it launches earn money for in store in a purchases that's what we said ex exclusive first looks tools access to Super Sol support fun kid media kits so we have all of these and you know there some Elixir currency and different things so yeah I mean not

bad and creators earn exclusive mergent skins whatever but still no no this is this is campign and promotion that's the thing this is why they can use fake ads because they're already doing this which is going directly against the spirit of fake ads yeah look so so uh there's the product owner of super program Creator program says like it's Billy I they believe it's better to focus on the relationship you're building and not just use the creators for views I mean I guess that's where that's where the the engagement comes from when we were we were kind of discussing this with the supercell guys what is going on with your camera it's like it's been zooming in and out like you're the hot girl in the movie like I know it's trying to bother you probably it's working yeah but um what I mentioned here is that uh the the videos and everything like think

of it that like it's not like one press of a button it's like constant flow all the time of course like like the orange gaming guy is whatever doing yes yeah yeah yeah of course of course and they they they constantly talk about like how their FL F fly over them to Helsinki basically to supercell HQ show them around and give them kind of royalty treatment because again this is their like UA basically of course yeah yeah this is the UA that's basically so because then everybody's like oh there's no UA where this is the UA basically uh and I know it's it's organic but not really right yeah it's like a new it's like a new thing in U way we call this misattribution because this is exactly what it is it's not I mean you pay these guys and they bring you in installs that's paid installs what

however you want to look at it it's it's different UA yes it's not Facebook Tik Tok Google whatever uplo no of course no but it's still paida yeah would you get these would you get these downloads if you didn't like some of these organic downloads if you didn't hire these creatives creators like you will get way less than what you see at the moment that's the thing way less and you know I I can say these flyers and everybody supercell changing their titles to match the moo that was that was really funny keep in mind it's coordinated everything's coordinated to the point that like the second everybody does the same thing yes yes for sure like this was prepar very well prepared heads of really good thing but it's around GDC where the you know it's true that there are like people from the industry like they want to see all the convention

blah blah nobody cares manly nobody cares no nobody cares I I couldn't even play the the game because I had [ __ ] tons of meetings I downloaded the game it's like wow okay no the the marketing stick with the posters on GDC was just like because we can that's the thing yeah exact exactly but the thing is like now people will start start saying oh my God this is great we are going to do the same and they're going to fail so everybody who tried to do the same as supercell is going to fail that's what always happens ex exactly they that because they they could and it it made my day it was great should I do it absolutely no should you do it absolutely no I mean fine you're no supercell and the the camera says exactly the same thing no [ __ ] way are you doing that on purpose cuz it's like winding me up so much like I need to just stand up and take that camera and throw it out the

window yeah worry this is amazing I love it no anyway just back to Moco so so all these also the invites and everything it's uh I think it's just another hurdle and even if this wasn't there this is just something which is called you know a viral effect because then you need to invite all these other people but you would get into the game anyway because supercell and it's a new launch that's it and everybody want wants to play the new supercell game everybody so I guess that with combination of all these YouTubers and creators then you have 300,000 instas per day how long this can work without the the actual paid UA on on the UA channels maybe another week this is the thing that that like completely bogs me that like on one hand we're talking about like all the Heavy Hitters from China with like white out

survival and last war like using everything they can to lower the CPI theit sink sink at you and then you have this against it like it's different mentality man like it's it's a different mentality it's just um same Market same money same players but the crazy thing is like it works right like all star like wait a second wait wait a second let me let me go a little bit back it works for brawl Stars they [ __ ] started pumping so much money into that game when they turn that [ __ ] over into the into the rocket ship like you you can't say like it it works it works to certain scale and certain extent if you want to really scale the game then you start U doing UA which they started with braw star that's it you can have all the creators in in the world it's not endless they also have some um like number of their

followers it's just it's that's it simple as that yeah which I don't say it in a negative way it's just like this is how it works welcome to the gaming industry thank you very much no um yeah so basically to sum it up uh we're definitely going to keep this on the radar as usual I'm curious myself like I as I said I'm kind of pessimistic like the game don't get me wrong you're always pessimistic what you're talking about yeah I mean like yeah well just we'll do next review I'll show you which I'm optimistic yeah yeah I know no worries but uh but just saying that um the end game will be probably the key and I think there probably need to kind of add some flavor mechanic or something that again similar to like streamlined version what ped Exile does probably or something like that because it's gonna be very repetitive and they already is

RPGs are repetitive that's why they're played in Korea because people grind there yeah of course so so yeah probably something in that manner because for me it also seems to be like this kind of play on like for instance you see that in the in the room there's like the cool room yeah where you can go and have Target dummies and you can test your abilities and show off to other players it all seems to me and you know even games that are with very high focus on Cosmetics means that it works only in Social Status so it means to be communities and show off effect and again this whole thing like sounds to me like they're going for this kind of more of like fortnite dis SL Ro Glide rooy look yeah I can see that there are mods and like people build their own stuff within the the Moco universe and that's how they earn money I mean maybe yeah just saying but the thing is that it's still anpg sure yeah we'll see we'll see going to

be interesting anyway always pleasure to see a new superar Global lunch yeah because it was really creative uh just honestly this stuff went down the LinkedIn let me just explain that quickly what happened like everyone in the industry kind of saw that basically a bunch of people at supercell they changed their job title to Chief Chaos Agent at yeah and the thing is what they're doing there is basically if you update your job title that gets the biggest boost on LinkedIn because it's what you get the most reactions to so basically you're getting free Impressions and if you get 30 to 60 employees that are very followed because supercell is a very followed company yeah everyone in the industry will know about it and I haven't seen this before and I thought it was quite clever it's very clever but then do you want do you want the gaming industry to play your game or players to play your game I mean that's simple but this is again in the same category as because we can yeah exactly yeah but

yeah exactly I mean it it was pretty hype it was of course of course yeah just yeah Kudos guys of course there the brand identity thing but not against the game performance comp against the company yeah yeah not Performance Marketing we'll see you on the other side of the revenue thank you much thank you very much for listening Please Subscribe share this podcast because with your industry friends family and dogs and cats and all the hunters in the Moco uh if we don't get cancelled but uh join join the select Channel as well and then see you next time thank you much for listening cheers cheers bye bye [Music]